Logitech
Logitech designs and sells computer peripherals (mice, keyboards, webcams, headsets, speakers, and gaming gear) under the Logitech, Logitech G, Astro Gaming, and Ultimate Ears brands, serving consumers, gamers, enterprises, educators, and creative professionals globally via direct e-commerce and channel partners.
- Company typePublic
- Founded1981
- HeadquartersSan Jose, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Logitech does
Logitech (NASDAQ: LOGI; legal entity Logitech Europe S.A.) is a Swiss-founded, publicly traded designer and seller of personal computer peripherals and consumer electronics, headquartered in Lausanne, Switzerland, with US operations centered in Newark, California. Founded in 1981, the company sells mice, keyboards, webcams, headsets, speakers, microphones, presentation remotes, digital pens, racing simulation wheels, and accessories through consumer, business, education, and gaming brands (Logitech, Logitech G, Astro Gaming, Ultimate Ears). Its technology stack combines proprietary hardware platforms (LIGHTSPEED wireless, Haptic Inductive Trigger System, Unifying + Audio Receiver, POWERPLAY wireless charging, LIGHTFORCE hybrid switches, HERO sensors) with a software layer (Logi Options+, Logi Tune, Logitech Sync, G HUB, Logitech Flow) that delivers customization, AI-enabled camera framing and audio tuning, and enterprise device management.
Logitech runs a hybrid hardware-and-software revenue model anchored by one-time unit hardware sales across a broad ASP range (entry-level mice to premium MX Master 4 at $99 and above), with secondary recurring software/management value via enterprise deployments, B2B Extended Warranty, and refurbished product sales through its outlet. Distribution is multi-channel: direct e-commerce at logitech.com, physical tech retailers, marketplace listings, Logitech for Business enterprise sales, Logitech G gaming channels, and a Partner Connect ecosystem of distributors (Ingram Micro), VARs (SHI, CDW, AVI-SPL, FORTE), and alliance partners (NTT DATA) serving customers in 5001-10000-employee-scale operations globally.
Customer segments span individual consumers, gaming and streaming enthusiasts, business and enterprise (including conference room and hybrid-work buyers served alongside Microsoft Teams, Zoom, and Google Meet integrations), education (K-12, higher education, training), and creative professionals served by the MX Creative Console. Logitech markets via an owned content/blog, social channels, YouTube brand channels, email, partner and affiliate programs, esports and industry events, and earned media, with regional emphasis in North America, Europe, and Southeast Asia.
Logitech firmographics
Firmographics- Name
- Logitech
- Legal name
- Logitech Europe S.A.
- Website
- https://logitech.com
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Logitech designs and sells computer peripherals (mice, keyboards, webcams, headsets, speakers, and gaming gear) under the Logitech, Logitech G, Astro Gaming, and Ultimate Ears brands, serving consumers, gamers, enterprises, educators, and creative professionals globally via direct e-commerce and channel partners.
- Ownership category
- akta.pro rank
Where Logitech is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Logitech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Product Sales: Primary revenue stream from selling peripheral devices including mice, keyboards, webcams, headsets, speakers, gaming controllers, simulation equipment, and accessories. Products sold as one-time purchases with various price points from entry-level to premium.
- Enterprise Software Licensing: Logi Options+ and Logi Tune software platforms provide device management, customization, and enterprise deployment capabilities. Software supports business customers with mass deployment, firmware updates, and device inventory management through Logitech Sync integration.
- Refurbished Products: Certified refurbished products sold through the Logitech outlet at discounted prices, providing secondary revenue while supporting sustainability goals.
- Extended Warranty Services: B2B Extended Warranty programs offered for enterprise customers purchasing Logitech business products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer products range from budget to premium tiers |
| Unit Pricing | Pay-as-you-go | Bundle pricing for keyboard-mouse combos |
| Other | Pay-as-you-go | Student and first responder discount program |
| Other | Multi-year contract | Enterprise business pricing through partner programs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Logitech product offering
Product offeringCore offering
Logitech designs, manufactures, and sells computer peripherals and consumer electronics including mice, keyboards, webcams, headsets, microphones, speakers, gaming equipment, digital pens, and presentation remotes. Products are sold under the Logitech brand alongside sub-brands Logitech G (gaming), Astro Gaming (premium gaming headsets), and Ultimate Ears (Bluetooth speakers), supported by proprietary software platforms Logi Options+, Logi Tune, and Logitech Sync.
