NoTraffic

Name

NoTraffic

Legal name

NoTraffic U.S., Inc.

Website

https://notraffic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Communications Equipment Manufacturing (3342)

SIC

Miscellaneous Transportation Equipment (3790), Transportation Services (4700), Computer Communications Equipment (3576)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

akta.pro secondary industries

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB), DSRC / IEEE 802.11p V2X Infrastructure (TLAJAHAD)

Keywords

• Intelligent traffic management
• Adaptive signal control
• Smart city infrastructure
• Traffic analytics platform
• Mobility software solutions

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. AI Mobility Platform Subscription: NoTraffic generates recurring revenue through annual software subscription licenses for its AI Mobility Platform. Agencies pay for access to Mobility OS, cloud management, and software applications deployed over-the-air. Pricing is typically multi-year contract terms with annual billing. The platform's software-defined infrastructure model allows cities to add new capabilities through the Mobility Store without hardware upgrades, creating upsell opportunities.
2. Edge Hardware Devices: Sale of proprietary edge devices including Nexus units, sensor units (camera and radar fusion), and Nexus Omni cabinet-mounted controllers. Final assembly occurs in New York, USA ensuring BABA compliance for federal-aid highway projects. Hardware provides detection, connectivity, and edge processing at intersections.
3. Mobility Store Applications: Additional software applications available through the Mobility Store on a subscription or per-application basis. Includes safety applications (Near-Miss Insights, Pedestrian Protection Zone, Dilemma Zone), optimization (Optimization Mode, AI Timing Plan), transit priority, and analytics. Agencies activate features via software without field hardware installation.
4. Professional Services: Implementation, training, and ongoing support services provided directly or through channel partners. Includes system deployment, configuration, optimization tuning, and 24/7 Operations Center monitoring services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NoTraffic sells an AI-powered mobility platform that transforms traditional traffic signals into software-defined infrastructure for government transportation agencies. The platform combines proprietary edge hardware (Nexus and Nexus Omni devices with video-plus-radar fusion sensors) with a cloud-based Mobility OS, a Mobility Store for over-the-air software applications (optimization, safety, analytics, transit priority), and a US-based 24/7 Operations Center. Customers are primarily city traffic engineering departments, state DOTs, and metropolitan planning organizations in North America, sold through multi-year subscription contracts with per-intersection hardware purchases.

Product overview

NoTraffic offers an AI-powered mobility platform that transforms traditional traffic signals into software-defined digital infrastructure. The platform consists of four core components: Edge Devices & AI Detection (hardware with video/radar fusion sensors), Mobility OS (cloud-based intersection management), Mobility Store (on-demand software applications), and Operations Center (24/7 US-based managed service). The Mobility Store includes multiple applications including Optimization Mode, Near-Miss Insights, RLR Insights, Pedestrian Protection Zone, Dilemma Zone, Ped Actuation, Remote/Front Panel Access, ATSPM, Vision-based Transit Signal Priority, AI Timing Plan, Situational Awareness, and Traffic Counts. The company also launched Nexus Omni in August 2025, a compact intersection device designed for cabinet installation. The platform operates without requiring expensive hardware replacements, delivering new capabilities through software updates.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Mobility Platform Core platform product for government transportation agencies that converts traditional traffic signals into software-defined digital infrastructure. Combines edge hardware, cloud management, and over-the-air applications for real-time traffic optimization and safety improvement.
• Edge Devices and AI Detection Hardware product installed at intersections providing AI-powered video-and-radar fusion detection with 99.5% accuracy, stop bar and advance detection up to 720 feet, AI object classification and tracking, and live 1080p video streams for all road users in all weather conditions.
• Mobility OS Cloud-based intersection management system for traffic engineers providing turning movement counts, signal performance measures (ATSPM), safety analytics, live video, real-time alerts, and access to the Mobility Store.
• Mobility Store On-demand software applications hub delivering new mobility functionality over-the-air to deployed edge devices without additional hardware installation. Includes optimization, safety, detection, analytics, mobility, and first-responder applications activated on a subscription or per-application basis.
• Operations Center (24/7) US-based 24/7 managed service providing proactive monitoring of all deployed edge devices, remote troubleshooting, over-the-air software updates, and system alert response to support customer traffic operations.
• Nexus Omni Compact, high-performance edge intersection device in a 1U form factor (8.5" x 12" footprint) for traffic cabinet installation. Built for harsh roadside conditions with engineered airflow, thermal monitoring, and NEMA TS2-2021, FCC, PTCRB compliance. Supports detection data processing, controller communication, and Mobility OS connectivity.

