RADAR
RADAR is a retail technology company that builds proprietary ceiling-mounted RFID sensors and AI analytics software to deliver real-time, item-level inventory tracking for enterprise retail chains, deployed across 1,400+ stores.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RADAR does
RADAR (operated by Automaton, Inc.) is a retail technology company that builds a proprietary, ceiling-mounted RFID sensor platform combined with AI analytics software to deliver real-time, item-level inventory tracking inside physical stores. The system reads tagged items continuously, producing a full inventory snapshot every 8 seconds and processing more than 100 billion item-level events per day, with the company reporting 99% item-level inventory accuracy versus less than 70% baseline. The platform underpins multiple retail workflows — replenishment, omnichannel fulfillment, loss prevention, assortment and labor optimization, fitting-room analytics (Fitting Room Intelligence), floor-set planning (Floor Set IQ), and checkout-free shopping (Autonomous Checkout).
The company sells into large enterprise retail chains through a direct, sales-led go-to-market motion, with a phone-based purchase CTA on its website, quote-based pricing, and multi-thousand-store chain rollouts. Named enterprise customers include American Eagle Outfitters and Old Navy (Gap Inc.), with the platform deployed across 1,400+ stores as of 2026, growing at roughly 100 new store locations per month.
RADAR is venture-backed, with $170 million in Series B funding closed in May 2026 at a $1 billion valuation led by Gideon Strategic Partners and Nimble Partners, following an earlier $30 million Series A led by Align Ventures. The business is now expanding geographically into Canada, EMEA, and Latin America, and has added senior leadership — including a CFO (ex-Nuro), CTO, and SVP of RFID Center of Excellence (ex-PVH/Lululemon) — to support global enterprise deployment.
RADAR firmographics
Firmographics- Name
- RADAR
- Website
- https://goradar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Unknown
- Headcount range
- 101–250 employees
- Short description
- RADAR is a retail technology company that builds proprietary ceiling-mounted RFID sensors and AI analytics software to deliver real-time, item-level inventory tracking for enterprise retail chains, deployed across 1,400+ stores.
- Ownership category
- akta.pro rank
RADAR industry classification
Industry- Product category
- Retail Inventory Intelligence
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)
Keywords
Where RADAR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RADAR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- RFID hardware + software deployment to retailers: Revenue generated by deploying proprietary ceiling-mounted RFID sensors and AI analytics software into retail stores. Deployed across 1,400+ stores, with the company accelerating onboarding at ~100 new locations per month. Model is consistent with a recurring/sensor-as-a-service enterprise deployment to large retail chains.
- Hardware sales (RFID sensor units): Sales of proprietary ceiling-mounted RFID sensor hardware as part of the fully-integrated hardware and software solution. Customer purchase initiated via direct sales call (phone CTA on website).
- Autonomous checkout and AI analytics expansion: Use of Series B funding to develop autonomous checkout, advance next-generation sensor hardware, and expand AI analytics capabilities — pointing to additional productized revenue streams layered on top of the core inventory intelligence platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise pricing; no public tiers or price points listed. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RADAR product offering
Product offeringCore offering
RADAR provides a fully integrated hardware-and-software retail intelligence platform that uses proprietary ceiling-mounted RFID sensors combined with AI analytics to deliver real-time, item-level inventory visibility inside retail stores. The platform powers use cases including automated cycle counts, fitting room analytics, floor set compliance, loss prevention, and adjacent capabilities such as autonomous checkout for large retail chains.
Product overview
RADAR (operated by Automaton, Inc.) offers a single, fully-integrated AI-powered retail intelligence platform — a hardware-plus-software solution built on proprietary ceiling-mounted RFID sensors and analytics software — as its core offering. The core platform delivers real-time, item-level inventory tracking with 99% accuracy and powers several distinct capabilities and modules, including its core RFID-based inventory intelligence, an autonomous checkout feature, and AI add-on modules Fitting Room Intelligence and Floor Set IQ that extend the platform to fitting-room analytics and floor-set optimization. The platform is also supported by an internal RFID Center of Excellence that drives global deployments across retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- RADAR RFID-Powered Retail Intelligence Platform An integrated hardware-and-software platform for large retail chains that uses proprietary ceiling-mounted RFID sensors and AI analytics to provide real-time, item-level inventory tracking, automated cycle counts, and operational analytics across stores. Sold on a multi-year enterprise basis to apparel and specialty retailers including American Eagle, Old Navy, and Lojas Renner.