Product overview
Logitech offers a comprehensive portfolio of personal computer peripherals and consumer electronics organized into several core product lines. The MX Series represents the premium productivity line featuring the MX Master 4 mouse, MX Keys S keyboards, and MX Creative Console. The Ergo Series focuses on ergonomic design with products like the ERGO K860 keyboard and Lift vertical mouse. The Logitech G gaming sub-brand covers high-performance gaming mice (PRO X SUPERLIGHT 2, G502 X), keyboards (PRO X series, G915), headsets (G733, PRO X 2), and racing simulation equipment. For business, Logitech provides video collaboration solutions including the Rally Bar conference cameras, Zone Wireless headsets, and Logitech Sync device management software. The Ultimate Ears brand covers Bluetooth speakers (BOOM 4, MEGABOOM 4, WONDERBOOM 4). For iPad users, Combo Touch and Slim Folio keyboard cases are offered. Logi Options+ and Logi Tune software enable customization and management of devices. The portfolio spans input devices (mice, keyboards), video capture (webcams, conference cameras), audio (headsets, microphones, speakers), digital pens (MX Ink, Logitech Crayon), and accessories (mousepads, stands, cables, receivers).
Differentiator
Problem solved
Functional benefit
Brands
- Logitech G: Gaming brand focusing on gaming mice, keyboards, headsets, and accessories
- Ultimate Ears
- Astro Gaming
- Logi Tune
- Logi Options+
Products and services
- MX Master 4 Premium wireless mouse designed for productivity and creative professionals, featuring advanced tracking, customizable buttons, and ergonomic design.
- MX Keys S Wireless keyboard with smart illumination, programmable keys, and cross-device compatibility for productivity workflows.
- MX Creative Console Creative workflow tool featuring programmable dials and buttons for streamlined content creation and design tasks.
- MX Mechanical Mechanical wireless keyboard combining the satisfying tactile feel of mechanical switches with smart features and cross-device support.
- Wave Keys Ergonomic wireless keyboard with cushioned palm rest and wave-shaped design for all-day typing comfort.
- ERGO K860 Split ergonomic keyboard designed to reduce muscle strain and promote natural typing posture.
- Lift Vertical ergonomic mouse designed to reduce wrist tension and improve posture during extended use.
- Signature Comfort Plus M850 L Wireless mouse featuring built-in palm cushion for natural, relaxed hand positioning throughout the day.
- MX Anywhere 3S Compact wireless mouse designed for portable productivity with high-precision tracking on any surface.
- MX Vertical Advanced ergonomic mouse that promotes natural hand posture with 57-degree vertical design.
- MX Ergo S Wireless trackball mouse with adjustable hinge for personalized angle and reduced wrist strain.
- PRO X SUPERLIGHT 2 Ultra-lightweight wireless gaming mouse engineered for competitive esports performance with advanced sensor technology.
- PRO X2 SUPERSTRIKE Gaming mouse featuring Haptic Inductive Trigger System (HITS) reducing click latency by up to 30ms for competitive gaming.
- G502 X PLUS Wireless gaming mouse with LIGHTFORCE hybrid optical-mechanical switches and HERO 25K sensor.
- G309 LIGHTSPEED Wireless gaming mouse with advanced sensor and lightweight design for competitive play.
- G915 Low-profile wireless mechanical gaming keyboard with LIGHTSPEED wireless technology and RGB lighting.
- PRO X TKL Tenkeyless wireless gaming keyboard designed for competitive esports with programmable keys.
- G733 Wireless gaming headset with RGB lighting, PRO-G drivers, and Blue VO!CE microphone technology.
- PRO X 2 Wireless gaming headset with advanced audio, noise cancellation, and premium comfort for extended gaming sessions.
- ASTRO A50 X Premium wireless gaming headset with ASTRO audio technology and multi-platform compatibility.
- MX Brio 4K webcam with AI-powered image enhancement, auto-framing, and advanced low-light performance.
- Brio 500 Full HD webcam with auto-exposure, noise reduction, and adjustable field of view.
- Rally Bar All-in-one video bar for medium to large conference rooms with AI-powered camera and audio.
- Rally Bar Mini Compact video conferencing solution for smaller meeting spaces with integrated camera and audio.
- MeetUp 2 Conference camera with ultra-wide field of view designed for small conference rooms.
- Zone 950 Wireless headset designed for business with advanced noise cancellation and all-day comfort.
