Waycare
Waycare Technologies provides AI-driven predictive analytics for traffic management and crash prevention, serving state Departments of Transportation and public safety agencies. Acquired by Rekor Systems (NASDAQ: REKR) in August 2021, its platform is now integrated into Rekor One and Rekor Command.
- Company typePrivate
- Founded2016
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Waycare does
Waycare Technologies, Ltd. was an AI-driven traffic management company founded in 2016 with engineering roots in Tel Aviv, Israel. Its core product was a predictive analytics platform that ingested real-time roadway data and video to identify and forecast high-risk road segments, predict potential crashes, and enable proactive intervention by transportation and public safety agencies. The platform supported multi-agency collaboration and was positioned as a bridge between state Departments of Transportation, public safety departments, and urban mobility managers seeking to shift from reactive to proactive road safety management.
The company's go-to-market was enterprise field sales targeting government transportation and public safety customers, with pilot programs at state DOTs serving as the entry point for broader deployment. Waycare's revenue model was software subscription-based, offered through enterprise engagements rather than disclosed unit pricing. Named deployments included the Nevada Highway Patrol, the Regional Transportation Commission of Southern Nevada, the Utah DOT and Department of Public Safety, and the Louisiana DOTD; strategic partnerships extended the platform's reach to Volvo Cars (AI crash prediction research) and the Toyota Mobility Foundation (Bangkok urban mobility).
On August 19, 2021, Rekor Systems, Inc. (NASDAQ: REKR) completed the acquisition of 100% of Waycare Technologies for approximately $47 million, having signed a definitive agreement on August 9, 2021. Following the acquisition, Waycare operates as a wholly-owned subsidiary and its predictive analytics capabilities were integrated into Rekor One and Rekor Command, Rekor's unified roadway intelligence platform serving government transportation management customers. Pre-acquisition, Waycare had raised approximately $9.55 million across a 2017 seed round, a 2019 Series A led by SJF Ventures, and a 2016 MassChallenge participation.
Waycare firmographics
Firmographics- Name
- Waycare
- Legal name
- Waycare Technologies, Ltd.
- Website
- https://waycaretech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Waycare Technologies provides AI-driven predictive analytics for traffic management and crash prevention, serving state Departments of Transportation and public safety agencies. Acquired by Rekor Systems (NASDAQ: REKR) in August 2021, its platform is now integrated into Rekor One and Rekor Command.
- Ownership category
- akta.pro rank
Waycare industry classification
Industry- Product category
- Intelligent Transportation Systems Software
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (48849)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE)
- akta.pro secondary industries
- Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC), V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF), Transit, Traffic & Mobility Data Platforms (BPAMANAH)
Keywords
Where Waycare is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Waycare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscriptions: Waycare's traffic management technology is offered as a software platform integrated into Rekor One and Rekor Command products, operating on a subscription basis for government and public sector customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Waycare product offering
Product offeringCore offering
Waycare builds an AI-driven predictive analytics platform that optimizes traffic management systems and enables two-way vehicle-to-city communication. The platform identifies and forecasts high-risk road segments, predicts potential crashes, ingests real-time roadway video, and facilitates collaboration among transportation and public safety agencies to proactively reduce congestion and incidents.
Product overview
Waycare was a standalone traffic management platform focused on optimizing traffic systems using predictive analytics. In August 2021, Rekor Systems acquired Waycare Technologies and integrated the Waycare platform into its Rekor One unified roadway intelligence platform. The Waycare technology is now embodied within Rekor Command, Rekor's transportation management solution that identifies and predicts high-risk road segments, enables agency collaboration, and provides real-time video analytics of roadway events.
Differentiator
Problem solved
Functional benefit
Brands
- Waycare Platform: AI-powered traffic management platform that was integrated into Rekor One/Command for predictive analytics and roadway intelligence.
Products and services
- Waycare Platform AI-driven traffic management platform that uses predictive analytics to identify and forecast high-risk road segments, detect potential crashes, ingest real-time roadway video, and enable collaboration among transportation and public safety agencies. Targeted at state Departments of Transportation, public safety agencies, and urban mobility operators. Following Rekor Systems' August 2021 acquisition, the platform was integrated into the Rekor One unified roadway intelligence platform and its capabilities were incorporated into Rekor Command.
Quantifiable outcome
- Award-winning technology recognized at CES 2022 Innovation Award and ITS World Congress 2021 Hall of Fame
Companies that use Waycare
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Waycare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Waycare partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- Nevada Highway PatrolcorePartnership on Nevada's Road to Zero program focused on traffic safety improvement. This collaboration won the Nevada Traffic Safety Project of the Year Award.
