Proprio
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Proprio firmographics
Firmographics- Name
- Proprio
- Legal name
- Proprio
- Website
- https://propriovision.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Proprio industry classification
Industry- Product category
- Surgical Navigation and AI Surgical Guidance
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)
- akta.pro secondary industries
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG), Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Surgical, Perioperative & ERAS Pathway Tools (HLACAGAJ), Interventional Radiology & Image-Guided Therapy Systems (HLAHABAG)
Keywords
Where Proprio is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Proprio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Paradigm Platform Licensing: B2B licensing model for AI-powered surgical guidance platform to hospitals and surgical centers. Platform provides real-time 3D visualization, intraoperative measurements, and data capture capabilities.
- Surgical Technology Platform: Medical device/software platform revenue model combining hardware sensors with AI software capabilities for surgical guidance and data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise hospital licensing - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Proprio product offering
Product offeringCore offering
Proprio Paradigm is an AI-powered surgical guidance platform that combines proprietary computer vision, light-field imaging, and artificial intelligence to provide surgeons with continuous 3D visualization and real-time intraoperative measurement of anatomy during surgery. The platform enables progress-to-plan tracking against pre-operative imaging without interrupting procedures for X-rays or CT scans, replacing traditional radiation-based surgical navigation. It is sold as an enterprise solution combining hardware sensor arrays with AI software and cloud infrastructure to hospitals, academic medical centers, and ambulatory surgery centers.
Product overview
Proprio offers a single unified platform called Proprio Paradigm, supplemented by modular add-on capabilities and supporting services. Paradigm is the core AI-powered surgical guidance platform that combines proprietary computer vision, light-field imaging, and artificial intelligence to deliver real-time 3D visualization, intraoperative measurement, and automated data capture during surgery. Within the Paradigm platform, discrete capabilities have been launched and cleared by the FDA individually — including the core light-field navigation system, an intraoperative measurement module, and the Picasso feature for trace-based optical registration. Proprio also provides a Virtual Lab experience for hands-on evaluation and is building a comprehensive surgical video dataset to fuel AI-powered research and analytics. The company operates its cloud infrastructure on AWS and was recently recognized with the Fast Company World Changing Ideas Award and a Silver International Design Excellence Award.
Differentiator
Problem solved
Functional benefit
Brands
- Paradigm: AI-powered surgical guidance platform providing real-time 3D visualization, intraoperative measurement, and data-driven insights for spine surgery.
- Paradigm™
- Picasso
Products and services
- Proprio Paradigm AI-powered surgical guidance platform combining proprietary computer vision, light-field imaging, and artificial intelligence to provide surgeons with continuous 3D visualization, precise intraoperative alignment measurement, and automated data capture during surgery. Enables progress-to-plan tracking against pre-operative plans in real time without interrupting procedures for X-rays or CT scans. Sold to hospitals, academic medical centers, and ambulatory surgery centers as an enterprise solution combining hardware sensor arrays with AI software.
Quantifiable outcome
- 10X reduction in radiation exposure for patients and OR staff
- +3 more outcomes
Companies that use Proprio
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Proprio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Proprio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and key.
- Harms Study GroupcoreResearch collaboration to integrate intraoperative data with Harms Study Group's global outcomes registry for spine surgery research. Collaboration involves real-time data collection during surgeries to enhance data quality, support new research, and improve surgical outcomes through AI and computer vision. Project focuses on advancing pediatric and adolescent spinal deformity treatment.
- Amazon Web Services (AWS)coreProprio joined the Amazon Web Services (AWS) Partner Network (APN), a global community of AWS Partners. Partnership enables Proprio to leverage AWS scalable infrastructure and AI capabilities to train and deploy AI models, integrate with healthcare data systems, and deliver robust security and compliance for hospitals and research networks worldwide.
- LifeHealthcarecoreStrategic distribution partnership with LifeHealthcare (subsidiary of EBOS Group Limited) to serve as distribution partner for Proprio Paradigm in Australia and New Zealand. Additional phases will expand distribution throughout Southeast Asia. LifeHealthcare will leverage its extensive track record and deep relationships in the region to bring AI surgical guidance to hospitals and surgeons.
