HP

What HP does

HP Inc. (NYSE: HPQ) is a global information technology company that designs, manufactures, and sells personal computing, imaging and printing, and related services and supplies. The company's revenue is organized primarily into Personal Systems (notebooks, desktops, workstations, AI PCs, collaboration endpoints including Poly, and gaming hardware under HyperX and Omen) and Printing (office and consumer printers, Multi Jet Fusion 3D printing, consumables, and the Site Flow print marketplace). Personal Systems accounted for approximately 71% of revenue in Q2 FY2026, with Printing contributing the balance. The company serves a diversified customer base spanning consumers, SMBs, large enterprises, education, and the public sector, with named adoption across regulated industries and government accounts.

HP's technology platform rests on three layers: hardware (PCs, workstations, printers, 3D printing systems), software and services (the WXP digital employee experience platform, Wolf Security, and the Site Flow multi-sided print marketplace), and a growing AI software stack that includes the HP Nio AI assistant, on-device AI tooling on NPU-equipped PCs, and AI features trained on telemetry from approximately 48 million endpoints. The WXP platform was materially extended through the acquisition of Vyopta (2024) and now serves as the foundation for HP's strategy to convert hardware customers into software-and-services subscribers under the All-In Plan subscription model. Recent product launches include the ZGX Fury AI workstation, AI PC co-branded with Ferrari (June 2026), and expanded NVIDIA RTX Spark integration announced at Computex 2026.

HP monetizes through hardware unit sales (consumer and commercial PCs, printers, workstations), recurring supplies revenue from the print installed base, software and services (WXP subscriptions, managed print services, support contracts), and emerging subscription bundles under the All-In Plan. The go-to-market combines direct enterprise sales with a global reseller and retail channel, supplemented by strategic partnerships (notably with NVIDIA for AI silicon and Ferrari for brand co-marketing). The company is publicly traded (NYSE: HPQ), headquartered in the United States, and carries a meaningful institutional shareholder base including Berkshire Hathaway's $4.2B equity stake acquired in 2022.

Name

HP

Legal name

HP Inc.

Website

https://hp.com

Company type

Public

Founded year

1939

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HP Inc. manufactures and sells personal computers, workstations, printers, and related supplies, software, and services to consumers, enterprises, SMBs, and public-sector buyers worldwide, with Personal Systems and Printing as its two reportable segments.

Ownership category

akta.pro rank

Product category

Personal Computing & Printing Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Computer & Office Equipment (3570), Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK)

akta.pro secondary industries

Inkjet Printers (HDACAEAA), Production & High-Volume Printing Systems (HDACAEAJ), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Composite & Continuous-Fiber 3D Printers (IMAAAAAD), Large-Format & Industrial Production 3D Printers (High-Throughput Systems) (IMAAAAAK), HPC Appliances for Specific Workloads (CAE/CFD/EDA/Rendering) (HDACAOAJ)

Keywords

• Personal computers
• Business laptops
• Printing hardware
• Managed print services
• 3D printing systems

