What Fraser Yachts does

Fraser Yachts is the world's leading superyacht brokerage company, founded in 1947 and headquartered in Monaco. The firm operates as a wholly-owned subsidiary of MarineMax (NYSE: HZO) and employs over 240 brokerage professionals across 21 offices spanning Monaco, Fort Lauderdale, Palm Beach, San Diego, Sydney, Palma de Mallorca, Athens, London, and Hong Kong. Fraser has held the position of most active superyacht brokerage by sales volume for 15 consecutive years through 2025, executing €5.4B in yacht sales over the past five years and managing a portfolio of yachts exceeding $7.4B in total vessel value. The company sells 36% more superyachts over 30 meters than the second-ranked brokerage globally.

The firm's service platform spans seven integrated lines: yacht sales and purchase brokerage, luxury yacht charter (over 6,500 charter days booked annually), full-service yacht management, charter management for revenue optimization, new-build construction project management, crew placement services, and yacht marketing. Revenue is generated primarily through brokerage commissions on yacht sales and purchases, charter arrangement commissions (weekly charter rates range from approximately €210,000 to €1,500,000+), recurring managed services fees on the $7.4B+ portfolio, and professional services fees on new-build projects. Notable transactions include ENERGY at €185M, PROJECT MASTER at €99.5M, PLVS VLTRA at €89.9M, and SILVER EDGE at $75M.

Fraser targets ultra-high-net-worth individuals, family offices, and corporate buyers globally, with a horizontal segmentation approach across the superyacht ownership lifecycle. Distribution is driven by high-touch enterprise field sales through 240+ specialist brokers, complemented by an industry-leading website listing 328+ vessels, presence at major boat shows, market reports positioning the firm as a thought leader, and direct referral networks. The technology stack is not publicly disclosed and no AI/ML capabilities are referenced; competitive advantage rests on broker relationships, 75+ years of brand heritage, geographic footprint, and market share leadership rather than proprietary technology.

Name

Fraser Yachts

Legal name

Fraser Yachts

Website

https://fraseryachts.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Fraser Yachts is the world's leading superyacht brokerage, serving ultra-high-net-worth individuals and family offices with yacht sales, charter, management, new-build oversight, and crew placement. Operating 240+ brokers across 21 global offices as a MarineMax subsidiary.

Ownership category

akta.pro rank

Product category

Yacht Brokerage Services

NAICS

Boat Dealers (441222)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Private Cruise Ship Charters (Full-Vessel) (THAEAEAC)

Keywords

• Yacht brokerage services
• Superyacht sales
• Yacht charter management
• New build management
• Crew placement services

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage commissions on yacht sales: Fraser acts as broker facilitating the purchase and sale of superyachts, earning commissions on transactions. The company handled $1.9B (€2.2B) in buyer-side transactions over the last 3 years and sells more superyachts than any other provider.
2. Charter arrangements and commissions: Arranging luxury yacht charters globally. The firm books over 6,500 days of charter per year, placing the fleet in the world's most stunning destinations. Featured charter yachts range from €210,000 to €1,500,000 per week.
3. Yacht management services: Full-service yacht management including operational oversight, maintenance, and crew placement for yacht owners.
4. New build project management: Guiding clients through the construction of new superyachts, including builder selection, design oversight, and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fraser Yachts is the world's leading superyacht brokerage company providing expert advisory and services across the full yacht lifecycle: yacht sales and purchase brokerage, luxury crewed yacht charter arrangements, comprehensive yacht management, new build project management, and crew placement. The company operates through 240+ brokerage professionals across 21 global offices, managing a portfolio exceeding $7.4B in vessel value and arranging over 6,500 days of charter annually.

