NoTraffic
- Company typePrivate
- Founded2017
- HeadquartersOverland Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
NoTraffic firmographics
Firmographics- Name
- NoTraffic
- Legal name
- NoTraffic U.S., Inc.
- Website
- https://notraffic.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
NoTraffic industry classification
Industry- Product category
- Intelligent Transportation Systems
- NAICS
- Communications Equipment Manufacturing (3342)
- SIC
- Miscellaneous Transportation Equipment (3790), Transportation Services (4700), Computer Communications Equipment (3576)
- akta.pro primary industry
- Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)
- akta.pro secondary industries
- Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB), DSRC / IEEE 802.11p V2X Infrastructure (TLAJAHAD)
Keywords
Where NoTraffic is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NoTraffic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- AI Mobility Platform Subscription: NoTraffic generates recurring revenue through annual software subscription licenses for its AI Mobility Platform. Agencies pay for access to Mobility OS, cloud management, and software applications deployed over-the-air. Pricing is typically multi-year contract terms with annual billing. The platform's software-defined infrastructure model allows cities to add new capabilities through the Mobility Store without hardware upgrades, creating upsell opportunities.
- Edge Hardware Devices: Sale of proprietary edge devices including Nexus units, sensor units (camera and radar fusion), and Nexus Omni cabinet-mounted controllers. Final assembly occurs in New York, USA ensuring BABA compliance for federal-aid highway projects. Hardware provides detection, connectivity, and edge processing at intersections.
- Mobility Store Applications: Additional software applications available through the Mobility Store on a subscription or per-application basis. Includes safety applications (Near-Miss Insights, Pedestrian Protection Zone, Dilemma Zone), optimization (Optimization Mode, AI Timing Plan), transit priority, and analytics. Agencies activate features via software without field hardware installation.
- Professional Services: Implementation, training, and ongoing support services provided directly or through channel partners. Includes system deployment, configuration, optimization tuning, and 24/7 Operations Center monitoring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise government contracts with multi-year terms |
| Unit Pricing | Multi-year contract | Hardware products (Nexus units, sensors) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
NoTraffic product offering
Product offeringCore offering
NoTraffic sells an AI-powered mobility platform that transforms traditional traffic signals into software-defined infrastructure for government transportation agencies. The platform combines proprietary edge hardware (Nexus and Nexus Omni devices with video-plus-radar fusion sensors) with a cloud-based Mobility OS, a Mobility Store for over-the-air software applications (optimization, safety, analytics, transit priority), and a US-based 24/7 Operations Center. Customers are primarily city traffic engineering departments, state DOTs, and metropolitan planning organizations in North America, sold through multi-year subscription contracts with per-intersection hardware purchases.
Product overview
NoTraffic offers an AI-powered mobility platform that transforms traditional traffic signals into software-defined digital infrastructure. The platform consists of four core components: Edge Devices & AI Detection (hardware with video/radar fusion sensors), Mobility OS (cloud-based intersection management), Mobility Store (on-demand software applications), and Operations Center (24/7 US-based managed service). The Mobility Store includes multiple applications including Optimization Mode, Near-Miss Insights, RLR Insights, Pedestrian Protection Zone, Dilemma Zone, Ped Actuation, Remote/Front Panel Access, ATSPM, Vision-based Transit Signal Priority, AI Timing Plan, Situational Awareness, and Traffic Counts. The company also launched Nexus Omni in August 2025, a compact intersection device designed for cabinet installation. The platform operates without requiring expensive hardware replacements, delivering new capabilities through software updates.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Mobility Platform Core platform product for government transportation agencies that converts traditional traffic signals into software-defined digital infrastructure. Combines edge hardware, cloud management, and over-the-air applications for real-time traffic optimization and safety improvement.
- Edge Devices and AI Detection Hardware product installed at intersections providing AI-powered video-and-radar fusion detection with 99.5% accuracy, stop bar and advance detection up to 720 feet, AI object classification and tracking, and live 1080p video streams for all road users in all weather conditions.
- Mobility OS Cloud-based intersection management system for traffic engineers providing turning movement counts, signal performance measures (ATSPM), safety analytics, live video, real-time alerts, and access to the Mobility Store.
- Mobility Store On-demand software applications hub delivering new mobility functionality over-the-air to deployed edge devices without additional hardware installation. Includes optimization, safety, detection, analytics, mobility, and first-responder applications activated on a subscription or per-application basis.
- Operations Center (24/7) US-based 24/7 managed service providing proactive monitoring of all deployed edge devices, remote troubleshooting, over-the-air software updates, and system alert response to support customer traffic operations.
- Nexus Omni Compact, high-performance edge intersection device in a 1U form factor (8.5" x 12" footprint) for traffic cabinet installation. Built for harsh roadside conditions with engineered airflow, thermal monitoring, and NEMA TS2-2021, FCC, PTCRB compliance. Supports detection data processing, controller communication, and Mobility OS connectivity.
Quantifiable outcome
- 24% reduction in traffic delays (Oklahoma City)
- +7 more outcomes
Companies that use NoTraffic
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
NoTraffic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
NoTraffic partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- Paradigm Traffic SystemscoreRegional traffic solutions provider supporting Oklahoma City deployment. Partnered on Route 66 corridor optimization project.