- Dave Demski (Individual Advisor)keyFormer CEO of Globus Medical joined Proprio as Senior Strategic Advisor. Demski brings two decades of experience building one of the most successful platform companies in medtech, with pivotal role in Globus' early robotics investment. Provides strategic guidance as Proprio enters commercial stage.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Proprio competitors and assessment
Company assessmentDirect peers
- Medtronic: Medtronic's StealthStation surgical navigation and Mazor robotic spine surgery platforms are the most established incumbents in spine surgical guidance. Direct overlap with Proprio's Paradigm platform in spinal alignment, navigation, and intraoperative measurement use cases.
- Globus Medical: Globus Medical's ExcelsiusGPS robotic navigation platform competes directly with Proprio in spine surgery, and former CEO Dave Demski's move to Proprio underscores the head-to-head competitive overlap in AI-guided spine procedures.
- Brainlab: Brainlab offers surgical navigation and image-guided therapy platforms used in spine and neurosurgery. Overlaps directly with Proprio's value proposition of computer-vision-based intraoperative guidance and measurement.
- NuVasive: NuVasive (now part of Globus Medical) historically competed in spine surgical enabling technology, including Pulse platform for surgical planning and navigation — comparable customer base of spine surgeons and hospitals.
Broad incumbents
- Stryker: Stryker's Mako robotic surgery platform and broad surgical instruments portfolio represent a broader incumbent in computer-assisted surgery; serves many of the same hospital systems Proprio targets, especially for spine and orthopedics.
- Smith+Nephew: Smith+Nephew's CORI handheld robotic surgery system targets orthopedic surgical guidance, addressing similar AI/navigation use cases for orthopedic surgeons and hospital ORs as Proprio's spine-focused platform.
- Philips (Image-Guided Therapy): Philips' Azurion interventional platform and broader image-guided therapy franchise overlap with Proprio's intraoperative imaging and AI guidance capabilities, particularly in complex hospital procedure suites.
- Johnson & Johnson (DePuy Synthes / MONARCH / Ottava): Johnson & Johnson's DePuy Synthes spine portfolio and emerging surgical robotics programs (MONARCH, Ottava) represent a deep-pockets incumbent moving into AI-enabled surgical guidance with overlapping hospital customer relationships.
- Siemens Healthineers (Corindus): Siemens Healthineers' Corindus vascular robotics and broader digital health portfolio represent an adjacent surgical robotics incumbent with imaging AI capabilities that could expand into Proprio's domain.
Emerging players
- Augmedics: Augmedics developed the xvision Spine System, an AR-based surgical guidance headset for spine procedures — a direct emerging competitor using augmented reality rather than light-field imaging for intraoperative spine guidance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Proprio social profiles
Digital presenceProprio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proprio leadership team
Management profileNumber of profiles
Profiles16 records
Proprio funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proprio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proprio
What does Proprio do?
Proprio Paradigm is an AI-powered surgical guidance platform that combines proprietary computer vision, light-field imaging, and artificial intelligence to provide surgeons with continuous 3D visualization and real-time intraoperative measurement of anatomy during surgery. The platform enables progress-to-plan tracking against pre-operative imaging without interrupting procedures for X-rays or CT scans, replacing traditional radiation-based surgical navigation. It is sold as an enterprise solution combining hardware sensor arrays with AI software and cloud infrastructure to hospitals, academic medical centers, and ambulatory surgery centers.
Is Proprio a public or private company?
Proprio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proprio founded?
Proprio was founded in 2016. It employs 51 to 100 people.
Where is Proprio based?
Proprio is headquartered in Seattle, United States, in the North America region.
How does Proprio make money?
Two revenue lines are on record. Paradigm Platform Licensing is the primary driver. The others are surgical Technology Platform.
Who are Proprio's main competitors?
Direct peers on record are Medtronic, Globus Medical, Brainlab and NuVasive. Broad incumbents are Stryker, Smith+Nephew, Philips (Image-Guided Therapy), Johnson & Johnson (DePuy Synthes / MONARCH / Ottava) and Siemens Healthineers (Corindus). Augmedics is listed as an emerging player.
Does Proprio have an API?
No public API is recorded for Proprio.
What industry is Proprio in?
Proprio's product category is Surgical Navigation and AI Surgical Guidance. Its primary akta.pro industry code is HLAHADAF, Surgical Robotics & Computer-Assisted Surgery Platforms, with a secondary code of HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT). Its NAICS code is 54151 and its SIC code is 3841.