- Fitting Room Intelligence An AI analytics module on the RADAR platform that uses sensor and computer-vision data to measure item-level interactions inside fitting rooms, providing retailers with conversion analytics and product-level insights to inform merchandising and store operations.
- Floor Set IQ An AI analytics module on the RADAR platform that uses item-level RFID data to monitor planogram and floor set compliance in real time, flagging deviations so store teams can keep merchandising execution aligned with the intended plan.
Quantifiable outcome
- 99% item-level inventory accuracy vs <70% baseline
- +4 more outcomes
Companies that use RADAR
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
RADAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
RADAR partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights6 records
RADAR competitors and assessment
Company assessmentDirect peers
- Impinj: Impinj is a leading provider of RFID tags, readers, and software for retail inventory visibility. It is the most direct competitor to RADAR's RFID-based item-level retail intelligence platform, targeting the same apparel and specialty retailers.
- SML Group: SML Group provides end-to-end RFID tagging and inventory intelligence solutions specifically built for retail, including item-level tagging and store-level RFID software. It directly competes with RADAR for enterprise retail RFID deployments.
- Nedap: Nedap offers RFID-based retail inventory management solutions, including !D Cloud software, for apparel and specialty retailers globally. It directly competes with RADAR on item-level inventory visibility in enterprise retail.
- Checkpoint Systems: Checkpoint Systems (a CCL Industries company) provides RFID-based inventory intelligence and loss-prevention solutions for retail. It competes directly with RADAR on in-store RFID visibility and shrink reduction for apparel and specialty chains.
Broad incumbents
- Zebra Technologies: Zebra Technologies is a large enterprise hardware and RFID solutions provider with deep retail relationships. It competes with RADAR through RFID readers, scanners, and retail analytics offerings, but its portfolio spans logistics, manufacturing, and healthcare beyond retail.
- Avery Dennison: Avery Dennison is a global RFID inlay and tag manufacturer with a growing retail intelligence software portfolio. It supplies the foundational RFID tags that retailers tag inventory with, positioning it as both a potential partner and competitor to RADAR's sensor-and-software platform.
- Sensormatic Solutions (Johnson Controls): Sensormatic Solutions provides retail loss-prevention, inventory intelligence, and RFID solutions to global retailers. It overlaps with RADAR on shrink reduction and item-level visibility but operates as a broader retail operations portfolio within Johnson Controls.
Emerging players
- Trigo: Trigo builds computer-vision-based autonomous checkout and store analytics for grocery and retail. It is an adjacent competitor to RADAR's autonomous checkout capability, addressing overlapping retailer pain points through a different sensor stack.
- Zippin: Zippin provides checkout-free retail technology using sensor fusion and AI for autonomous store experiences. It competes with RADAR's autonomous checkout module while serving a similar enterprise retail buyer.
- Standard AI: Standard AI offers autonomous checkout using ceiling-mounted cameras and AI for retail. It is a partial overlap competitor to RADAR, addressing the same autonomous checkout opportunity with a computer-vision approach rather than RFID.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RADAR social profiles
Digital presenceRADAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADAR leadership team
Management profileNumber of profiles
Profiles5 records
RADAR funding detail
Funding detailFunding overview
Funding rounds17 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADAR
What does RADAR do?
RADAR provides a fully integrated hardware-and-software retail intelligence platform that uses proprietary ceiling-mounted RFID sensors combined with AI analytics to deliver real-time, item-level inventory visibility inside retail stores. The platform powers use cases including automated cycle counts, fitting room analytics, floor set compliance, loss prevention, and adjacent capabilities such as autonomous checkout for large retail chains.
Is RADAR a public or private company?
RADAR is a private company. It is classified as venture growth investor backed and is currently unknown.
When was RADAR founded?
RADAR was founded in 2013. It employs 101 to 250 people.
Where is RADAR based?
RADAR is headquartered in New York, United States, in the North America region.
How does RADAR make money?
Three revenue lines are on record. RFID hardware + software deployment to retailers are the primary driver. The others are hardware sales (RFID sensor units) and autonomous checkout and AI analytics expansion.
Who are RADAR's main competitors?
Direct peers on record are Impinj, SML Group, Nedap and Checkpoint Systems. Broad incumbents are Zebra Technologies, Avery Dennison and Sensormatic Solutions (Johnson Controls). Emerging players are Trigo, Zippin and Standard AI.
Does RADAR have an API?
No public API is recorded for RADAR.
What industry is RADAR in?
RADAR's product category is Retail Inventory Intelligence. Its primary akta.pro industry code is HDACAKAC, Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers). Its NAICS code is 33451 and its SIC code is 3829.