First Due

Public Safety Softwarefirstdue.com

First Due is a cloud-native SaaS platform that consolidates fire and EMS operations — incident reporting, ePCR, scheduling, training, prevention, and AI-assisted QA — into a single application for over 3,000 public safety agencies across the United States and Canada, including federal clients like the U.S. Department of Defense.

Company typePrivate
Founded2016
HeadquartersGarden City, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What First Due does

First Due, operated under the legal entity Locality Media, LLC, is a cloud-native SaaS platform that consolidates the full operational stack of fire and EMS agencies into a single application accessed through one login from any iOS, Android, or desktop device. Founded in 2016 and headquartered on Long Island, New York, the platform serves more than 3,000 public safety agencies across the United States and Canada — including municipal fire departments (FDNY, Seattle, Charlotte, Fairfax County, Fort Worth, Santa Monica, New Orleans, CAL FIRE), Canadian departments (Fredericton, French River), federal clients such as the U.S. Department of Defense, and adjacent segments like state EMS offices, law enforcement, and industrial fire and safety operations. The user base spans 300,000+ global users and processes 4M+ incident reports, 500K+ fire inspections, and 500K+ vehicle inspections annually.

The product suite includes NERIS Software (NERIS V1 compliant), ePCR (NEMSIS v3.4 compliant), Pre-Incident Planning, Hydrants, Scheduling & Personnel, Events & Activities, Training & Learning Management, Health & Wellness, Assets & Inventory, Fire Prevention, Community Connect, Fire Investigations, Inspections-Testing-Maintenance (ITM), Mobile Responder, Incident Command, Data & Analytics, and Advanced Data Insights — all accessible as integrated modules. The platform holds FedRAMP authorization for federal deployments and integrates with CAD systems, weather APIs, IR wildfire data, Fire Recovery billing, and third-party scheduling platforms. First Due AI is a proprietary capability that applies generative AI to fire incident documentation and natural language processing to QA/QI review, catching timestamp errors, medication unit mistakes, and missing narrative justifications; it was recognized on Fast Company's 'Next Big Things in Tech' list in 2024 and 2025.

First Due generates revenue primarily through recurring SaaS subscriptions to its integrated platform, supplemented by professional services for implementation and ancillary event revenue from its annual Unify user summit. Distribution is led by an enterprise field sales motion with a 'Get A Demo' flow, complemented by a Cooperative Purchasing program that simplifies public-sector procurement. The company is privately held, having raised a $355 million strategic minority growth investment in August 2025 led by JMI Equity with TCV, Serent Capital, and CPP Investments, and was named to the 2025 GovTech 100.

First Due firmographics

Firmographics

Name: First Due
Legal name: Locality Media, LLC
Website: https://firstdue.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 251–500 employees
Short description: First Due is a cloud-native SaaS platform that consolidates fire and EMS operations — incident reporting, ePCR, scheduling, training, prevention, and AI-assisted QA — into a single application for over 3,000 public safety agencies across the United States and Canada, including federal clients like the U.S. Department of Defense.
Ownership category
akta.pro rank

First Due industry classification

Industry

Product category: Public Safety Software
NAICS: Computer Systems Design and Related Services (54151)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

Fire records management
EMS patient reporting
Pre-incident planning software
Public safety SaaS
NERIS compliance software

Where First Due is headquartered

Location

Headquarters

HQ city: Garden City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First Due business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Platform Subscription: Recurring subscription revenue from agencies licensing the all-in-one First Due platform (NERIS, ePCR, scheduling, pre-incident planning, etc.). Sold as an integrated suite available anywhere on any device under a single login.
Professional Services (Implementation): Professional services revenue from a dedicated team of experts guiding customer implementation of the First Due platform 'from day one'.
Event / User Summit Registration: Ticket revenue from the annual Unify user summit (e.g., Early Bird pre-conference $299, main conference $699, general admission $349/$799, guest/spouse $199, post-conference Success Lab free add-on).

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Unify Early Bird — Pre-Conference (Mon Sep 21)
Other	Pay-as-you-go	Unify Early Bird — Main Conference (Tue–Wed Sep 22–23)
Other	Pay-as-you-go	Unify Early Bird — Post-Conference Success Lab (Thu Sep 24)
Other	Pay-as-you-go	Unify Early Bird — Spouse/Guest
Other	Pay-as-you-go	Unify General Admission — Pre-Conference
Other	Pay-as-you-go	Unify General Admission — Main Conference

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

First Due product offering

Product offering

Core offering

First Due is a cloud-based SaaS platform that consolidates fire and EMS operations into a single end-to-end system accessed through one login from any device. The platform includes modules for NERIS-compliant incident documentation, ePCR (NEMSIS v3.4), pre-incident planning, scheduling and personnel management, asset and inventory, hydrants, training, fire prevention, community engagement, mobile response, incident command, advanced analytics, and proprietary AI-powered QA/QI capabilities. It is sold as a multi-module platform to public safety agencies across the United States and Canada.

Product overview

First Due is a single, cloud-based end-to-end software platform for Fire and EMS agencies, offered as a unified suite of integrated modules accessed through one login from any device. The platform consolidates modules including NERIS Software, ePCR, Pre-Incident Planning, Hydrants, First Due AI, Scheduling & Personnel, Events & Activities, Training & Learning Management, Health & Wellness, Assets & Inventory, Fire Prevention, Community Connect, Fire Investigations, ITM, Mobile Responder, Incident Command, Data & Analytics, and Advanced Data Insights, plus State EMS modules (Data Repository, Patient Registry, License Management). Born in the cloud, it serves agencies ranging from volunteer departments to major metros across the United States and Canada (over 3,000 agencies, including federal clients such as the Department of Defense).