Quantifiable outcome

• 24% reduction in traffic delays (Oklahoma City)
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Paradigm Traffic SystemscoreChannel Partner/ Reseller/ Distributor · 17 December 2025Regional traffic solutions provider supporting Oklahoma City deployment. Partnered on Route 66 corridor optimization project.
• Marlin ControlscoreChannel Partner/ Reseller/ Distributor · 9 December 2025Trusted New England distributor of transportation control equipment that supported Woburn, Massachusetts deployment.
• University of British ColumbiastrategicStrategic or Co-development Partner · 11 March 2025Research and sustainability partnership for campus mobility optimization. UBC and NoTraffic collaborated on Wesbrook Mall pilot project, with UBC providing research support and sustainability metrics validation.
• Blackstar Diversified EnterprisescoreImplementation/ SI/ Consulting Partner · 4 December 2024Certified traffic control and safety systems integrator that collaborated with NoTraffic to secure MDOT approval for statewide deployment. Partnered on pilot project in Baltimore.
• TAPCOcoreChannel Partner/ Reseller/ Distributor · 4 September 2024Partnership for distribution of NoTraffic products. TAPCO is a traffic safety and transportation technology company serving North America.
• SWARCO McCaincoreTechnology or Integration · 26 August 2024Strategic partnership to deliver intelligent transportation systems combining NoTraffic's software platform with SWARCO McCain's traffic signal hardware. Enables integrated ITS solutions for cities.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Derq: Derq is an early-stage AI-based intersection analytics and safety platform serving US cities and DOTs, focused on near-miss detection and predictive safety, directly comparable to NoTraffic's Near-Miss Insights and RLR Insights applications.
• Waycare: Waycare applies AI and predictive analytics to traffic operations centers and incident management for state DOTs, overlapping with NoTraffic's Mobility OS and Situational Awareness applications in the traffic management center layer.
• Applied Information: Applied Information provides connected vehicle and traffic infrastructure products (Glance System) including school zone safety and preemption, competing with NoTraffic in the AI-enabled intersection safety and signal priority categories.

Others

• Autotalks: Autotalks is a fabless semiconductor company focused on V2X communication chipsets; while not a direct competitor today, its V2X technology underpins the connected infrastructure standards that NoTraffic's platform depends on for long-term growth.

Broad incumbents

• TransCore: TransCore delivers traffic management, tolling, and smart city systems to US state DOTs and municipalities, with broad incumbency in intersection and corridor operations adjacent to NoTraffic's addressable market.
• SWARCO: SWARCO is a large, established European-headquartered ITS vendor with a broad portfolio spanning traffic signals, signs, and software; SWARCO McCain is both a NoTraffic partner and a competitor in signal controller and central system layers.
• Kapsch TrafficCom: Kapsch TrafficCom provides intelligent mobility solutions including adaptive signal control, tolling, and connected vehicle platforms across the US and Europe, overlapping with NoTraffic on city-level traffic management and V2X-ready infrastructure.
• Cubic Transportation Systems: Cubic offers urban traffic management, transit signal priority, and smart city software to North American agencies as part of a broader transportation portfolio, competing with NoTraffic for central system and mobility platform budgets.

Direct peers

• Iteris: Iteris is a US-based intelligent transportation systems provider offering traffic detection, signal optimization, and intersection analytics software to state and municipal agencies, directly competing with NoTraffic in the adaptive signal control and ATSPM space.
• Yunex Traffic: Yunex Traffic (formerly Siemens Intelligent Traffic Systems) is a global provider of adaptive signal control, intersection management, and connected vehicle solutions, competing head-to-head with NoTraffic on city-scale traffic management platform deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/notraffic_
• YouTubeyoutube.com/@NoTraffic
• Facebookfacebook.com/NoTraffic.ltd
• LinkedInlinkedin.com/company/notraffic
• Instagraminstagram.com/notraffic.tech

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoTraffic