Trigo
Trigo is a computer-vision-AI company that provides a unified StoreOS platform for loss prevention, autonomous checkout, and retail intelligence, serving large enterprise grocery retailers such as Tesco, ALDI Nord, Netto, REWE, and Shufersal across Europe.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Trigo does
Trigo (legal entity Trigo Vision Ltd.) is a computer-vision-AI company founded in 2018 and headquartered in Ramat Gan, Israel, that builds a unified retail technology platform — branded StoreOS — comprising three product modules: Loss Prevention, Autonomous Store, and Retail Intelligence. The platform processes video from retailers' existing CCTV infrastructure through proprietary deep neural networks to track shoppers and products from shelf to checkout to exit, distinguish up to 100,000 SKUs, and surface real-time anomalies, with a strict privacy-by-design architecture that avoids biometric data and is GDPR and EU AI Act compliant. Trigo serves large enterprise grocery retailers including Tesco, ALDI Nord, Netto Marken-Discount, REWE, and Shufersal, with the company reporting deployments with four of the top five European grocers and over 60 million shopping activities processed annually.
The company operates a SaaS model with enterprise, quote-based annual subscriptions, complemented by free trials of up to four months across multiple stores to validate ROI before full rollout. Its go-to-market combines direct enterprise field sales with channel partnerships (notably Vista Technology Support for the UK and Ireland), presence at major retail technology events (NRF, Euroshop, EuroCIS, Groceryshop), availability on the Microsoft Azure Marketplace, and strategic investors from the customer base itself (Tesco and REWE Group are both investors and customers). Operations span four global offices with 101-250 employees, and the business has raised approximately $199 million across five disclosed equity rounds from 2018 through October 2022, when a $100 million Series B was led by 83North and Temasek with participation from SAP, REWE Group, Tesco, Hetz Ventures, Red Dot Capital Partners, Vertex Ventures Israel, and Viola Growth. The executive team is led by co-founder and CEO Daniel Gabay alongside a full CXO bench including CFO Ilani Granit, CBO Eyal Ben Ari, Chief Product and Delivery Yariv Hauer, Chief Delivery Officer Hagai Finberg, CLO Oren Knobel, and Chief People Officer Nili Valer.
Trigo firmographics
Firmographics- Name
- Trigo
- Legal name
- Trigo Vision Ltd.
- Website
- https://trigoretail.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trigo is a computer-vision-AI company that provides a unified StoreOS platform for loss prevention, autonomous checkout, and retail intelligence, serving large enterprise grocery retailers such as Tesco, ALDI Nord, Netto, REWE, and Shufersal across Europe.
- Ownership category
- akta.pro rank
Trigo industry classification
Industry- Product category
- Retail Technology / Computer Vision AI Software
- NAICS
- Convenience Retailers (445131), Food and Beverage Retailers (445)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Object Detection & Tracking (HDAAAEAB)
- akta.pro secondary industry
- Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)
Keywords
Where Trigo is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
Trigo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Model: Trigo operates as a Software-as-a-Service provider offering subscription-based access to its computer vision AI platform. The company leverages existing CCTV infrastructure to minimize hardware requirements, using a SaaS model that delivers rapid returns. Deployment typically requires just a single in-store workstation with minimal new hardware investment.
- Enterprise Licensing: Enterprise licensing arrangements for large retail chains with multiple store deployments. The company offers scalability across hundreds of stores with enterprise-wide adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with quote-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Trigo product offering
Product offeringCore offering
Trigo builds a computer vision AI platform (StoreOS) that turns retailers' existing CCTV infrastructure into a real-time, storewide tracking system for loss prevention, frictionless autonomous checkout, and in-store analytics. The platform assigns anonymous identifiers to shoppers, recognizes products with deep neural networks, and cross-references items taken from shelves with items scanned at checkout to detect concealed theft, missed scans, and checkout skipping. It is sold as a subscription SaaS to enterprise grocery and convenience retailers, with deployments spanning up to 1,200 sqm store formats and processing over 60 million shopping activities annually.
Product overview
Trigo is a computer vision AI company for retail operating as a unified platform with three core solution modules: Loss Prevention, Autonomous Store, and Retail Intelligence, all powered by the proprietary StoreOS platform. Loss Prevention provides end-to-end storewide monitoring to detect concealed theft, missed scans, and checkout skipping using existing CCTV infrastructure. Autonomous Store enables frictionless grab-and-go shopping through real-time product and shopper tracking with automated checkout. Retail Intelligence transforms video data into actionable analytics for traffic patterns, shopper behavior, and product performance. The three products share underlying computer vision technology and can integrate with each other, allowing retailers to deploy individual solutions or the full suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Loss Prevention AI-powered storewide loss prevention solution that uses existing CCTV infrastructure to track products from shelf to checkout to exit, detecting concealed items, missed scans, and checkout skipping in real time. Targeted at large grocery and convenience retailers to address the $130B+ annual retail shrink problem.
- Autonomous Store Frictionless checkout solution enabling customers to shop and pay without scanning, using ceiling-mounted cameras and edge computing to track products and shoppers in real time for fully automated purchasing. Powers "Pick & Go" autonomous stores for retailers such as REWE (7 Hanover test stores) and Shufersal (Tel Aviv).
- Retail Intelligence In-store analytics solution that transforms video data into actionable insights including traffic patterns, shopper journeys, basket analysis, product interaction tracking, and placement impact analysis. Targeted at retailers seeking data-driven operational and merchandising decisions.
- StoreOS Proprietary operating platform powering Trigo's retail technology solutions, enabling computer vision AI deployment across loss prevention, autonomous retail, and retail intelligence applications. StoreOS is the unified technology backbone referenced in Trigo's $100M 2022 Series B funding use of funds.
Quantifiable outcome
- 80% of highly stolen items are concealed before reaching checkout, making checkout-only systems ineffective
- +4 more outcomes
Companies that use Trigo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Trigo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Trigo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Vista Technology SupportcoreTrigo expanded its go-to-market approach in the UK through a new partnership with Vista Technology Support, combining Trigo's computer vision AI loss prevention platform with Vista's expertise in technology deployment and services. Vista has supported over 100 major retailers across UK & Ireland, providing deployment and ongoing operational support to help retailers scale proven in-store technology.
- Microsoft Azure MarketplacecoreTrigo is now available via Microsoft's Azure Marketplace, enabling enterprise customers to deploy Trigo's computer vision AI platform through Azure's cloud infrastructure.
- REWEcoreREWE has partnered with Trigo to power autonomous Pick & Go stores in Germany. REWE has opened 7 Pick & Go test stores in Hanover using Trigo's technology, featuring checkout-free shopping with camera and sensor technology that automatically detects items as customers shop.
- Netto Marken-DiscountcoreNetto Marken-Discount (part of EDEKA Group) partnered with Trigo to implement AI-powered computer vision technology for loss prevention. The collaboration won the RETA 2026 award in the 'Artificial Intelligence' category. The system processes over 5 million shopping activities monthly and integrates into daily retail operations using existing store infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trigo competitors and assessment
Company assessmentDirect peers
- Standard Cognition: Direct competitor in computer vision-based autonomous checkout and retail AI; targets the same grocery and convenience segments with a comparable camera-only architecture and competes head-to-head for enterprise retail deals.
- Grabango: Direct competitor in computer vision checkout-free technology for grocery and convenience retailers; competes for similar enterprise pilots and multi-store rollouts against Trigo.
- AiFi: Direct competitor offering AI-powered autonomous checkout solutions using camera and sensor fusion; serves similar grocery and convenience retailers and competes for the same checkout-free store deployments as Trigo.
- Zippin: Direct competitor in AI-powered autonomous checkout using ceiling-mounted cameras; serves convenience and grocery retailers with similar store-level technology to Trigo's Autonomous Store product.
- Everseen: Direct competitor in AI-based loss prevention at self-checkout using computer vision; serves large grocery and retail chains with a checkout-focused (rather than store-wide) approach that overlaps with Trigo's Loss Prevention product.
Broad incumbents
- SenseTime / Smart Retail: Large AI platform company with retail computer vision offerings (store analytics, loss prevention); provides overlapping capabilities as part of a broader AI portfolio, though not specialized in autonomous checkout like Trigo.
- Amazon (Just Walk Out): The original checkout-free technology incumbent; sells via Amazon Fresh and licenses JWO to third-party retailers (e.g., stadiums, airports), setting the competitive benchmark for camera-based autonomous stores that Trigo must displace or differentiate against.
Others
- VusionGroup (SES-imagotag): Leading electronic shelf label (ESL) and digital retail infrastructure vendor; an adjacent enabling technology provider often co-deployed with smart store technologies, frequently partnering with or alongside computer vision retail platforms like Trigo.
Emerging players
- Mashgin: Computer vision-based self-checkout kiosk for cafeterias, convenience stores, and retail; partial overlap with Trigo's autonomous checkout use case, focused on countertop scan-and-go rather than full storewide tracking.
- Focal Systems: Computer vision platform for grocery retail covering shelf monitoring, out-of-stock detection, and autonomous checkout; an emerging player addressing adjacent retail intelligence use cases that overlap with Trigo's Retail Intelligence product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trigo social profiles
Digital presenceTrigo compliance and trust
Trust signalCompliance2 records
Trigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trigo leadership team
Management profileNumber of profiles
Profiles11 records
Trigo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trigo
What does Trigo do?
Trigo builds a computer vision AI platform (StoreOS) that turns retailers' existing CCTV infrastructure into a real-time, storewide tracking system for loss prevention, frictionless autonomous checkout, and in-store analytics. The platform assigns anonymous identifiers to shoppers, recognizes products with deep neural networks, and cross-references items taken from shelves with items scanned at checkout to detect concealed theft, missed scans, and checkout skipping. It is sold as a subscription SaaS to enterprise grocery and convenience retailers, with deployments spanning up to 1,200 sqm store formats and processing over 60 million shopping activities annually.
Is Trigo a public or private company?
Trigo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trigo founded?
Trigo was founded in 2018. It employs 101 to 250 people.
Where is Trigo based?
Trigo is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Trigo make money?
Two revenue lines are on record. SaaS Subscription Model is the primary driver. The others are enterprise Licensing.
Who are Trigo's main competitors?
Direct peers on record are Standard Cognition, Grabango, AiFi, Zippin and Everseen. Broad incumbents are SenseTime / Smart Retail and Amazon (Just Walk Out). VusionGroup (SES-imagotag) is listed as an others. Emerging players are Mashgin and Focal Systems.
Does Trigo have an API?
No public API is recorded for Trigo.
What industry is Trigo in?
Trigo's product category is Retail Technology / Computer Vision AI Software. Its primary akta.pro industry code is HDAAAEAB, Object Detection & Tracking, with a secondary code of CRAHABAK, Automated/Unattended Convenience Stores (Smart/Checkout-Free). Its NAICS code is 445131 and its SIC code is 5412.