Product overview

Fraser Yachts is a luxury superyacht brokerage company offering a comprehensive suite of services centered around yacht sales, charter, management, construction oversight, and crew placement. The company operates as a unified full-service platform, managing a portfolio of over 328 yachts worth over $7.4B/€7B through a network of 240+ professionals across 21 global offices. The core offerings include Yacht Sales & Purchase brokerage, Yacht Charter services with over 6,500+ days booked annually, Yacht Management for operational support, Charter Management for revenue optimization, New Build Management for custom construction projects, Crew Services for recruitment, and Yacht Marketing. The company reports 75+ years of industry experience and has maintained 15 consecutive years as the most active superyacht brokerage by sales volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Sales & Purchase Full-service yacht brokerage facilitating the buying and selling of superyachts, with $1.9B in transactions closed for buyers over the last 3 years and handling $5.4B in yacht sales over the last 5 years.
• Yacht Charter Luxury crewed yacht charter services arranging thousands of charters annually in premier destinations worldwide, with over 6,500 days of charter booked each year. Charter rates range from approximately €210,000 to €1,500,000+ per week.
• Yacht Management Comprehensive yacht management services handling maintenance, operations, crew oversight, and logistical support for superyacht owners across the global portfolio.
• Yacht Charter Management Management services specifically designed for charter yachts, optimizing revenue generation and operational efficiency for yacht owners who place vessels in the charter market.
• New Build Management Expert guidance and project management for clients constructing custom superyachts, including builder selection, design oversight, and project management throughout the construction process.
• Crew Services Quality crew placement and recruitment services connecting yacht owners with qualified captains, crew, and maritime professionals for superyacht operations.
• Yacht Marketing Marketing services to promote yachts for sale or charter, leveraging global networks, professional presentation, and industry relationships.

Quantifiable outcome

• Closed $1.9B (€2.2B) worth of yacht buyer transactions over the last 3 years
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atalanta Golden YachtscoreStrategic or Co-development Partner · 25 September 2023Atalanta Golden Yachts joined Fraser Yachts in September 2023, forming a strategic partnership that combines their luxury yacht offerings and client networks. The alliance enhances the services available in Greece and expands the global reach for both entities, with a focus on sales, charters, and yacht management.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Merle Wood & Associates: U.S.-based superyacht sales and charter brokerage specializing in the 30m+ segment. Smaller than Fraser but directly comparable in business model and target clientele of UHNWI buyers in the Americas.
• Northrop & Johnson: U.S.-headquartered superyacht sales, charter, and management brokerage with international office coverage. Direct competitor to Fraser on preowned yacht sales and luxury charter arrangements, especially in the North American market.
• Camper & Nicholsons: Heritage superyacht brokerage and management company with global offices offering yacht sales, charter, new-build, and yacht management services. Direct competitor to Fraser across sales brokerage and charter brokerage, particularly strong in the Mediterranean.
• Edmiston: London-based international yacht brokerage and charter house competing with Fraser in superyacht sales, charter brokerage, and management services. Comparable full-service model and similar client base of UHNWIs and family offices.
• Burgess: Global superyacht sales, charter, and management house headquartered in London with offices in Monaco, Fort Lauderdale, and beyond. Burgess is the most direct head-to-head competitor to Fraser in the large-yacht brokerage category, with a similar full-service model spanning sales, charter, and new-build advisory.
• IYC (International Yacht Collection): Global yacht brokerage, charter, and management firm with significant presence in Fort Lauderdale and Europe. Directly competes with Fraser on superyacht sales and charter brokerage, particularly in the 30m+ segment.
• Y.CO: Monaco-based superyacht brokerage, charter, and management company with offices in global yachting hubs. Competes with Fraser across the same buyer/seller segments and offers parallel services in sales, charter, and crew placement.
• Ocean Independence: International yacht brokerage and charter firm headquartered in Europe with offices in the US and Australia. Offers a comparable service suite to Fraser — sales, charter, management, and new-build project oversight — making it a direct competitor across multiple geographies.

Emerging players

• Denison Yachting: Florida-based yacht brokerage and charter firm with significant recent growth across yacht sizes, including superyacht segments. Emerging competitor with growing presence in the preowned market where Fraser is dominant, particularly along the U.S. East Coast.

Broad incumbents

• Lürssen: German shipyard and one of the world's leading superyacht builders, with a brokerage/services arm. Not a direct brokerage peer but a key counterparty that Fraser transacts with on new-build project management; offers an alternative vertical integration path for clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FraserYachtsChannel
• Facebookfacebook.com/FraserYachts
• LinkedInlinkedin.com/company/fraser-yachts
• Instagraminstagram.com/fraseryachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraser Yachts