Chip
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Chip firmographics
Firmographics- Name
- Chip
- Legal name
- Chip Financial Ltd
- Website
- https://getchip.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Chip industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Open-End Investment Funds (525910), Savings Institutions and Other Depository Credit Intermediation (522180), Other Investment Pools and Funds (5259)
- SIC
- Finance Services (6199), Investment Advice (6282)
- akta.pro primary industry
- Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)
- akta.pro secondary industries
- Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
Keywords
Where Chip is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chip business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform fees on investment portfolios: Chip charges 0.25% platform fee on portfolio value for standard accounts. ChipX subscription offers 0% platform fees as a premium tier benefit.
- Interest rate spread on savings: Savings accounts powered by ClearBank generate revenue through interest rate spreads between what customers earn and what ClearBank charges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Platform Fee |
| Subscription | Annual | ChipX Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Chip product offering
Product offeringCore offering
Chip is a UK mobile-first digital wealth management platform that combines savings accounts (Instant Access, Easy Access Saver, Cash ISA, Smart Cash ISA, Prize Savings Account) powered by ClearBank with FSCS protection up to £120,000, alongside investment products including a Stocks & Shares ISA, General Investment Account, and Self-Invested Personal Pension (SIPP) offering access to over 40 curated funds from leading asset managers. The platform differentiates through AI-powered automatic savings that analyses transaction data via Open Banking, gamified prize draws, and an integrated mobile experience designed for UK consumers aged 18+.
Product overview
Chip is a UK-based digital wealth management platform offering a unified mobile app for savings and investing. The platform provides savings products (Instant Access Account, Easy Access Saver, Chip Cash ISA, Smart Cash ISA, and Prize Savings Account) powered by ClearBank with FSCS protection up to £120,000, alongside investment products including a Stocks & Shares ISA, General Investment Account, and Self-Invested Personal Pension (SIPP) with access to over 40 curated funds from managers like Vanguard, iShares, and BlackRock. The platform differentiates through AI-powered automatic savings, gamification elements, and financial tools. Chip operates exclusively through its mobile app with no physical branches.
Differentiator
Problem solved
Functional benefit
Products and services
- Chip App Mobile wealth management application that consolidates savings and investments in one place for UK consumers aged 18+. Users connect their bank via Open Banking to access savings accounts, investment funds, ISAs, and a SIPP, with AI-powered auto-savings features.
- Instant Access Account Savings account offering competitive interest rates without withdrawal restrictions, powered by ClearBank with FSCS protection up to £120,000. Targeted at UK savers seeking flexible instant access to funds.
- Easy Access Saver Easy-access savings account allowing instant deposits and withdrawals, powered by ClearBank with full FSCS protection up to £120,000.
- Chip Cash ISA Tax-free savings account allowing UK residents to build wealth with tax-free interest up to the £20,000 annual ISA allowance, powered by ClearBank.
- Smart Cash ISA Flexible cash ISA provided by Chip Financial (Investments) Ltd that can be opened in minutes, with deposits placed with a panel of UK-regulated banks and FSCS protected, allowing users to maximise their £20,000 ISA allowance tax-free.
- Prize Savings Account Savings account with a monthly prize draw where entries are based on daily average balance; Prize Savings Account holders earn double entries. No interest but chance to win cash prizes.
- Stocks & Shares ISA Tax-efficient investment account offering tax-free growth on investments up to £20,000 per tax year, with flexible withdrawals and redeposits. Managed by Seccl Custody Limited as ISA Manager with access to over 40 curated funds.
- General Investment Account (GIA) Standard investment account allowing unlimited deposits and withdrawals without tax protection, subject to Capital Gains Tax and dividend taxes based on annual allowances.
- Self-Invested Personal Pension (SIPP) Self-Invested Personal Pension provided by Chip Financial (Investments) Ltd with BlackRock LifePath target date funds, allowing users to take control of their retirement with flexible investing options across multiple LifePath funds covering dates from 2030 to 2065.
- Chip Investment Fund Range Over 40 curated investment funds from leading asset managers including Vanguard, iShares, HSBC, WisdomTree, BlackRock, VanEck, and Invesco. Includes S&P 500, FTSE 100, MSCI World, NASDAQ 100, AI Fund, Physical Gold, China Fund, and sector-specific funds.
Quantifiable outcome
- 43-fold increase in valuation from 2017 crowdfunding round
- +2 more outcomes
Companies that use Chip
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Chip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature2 records
Chip partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SedriccoreAI-powered compliance platform partnership to automate and streamline financial promotions approval process. Replaces manual workflows with real-time automated approvals using three-layer AI compliance engine, maintaining FCA regulatory compliance.
- ClearBankcoreUK-authorised clearing bank providing underlying infrastructure for FSCS-protected savings accounts including Chip Instant Access, Easy Access Saver, Chip Cash ISA, and Prize Savings Account. Deposits are held securely with ClearBank.
- Seccl Custody LimitedcoreCustodian partner for Chip investment accounts including Stocks & Shares ISA, General Investment Account, and SIPP. Holds investments separately from Chip's own assets. ISA Manager for Chip Stocks & Shares ISA.
