Matterport

What Matterport does

Matterport builds a 3D spatial mapping and digital twin platform that converts physical spaces into measurable, AI-enriched 3D representations using proprietary camera hardware (Pro3), photogrammetry, LiDAR-based scanning, and computer vision. The platform underpins four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — and is integrated with Procore, Autodesk, and AWS IoT to extend into AEC project management and smart building operations. On top of the core platform, Matterport layers AI-driven capabilities including Property Intelligence (automated square footage, room dimensions), generative AI via Matterport Marketing Cloud (AI-generated descriptions, defurnishing, declutter), predictive maintenance analytics, and the Enview-derived 3D spatial data AI for infrastructure protection (acquired January 2022 for $35.5M cash plus 1.59M shares). Matterport monetizes through a hybrid model: a freemium self-serve tier ("Start Free" on buy.matterport.com), paid subscriptions (FY2024 subscription revenue $99.6M, 14% YoY growth), Pro3 hardware sales, transactional add-ons such as Sketch File Go (insurance-ready sketches via Cotality Claims Estimate), and quote-based enterprise contracts for Corporate Real Estate, Facilities Management, and Design & Construction. The customer base spans 1.2 million subscriber accounts (end-2024, up 23% YoY) plus high-visibility enterprise anchors including Sotheby's, Compass, Corcoran, JLL, Cushman & Wakefield, Keller Williams, Savills, Engel & Volkers, Choice Hotels, Waldorf Astoria, BMO Bank, Siemens, Danone, INVISTA, and Bayer, distributed across real estate, AEC, facilities management, insurance/restoration, utilities, healthcare, aviation, and government.

Name

Matterport

Legal name

Matterport, Inc.

Website

https://matterport.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Matterport provides an AI-powered 3D digital twin platform — combining Pro3 capture hardware, photogrammetry/LiDAR, and generative AI tools — serving real estate brokerages, AEC firms, facilities operators, insurance carriers, and enterprises across global markets.

Ownership category

akta.pro rank

Product category

3D Digital Twin Platform

NAICS

Manufacturing and Reproducing Magnetic and Optical Media (334610), Graphic Design Services (54143), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Optical Instruments & Lenses (3827), Computer Storage Devices (3572)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

akta.pro secondary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• 3D digital twin platform
• Spatial mapping software
• Property marketing solutions
• AEC design tools
• Facilities management software

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Subscription Revenue: Recurring subscription revenue from digital twin platform subscribers, reaching $99.6 million in 2024 (14% year-over-year growth). The subscription model supports 1.2 million subscriber accounts and forms the core of Matterport's recurring revenue base.
2. Freemium / Free Account: Free-tier account registration (Start Free) enables self-serve onboarding with the option to upgrade to paid tiers via the company's own e-commerce storefront at buy.matterport.com.
3. Add-on Services (e.g., Sketch File): Premium add-on services such as Sketch File Go, which generates insurance-ready sketches from 3D scans and integrates with Cotality's Claims Estimate platform, providing transactional/one-off monetization on top of subscriptions.
4. Hardware Sales (Pro3 Camera): Sale of Pro3 camera hardware through the company's own storefront as part of an integrated capture ecosystem for customers seeking to produce digital twins in-house.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Matterport builds a 3D spatial mapping and digital twin platform that combines the Pro3 camera, AI-driven spatial understanding, photogrammetry, and LiDAR-based scanning to create immersive, measurable 3D digital representations of physical spaces. It is delivered through four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — and is monetized via subscriptions, the Pro3 hardware, and add-on services such as Marketing Cloud and Sketch File Go.

Product overview

Matterport offers a platform-plus-modules architecture centered on its Matterport Digital Twin Platform. The core platform creates immersive 3D digital twins of physical spaces and is delivered through four solution modules — Corporate Real Estate, Property Marketing, Facilities Management, and Design & Construction — each leveraging integrations with Procore, Autodesk, and AWS. On top of the core platform, Matterport layers several add-on modules and AI capabilities: Matterport Marketing Cloud (launched February 2025) bundles 3D tour, photo, video, and AI-generated description production into an MLS-ready marketing workflow; Sketch File Go (launched August 2025) generates insurance-ready sketches directly into Cotality's Claims Estimate platform; Property Intelligence is the AI feature that extracts structured property data (square footage, room dimensions) from digital twins; and Project Genesis adds generative-AI-driven layout and renovation visualization. Matterport also sells the Matterport Pro3 hardware for 3D capture, and the Matterport Spaces sub-product for embeddable 3D virtual tours. Acquired technology from Enview (January 2022) brings AI for 3D spatial data, infrastructure protection, and property analytics. Since CoStar Group's $1.6 billion acquisition (closed February 28, 2025), Matterport operates as a wholly owned subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Matterport Marketing Cloud: All-in-one platform launched February 2025 that enables real estate agents to create and publish MLS-ready 3D tours, photos, videos, and AI-generated descriptions.
• Sketch File / Sketch File Go
• Matterport Spaces