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Personal Computing Hardware: Sales of laptops, desktops, workstations, gaming PCs (OMEN/HyperX), and accessories. Q2 fiscal 2026 Personal Systems revenue was $10.2 billion (13% YoY growth) representing 71% of total HP business. Q2 fiscal 2026 total revenue was $14.4 billion (8.99% YoY).
2. Printing Hardware and Supplies: Sales of consumer and commercial printers (LaserJet, Smart Tank, Sprocket, DesignJet, Indigo industrial presses) and ongoing supplies revenue from ink, toner, and paper. Q2 fiscal 2026 Printing segment net revenue was flat at $4.2 billion (consumer printing units down 8%, commercial printing units down 4% YoY).
3. Subscription: HP Instant Ink: Recurring ink-by-pages subscription tied to enrolled HP printers; provides recurring supplies and printer revenue.
4. Subscription: HP All-In Plan (Consumer and Business): Recurring bundle subscription including printer, ink delivery, and 24/7 support from $7.99/month.
5. Managed Print Services (MPS) and Managed Print Cloud Services: Recurring managed services for enterprise print fleets (cloud-based management, security, and support), including HP Security Manager, HP Secure Print and Insights, and HP Web Jetadmin.
6. Software / SaaS: HP Site Flow and PrintOS: Subscription-based SaaS print workflow automation, end-to-end print production management, and order/job routing for commercial and industrial print service providers; pricing tailored to business size, features, and scale.
7. Software: Workforce Experience Platform (WXP): DEX management SaaS for multi-vendor device, application, and print environment management; 12 major updates delivered in 2025.
8. 3D Printing Systems and Materials: Sale of HP Multi Jet Fusion 3D printing systems (e.g., MJF 1200), materials, and related services.
9. Sponsorship and Co-branded Marketing Revenue: Shirt-sponsorship and partnership revenue (e.g., Real Madrid shirt sponsor at €70 million/year; Ferrari technology partnership).
10. Industrial / Commercial Print Production Services: Revenue from industrial digital printing (HP Indigo, PageWide Web Press, PageWide Corrugated) and related professional services, supplies, and print workflow solutions for commercial print service providers.
11. Professional Services (Consulting, Deployment, Workforce Computing): HP Workforce Solutions services including Deployment Services, Digital Workspaces, Managed Device Services, Renew Solutions, Support Services, and document/print workflow consulting.

Pricing tiers

Go-to-market motion6 records

Distribution channels9 records

Marketing channels15 records

Core offering

HP designs, manufactures and sells personal computers (consumer OmniBook, EliteBook/ProBook for business, Z by HP workstations, HP Omen gaming, AI PCs), printers and printing supplies (HP Smart Tank, LaserJet, OfficeJet, PageWide, Indigo commercial presses, Sprocket), and 3D printing systems (Multi Jet Fusion, Jet Fusion 5420W/5600). It also offers supporting software and services including HP Wolf Security, HP Smart, PrintOS, HP Site Flow, Poly collaboration, and Workforce Experience Platform (WXP) for device management.

Product overview

HP operates a broad platform-plus-modules portfolio spanning personal systems, printing, collaboration, and enterprise software. The personal systems portfolio covers consumer and business laptops through the OmniBook, EliteBook, ProBook, and ZBook lines, gaming through Omen, and desktops through OmniDesk, Pro Tower 290, and Z Workstations (including Z2 Mini G1a and ZGX Fury GB300 with NVIDIA RTX Spark). Printing remains a core franchise with the Smart Tank, Envy, OfficeJet, LaserJet, PageWide, and Indigo lines, alongside industrial 3D printing via Multi Jet Fusion (with the HP MJF 1200 launched April 2026). Acquired brands Poly (headsets, conferencing, Poly Studio Room Compute, Poly Focus 6 Series) and HyperX (gaming peripherals) extend HP into collaboration hardware and gaming respectively. The enterprise software stack centers on HP Site Flow as the print production management platform, with HP Workpath, HP Secure Print, HP Security Manager, HP Web Jetadmin, and HP Advance acting as add-on modules for app delivery, secure release, fleet security, fleet management, and document workflow. AI is delivered through HP Nio as an AI assistant, HP Wolf Security for endpoint protection, and HP Dimension (integrated with Google Beam) for AI collaboration, with the Workforce Experience Platform providing AI-driven workforce analytics and the Limited Edition Scuderia Ferrari AI PC as a special-edition flagship.