- Regional Transportation Commission of Southern NevadacoreJoint partnership with Nevada Highway Patrol on Nevada's Road to Zero program, resulting in the Nevada Traffic Safety Project of the Year Award for traffic safety initiatives.
- Volvo CarscoreWaycare was selected for a strategic research initiative by Volvo Cars to ascertain how artificial intelligence can be used to enable predictive awareness in a smart city context. This collaboration focuses on AI-enabled crash prediction technology development.
- Toyota Mobility FoundationcoreWaycare collaborated with the Toyota Mobility Foundation to reduce traffic congestion and incidents in Bangkok, Thailand. The partnership utilizes Waycare's AI technology to improve urban mobility in central Bangkok.
- Utah Department of Transportation (UDOT)flagshipPilot deployment of Waycare's traffic management technology within UDOT, focusing on road safety improvement and traffic management optimization.
- Utah Department of Public Safety (DPS)flagshipJoint road safety pilot with UDOT deploying Waycare's traffic management technology for real-time incident detection and response.
- Louisiana Department of Transportation and DevelopmentflagshipWaycare Technologies was selected by Louisiana DOT for a pilot program to reduce state traffic congestion and crashes using AI-powered traffic management technology.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Waycare competitors and assessment
Company assessmentDirect peers
- Iteris: Iteris provides intelligent transportation systems, traffic management software, and roadway analytics for state DOTs and municipalities, directly competing with Waycare's core traffic management and road safety optimization offering.
- INRIX: INRIX delivers traffic data, mobility analytics, and real-time roadway intelligence to government agencies and enterprises, overlapping directly with Waycare's traffic and mobility data platform capabilities.
- Kapsch TrafficCom: Kapsch TrafficCom provides intelligent transportation systems including traffic management, tolling, and connected vehicle solutions for state and municipal agencies, competing for the same DOT contracts as Waycare.
- Econolite: Econolite offers traffic signal control systems, traffic management software, and ITS solutions for cities and state DOTs, providing overlapping traffic management and roadway analytics functionality with Waycare.
Emerging players
- StreetLight Data: StreetLight Data provides AI-powered mobility analytics and traffic insights from location data, targeting transportation agencies with a data-driven analytics layer that overlaps with Waycare's predictive roadway intelligence.
- NoTraffic: NoTraffic applies AI and computer vision at intersections to optimize traffic signal timing and reduce congestion, an emerging player in the AI-driven traffic management space where Waycare operates.
Broad incumbents
- Cubic Transportation Systems: Cubic's transportation division delivers large-scale traffic management, fare collection, and urban mobility platforms to government agencies, a broader incumbent serving the same state DOT customers as Waycare.
- Siemens Mobility: Siemens Mobility offers intelligent traffic and roadway management as part of its broader transportation portfolio, competing for large government ITS contracts where Waycare also pursues pilots.
- HERE Technologies: HERE provides mapping, location, and traffic data platforms used by automotive OEMs and government agencies, overlapping with Waycare's traffic and mobility data capabilities at a much larger scale.
- Mobileye: Mobileye applies AI and computer vision to roadway analytics and vehicle perception, with adjacent capabilities to Waycare's video-based traffic analytics, though primarily focused on ADAS and autonomous driving rather than traffic management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Waycare social profiles
Digital presenceWaycare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waycare leadership team
Management profileNumber of profiles
Profiles2 records
Waycare funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waycare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waycare
What does Waycare do?
Waycare builds an AI-driven predictive analytics platform that optimizes traffic management systems and enables two-way vehicle-to-city communication. The platform identifies and forecasts high-risk road segments, predicts potential crashes, ingests real-time roadway video, and facilitates collaboration among transportation and public safety agencies to proactively reduce congestion and incidents.
Is Waycare a public or private company?
Waycare is a private company. It is classified as corporate owned and is currently acquired.
When was Waycare founded?
Waycare was founded in 2016. It employs 11 to 50 people.
Where is Waycare based?
Waycare is headquartered in Palo Alto, United States, in the North America region.
How does Waycare make money?
One revenue line is on record: software Platform Subscriptions.
Who are Waycare's main competitors?
Direct peers on record are Iteris, INRIX, Kapsch TrafficCom and Econolite. Emerging players are StreetLight Data and NoTraffic. Broad incumbents are Cubic Transportation Systems, Siemens Mobility, HERE Technologies and Mobileye.
Does Waycare have an API?
No public API is recorded for Waycare.
What industry is Waycare in?
Waycare's product category is Intelligent Transportation Systems Software. Its primary akta.pro industry code is TLAJACAE, Traffic Analytics, Prediction & Decision Support (AI/Optimization), with a secondary code of BPAIALAC, Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion). Its NAICS code is 4884 and its SIC code is 7373.