Moove

What Moove does

Moove is a mobility fintech founded in 2020 in Lagos, Nigeria and now headquartered in Dubai, UAE, providing revenue-based vehicle financing to ride-hailing drivers and gig workers who lack access to traditional credit. The company's core offering is its Drive-to-Own program, under which customers make weekly rental payments that include bundled insurance, maintenance, fuel, and access to the Moove app and wallet, with the vehicle transferring to the customer after approximately 48 months. Underwriting is powered by proprietary alternative credit scoring technology that ingests ride-hailing performance and revenue analytics from platforms such as Uber to serve customers previously excluded from financial services.

The platform has been extended with several adjacencies: Moove Charge (an EV charging network app built with Paua), Moove Health (a multi-market insurance program), Vehicle Advertising, and Moove Wallet (a digital wallet with reported 85% customer adoption). The January 2025 acquisition of Brazilian mobility provider Kovi added proprietary IoT and driver-behavior algorithms that the company positions as the foundation of its AI mobility strategy, and it supports an autonomous vehicle fleet operations business alongside Waymo in Phoenix, Miami, and London.

Commercially, Moove operates a direct-to-consumer model but is structurally a B2B vehicle supply partner, with Uber as its largest vehicle supply relationship in EMEA and exclusive sub-Saharan Africa partner. Following the Kovi acquisition, Moove operates 36,000–39,000 vehicles across 29 cities on five continents and has reported $275 million in ARR (2025), with management targeting approximately $400 million in ARR for calendar year 2025. The company achieved EBITDA break-even in September 2024 and has raised more than $500 million in combined equity and debt from Uber, Mubadala, BlackRock, IFC, Franklin Templeton, Janus Henderson, Absa, Emso Asset Management, and Stride Ventures, among others, at a last-disclosed equity valuation of $750 million (March 2024) and is reportedly targeting a $2 billion+ valuation in its Series C.

Name

Moove

Legal name

Moove Vehicle Limited

Website

https://moove.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moove is a mobility fintech offering revenue-based vehicle financing and a path to ownership for ride-hailing drivers excluded from traditional credit. It operates ~39,000 vehicles across 29 cities, serving Uber and Waymo drivers and deploying an embedded credit-scoring platform.

Ownership category

akta.pro rank

Product category

Mobility Fintech / Vehicle Financing

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Self-Drive Car Rental (THADAAAF), Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Vehicle financing platform
• Mobility fintech
• Ride-hailing financing
• Alternative credit scoring
• Autonomous fleet operations

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Financing / Drive-to-Own Program: Moove provides revenue-based vehicle financing enabling mobility entrepreneurs to access vehicles and pay them off through their earnings. Customers make weekly rental/financing payments based on their ride-hailing income. The model enables customers to eventually own the vehicle after completing payment terms (typically 48 months).
2. Vehicle Advertising Revenue: Moove generates additional revenue by placing advertisements on its fleet vehicles. Revenue from advertising campaigns is shared with drivers (approximately 10% of advertising revenue). Options include door branding, seat-back posters, and vehicle wraps.
3. Insurance Services: Moove offers bundled insurance products including comprehensive vehicle insurance, health and personal accident coverage for customers and their families (e.g., INR 2 lakhs coverage in India). These are offered as part of the vehicle financing package.
4. Fleet Management Services (Autonomous Vehicles): Moove manages fleet operations, facilities, and charging infrastructure for Waymo's autonomous vehicle fleet in Phoenix, Miami, and London. This includes vehicle cleaning, maintenance, and charging services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moove provides revenue-based vehicle financing to mobility entrepreneurs (ride-hailing and gig economy drivers) through its Drive-to-Own program, underwriting customers via proprietary alternative credit scoring technology that analyzes platform performance and revenue data. Drivers pay weekly rental fees with bundled insurance, maintenance, and support, with a path to ownership after approximately 48 months. Complementary offerings include Moove Charge (EV charging app), Moove Health (insurance), Vehicle Advertising (fleet-based ad revenue), and B2B fleet operations for Waymo's autonomous vehicles.

Product overview

Moove is a mobility fintech platform offering revenue-based vehicle financing and financial services to mobility entrepreneurs. The core product is the Drive-to-Own (DTO) program, which enables gig economy drivers to access vehicles for ride-hailing with a path to ownership. This is supported by supplementary modules including Moove Charge (EV charging infrastructure), Moove Health (health insurance), Vehicle Advertising (additional revenue stream), and Moove Wallet (digital financial services). The company leverages proprietary alternative credit scoring technology that processes driver performance and revenue data to underwrite customers excluded from traditional finance. Following the acquisition of Brazilian company Kovi, Moove has also integrated IoT and driver behavior technology into its platform. The company operates primarily as a vehicle supply partner for Uber and, more recently, Waymo's autonomous ride-hailing fleet.