Products and services

• Matterport Digital Twin Platform

Quantifiable outcome

• 75% reduction in in-person site visits and 70% reduction in survey costs (multi-family construction users)
• +9 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• ProcorecoreTechnology or IntegrationMatterport integrates with Procore to save time, reduce site visits, and improve communication across every phase of an AEC job. The integration is highlighted on the Design & Construction solution page and in Matterport's BIM and Reality Capture eBook, enabling AEC customers to incorporate digital twin data into their existing project management workflows.
• AutodeskcoreTechnology or IntegrationMatterport integrates with Autodesk Construction Cloud to save time, reduce site visits, and improve communication across every phase of a job. Featured in the BIM and Reality Capture eBook as a key interoperability partner, enabling seamless exchange between Matterport digital twins and BIM-based design and construction workflows.
• Amazon Web Services (AWS)coreTechnology or IntegrationMatterport incorporates real-time AWS data into its digital twins for facilities management, enabling customers like Danone, INVISTA, and Siemens to cut costs, improve productivity, and increase ROI. The integration is featured prominently on the Facilities Management solution page and across smart buildings case studies.
• ApplecoreTechnology or IntegrationIn September 2025, Apple and Matterport announced deeper ARKit integrations for property visualization, signaling a major technological leap in the real estate industry. Sotheby's International Realty reported a 40% increase in client engagement and a 25% reduction in sales time using AR-powered luxury listings leveraging this integration.
• Omnix InternationalcoreChannel Partner/ Reseller/ DistributorOmnix International has expanded its partnership with Matterport to promote the adoption of digital twin technology in Saudi Arabia, enabling enhanced project delivery, collaboration, and efficiency across AEC, real estate, oil & gas, healthcare, tourism, and retail sectors in line with Saudi Vision 2030 initiatives.
• Cotality (Claims Estimate platform)coreTechnology or IntegrationMatterport's Sketch File Go service generates instant, insurance-ready sketches directly from a 3D scan, automatically loaded into Cotality's Claims Estimate platform. This integration streamlines insurance documentation workflows and is featured on Matterport's homepage as a 'New' offering.
• CAPTUR3DminorGTM or Marketing PartnerMatterport partnered with CAPTUR3D to celebrate and promote advancements in digital twin technology globally, recognizing innovative applications across various industries. The partnership is oriented around marketing, awareness, and recognition of customer innovation.
• CoStar Group (Homes.com)flagshipStrategic or Co-development PartnerCoStar Group completed its acquisition of Matterport on February 28, 2025 for $1.6 billion, making Matterport a wholly owned subsidiary and ending its standalone public company status. CoStar's Homes.com and Matterport are jointly recognized in the T3 Sixty 2025 Tech 200 list; Matterport Spaces 3D tours can be shared across third-party sites per CoStar's public statement.
• EnviewcoreStrategic or Co-development PartnerMatterport completed the acquisition of Enview in January 2022 for $35.5 million in cash and 1.59 million shares of stock, integrating Enview's AI for 3D spatial data — including infrastructure protection and property analytics — into Matterport's data platform to enhance analytics capabilities.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Autodesk: Autodesk is a direct integration partner for Matterport (BIM and Construction Cloud) and competes broadly in AEC design and construction workflows. Autodesk's Tandem digital twin product overlaps with Matterport's facilities management offering, making it a strategic incumbent peer in 3D/BIM digital twin for the built environment.
• Trimble: Trimble provides 3D scanning, geospatial, and BIM-enabled construction technology, with Trimble Connect and similar platforms competing in the digital twin and AEC space. Trimble's broad portfolio of hardware and software makes it an incumbent peer to Matterport's 3D capture and AEC solutions.
• Leica Geosystems (Hexagon):

Direct peers

• Procore: Procore is a core Matterport integration partner and a leading construction management platform. While Procore focuses on project management rather than 3D capture, both platforms serve AEC customers with overlapping workflows and compete for the same construction-tech wallet, making them directly comparable peers.
• Faro Technologies: Faro is a long-established provider of 3D laser scanning hardware and software used for AEC, facilities, and public-safety digital twins. Faro competes directly with Matterport's Pro3 in the 3D capture market and offers similar reality-capture-to-digital-twin workflows for surveying and inspection.
• OpenSpace: OpenSpace provides AI-powered 360° photo documentation and progress tracking for construction projects, directly competing with Matterport's design and construction use case. Both platforms enable remote site visualization, automated documentation, and integration with Procore/Autodesk for AEC teams.

Emerging players

• Cupix: Cupix offers 3D site documentation and digital twin software for construction and facility management, using 360° cameras and AI. It overlaps with Matterport's AEC and facilities management use cases as a more focused, lower-cost alternative, particularly for progress tracking and BIM integration.
• Insta360: Insta360 is a major manufacturer of 360° consumer and professional cameras (e.g., X4, Pro series) that compete in the 3D capture market. While Insta360 focuses on hardware (cameras) rather than a full digital twin SaaS platform, its cameras are widely used as lower-cost alternatives to Matterport's Pro3 for DIY digital twin capture.

Others

• Apple (ARKit / RealityKit): Apple is a strategic integration partner (ARKit, Sept 2025 deeper integration) and a platform owner whose ARKit and Vision Pro ecosystems can enable or disintermediate 3D property visualization. While not a direct SaaS competitor, Apple shapes the standards and distribution surface that Matterport's 3D experiences are built on.
• CoStar Group: CoStar Group is Matterport's parent company following the $1.6B acquisition (Feb 2025), providing distribution via Homes.com and CoStar's commercial real estate data platform. As a parent and distribution channel rather than a direct competitor, CoStar is the most strategically important entity for Matterport's go-to-market trajectory.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Matterport
• YouTubeyoutube.com/c/matterport
• Facebookfacebook.com/MatterPort
• LinkedInlinkedin.com/company/matterport
• Instagraminstagram.com/matterport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds13 records

Investors37 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matterport