What Cupix does

Cupix is a private spatial intelligence software company that operates an AI-powered 4D digital twin platform for the construction and facility management industries. The platform's core technical innovation is converting a single 360° camera walkthrough into a time-stamped 3D digital twin using computer vision and SLAM-based processing, eliminating the need for specialized survey equipment. The product is delivered as a modular SaaS suite with three core modules (360° Video to 3D Map, 4D Documentation, Spatial Collaboration) and five add-on modules (Off-Site BIM Verification, All-In-One Spatial Hub, SiteInsights progress tracking, Drone Mapping, and Enterprise Grade Security), with the upcoming SiteInsights 4.0 adding automated AI-driven progress analytics.

The company monetizes through annual subscription SaaS contracts with quote-based enterprise pricing, supported by a hybrid go-to-market that combines direct enterprise field sales with product-led growth tactics including self-serve signup, free trials, and a global event series (Cupix Experience). Distribution is reinforced through an Autodesk AEC Gold Technology Partner relationship and integrations with Procore, Revizto, Oracle, and Esri ArcGIS, plus a hardware alliance with Ricoh for 360° cameras. Cupix serves large enterprise customers across construction, healthcare, airports, data centers, oil & gas, manufacturing, maritime, and government, with named logos including AECOM, Arcadis, Bouygues, Clark Construction, Gilbane, Tutor Perini, Kaiser Permanente, Siemens, WSP Global, and SK ecoplant.

Cupix was founded in 2015 and has raised approximately $79.5M in cumulative funding across multiple rounds, with a $40M Series C led by Atinum Partners in May 2024. The company is headquartered legally in South Korea (Cupix, Inc. / 주식회사 큐픽스) and operates regional subsidiaries Cupix America, Inc. (Round Rock, TX) and Cupix Asia Pacific Pty Ltd (Sydney, Australia), with the US site listing Cedar Park, TX. Customer-facing operations span North America, Europe, the Middle East, Australia, New Zealand, Singapore, Hong Kong, Japan, and South Korea, with cloud infrastructure running on AWS and regional endpoints in the US, EU, and Australia.

Name

Cupix

Legal name

Cupix, Inc.

Website

https://cupix.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Cupix provides an AI-powered spatial intelligence platform that converts 360° video into 4D digital twins for construction and facility management enterprises. It offers SaaS-based progress tracking, BIM verification, and remote collaboration tools to global clients including AECOM, Arcadis, and Bouygues.

Ownership category

akta.pro rank

Product category

Construction Technology Software

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• 4D digital twin platform
• Construction progress tracking
• Spatial intelligence software
• BIM verification software
• 360 video to 3D

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based SaaS model with subscription periods. Fees are prepaid and non-refundable. The platform offers various service tiers with pricing available on the pricing page. Paid services include premium features with free plans/trials available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cupix sells a 4D digital twin SaaS platform that converts 360-degree video recordings captured on simple cameras into AI-generated 3D models with automatic location and time tagging. The platform enables time-based site documentation, remote spatial collaboration, off-site BIM verification, and automated construction progress reporting for enterprise general contractors, specialty contractors, owners/operators, and architects/engineers in construction and facility management.

Product overview

Cupix offers a 4D digital twin platform that transforms simple 360° video recordings into end-to-end spatial intelligence. The platform follows a modular architecture with core products (360° Video to 3D Map, 4D Documentation, Spatial Collaboration) forming the foundation, complemented by add-on modules (Off-Site BIM Verification, All-In-One Spatial Hub, Construction Progress Tracking Software with SiteInsights, Drone Mapping Software, and Enterprise Grade Security) that extend functionality for specific use cases. The core workflow converts 360° video into 3D models, enables time-based documentation (4D), supports team collaboration, integrates with BIM and design tools, and provides progress tracking and drone mapping capabilities—all unified in a single spatial hub.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Video to 3D Map Core Cupix product that transforms 360° video recordings into detailed 3D models using AI/SLAM, automatically recording location and time information to generate digital twins without complex planning or editing. Targeted at construction and facility management teams.
• 4D Documentation Core Cupix product enabling regular capture and tracking of spatial changes over time, creating a four-dimensional record of construction sites with precise measurements, BIM data overlay, notes, and issue tracking all accurately positioned and time-stamped. For project teams needing historical and time-series site records.
• Spatial Collaboration Core Cupix product providing remote team members with spatial understanding of construction sites to eliminate miscommunication, prevent rework, and enable informed decisions without physical site visits. Includes issue tracking and annotation capabilities.
• Off-Site BIM Verification Cupix add-on module that compares and verifies as-built conditions against BIM models remotely. Integrates with Autodesk BIM360, ACC, Procore, Revizto, and ArcGIS to enable design verification and clash detection workflows for architects, engineers, and contractors.
• All-In-One Spatial Hub Cupix add-on module that unifies all spatial data—3D maps from 360° videos, laser scans, drone imagery, and BIM models—in a single coordinated digital twin platform, eliminating the complexity of multiple applications for facility and asset owners.
• Construction Progress Tracking Software (SiteInsights) SiteInsights add-on module that automatically analyzes completion rates across work areas, trades, and BIM categories, turning 360° video site captures into actionable construction progress reports to help teams stay on time and budget. SiteInsights 4.0 is positioned for all project stakeholders.
• Drone Mapping Software Cupix add-on module that integrates drone imagery and orthomosaic capture into the spatial hub for construction and industrial projects, enabling comprehensive site documentation from aerial perspectives alongside 360° video and laser scans.
• Enterprise Grade Security Cupix enterprise add-on module providing data protection, access controls, and compliance measures for sensitive construction project data, paired with documented GDPR, Korean PIPA, and COPPA compliance posture for multi-region deployments.