Differentiator

Problem solved

Functional benefit

Brands

• Moove Charge: First end-to-end EV charging network app solution for ride-hailing drivers, allowing location, control, and payment for charging across partner networks
• Moove Health
• Moove Vehicle Advertising

Products and services

• Drive-to-Own (DTO) Vehicle Financing Revenue-based vehicle financing product enabling mobility entrepreneurs (ride-hailing and gig drivers) to access a vehicle via weekly rental payments with insurance, maintenance, roadside assistance, and a dedicated Team Captain, with the right to own the vehicle after completing approximately 48 months of payments. Customers are deployed on partner platforms including Uber.
• Moove Charge End-to-end EV charging network app for ride-hailing drivers, enabling location of charge points, real-time availability, filtering by charge speed, start/stop charging, and integrated wallet payments. Developed in partnership with Paua and available in London.
• Moove Health Health insurance program bundled with the Drive-to-Own product, providing affordable comprehensive coverage for customers and their families. India offering provides INR 2 lakhs coverage for customer, spouse, and up to two children through Reliance General Insurance.
• Vehicle Advertising Revenue-generating advertising solution allowing Moove customers to earn additional income by displaying advertisements on their vehicles. Options include door branding, seat-back posters, and full vehicle wraps, with revenue sharing deposited directly into customer accounts.
• Autonomous Vehicle Fleet Operations B2B managed service providing fleet operations, facilities management, and EV charging infrastructure for Waymo's autonomous ride-hailing vehicles in Phoenix, Miami, and London. Moove handles vehicle cleaning, charging, and maintenance while Waymo provides autonomous driving technology through the Waymo One app.
• Kovi (Urban Mobility Service, Brazil & Mexico) Brazilian urban mobility provider acquired by Moove in January 2025, offering vehicle rental and financing for ride-hailing drivers in Brazil and Mexico. Brings proprietary IoT software and advanced driver behavior algorithms that strengthen Moove's AI mobility strategy and enhance safety and efficiency in fleet management.

Quantifiable outcome

• Over 160 million trips completed in Moove-financed vehicles globally
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• WaymoflagshipStrategic or Co-development PartnerMoove partnered with Waymo in December 2024 as fleet operations partner for Waymo's autonomous vehicles. Moove manages fleet operations, facilities, and charging infrastructure for Waymo in Phoenix (2025) and Miami (2026). Partnership expanded to London in October 2025. Moove handles vehicle cleaning, charging, and maintenance services while Waymo provides autonomous driving technology through the Waymo One app.
• Reliance General InsuranceminorStrategic or Co-development PartnerMoove partnered with Reliance General Insurance in India in May 2023 to provide comprehensive health insurance coverage to customers and their families. Industry-first initiative offering INR 2 lakhs coverage for customer, spouse, and up to two children.
• Wrap2Earn TechnologiesminorGTM or Marketing PartnerWrap2Earn announced national advertising partnership with Moove across Uber India fleet in January 2026. Partnership aims to enhance brand visibility through high-occupancy vehicles, leveraging Moove's fleet utilization and Wrap2Earn's transit media expertise.
• KoviflagshipOthersMoove acquired Brazilian urban mobility provider Kovi in January 2025. Acquisition increased Moove's fleet to 36,000 vehicles and expanded operations to 19 cities across 6 continents. Kovi brings proprietary IoT software and advanced driver behaviour algorithms, strengthening Moove's AI mobility strategy.
• Various Vehicle OEMscoreStrategic or Co-development PartnerMoove partners with multiple vehicle OEMs including Toyota, Suzuki, Hyundai, Tesla, TVS, Bajaj, Royal Enfield, Volkswagen, and Innoson (IVM) to supply vehicles for its fleet. Vehicle options include cars (sedans, hatchbacks) and motorcycles across different markets.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Hyrecar: US-based platform that rents vehicles specifically to rideshare and gig drivers; closest direct analog to Moove's drive-to-own model in a developed market.
• Creditas: Brazilian consumer and auto-secured fintech offering asset-backed lending; highly comparable emerging-market auto-finance model to Moove, especially relevant given Moove's Kovi-driven Brazil push.
• Carly: Germany-based car subscription platform providing flexible all-inclusive vehicle access; comparable subscription/weekly-payment model serving individual drivers in Europe.
• Lendbuzz: US auto financing platform using alternative credit data to serve thin-file and immigrant borrowers; mirrors Moove's alternative-credit underwriting approach in the auto finance vertical.

Emerging players

• Cluno: Munich-based car subscription service offering monthly all-inclusive vehicle subscriptions; comparable subscription model targeting individual mobility users in Europe.
• Getaround: Peer-to-peer car-sharing platform with embedded telematics for instant booking; emerging player in flexible vehicle access with comparable tech-enabled fleet utilization model.

Broad incumbents

• Hertz: Global car rental incumbent now operating a Hertz My Car subscription product; broad vehicle access and fleet management capabilities overlap with Moove's rental and fleet ops business.
• Avis Budget Group: Major global rental operator with subscription offerings; broad incumbent in passenger vehicle rental and leasing with significant fleet scale comparable to Moove.
• Sixt: European rental and mobility leader with Sixt+ subscription service; comparable scale and EV-led strategy, particularly relevant to Moove's UK and German-speaking market ambitions.
• Turo: Largest peer-to-peer car-sharing marketplace; broad incumbent in alternative vehicle access with overlapping customer segment of drivers seeking flexible vehicle use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mooveio
• LinkedInlinkedin.com/company/moove-io
• Xx.com/moove_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds17 records

Investors46 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moove