Latitude
Latitude builds AI-native interactive fiction and RPG platforms (AI Dungeon and Voyage), powered by a proprietary deterministic World Engine that enforces persistent state and player consequence across thousands of LLM-driven turns. It serves consumer RPG and interactive-fiction players plus a 64K-strong UGC creator base via freemium subscriptions, an Aura creator economy, and usage-based image credits.
- Company typePrivate
- Founded2019
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Latitude does
Latitude is a privately held, venture-backed game technology company that builds consumer-facing AI-native interactive fiction and role-playing platforms. Its two products — AI Dungeon (launched 2019 as the first AI-native text-adventure game) and Voyage (launched April 21, 2026 as the first AI-native RPG platform) — are powered by a proprietary deterministic orchestration layer called the World Engine, which sits atop multiple large language models to enforce persistent world state, rule consistency, memory, and player consequence across thousands of turns. The technology stack includes a custom memory and auto-summarization system, KV caching optimization, NVIDIA Blackwell deployment with NVFP4 quantization, an AI-based content moderation and auto age-rating system, and integration with six text and six image generation models.
The company serves individual consumers — tabletop RPG enthusiasts, interactive-fiction hobbyists, and user-generated-content creators — through freemium and tiered subscriptions (Journey, mid tiers reported at $15/$30/$50/month, and a new Ultimate tier at $99/month) plus consumption-based image credits. An Aura-based creator economy rewards scenario publishers, with the Aura Farming program surpassing $1M in community earnings by December 2025. Distribution is direct-to-consumer via web (latitude.io, aidungeon.com, voyage.io) and native iOS/Android apps, with a 30K+ Discord community, 8M+ registered players, 64K all-time creators, and 6.3M published scenarios.
The business has been profitable for several years on a small core team (1-10 employees) and minimal disclosed funding (~$4.05M across seed rounds). It is backed by NFX, Griffin Gaming Partners, Midjourney, Album VC, Google's AI Futures Fund, and former Roblox CBO Craig Donato (board member). Go-to-market is product-led, community-led, and direct-to-consumer, with an active streamer outreach and referral program layered on top of organic Reddit, Discord, and content-marketing channels.
Latitude firmographics
Firmographics- Name
- Latitude
- Legal name
- Latitude
- Website
- https://latitude.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latitude builds AI-native interactive fiction and RPG platforms (AI Dungeon and Voyage), powered by a proprietary deterministic World Engine that enforces persistent state and player consequence across thousands of LLM-driven turns. It serves consumer RPG and interactive-fiction players plus a 64K-strong UGC creator base via freemium subscriptions, an Aura creator economy, and usage-based image credits.
- Ownership category
- akta.pro rank
Latitude industry classification
Industry- Product category
- AI-Native Gaming / Interactive Fiction
- NAICS
- Computer Systems Design Services (541512)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Latitude is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Latitude business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- AI Dungeon / Voyage Subscriptions: Tiered recurring subscriptions (Journey, Mythic, Ultimate) with Voyage adding a dynamic Usage Pool (5-hour and one-week pools) for premium features. One subscription unlocks premium on both AI Dungeon and Voyage. New Ultimate tier launched at $99/month.
- Freemium Tier: Free play on AI Dungeon and Voyage with limited context length, starter Usage Pool, daily usage claims, and unlimited multiplayer as a guest. Drives top-of-funnel conversion to paid tiers.
- Image Generation Credits: Consumption-based credit system for AI Dungeon image generation (3 credits for Flux 2 Klein/GPT Low, 10 for Qwen 2512, 25 for Seedream 4.5, 30 for GPT Medium, 40 for Nano Banana 2).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited context and starter Usage Pool |
| Subscription | Monthly | Journey tier (formerly Champion) - lowest paid tier |
| Subscription | Monthly | Voyage mid subscription tier |
| Subscription | Monthly | Ultimate tier - top published tier on pricing page |
| Usage-based | Pay-as-you-go | Image generation credits (consumption-based add-on) |
Go-to-market motion5 records
Distribution channels1 record
Marketing channels10 records
Latitude product offering
Product offeringCore offering
Latitude develops AI-native gaming platforms, principally AI Dungeon (an AI-driven text adventure/interactive fiction platform launched in 2019) and Voyage (an AI-native RPG platform launched April 2026). Both are powered by Latitude's proprietary "World Engine," a deterministic state-tracking system that sits atop multiple large language models to enforce game rules, persistent memory, and autonomous NPC behavior. The company sells tiered subscriptions (Journey, Mythic, Ultimate at $99/month) plus usage-based image generation credits, with one subscription unlocking premium across both products.
Product overview
Latitude operates a platform-plus-modules architecture centered on its proprietary World Engine, a multi-model AI orchestration technology that powers two consumer-facing products: AI Dungeon (the flagship AI text adventure launched in 2019 that established Latitude's user base and creator ecosystem) and Voyage (the next-generation AI-powered RPG platform launched in April 2026, featuring autonomous NPC agents, image generation, text-to-speech, and the Aura creator economy). The World Engine unifies these products by orchestrating multiple LLMs (Fable, DeepSeek, Gemma, GLM, Equinox), image models, and supporting modules including the Memory Bank / Memory System (with Auto-Summarization) and the Optimized Context / Caching layer. The Dedupe and AI-ratings systems automate content quality, and the Aura economy rewards creators — together forming a vertically integrated AI-native interactive fiction platform rather than a collection of standalone tools.
Differentiator
Problem solved
Functional benefit
Brands
- AI Dungeon: World's first AI-native interactive fiction platform, launched in 2019. Players take alternating actions with AI to create stories and adventures in any genre or universe, with sophisticated memory systems and world-building features.