Differentiator

Problem solved

Functional benefit

Brands

• HP OmniBook: Flagship consumer and business laptop line (OmniBook Ultra, OmniBook X, OmniBook 7, OmniBook 5, OmniBook 3, OmniBook Aero)
• HP EliteBook
• HP ProBook
• HP Z (Z Workstations)
• OMEN
• HP Smart Tank
• HP LaserJet
• HP Indigo
• HP PageWide
• HP Poly
• HP Instant Ink
• HP All-In Plan
• HP Workforce Experience Platform (WXP)
• HP Site Flow (HP PrintOS)
• HP Multi Jet Fusion

Products and services

• HP OmniBook consumer laptop line Consumer-focused laptop line covering everyday, mainstream, premium, and AI PC tiers (OmniBook 3, 5, 7, X, Max) sold through HP.com and retail for personal, student, and family use.
• HP EliteBook business laptop line Premium business laptops (EliteBook 8, Ultra, 600/800 series) with enterprise security (HP Wolf Security, Sure Start) and manageability for IT departments at large organizations.
• HP ProBook business laptop line Mainstream business laptops (ProBook 4 series) targeting SMB and education buyers needing durability, security, and manageability at a lower price than EliteBook.
• Z by HP Workstations High-performance mobile and desktop workstations (ZBook, Z2, Z4, Z6, Z8 Fury, Z Displays) sold to developers, engineers, designers, and creators for CAD, AI, simulation, and content creation workloads.
• HP Omen / HyperX gaming PCs and accessories Gaming desktops (OMEN 35L, 45L), gaming laptops (OMEN 16, 17, Transcend) and HyperX-branded gaming accessories targeting enthusiast consumers and esports players.
• Poly video collaboration devices Video bars, conference cameras, headsets, and phones (Poly Studio X, Poly Studio V, Poly Lens) used by enterprises for hybrid meeting rooms and remote collaboration, with DirectorAI features.
• HP AI PCs (OmniBook, EliteBook, ProBook AI editions) Personal computers with dedicated NPUs enabling on-device AI features (Copilot+ experiences, AI-driven productivity) across the OmniBook, EliteBook, and ProBook lines for consumers and enterprises.
• HP Smart Tank printers Tank-based inkjet printers (Smart Tank 500, 700, 7000 series) with refillable ink tanks for high-volume, low-cost home and small-business printing.
• HP LaserJet printers HP's laser printer family (LaserJet Pro, LaserJet Enterprise) for monochrome and color printing in offices, enterprises, and home offices.
• HP OfficeJet printers All-in-one inkjet printers (OfficeJet Pro) for home office and small business color printing, scanning, copying, and faxing.
• HP PageWide Web Presses High-volume commercial inkjet web presses (T250, T350, T490HD) used by commercial print service providers for books, direct mail, and transactional printing.
• HP Indigo digital presses Liquid-electrophotography digital presses (Indigo 120K, 18K, V12, 25K) for short-run commercial, label, and flexible packaging printing at print service providers.
• HP Sprocket photo printers Portable, pocket-sized photo printers (HP Sprocket, Sprocket 4x5, Sprocket Panorama) that print photos from smartphones via Bluetooth for personal and social use.
• HP Multi Jet Fusion 3D printing systems Industrial polymer 3D printing systems (Jet Fusion 5420W, 5600, 4200) and consumables used by manufacturers for prototypes, jigs, fixtures, end-use parts, and medical devices.
• HP Jet Fusion 5420W (healthcare 3D printer) A Multi Jet Fusion 3D printer tuned for healthcare and medical-device customers, designed to deliver white, repeatable parts for medical and dental use cases.
• HP Instant Ink subscription Subscription-based ink replacement service that ships ink to home and small-business customers based on pages printed, for HP-compatible inkjet printers.
• HP All-In Plan for SMBs and hybrid work Monthly subscription bundle that combines a PC, accessories, support, and device-management services aimed at small/mid-size businesses and hybrid workers.
• HP Workforce Experience Platform (WXP) Cloud-based platform that ingests telemetry from HP and non-HP devices to give enterprise IT a single pane of glass for endpoint management, user experience analytics, and AI-driven recommendations.
• HP Wolf Security endpoint protection Hardware-enforced endpoint security suite (Sure Start self-healing BIOS, Sure Sense AI malware defense, threat containment) bundled on HP commercial PCs and available to enterprise security teams.
• HP Site Flow commercial print platform SaaS platform that connects brand customers with a network of print service providers for commercial print, photo, and packaging jobs.
• HP Care Pack and support services Extended warranty, accidental damage protection, and on-site support services (HP Care Pack) for consumer and commercial PCs and printers.