- Zone Wireless 2 Wireless headset with hybrid active noise cancellation and premium audio for professional calls.
- Zone Vibe 100 Wireless headset combining professional performance with casual, lightweight design for hybrid work.
- Combo Touch Detachable keyboard case with trackpad for iPad Pro, iPad Air, and iPad providing typing and protection.
- Slim Folio Keyboard case for iPad providing full-size typing experience with Bluetooth connectivity.
- Logitech Crayon Digital pen for iPad enabling drawing, sketching, and note-taking with pressure sensitivity.
- MX Ink Mixed reality stylus for spatial computing applications enabling precision drawing and interaction.
- Logitech Reach Overhead content camera for educators enabling document and object capture during presentations.
- BOOM 4 Portable Bluetooth speaker with 360-degree sound, waterproof design, and premium audio quality.
- MEGABOOM 4 Powerful portable Bluetooth speaker delivering loud, balanced sound with deep bass for large spaces.
- WONDERBOOM 4 Compact, waterproof Bluetooth speaker with surprisingly powerful 360-degree sound.
- EVERBOOM Portable Bluetooth speaker with balanced sound, waterproofing, and carabiner design for on-the-go use.
- PRO RACING WHEEL High-end direct drive racing wheel simulator for immersive racing simulation experiences.
- G CLOUD Cloud gaming handheld device enabling streaming of games from Xbox Cloud Gaming, GeForce NOW, and other platforms.
- Yeti Premium USB condenser microphone for podcasting, streaming, and professional audio recording.
- Litra Glow Portable LED streaming light with adjustable color temperature for video calls and content creation.
- Spotlight 2 Advanced presentation remote with haptic feedback, digital highlighting, and time management features.
- Powerplay 2 Wireless charging system for compatible gaming mice, eliminating need for cable charging during use.
- Logi Options+ Customization software enabling button programming, gesture customization, and Smart Actions automation for Logitech devices.
- Logi Tune Desktop and mobile application for personalizing Logitech devices, managing meetings, and booking desks with calendar integration.
- Logitech Sync Cloud-based device management platform for IT administrators to monitor and manage Logitech video collaboration devices.
- G HUB Gaming software for configuring Logitech G devices including RGB lighting, macros, and game profiles.
Quantifiable outcome
- PRO X2 SUPERSTRIKE reduces click latency by up to 30ms compared to standard gaming mice
Companies that use Logitech
Customer profileSegments5 records
Ideal customer profiles5 records
Logitech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Logitech partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- NTT DATA Inc.coreGlobal Partner of the Year award winner at 2026 Logitech Partner Awards. Recognized for inspiring collaboration and transformative partnerships across the globe serving enterprise customers with Logitech business solutions.
- Ingram MicrocoreNorth American Distributor of the Year award winner. Recognized for setting new standards in efficiency and innovation within the Logitech partner ecosystem for distribution operations.
- SHIcoreUS NSP Partner of the Year award winner. Recognized for outstanding commitment to strategic success and profitability growth in serving Logitech business customers.
- CDWcoreVertical Partner of the Year award winner. Praised for leadership and innovative strategies in driving vertical market success for Logitech solutions.
- Matrix Video CommunicationscoreCanadian Partner of the Year award winner. Demonstrated remarkable achievements in the Canadian market with innovation and dedication to driving growth.
- FORTEcoreUS VAR Partner of the Year award winner. Praised for delivering Logitech room solutions with excellence and consistency.
- AVI-SPLcoreSpecialist Partner of the Year award winner. Recognized for unmatched ability to manage global customer relationships with precision and expertise.
- Insight UScoreMarketing Excellence Partner of the Year award winner. Honored for impactful and creative marketing initiatives that defined partnership excellence.
- CTIcoreStrategic Growth Partner of the Year award winner. Acknowledged for exceptional contributions, partnership growth, and collaborative leadership.
- Microsoft (Teams)coreLogi Tune integrates with Microsoft Teams for one-click meeting join functionality. Logitech video collaboration products support Microsoft Teams Rooms certification on Windows and Android platforms.
- ZoomcoreLogi Tune supports Zoom with 'join now' button functionality for seamless meeting access. Logitech conference cameras certified for Zoom Rooms deployments.
- Google MeetcoreLogi Tune supports Google Meet integration for one-click meeting join functionality across Logitech devices.
- PlayseatminorGaming furniture partnership offering co-branded racing seats including Playseat Formula Instinct McLaren Racing Edition and Playseat Trophy Logitech G Edition for immersive racing simulation.
