What REA Group does

REA Group Ltd (ASX:REA) is an Australian-headquartered digital property marketplace business founded in 1995 and majority-owned by News Corporation. The company's flagship platform, realestate.com.au, is Australia's leading residential property listings portal, serving 12.1 million monthly Australian users through web and mobile, complemented by realcommercial.com.au for commercial property, PropTrack for market data and analytics, and Flatmates.com.au for shared accommodation. Internationally, REA operates Housing.com in India and holds a stake in realtor.com (Move, Inc.) in North America via its News Corp relationship, plus minority positions in UK-based Jitty. The company has expanded into adjacent verticals through fintech products including Mortgage Choice (mortgage broking), CampaignAgent (campaign advertising finance), Simpology (property workflows), and most recently a 70% stake in Simplicity Loans & Advisory (commercial finance brokerage, announced February 2026).

REA's revenue model is anchored in agent and agency subscription fees and pay-per-listing advertising on realestate.com.au and its subsidiaries, supplemented by transaction-based revenue from financial services (Mortgage Choice, CampaignAgent, Simplicity Loans) and data monetization through PropTrack and Neighbourlytics community insights. The company employs 1,001-5,000 staff across offices in Melbourne (HQ), Sydney, Brisbane, Adelaide, Perth, and an engineering center in India (REA Cyber City). H1 FY26 reported revenue of A$916 million (+5% year-on-year) and net profit of A$341 million (+9%), with market capitalization of approximately A$25 billion and an active A$200 million on-market share buyback.

Technology is a meaningful competitive lever: REA operates conversational AI search deployed to 50% of realestate.com.au visitors, AI-powered property highlights and personalization, computer vision for image-based search, predictive analytics via PropTrack, 3D virtual tours through its 61.5%-owned Planitar/iGUIDE subsidiary, and the first real estate app for OpenAI's ChatGPT. Strategic partnerships with OpenAI and Google underpin these capabilities, while enterprise partnerships with major franchise networks (Harcourts and Raine & Horne, 200+ offices) extend PropTrack data and Realtair workflow tools across the Australian agency landscape. Under new CEO Cameron McIntyre (effective November 2025), REA is pursuing an active inorganic and product expansion strategy across AI, data, 3D visualization, and commercial lending.

Name

REA Group

Legal name

REA Group Ltd

Website

http://www.rea-group.com/

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

REA Group operates realestate.com.au, Australia's leading residential property listings platform serving 12.1M monthly users, alongside commercial listings, PropTrack data analytics, fintech (Mortgage Choice, CampaignAgent, Simplicity Loans), and international platforms Housing.com and a stake in realtor.com.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplaces

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals, Libraries, Archives, and Other Information Services (519), Advertising Agencies (541810)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311), Loan Brokers (6163)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Property listing platforms
• Real estate marketplace
• Property data analytics
• Residential property advertising
• Digital property portals

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Listing Advertising: Core revenue from real estate agents and agencies paying for property listings on realestate.com.au and other platforms. Revenue grew 5% to A$915.8 million in H1 FY26 despite 6% decline in Australian residential buy ad volumes, driven by price increases and premium product adoption.
2. Financial Services: Revenue from fintech products including CampaignAgent (campaign advertising financial solutions), Mortgage Choice (mortgage referrals), and new commercial lending through Simplicity Loans & Advisory (70% stake acquisition). Expansion into commercial finance brokerage represents new revenue stream.
3. Data & Analytics: Revenue from PropTrack data insights sold to enterprise partners and as part of subscription packages to agency networks. REA Group acquired Neighbourlytics to enhance community data offerings for property seekers.
4. Subscription Services: Premium subscription products for agents and agencies including enhanced listing features, analytics dashboards, and workflow tools through platforms like Realtair and CampaignAgent.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

REA Group operates online property marketplaces and portals (notably realestate.com.au, realcommercial.com.au, Housing.com) that connect third-party real estate agents and developers listing properties with buyers, sellers, and renters searching for property. The company also sells property data and analytics (PropTrack), fintech services for agents and consumers (Mortgage Choice, Campaign Agent, Athena, Simplicity Loans & Advisory), and 3D property visualization technology (iGUIDE).

Product overview

REA Group operates a multi-platform property marketplace spanning residential, commercial, and international segments. The core platform is realestate.com.au, Australia's leading property listings site (12.1 million monthly users), complemented by realcommercial.com.au for commercial real estate and PropTrack for market data and analytics. The international portfolio includes Housing.com in India and a stake in realtor.com (Move, Inc.) in North America. Supporting services include Flatmates.com.au (roommate matching), iGUIDE (3D virtual tours), and a suite of fintech and analytics brands (Campaign Agent, Simpology, Arealytics, Easiloan, Athena, Jitty). REA Group is integrating AI capabilities including conversational search, AI-powered personalization, and AI image search across its platforms. The company also expanded into commercial lending via a 70% stake in Simplicity Loans & Advisory.

Differentiator

Problem solved

Functional benefit

Brands

• realestate.com.au: Australia's leading residential property listings website and mobile app
• realcommercial.com.au
• PropTrack
• Flatmates.com.au
• Campaign Agent
• Realtair

Products and services

• realestate.com.au Australia's leading residential property listings website and mobile app, serving 12.1 million monthly Australian users. Provides property search, listings management, agent profiles, market insights, and AI-powered features including conversational search, walkthrough videos, and personalized recommendations. Used by both consumers searching for property and agents/agencies paying for listing exposure.
• realcommercial.com.au Dedicated commercial real estate listings platform operating alongside the residential portal, serving buyers, sellers, agents, and investors in the Australian commercial property market.
• PropTrack Market insights and analytics platform providing the PropTrack Home Price Index, listing reports, and data-driven market analysis. Used by consumers, agents, and enterprise partners (e.g., the Raine & Horne network) for property valuation and market intelligence.
• Housing.com Leading Indian real estate marketplace and subsidiary of REA Group (operating as REA India), offering property listings, search, and related services across the Indian property market.
• Flatmates.com.au Roommate and flat-finding platform in Australia, enabling people to find shared accommodation, operating as part of REA Group's broader property ecosystem.
• iGUIDE 3D virtual tour and digital twin platform for property listings. Owned by Planitar (61.5% owned by REA Group), iGUIDE provides floor plans, immersive tours, and spatial mapping technology integrated into Australian property listings.
• Campaign Agent Fintech platform providing innovative, low-friction financial solutions to residential real estate agencies, focusing on campaign advertising finance and property campaign management.
• Mortgage Choice Mortgage broking services network operating as a wholly-owned REA Group subsidiary, providing home loan and mortgage referral services for property buyers.
• Athena Home loan and mortgage solution integrated with REA Group's property platforms, providing borrowers with competing loan offers for property financing.
• Simplicity Loans & Advisory Commercial finance brokerage in which REA Group agreed to acquire an initial 70% stake (full acquisition expected by end of 2029), marking REA Group's entry into commercial lending beyond core property listings.
• Jitty Property search and data platform operating in the UK market, in which REA Group holds a strategic stake, extending REA Group's international footprint.
• realtor.com (Move, Inc.) North American property listings platform in which REA Group holds a stake via News Corp ownership, operating as a major US real estate portal providing property search and agent connections.
• Arealytics Property analytics platform providing data and insights for the Australian real estate market, part of REA Group's network of property technology brands.
• Easiloan Loan facilitation platform integrated within REA Group's ecosystem, supporting property buyers with financing options and mortgage-related services.
• realestate.com.au ChatGPT App REA Group's first real estate app for ChatGPT, enabling Australians to search property listings directly through the OpenAI chatbot and access property photos, pricing, property features, and agent information.

Quantifiable outcome

• Revenue growth of 5% to A$916 million in H1 FY26
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered major, core, strategic and minor.