Quantifiable outcome

• AI PC mix grew from 35% to 44% in latest quarter
• +10 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability18 records

Feature10 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Scuderia Ferrari / Ferrari Design StudioflagshipStrategic or Co-development PartnerHP and Ferrari have a strategic technology partnership, with HP providing technology that enhances Ferrari's mastery in F1 and factory operations. The collaboration produced the HP Limited Edition Scuderia Ferrari AI PC, limited to 4,999 numbered units at $5,599, with F1-inspired design (carbon fiber, Rosso Magma finish, Corning Gorilla Glass) co-developed over two years with Ferrari Design Studio. Available in 9 countries from June 12, 2026.
• Real Madrid CFflagshipGTM or Marketing PartnerHP is a shirt sponsor of Real Madrid football club at approximately €70 million per season, contributing to the club's ~€290 million annual revenue from three main shirt sponsorships. The partnership provides global brand visibility to a top football audience.
• NVIDIAflagshipStrategic or Co-development PartnerHP launched AI PCs, desktops, and workstations powered by NVIDIA's RTX Spark platform at Computex 2026, including OmniBook Ultra 16, OmniBook X 14, OmniDesk Mini, and ZGX Fury GB300 (1-trillion-parameter inference). HP also plans Windows support for systems based on the NVIDIA GB300 Grace Blackwell Ultra Desktop Superchip. HP and NVIDIA jointly target enterprise demand for AI computing integrated with Windows environments.
• MicrosoftflagshipStrategic or Co-development PartnerHP co-develops the Copilot+ PC portfolio (OmniBook 5, OmniBook 7, OmniBook X Flip, EliteBook Ultra G1i, EliteBook X G2q) with Microsoft. Co-marketing and joint platform support for Windows 11, Windows on Arm, and AI experiences across HP's consumer and commercial PC line.
• QualcommcoreTechnology or IntegrationHP ships multiple Snapdragon X and Snapdragon X2 Elite-powered laptops including the EliteBook X G2q, OmniBook 3, OmniBook X 14, and OmniBook Ultra (Snapdragon X2). Qualcomm confirmed HP as an OEM launch partner for Snapdragon C entry-level platform ($300–$449 laptops). Snapdragon X2 Elite enables 85 TOPS NPU and 64GB RAM configurations in HP devices.
• AMDcoreTechnology or IntegrationHP is expanding its Z2 Mini G1a workstation with AMD Ryzen AI PRO 400 series processors, targeting enterprise developer and creator segments. HP also sells AMD-powered Omen 35L gaming PCs and AMD Athlon Silver-based budget laptops.
• NeurableminorStrategic or Co-development PartnerHP's HyperX gaming division is partnering with Neurable on a prototype brain-scanning gaming headset using EEG sensors to measure focus and guide users into a flow state through neurofeedback. Testing with collegiate e-sports players and regular gamers showed ~3% accuracy improvement with semi-pro players.
• MediaTekcoreTechnology or IntegrationMediaTek co-designed the CPU portion of NVIDIA's RTX Spark (N1/N1X) and Snapdragon C chips that power HP's RTX Spark and Snapdragon X family laptops and desktops.
• CanvacoreChannel Partner/ Reseller/ DistributorCanva is one of the brand customers in HP Site Flow's global fulfillment network, using HP's print production automation to fulfill customer print orders.
• MoocoreChannel Partner/ Reseller/ DistributorMoo is a brand customer in HP Site Flow's global fulfillment network for premium print-on-demand business cards, marketing materials, and custom print products.
• MintedcoreChannel Partner/ Reseller/ DistributorMinted is part of HP Site Flow's brand network for on-demand photo books, stationery, and personalized print products.
• ZazzlecoreChannel Partner/ Reseller/ DistributorZazzle is part of HP Site Flow's brand network for customizable on-demand print and gift products.
• ESKOcoreTechnology or IntegrationESKO is a technology integration partner in HP Site Flow's global fulfillment network, providing pre-press and packaging workflow software that integrates with HP's print production automation.