- Astro GamingcoreAstro Gaming operates as Logitech's premium gaming headset brand, offering high-end audio products including A50 X, A30, and A40 headsets with gaming-optimized features.
- Ultimate EarscoreUltimate Ears brand offers premium Bluetooth speakers including BOOM 4, MEGABOOM 4, WONDERBOOM 4, and EVERBOOM with waterproof and premium audio features.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Logitech competitors and assessment
Company assessmentDirect peers
- Turtle Beach: Turtle Beach is a gaming headset specialist with strong presence in console gaming (Xbox, PlayStation), directly competing with Astro Gaming and Logitech G headsets. Comparable on audio-focused gaming accessories.
- Poly (HP): Poly, now part of HP, makes enterprise headsets, conference cameras, and video collaboration solutions directly competing with Logitech's Zone headset, Rally Bar, and MeetUp product lines in business and enterprise channels.
- Corsair Gaming: Corsair offers gaming peripherals (mice, keyboards, headsets) alongside PC components and streaming gear, overlapping directly with Logitech G, Elgato, and Blue product lines. Strong direct competitor in enthusiast gaming and content creation segments.
- SteelSeries: SteelSeries is a gaming peripherals specialist (mice, keyboards, headsets) closely matching Logitech G's product portfolio, with strong esports sponsorships and direct overlap in mid-to-high-end gaming gear.
- HyperX (HP Gaming): HyperX, now part of HP, makes gaming peripherals including headsets, keyboards, and mice, and competes head-to-head with Logitech G across price tiers. Direct competitor in gaming audio and input devices.
- Razer: Razer is a leading gaming peripherals maker (mice, keyboards, headsets, controllers) directly competing with Logitech G across esports-grade gear, premium price points, and gamer lifestyle branding. Most directly comparable on the Logitech G side of Logitech's portfolio.
Broad incumbents
- Microsoft (Surface Accessories): Microsoft offers Surface mice, keyboards, and pen accessories plus Teams-certified meeting room hardware, competing with Logitech across productivity and enterprise collaboration. Broader portfolio but overlapping channels and customers.
- Apple (Accessories): Apple's Magic Mouse, Magic Keyboard, and trackpad accessories compete directly with Logitech's MX series for premium productivity users in the Apple ecosystem. While Apple offers peripherals as part of a much broader hardware platform, it is a key competitor in the design-conscious productivity segment.
- Sony (INZONE / PlayStation): Sony's INZONE gaming headsets and monitors plus PlayStation accessories compete with Logitech G peripherals in console and PC gaming. A much larger company, but with meaningful overlap in gaming headsets and competitive esports-grade gear.
Emerging players
- Keychron: Keychron is a fast-growing mechanical and wireless keyboard brand targeting productivity, gaming, and Mac users, competing with Logitech's MX Keys and Logitech G keyboard lines. Particularly disruptive in enthusiast keyboard communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Logitech social profiles
Digital presenceLogitech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logitech leadership team
Management profileNumber of profiles
Profiles6 records
Logitech subsidiaries and ownership
Company hierarchySubsidiaries2 records
Logitech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logitech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logitech
What does Logitech do?
Logitech designs, manufactures, and sells computer peripherals and consumer electronics including mice, keyboards, webcams, headsets, microphones, speakers, gaming equipment, digital pens, and presentation remotes. Products are sold under the Logitech brand alongside sub-brands Logitech G (gaming), Astro Gaming (premium gaming headsets), and Ultimate Ears (Bluetooth speakers), supported by proprietary software platforms Logi Options+, Logi Tune, and Logitech Sync.
Is Logitech a public or private company?
Logitech is a public company. It is classified as public and is currently operating.
When was Logitech founded?
Logitech was founded in 1981. It employs 5,001 to 10,000 people.
Where is Logitech based?
Logitech is headquartered in San Jose, United States, in the North America region.
How does Logitech make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are enterprise Software Licensing, refurbished Products and extended Warranty Services.
Who are Logitech's main competitors?
Direct peers on record are Turtle Beach, Poly (HP), Corsair Gaming, SteelSeries, HyperX (HP Gaming) and Razer. Broad incumbents are Microsoft (Surface Accessories), Apple (Accessories) and Sony (INZONE / PlayStation). Keychron is listed as an emerging player.
Does Logitech have an API?
No public API is recorded for Logitech.