Quantifiable outcome

• 70% reduction in site visits, reporting time, and design iterations
• +9 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Ricoh Company Ltd.coreTechnology or Integration · 1 November 2023In November 2023, Ricoh partnered with US-based Cupix Inc. to integrate 360-degree camera technology with 3D digital twin solutions for enhanced site visualization and remote monitoring. This partnership combines Ricoh's camera hardware with Cupix's AI-powered spatial intelligence platform.
• AutodeskflagshipTechnology or IntegrationAutodesk AEC Gold Technology Partner. Cupix integrates with Autodesk BIM360, ACC (Autodesk Construction Cloud), and Forma, enabling seamless data exchange and workflows between platforms for construction project management.
• ReviztocoreTechnology or IntegrationNative integration with Revizto for design collaboration. Cupix can send 360° photo/video captures directly into Revizto for design team review, closing the loop between site reality and design intent.
• OraclecoreTechnology or IntegrationIntegration with Oracle construction and enterprise platforms for data exchange and project management workflows.
• Esri (ArcGIS)coreTechnology or IntegrationIntegration with ArcGIS for geospatial data exchange and location-based project intelligence.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. Cupix operates cloud services using AWS, with customer data stored in US data centers and geographically closest regions to customer locations. AWS infrastructure enables global service delivery.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenSpace: OpenSpace provides AI-powered 360° video capture and documentation for construction projects, directly competing with Cupix's core 360° video to 3D map and progress tracking workflow for general contractors and owners.
• Matterport: Matterport is a spatial data platform that turns real-world spaces into 3D digital twins using capture devices and AI; it overlaps directly with Cupix in AEC and facility management digital twin use cases, with a broader consumer/real estate footprint.
• Buildots: Buildots uses AI and computer vision to automate construction progress tracking and variance detection against BIM, directly competing with Cupix's SiteInsights and off-site BIM verification capabilities.
• DroneDeploy: DroneDeploy is a reality capture platform combining drone imagery, 360° walkthroughs, and AI analytics for construction and industrial sites; it competes with Cupix in drone mapping, site documentation, and progress tracking.
• Reconstruct: Reconstruct provides a digital twin platform for facility management and construction that combines reality capture with BIM, directly overlapping Cupix's spatial hub and as-built verification offering.
• Revizto: Revizto provides a BIM coordination and issue tracking platform with reality capture integration, directly competing with Cupix in design collaboration and as-built verification while also serving as an integration partner.

Broad incumbents

• Bentley Systems (iTwin): Bentley Systems' iTwin platform is an infrastructure-grade digital twin offering across AEC and asset operations; it competes broadly with Cupix in digital twin for infrastructure and owner/operator use cases while serving a much wider portfolio.
• Autodesk Construction Cloud: Autodesk Construction Cloud (BIM 360, ACC, Forma) is the dominant AEC platform that Cupix integrates with; it is both a key partner and a broad incumbent whose own reality capture and coordination features could compete with Cupix.
• Procore: Procore is a leading construction management platform used by many of Cupix's target customers; Cupix integrates with Procore, while Procore's broader portfolio of project management tools competes for the same construction technology budget.

Emerging players

• NavVis: NavVis provides mobile mapping and digital twin solutions for indoor spaces using LiDAR and SLAM, comparable to Cupix in facility and indoor spatial intelligence but with a hardware-centric capture approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cupixinc
• YouTubeyoutube.com/channel/UCuBOjc322TXu2cdq7h8sTTg
• Facebookfacebook.com/cupixinc
• LinkedInlinkedin.com/company/cupix

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupix