Vox Media
- Company typePrivate
- Founded2011
- HeadquartersWashington, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Vox Media firmographics
Firmographics- Name
- Vox Media
- Legal name
- Vox Media, LLC
- Website
- https://corp.voxmedia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Vox Media industry classification
Industry- Product category
- Digital Media & Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
- akta.pro secondary industries
- Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF), News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Vox Media is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vox Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising - Display/Video: Traditional display and video advertising across owned media properties including websites and video content
- Podcast Advertising: Pre-roll and mid-roll advertising within podcast content, sponsorships, generating over $80 million in revenue in 2025
- Concert Ad Marketplace: Publisher-led marketplace connecting brands with audiences using first-party data, expanding into social and video advertising
- AI Content Licensing: Revenue from licensing content to AI companies through Microsoft's Publisher Content Marketplace platform
- Native Commerce Advertising: Revenue from Amazon NCA program paying publishers for driving traffic to Amazon regardless of whether a purchase occurs
- Subscriptions: Pay-to-read subscription products including Hot Pod at $7 per month, representing new revenue streams for niche content
- Live Events: Events connecting editorial brands with audiences through tentpole events and custom client activations, producing 300+ events annually
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hot Pod newsletter subscription - pay-to-read access to podcast industry newsletter |
| Usage-based | Pay-as-you-go | Amazon NCA program for commerce revenue - publishers paid for driving traffic |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Vox Media product offering
Product offeringCore offering
Vox Media operates a portfolio-plus-platform media business that publishes editorial content across 25+ trusted brands (The Verge, Vox, New York Magazine, Eater, SB Nation, The Cut, Vulture, The Dodo, Popsugar, Thrillist, etc.) reaching 102 million monthly users. It monetizes this audience through display/video advertising, the Concert publisher-led ad marketplace, Vox Creative branded content studio, the Vox Media Podcast Network (59 million monthly downloads), proprietary first-party data platform Forte, live events (300+ annually), and subscription products such as Hot Pod.
Product overview
Vox Media is a modern media company operating as a platform-plus-portfolio architecture. The core platform includes the Vox Media Podcast Network (reaching 59M monthly downloads), Concert (advertising marketplace), Vox Creative (content studio), and Forte (AI-powered first-party data platform). These are complemented by a portfolio of 20+ editorial sub-brands including The Verge, Vox, New York Magazine, Eater, SB Nation, The Cut, Vulture, The Dodo, PopSugar, Thrillist, Curbed, and others, reaching 102M monthly users and 1B monthly video views. The company generates revenue through advertising solutions, podcast content, live events, and subscription products.
Differentiator
Problem solved
Functional benefit
Brands
- Vox Media Podcast Network: Podcast network with popular shows including Pivot, Criminal, Today Explained, and others reaching tens of millions of listeners
- Concert
- Forte
- Vox Creative
- Vox Media Studios
- PMX
Products and services
- Vox Media Podcast Network Video-first podcast distribution network reaching tens of millions of monthly listeners across audio, video, and social platforms; home to over 40 shows including Pivot, Criminal, Today Explained, Decoder, The Vergecast, Waveform, and A Touch More.
- Concert Publisher-led advertising marketplace that uses first-party data to connect brands with qualified audiences across trusted media properties, with high-impact ad units across display, social, and video.
- Vox Creative In-house branded content studio that produces advertiser-funded content leveraging insights and scale from Vox Media's editorial brands for enterprise brand marketers.
- Vox Media Studios Production studio creating video content across Vox Media's portfolio of brands, producing documentaries, series, and long-form visual storytelling.
- The Verge Technology news publication covering consumer technology, science, art, and culture with companion podcasts including The Vergecast, Decoder with Nilay Patel, and Version History.
- Vox General interest news site covering politics, policy, culture, and explainers, with a focus on explanatory journalism and understanding complex issues.
- New York Magazine Iconic New York-focused magazine covering politics, culture, fashion, dining, and lifestyle, with digital sub-properties including The Cut, Vulture, Grub Street, Intelligencer, and The Strategist.
- Eater Food and dining publication covering restaurants, chefs, recipes, and culinary culture with comprehensive coverage of dining scenes across cities.
- SB Nation Sports media network covering professional and college sports with team-specific sites, podcasts, and community-driven content.
- The Cut Fashion, beauty, and culture publication focused on contemporary women's interests, style, and lifestyle content.
- Vulture Entertainment and pop culture publication covering television, movies, music, theater, and celebrity news.
- The Dodo Animal-focused digital media brand creating emotional, shareable content about animals and pets for a passionate audience.
- PopSugar Lifestyle media brand covering beauty, fashion, fitness, food, and entertainment targeting women aged 18-34.
- Thrillist Food, drink, travel, and entertainment media brand focused on helping audiences discover experiences and destinations.
- Curbed Real estate and home design publication covering architecture, interior design, and neighborhood guides.
- Intelligencer Political and business news publication covering politics, policy, and economic affairs.
- Grub Street Food news and restaurant gossip site focused on New York City's dining scene.
- The Strategist Product recommendations and shopping advice publication from New York Magazine focused on finding the best products in various categories.
- Punch Spirits and cocktail media brand acquired by Vox Media in 2021, operating as an independent brand within Eater's portfolio.
- Hot Pod Pay-to-read podcast industry newsletter acquired by Vox Media in September 2021 and offered as The Verge's first subscription product at $7 per month.