- Marlin ControlscoreTrusted New England distributor of transportation control equipment that supported Woburn, Massachusetts deployment.
- University of British ColumbiastrategicResearch and sustainability partnership for campus mobility optimization. UBC and NoTraffic collaborated on Wesbrook Mall pilot project, with UBC providing research support and sustainability metrics validation.
- Blackstar Diversified EnterprisescoreCertified traffic control and safety systems integrator that collaborated with NoTraffic to secure MDOT approval for statewide deployment. Partnered on pilot project in Baltimore.
- TAPCOcorePartnership for distribution of NoTraffic products. TAPCO is a traffic safety and transportation technology company serving North America.
- SWARCO McCaincoreStrategic partnership to deliver intelligent transportation systems combining NoTraffic's software platform with SWARCO McCain's traffic signal hardware. Enables integrated ITS solutions for cities.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
NoTraffic competitors and assessment
Company assessmentEmerging players
- Derq: Derq is an early-stage AI-based intersection analytics and safety platform serving US cities and DOTs, focused on near-miss detection and predictive safety, directly comparable to NoTraffic's Near-Miss Insights and RLR Insights applications.
- Waycare: Waycare applies AI and predictive analytics to traffic operations centers and incident management for state DOTs, overlapping with NoTraffic's Mobility OS and Situational Awareness applications in the traffic management center layer.
- Applied Information: Applied Information provides connected vehicle and traffic infrastructure products (Glance System) including school zone safety and preemption, competing with NoTraffic in the AI-enabled intersection safety and signal priority categories.
Others
- Autotalks: Autotalks is a fabless semiconductor company focused on V2X communication chipsets; while not a direct competitor today, its V2X technology underpins the connected infrastructure standards that NoTraffic's platform depends on for long-term growth.
Broad incumbents
- TransCore: TransCore delivers traffic management, tolling, and smart city systems to US state DOTs and municipalities, with broad incumbency in intersection and corridor operations adjacent to NoTraffic's addressable market.
- SWARCO: SWARCO is a large, established European-headquartered ITS vendor with a broad portfolio spanning traffic signals, signs, and software; SWARCO McCain is both a NoTraffic partner and a competitor in signal controller and central system layers.
- Kapsch TrafficCom: Kapsch TrafficCom provides intelligent mobility solutions including adaptive signal control, tolling, and connected vehicle platforms across the US and Europe, overlapping with NoTraffic on city-level traffic management and V2X-ready infrastructure.
- Cubic Transportation Systems: Cubic offers urban traffic management, transit signal priority, and smart city software to North American agencies as part of a broader transportation portfolio, competing with NoTraffic for central system and mobility platform budgets.
Direct peers
- Iteris: Iteris is a US-based intelligent transportation systems provider offering traffic detection, signal optimization, and intersection analytics software to state and municipal agencies, directly competing with NoTraffic in the adaptive signal control and ATSPM space.
- Yunex Traffic: Yunex Traffic (formerly Siemens Intelligent Traffic Systems) is a global provider of adaptive signal control, intersection management, and connected vehicle solutions, competing head-to-head with NoTraffic on city-scale traffic management platform deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
NoTraffic social profiles
Digital presenceNoTraffic compliance and trust
Trust signalCompliance7 records
NoTraffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoTraffic leadership team
Management profileNumber of profiles
Profiles13 records
NoTraffic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoTraffic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoTraffic
What does NoTraffic do?
NoTraffic sells an AI-powered mobility platform that transforms traditional traffic signals into software-defined infrastructure for government transportation agencies. The platform combines proprietary edge hardware (Nexus and Nexus Omni devices with video-plus-radar fusion sensors) with a cloud-based Mobility OS, a Mobility Store for over-the-air software applications (optimization, safety, analytics, transit priority), and a US-based 24/7 Operations Center. Customers are primarily city traffic engineering departments, state DOTs, and metropolitan planning organizations in North America, sold through multi-year subscription contracts with per-intersection hardware purchases.
Is NoTraffic a public or private company?
NoTraffic is a private company. It is classified as venture growth investor backed and is currently operating.
When was NoTraffic founded?
NoTraffic was founded in 2017. It employs 101 to 250 people.
Where is NoTraffic based?
NoTraffic is headquartered in Overland Park, United States, in the North America region.
How does NoTraffic make money?
Four revenue lines are on record. AI Mobility Platform Subscription is the primary driver. The others are edge Hardware Devices, mobility Store Applications and professional Services.
Who are NoTraffic's main competitors?
Emerging players on record are Derq, Waycare and Applied Information. Autotalks is listed as an others. Broad incumbents are TransCore, SWARCO, Kapsch TrafficCom and Cubic Transportation Systems. Direct peers are Iteris and Yunex Traffic.
Does NoTraffic have an API?
No public API is recorded for NoTraffic.
What industry is NoTraffic in?
NoTraffic's product category is Intelligent Transportation Systems. Its primary akta.pro industry code is BPAIALAC, Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion), with a secondary code of TLAJACAB, Centralized Traffic Management Platforms (ATMS/TMC Software). Its NAICS code is 3342 and its SIC code is 3790.