• Raine & HornemajorChannel Partner/ Reseller/ Distributor · 1 June 2026Enterprise partnership with Raine & Horne network covering 200+ offices across Australia. Provides access to PropTrack data and Realtair workflow tools as part of the strategic relationship.
• HarcourtsmajorChannel Partner/ Reseller/ Distributor · 1 June 2026New strategic partnership announced June 2026 to strengthen value for Harcourts offices across Australia, expanding relationship with major real estate franchise network.
• GooglecoreTechnology or Integration · 1 February 2026Active partnerships with Google to deploy AI technologies including conversational search capabilities. REA Group expanded AI search capabilities on realestate.com.au with technology partnerships supporting 50% visitor coverage.
• Simplicity Loans & AdvisorystrategicStrategic or Co-development Partner · 1 February 2026REA Group agreed to acquire initial 70% stake in Simplicity Loans & Advisory, a commercial finance brokerage, marking entry into commercial lending. Full acquisition expected by end of 2029.
• JittyminorStrategic or Co-development Partner · 1 February 2026REIT Group holds stake in UK-based Jitty, expanding property search technology portfolio internationally.
• OpenAIcoreTechnology or Integration · 1 December 2025Strategic partnership with OpenAI announced December 2025, enabling REA Group to integrate ChatGPT capabilities into its property platforms. REA Group released its first real estate app for ChatGPT on February 11, 2026, allowing users to search property listings directly through the chatbot, view photos, pricing, property features, and agent information.
• NeighbourlyticsstrategicStrategic or Co-development Partner · 1 November 2025Acquisition of Neighbourlytics, a community data service and data analytics platform specializing in real-time neighborhood experience insights. Transaction aims to enhance property valuation data and community insights for property seekers.
• Planitar (iGUIDE)strategicStrategic or Co-development Partner · 1 October 2025Acquiring controlling 61.5% stake in Planitar, parent of iGUIDE digital twin creator. Transaction aimed at enhancing real estate marketing tools and spatial mapping technology with advanced 3D tour and floor plan solutions.
• IMMERSIVminorStrategic or Co-development Partner · 1 July 2025Follow-on investment in Brisbane-based proptech startup IMMERSIV, building on initial stake from October 2024. Capital enables scaling teams in Melbourne and Sydney, AI-driven 3D production R&D, and international expansion.
• AnnexaminorImplementation/ SI/ Consulting Partner · 1 January 202410-year technology partnership (since 2014) where Annexa consolidated REA Group's 26 separate databases into single NetSuite OneWorld platform, enabling real-time reporting. Both companies exploring AI applications within NetSuite for automated insights and trend forecasting.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domain Holdings Australia: Australia's #2 residential property portal, operating Domain.com.au. Directly competes with realestate.com.au for agent listings and consumer property search traffic in the same Australian market with the same listing-advertising business model.
• Rightmove: UK's dominant residential property portal and the asset REA bid ~£6.2B for in 2024. Operates the same agent-listings advertising model in a different geography and was a near-direct takeover target.
• PropertyGuru Group: Leading property portal across Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, Indonesia). Same listing-advertising and agent monetization model, with comparable consumer search and AI-enabled discovery features.
• Redfin: US tech-forward property portal combining listings search with a brokerage. Comparable through its portal-advertising and consumer-search focus, though Redfin's brokerage arm is a different model element REA has not pursued at scale.
• Zoopla: UK property portal owned by Silver Lake / Cox Enterprises. Direct competitor to Rightmove with the same agent-listings advertising model, making it a comparable peer in the UK property-portal category REA sought to enter via Rightmove.
• MagicBricks: One of India's largest property portals and a direct competitor to Housing.com (REA India). Same listings-advertising model targeting Indian consumers and agents, making it the most relevant Indian-market peer for REA's international arm.

Broad incumbents

• Zillow Group: Largest US residential property portal with consumer-facing search, agent advertising, and a Zillow Offers / housing marketplace arm. Comparable portal economics, audience scale, and listing-advertising model make it the most-cited global benchmark for REA.
• CoStar Group: US-listed property data, analytics, and listings platform covering residential, commercial, and hospitality. Comparable through PropTrack-like data subscriptions and Homes.com residential portal push into agent listings.

Emerging players

• Realtor.com (Move, Inc.): US residential property portal operated by Move, Inc., in which REA's parent News Corp holds a stake. Same portal business model with overlap to REA via shared ownership; a useful proxy for US portal unit economics.

Regional players

• Idealista: Southern Europe's leading property portal (Spain, Portugal, Italy). Same agent-listings advertising model in a different geography; relevant global benchmark for property-portal pricing and consumer engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REA_Group
• YouTubeyoutube.com/channel/UCfLcFXAN3pjad2aCzUNhUaA
• Facebookfacebook.com/realestateaus
• LinkedInlinkedin.com/company/rea-group
• Instagraminstagram.com/rea_group
• Pinterestpinterest.com/realestateau

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REA Group