Differentiator

Problem solved

Functional benefit

Products and services

First Due Platform Cloud-based end-to-end software platform for Fire and EMS agencies, consolidating incident documentation, ePCR, pre-incident planning, scheduling, asset management, training, community engagement, mobile response, AI tools, and more into a single application with one login available anywhere on any device.
ePCR NEMSIS v3.4 compliant electronic Patient Care Reporting module with streamlined documentation, advanced integrations, hospital interoperability, and compliance and automation for EMS responders.
Pre-Incident Planning Pre-plan mapping solution with advanced mapping features, enterprise management, and any-device access providing life-safety information for fire and EMS crews and citizens.
Hydrants Hydrant testing and management module with services and test workflows, response capabilities, and data management.
First Due AI AI-powered capabilities for incident documentation and QA/QI that helps agencies catch documentation gaps early by flagging timestamp, medication, and documentation issues for human review.
Scheduling & Personnel Scheduling and personnel management module with improved scheduling, automation, compliance, and enterprise management capabilities for both straightforward and complex crew scheduling models.
Events & Activities

Companies that use First Due

Customer profile

Named customers20 records

Segments7 records

Ideal customer profiles1 record

First Due technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

First Due partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Unify 2026 SponsorsminorGTM or Marketing PartnerSponsorship partners supporting First Due Unify 2026 (five sponsor logos shown on the Unify homepage). Sponsors may provide communications to attendees in accordance with the Unify Privacy Policy.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

First Due competitors and assessment

Company assessment

Direct peers

ESO Solutions: ESO is the largest direct competitor to First Due, providing EHR, fire RMS, billing, and analytics software to fire departments and EMS agencies across North America. Its suite (ESO EHR, ESO Fire, ESO Billing) most closely mirrors First Due's all-in-one fire/EMS platform strategy.
ImageTrend: ImageTrend is a leading EMS and fire records management software vendor, with strong penetration in state EMS data repositories and trauma registries. It directly competes with First Due's ePCR and State EMS (Data Repository, Patient Registry) modules.
ZOLL (RescueNet / emsCharts): ZOLL's RescueNet suite (including emsCharts) provides ePCR, fire RMS, and EMS data management to public safety agencies. It is a long-standing incumbent in EMS documentation and competes head-on with First Due's ePCR and incident reporting modules.

Broad incumbents

Tyler Technologies (Public Safety): Tyler Technologies is a broad government technology incumbent offering public safety, courts, and ERP software. Its public safety suite (originally New World Systems) competes with First Due at the agency level, particularly for larger municipal contracts.
CentralSquare Technologies: CentralSquare provides public safety software (CAD, RMS, mobile) to police, fire, and EMS agencies. While broader than First Due's fire/EMS focus, it overlaps directly on incident documentation and records management for multi-discipline agencies.
Motorola Solutions (CommandCentral): Motorola Solutions' CommandCentral suite serves police, fire, and EMS with CAD, records, and evidence management. As a major incumbent in public safety communications and software, it competes with First Due for large multi-discipline agency contracts.

Emerging players

Mark43: Mark43 is a cloud-native public safety RMS vendor, originally focused on law enforcement, that is expanding into fire and EMS records management. It represents a credible next-gen competitor to First Due for agencies evaluating unified cloud platforms.
Lexipol: Lexipol provides policy, training, and content solutions to fire, EMS, and law enforcement agencies. While not a direct RMS competitor, it overlaps with First Due's Training module and broader public safety content and compliance workflow category.
Vector Solutions (Envisage / SafeZone): Vector Solutions acquired Envisage Technologies, a leading training and learning management platform for first responders. It competes with First Due's Training & Learning Management module for agency training and compliance workflows.

Regional players

Operative IQ: Operative IQ provides asset, inventory, and fleet management software for fire, EMS, and law enforcement agencies. It competes with First Due's Assets & Inventory, Hydrants, and Vehicle Inspections modules among smaller and mid-sized agencies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

First Due compliance and trust

Trust signal

Compliance4 records

First Due financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Due leadership team

Management profile

Number of profiles

Profiles3 records

First Due funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Due M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Due

What does First Due do?

Is First Due a public or private company?

First Due is a private company. It is classified as venture growth investor backed and is currently operating.

When was First Due founded?

First Due was founded in 2016. It employs 251 to 500 people.

Where is First Due based?

First Due is headquartered in Garden City, United States, in the North America region.

How does First Due make money?

Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services (Implementation) and event / User Summit Registration.

Who are First Due's main competitors?

Direct peers on record are ESO Solutions, ImageTrend and ZOLL (RescueNet / emsCharts). Broad incumbents are Tyler Technologies (Public Safety), CentralSquare Technologies and Motorola Solutions (CommandCentral). Emerging players are Mark43, Lexipol and Vector Solutions (Envisage / SafeZone). Operative IQ is listed as a regional player.

Does First Due have an API?

No public API is recorded for First Due.

What industry is First Due in?

First Due's product category is Public Safety Software. Its primary akta.pro industry code is BPABAAAE, Security, Safety & Fire/Life Safety Management. Its NAICS code is 54151 and its SIC code is 7372.