• Hybrid SoftwarecoreTechnology or IntegrationHybrid Software is a technology integration partner in HP Site Flow's global fulfillment network for production workflow and color management.
• Zoom Video CommunicationscoreTechnology or IntegrationZoom is expanding interoperability with HP Dimension and Cisco hardware for AI-powered Zoom Spaces features including automated meeting setup and digital signage.
• International PaperminorOEM/ Whitelabel/ Licensing PartnerInternational Paper manufactures HP-branded paper for the U.S. market under a licensing agreement, providing everyday printing, copying, and office filing use cases.
• Poltrona FrauminorOEM/ Whitelabel/ Licensing PartnerPoltrona Frau provides the leather sleeve included with the HP Limited Edition Scuderia Ferrari AI PC, contributing to its luxury design.
• Intel CorporationflagshipTechnology or IntegrationHP ships multiple Intel Core Ultra, Core Series 3 Wildcat Lake, and Core Ultra X7/X9 processor-powered laptops and desktops including the OmniBook Ultra, EliteBook X G2q, and ZGX Fury GB300 workstation. HP is among major OEMs adopting Intel's Project Firefly initiative and the Wildcat Lake Core Series 3 platform for sub-$500 laptops.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dell Technologies: Direct competitor across HP's largest segment — personal systems including commercial PCs, workstations (Precision vs. Z), and enterprise servers. Both companies compete for enterprise IT refresh cycles, AI PC adoption, and HPC workstation share.
• Lenovo Group: Direct competitor in personal computers (ThinkPad vs. EliteBook, IdeaPad vs. OmniBook), workstations, and increasingly in AI PCs and HPC. Lenovo is the world's largest PC OEM by units and competes head-to-head with HP across consumer, commercial, and gaming.
• Canon Inc. Direct competitor in printing — inkjet, laser, multifunction, and commercial/production printing — overlapping with HP's Smart Tank, OfficeJet, LaserJet, and commercial press portfolios.
• Epson: Direct competitor in consumer and SMB inkjet printing (EcoTank vs. HP Smart Tank), and a relevant comparable in refillable-ink cartridge-free printing technology and supplies economics.
• Brother Industries: Direct competitor in laser and inkjet printers, multifunction devices, and managed print for SMB and mid-market — a key overlap with HP's LaserJet, OfficeJet Pro, and small-business MPS offerings.
• Xerox Holdings: Direct competitor in managed print services, multifunction printers, and production printing, overlapping with HP's enterprise print fleet, MPS, and commercial printing portfolios.
• ASUSTeK Computer (ASUS): Direct competitor in consumer laptops, gaming (ROG vs. OMEN), and creator PCs, with overlapping AI PC and OLED laptop strategies that compete with HP's OmniBook and Omen lines.
• Logitech: Direct competitor in PC peripherals (mice, keyboards, webcams) overlapping with HP's accessories and acquired HyperX gaming peripherals business, including in productivity and gaming segments.

Broad incumbents

• Apple Inc. Broader incumbent competing with HP in premium consumer laptops (MacBook Pro vs. OmniBook Ultra) and increasingly in creator/professional workstations (Mac Studio vs. Z). Apple sets the design and battery-life benchmark HP's Snapdragon X devices chase.

Emerging players

• Stratasys: Comparable in industrial 3D printing for medical, manufacturing, and prototyping use cases that overlap with HP Multi Jet Fusion's enterprise go-to-market — particularly relevant as Medicare reimbursement expands the 3D-printed medical device market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HP
• GitHubgithub.com/HP
• YouTubeyoutube.com/hp
• Facebookfacebook.com/HP
• LinkedInlinkedin.com/company/hp
• Instagraminstagram.com/hp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A113 records

Investments33 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HP