- Voyage
Products and services
- AI Dungeon Latitude's flagship AI-driven text adventure game and the world's first AI-native interactive fiction platform. Players take alternating actions with AI to create stories and adventures in any genre or universe, with sophisticated memory systems and world-building features. Available via web (aidungeon.com) and native iOS/Android apps with a freemium plus tiered subscription model (Journey, Mythic, Ultimate).
- Voyage Latitude's next-generation AI-powered RPG platform where nothing is scripted. Built on the proprietary World Engine, Voyage lets players describe any world they can imagine in natural language, with characters that remember, NPCs that act on their own motivations, image generation, text-to-speech, persistent memory across thousands of turns, real consequences (death is permanent, gold spent is gone), and multiplayer with free guest play. Available via web at voyage.io with tiered subscriptions (Journey, Mythic, Ultimate at $99/month) and an Aura-based creator economy.
Quantifiable outcome
- 75% reduction in AI inference costs via NVFP4 quantization on NVIDIA Blackwell GPUs
- +4 more outcomes
Companies that use Latitude
Customer profileSegments5 records
Ideal customer profiles4 records
Latitude technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature6 records
Latitude partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Google (Gemini / Gemma)flagshipLatitude integrates Google's Gemini and Gemma AI models into Voyage. Google is also an early enterprise customer of Latitude for game development use cases (Gemini 3 Flash adoption, December 2025).
- Sao10kcoreCreator of the Lunaris V1 Turbo model (finetuned Llama 3) used as the base for AI Dungeon's "Fable" model in the Frontier release.
- GryphecoreCreator of the Gemma 4 31B finetune used as the base for AI Dungeon's "Equinox" model in the Frontier release.
- NVIDIAcoreLatitude deploys on NVIDIA Blackwell GPUs using NVFP4 format and TensorRT-LLM/Dynamo to achieve 75% inference cost reduction. Case study referenced by NVIDIA in February 2026.
- VSC (Virtual Software Company)minorExternal PR firm for Latitude; handles media inquiries at [email protected].
- OpenAIcoreHistorical AI model partner for AI Dungeon (referenced in technology evolution). Also among the model providers used by AI Dungeon for various LLM-backed features.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Latitude competitors and assessment
Company assessmentDirect peers
- Charstar: Charstar is a consumer AI character/roleplay platform with user-created characters and persistent memory, closely comparable to AI Dungeon's UGC scenario ecosystem and Voyage's autonomous NPC direction.
- Inworld AI: Inworld AI builds AI NPC engines and character dialogue systems for games, directly comparable to Latitude's World Engine approach of orchestrating LLMs as an in-game GM with persistent character memory.
- Character.AI: Character.AI is a consumer AI character chat platform with user-created characters and long-term memory, comparable to AI Dungeon's character-driven storytelling use case, though it focuses on dialogue rather than RPG mechanics.
- Hidden Door: Hidden Door builds AI-driven narrative roleplay experiences where players generate stories from source material, closely comparable to Voyage's player-authored worlds and Latitude's AI-native interactive fiction approach.
- Convai: Convai provides conversational AI NPCs and character engines for games and virtual worlds, directly comparable to Latitude's World Engine NPC agents with motivations and persistent state.
- NovelAI: NovelAI offers a subscription-based AI storytelling and image generation service aimed at writers and roleplayers, directly comparable to AI Dungeon's freemium consumer storytelling offering and image-credit economy.
Emerging players
- rct AI: rct AI applies AI to dynamically generate game content, narratives, and NPC behaviors, partially overlapping with Latitude's AI-native world generation and autonomous NPC direction.
- Rosebud AI: Rosebud AI offers AI-assisted game creation tools that let users generate playable experiences from natural-language prompts, comparable to Latitude's 'describe a world and it becomes a game' value proposition.
- Scenario.gg: Scenario.gg provides AI-generated game assets (sprites, textures, concepts) for game developers, comparable to the image generation stack Latitude exposes via its World Engine credit system.
Broad incumbents
- Roblox: Roblox is a broad UGC gaming platform with its own AI initiatives; its former CBO Craig Donato sits on Latitude's board and is an investor, making Roblox both a strategic partner and a potential platform-scale competitor to Voyage's player-created worlds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Latitude social profiles
Digital presenceLatitude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude leadership team
Management profileNumber of profiles
Profiles4 records
Latitude subsidiaries and ownership
Company hierarchySubsidiaries2 records
Latitude funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude
What does Latitude do?
Latitude develops AI-native gaming platforms, principally AI Dungeon (an AI-driven text adventure/interactive fiction platform launched in 2019) and Voyage (an AI-native RPG platform launched April 2026). Both are powered by Latitude's proprietary "World Engine," a deterministic state-tracking system that sits atop multiple large language models to enforce game rules, persistent memory, and autonomous NPC behavior. The company sells tiered subscriptions (Journey, Mythic, Ultimate at $99/month) plus usage-based image generation credits, with one subscription unlocking premium across both products.
Is Latitude a public or private company?
Latitude is a private company. It is classified as venture growth investor backed and is currently operating.
When was Latitude founded?
Latitude was founded in 2019. It employs 1 to 10 people.
Where is Latitude based?
Latitude is headquartered in Provo, United States, in the North America region.
How does Latitude make money?
Three revenue lines are on record. AI Dungeon / Voyage Subscriptions are the primary driver. The others are freemium Tier and image Generation Credits.
Who are Latitude's main competitors?
Direct peers on record are Charstar, Inworld AI, Character.AI, Hidden Door, Convai and NovelAI. Emerging players are rct AI, Rosebud AI and Scenario.gg. Roblox is listed as a broad incumbent.
Does Latitude have an API?
No public API is recorded for Latitude.
What industry is Latitude in?
Latitude's product category is AI-Native Gaming / Interactive Fiction. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 541512.