- BlackRockcoreProvides LifePath target date funds for Chip Personal Pension (SIPP). Multiple LifePath funds available covering dates from 2030 to 2065.
- VanguardcoreInvestment fund provider offering S&P 500 UCITS ETF, FTSE 100 Index Unit Trust, and S&P 500 Tech ETF through Chip platform.
- HSBCcoreInvestment fund provider offering HSBC FTSE All-World Index Fund and HSBC MSCI China UCITS ETF through Chip platform.
- iShares (BlackRock)coreInvestment fund provider offering NASDAQ 100 UCITS ETF, Core MSCI World UCITS ETF, and other index funds through Chip platform.
- WisdomTreecoreInvestment fund provider offering Artificial Intelligence UCITS ETF and Megatrends UCITS ETF through Chip platform.
- InvescocoreInvestment fund provider offering Physical Gold ETC, Physical Silver ETC, and CoinShares Global Blockchain UCITS ETF through Chip platform.
- VanEckcoreInvestment fund provider offering Space Innovators UCITS ETF and Semiconductor UCITS ETF through Chip platform.
- Fraser Yachts SpainminorYacht broker partnered with for Spring Draw grand prize (Akira One superyacht charter).
- FlightgiftminorVoucher provider for Spring Draw flight voucher prizes (£10,000 vouchers for 10 winners).
Scale indicators11 records
Recent moves6 records
Chip competitors and assessment
Company assessmentDirect peers
- Moneybox: UK mobile-first savings and investment app offering ISAs, pensions, and general investment accounts with a similar mass-affluent consumer focus. Competes directly for the same ISA-wrapper-driven customer wallet.
- Nutmeg: UK robo-advisor offering stocks and shares ISAs, pensions, and managed portfolios. Now JPMorgan-owned. Competes head-to-head in the same UK digital investment and SIPP market segment.
- Plum: UK AI-driven savings and investing app using Open Banking for auto-savings and offering investment products. Direct competitor on AI-auto-save positioning and digital-first UK consumer savings.
- Wealthify: UK digital investment platform (Aviva-owned) offering ISAs, pensions, and managed portfolios with low minimums. Competes on the same UK mass-market investing proposition with similar fee structure.
- Trading 212: UK/EU investment platform offering ISAs, CFDs, and commission-free investing with a mobile-first experience. Competes for the same ISA-driven UK retail investment customer.
Broad incumbents
- Monzo: UK digital challenger bank with millions of customers, offering savings pots and investment features. Broader incumbent with current accounts, lending, and broader ecosystem that overlaps with Chip's savings proposition.
- Starling Bank: UK digital-only bank offering personal and business accounts with savings features. While not investment-focused, it competes for the same UK digital-first consumer financial relationship.
- Revolut: Global fintech super-app offering multi-currency accounts, savings vaults, stock trading, and crypto. Competes broadly for UK consumer financial engagement with extensive feature overlap.
- Zopa: UK digital bank offering savings products and investment products (Zopa Wealth). Established UK fintech with comparable savings and ISA offerings for mass-affluent consumers.
Regional players
- Atom Bank: UK digital-only bank offering savings accounts and mortgages. Adjacent competitor on UK consumer savings deposits, though less focused on the investment/wrapper side of Chip's proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Chip social profiles
Digital presenceChip compliance and trust
Trust signalCompliance5 records
Chip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chip leadership team
Management profileNumber of profiles
Profiles5 records
Chip subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chip funding detail
Funding detailFunding overview
Funding rounds12 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chip
What does Chip do?
Chip is a UK mobile-first digital wealth management platform that combines savings accounts (Instant Access, Easy Access Saver, Cash ISA, Smart Cash ISA, Prize Savings Account) powered by ClearBank with FSCS protection up to £120,000, alongside investment products including a Stocks & Shares ISA, General Investment Account, and Self-Invested Personal Pension (SIPP) offering access to over 40 curated funds from leading asset managers. The platform differentiates through AI-powered automatic savings that analyses transaction data via Open Banking, gamified prize draws, and an integrated mobile experience designed for UK consumers aged 18+.
Is Chip a public or private company?
Chip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chip founded?
Chip was founded in 2017. It employs 101 to 250 people.
Where is Chip based?
Chip is headquartered in London, United Kingdom, in the Europe region.
How does Chip make money?
Two revenue lines are on record. Platform fees on investment portfolios are the primary driver. The others are interest rate spread on savings.
Who are Chip's main competitors?
Direct peers on record are Moneybox, Nutmeg, Plum, Wealthify and Trading 212. Broad incumbents are Monzo, Starling Bank, Revolut and Zopa. Atom Bank is listed as a regional player.
Does Chip have an API?
No public API is recorded for Chip.
What industry is Chip in?
Chip's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAGACAA, Account Aggregation & Connectivity (Multi-bank linking), with a secondary code of FSAGAEAE, Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools. Its NAICS code is 525910 and its SIC code is 6199.