- Forte Cookie-less proprietary AI platform that connects deep cultural signals to verifiable consumer action across print, digital, video, audio, and social using first-party data, supporting advertising targeting and measurement.
- Vox Media Live Events Program of 300+ live events annually including edit-led tentpole editorial events and custom client activations, connecting editorial brands, audiences, and advertisers.
Quantifiable outcome
- 102 million monthly users and 1 billion monthly video views
- +3 more outcomes
Companies that use Vox Media
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Vox Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Vox Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- LinkedInminorPublisher partnership for LinkedIn's BrandLink platform, expanding brand partnership opportunities for sponsored content
- AmazoncoreParticipant in Amazon's Native Commerce Advertising pattern: "We to Them"
- World Central KitchenminorExperiential and philanthropic partnership connecting food content with charitable impact, leveraging Eater's audience reach for social good initiatives.
- Splendid Table (American Public Media)APM's Splendid Table podcast began distribution through Vox Media Podcast Network, growing food content portfolio beyond Eater.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Vox Media competitors and assessment
Company assessmentDirect peers
- The Atlantic: Premium digital magazine and podcast publisher with subscription and advertising revenue, overlapping directly with Vox Media in digital publishing, branded content (Atlantic Creative), and podcast network ambitions. Comparable in audience quality and advertiser positioning.
- BuzzFeed, Inc. Publicly traded digital media company with editorial brands (BuzzFeed, HuffPost, Tasty), heavy reliance on social-platform distribution and programmatic advertising. Comparable in business model, vertical breadth, and exposure to display ad decline.
- Insider (Business Insider): Major digital news publisher covering business, tech, and lifestyle with subscription and advertising revenue. Operates a similar premium digital publishing model and competes for the same brand-advertiser budgets and reader attention.
- Dotdash Meredith: Owned by IAC, operates a portfolio of vertical digital brands (Investopedia, Byrdie, The Spruce, People, Better Homes & Gardens) using a content-first, SEO-driven model. Directly comparable multi-brand digital publishing portfolio structure.
- Vice Media: Digital-first media company covering news, culture, and lifestyle through video, editorial, and branded content. Comparable in millennial/Gen Z audience targeting, advertiser-supported digital content, and exposure to display-ad market headwinds.
Broad incumbents
- Condé Nast: Established multi-brand magazine publisher (Vogue, GQ, Vanity Fair, Wired, The New Yorker) with digital expansion. Comparable in multi-brand premium publishing but operates at a larger legacy scale with greater print revenue mix.
- Hearst Communications: Large diversified media conglomerate operating editorial brands (Esquire, Cosmopolitan, ELLE) and broadcast (ESPN minority, A+E Networks). Comparable multi-brand publishing portfolio but with significantly larger legacy infrastructure.
- iHeartMedia: Major US podcast publisher and radio broadcaster with the iHeartPodcast Network. Comparable in podcast advertising scale and creator-network approach, though anchored in broadcast rather than digital publishing.
- Spotify: Global audio streaming platform with major podcast investments (Spotify for Podcasters, exclusive deals). Comparable as a podcast distribution and monetization platform where Vox Media's Podcast Network reaches audiences via Spotify.
- Penske Media Corporation: Multi-brand digital media publisher (Rolling Stone, Variety, Billboard, Deadline) and Vox Media's new owner. Directly comparable portfolio strategy; PMX combines Vox brands with PMC properties for cross-brand advertising and operational synergies.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vox Media social profiles
Digital presenceVox Media compliance and trust
Trust signalCompliance1 record
Vox Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vox Media leadership team
Management profileNumber of profiles
Profiles22 records
Vox Media subsidiaries and ownership
Company hierarchySubsidiaries8 records
Vox Media funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vox Media M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vox Media
What does Vox Media do?
Vox Media operates a portfolio-plus-platform media business that publishes editorial content across 25+ trusted brands (The Verge, Vox, New York Magazine, Eater, SB Nation, The Cut, Vulture, The Dodo, Popsugar, Thrillist, etc.) reaching 102 million monthly users. It monetizes this audience through display/video advertising, the Concert publisher-led ad marketplace, Vox Creative branded content studio, the Vox Media Podcast Network (59 million monthly downloads), proprietary first-party data platform Forte, live events (300+ annually), and subscription products such as Hot Pod.
Is Vox Media a public or private company?
Vox Media is a private company. It is classified as private equity controlled and is currently operating.
When was Vox Media founded?
Vox Media was founded in 2011. It employs 1,001 to 5,000 people.
Where is Vox Media based?
Vox Media is headquartered in Washington, United States, in the North America region.
How does Vox Media make money?
Seven revenue lines are on record. Advertising - Display/Video is the primary driver. The others are podcast Advertising, concert Ad Marketplace, AI Content Licensing, native Commerce Advertising, subscriptions and live Events.
Who are Vox Media's main competitors?
Direct peers on record are The Atlantic, BuzzFeed, Inc., Insider (Business Insider), Dotdash Meredith and Vice Media. Broad incumbents are Condé Nast, Hearst Communications, iHeartMedia, Spotify and Penske Media Corporation.
Does Vox Media have an API?
No public API is recorded for Vox Media.
What industry is Vox Media in?
Vox Media's product category is Digital Media & Publishing. Its primary akta.pro industry code is MPACAIAC, Long-Form Writing & Article Platforms, with a secondary code of MPAIACAF, Creator/Artist Direct-to-Fan Streaming & Membership. Its NAICS code is 516210 and its SIC code is 2711.