Sorenson Capital
Sorenson Capital is a private venture capital firm investing in early and growth-stage B2B software companies across Cybersecurity, AI, Application, and DevOps verticals, operating two funds (sub-$5M ARR and above-$5M ARR) with a relationship-led, operationally engaged model.
- Company typePrivate
- Founded2002
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sorenson Capital does
Sorenson Capital is a private venture capital firm investing exclusively in early and growth-stage B2B software companies. Founded in 2002 and headquartered in Lehi, Utah with a regional office in Palo Alto, California, the firm operates two distinct investment vehicles: an Early-Stage Fund for pre-revenue or sub-$5M ARR B2B software companies, and a Growth-Stage Fund for companies with ARR above $5M. This two-fund architecture enables continuous capital support from seed to pre-IPO without requiring portfolio companies to seek a new lead investor at the Series B/C inflection point.
The firm's core product is the two-fund investment platform combined with four sector-themed investment verticals — Cybersecurity, Application/B2B Software, Artificial Intelligence, and DevOps & Infrastructure — and an operational support layer built around a proprietary Go-to-Market Playbook. The playbook was derived from decades of partnerships with companies that have exited or IPO'd at an aggregate enterprise value of over $20 billion. Sorenson employs approximately 25 staff, including 6 Partners, 1 Vice President, 1 Senior Associate, 4 Investors/Associates, and a 10-person operations team covering CFO/CCO, controller, fund accounting, marketing, finance, IT, and office functions. Notable team members include Managing Partner Rob Rueckert (Couchbase, Fastly, Oyster lead), Managing Director Ken Elefant (cybersecurity vertical; Bridgecrew, Talon lead), and Partner Brady Broadbent (AI vertical).
Sorenson generates revenue through standard VC economics: recurring management fees on capital commitments across its two fund vehicles, plus performance-based carried interest on fund returns. The firm has built a 70+ company portfolio across its four verticals, with documented exits including Cradlepoint ($1.1B to Ericsson, Nov 2020), Talon ($625M to Palo Alto Networks, Dec 2023), Openpath ($297M to Motorola Solutions, Jul 2021), and IPOs of Couchbase, Fastly, Amplitude, Pluralsight, and Health Catalyst. GTM motion is direct, relationship-led, and segmented by company stage (Venture vs. Growth contact forms on the website) and by sector. The firm explicitly differentiates via "10x Support" — deep operational engagement on GTM, hiring, compensation design, customer introductions, and follow-on capital — beyond traditional board-meeting governance.
Sorenson Capital firmographics
Firmographics- Name
- Sorenson Capital
- Legal name
- West Rim Capital Advisors, L.P. (operating Sorenson Capital entities)
- Website
- https://sorensoncapital.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sorenson Capital is a private venture capital firm investing in early and growth-stage B2B software companies across Cybersecurity, AI, Application, and DevOps verticals, operating two funds (sub-$5M ARR and above-$5M ARR) with a relationship-led, operationally engaged model.
- Ownership category
- akta.pro rank
Sorenson Capital industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Sorenson Capital is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sorenson Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Venture Capital Fund Management Fees: Recurring management fees on capital commitments across two investment vehicles (early-stage fund and growth-stage fund), typical of the venture capital asset class. Fees support the investment team, operations, and platform services. Specific rates not publicly disclosed.
- Carried Interest / Performance Fees: Performance-based carried interest on fund returns, the standard VC upside participation. The website notes portfolio company exits and IPOs that have generated aggregate enterprise value of over $20 billion; Sorenson Capital's economic participation in those outcomes is not publicly itemized.
- Strategic Capital Deployment Across Funds: Sorenson Capital invests from two distinct funds depending on company stage. The early-stage fund invests in pre-revenue or less than $5M ARR companies; the growth fund invests in companies above $5M ARR. This allows the firm to support founders through every phase from seed to pre-IPO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venture fund - for pre-revenue or sub-$5M ARR B2B software founders |
| Other | Multi-year contract | Growth fund - for B2B software founders with ARR above $5M |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Sorenson Capital product offering
Product offeringCore offering
Sorenson Capital is a private venture capital firm that invests in early and growth-stage B2B software companies through two distinct investment vehicles—an early-stage fund for pre-revenue or sub-$5M ARR companies and a growth-stage fund for companies above $5M ARR—across four sector verticals: Cybersecurity, B2B Software/Application, Artificial Intelligence, and DevOps & Infrastructure. The firm provides capital alongside deep operational support including a proprietary go-to-market playbook, hiring playbooks, customer introductions to CISOs and enterprise buyers, sales operations analytics, and board-level guidance from seed to pre-IPO.
Product overview
Sorenson Capital is an early and growth-stage venture capital firm investing exclusively in B2B software companies across four named investment verticals: Cybersecurity, Application (B2B Software), Artificial Intelligence, and DevOps & Infrastructure. The firm operates two distinct investment vehicles — an Early-Stage Fund (for companies pre-revenue or under $5M ARR) and a Growth-Stage Fund (for companies above $5M ARR) — that together support portfolio founders from seed to scale, supplemented by the firm's Portfolio Jobs Network (careers.sorensoncap.com), the Investor Portal (ShareFile-based partner login), and the Newsletter and Insights publication. Across these vehicles and verticals, Sorenson Capital partners with product-first founders, providing deep technical engagement, go-to-market expertise, and 10x support beyond the boardroom. The firm does not ship its own software product; rather, its products are its two investment funds, four sector-themed investment verticals, and supporting operating services for founders, investors, and job candidates.
Differentiator
Problem solved
Functional benefit
Products and services
- Sorenson Capital Early-Stage Fund (Venture Fund) An early-stage venture capital fund that generally invests in B2B software companies that are pre-revenue or have less than $5 million in ARR. Supports founders with product-first investment philosophy, 10x engagement, go-to-market expertise, and operational guidance from seed through early growth.
- Sorenson Capital Growth-Stage Fund A growth-stage venture capital fund that generally invests in B2B software companies with ARR above $5 million and that are on the verge of inflecting. Provides the same playbook-driven engagement as the early-stage fund, scaled for companies approaching pre-IPO milestones.
- Cybersecurity Investment Vertical A dedicated investment vertical targeting cybersecurity founders who protect enterprises and users, including those developing novel solutions and those disrupting widespread legacy products across evolving attack surfaces in cloud and remote-work environments.
- Application (B2B Software) Investment Vertical A dedicated investment vertical targeting B2B application software founders building industry-specific core workflows, automation, data cleanliness, and intelligent automation across the enterprise software stack.
- Artificial Intelligence Investment Vertical A dedicated investment vertical targeting founders and products leveraging advancements in AI—including new pre-trained models and applications of existing models—to fill gaps in established markets and core workflows, with a focus on ethical AI deployment.
- DevOps and Infrastructure Investment Vertical A dedicated investment vertical targeting developer tools and computing infrastructure companies that enable engineers to increase efficiency, boost product quality, and secure code, including ML-powered feedback loops and code testing automations.
- Portfolio Jobs Network A careers platform connecting job seekers with open positions across Sorenson Capital's portfolio of B2B software companies, hosted at careers.sorensoncap.com.
- Sorenson Capital Investor Portal A password-protected partner login portal (ShareFile-based) used to deliver confidential Materials to fund investors and limited partners, governed by separate confidentiality terms.
- Sorenson Capital Newsletter and Insights A subscription-based newsletter and news & insights publication providing portfolio news, blog posts on building B2B software businesses (e.g., GTM playbooks, hiring frameworks), and event announcements targeted at founders and the venture ecosystem.
Quantifiable outcome
- Aggregate enterprise value of over $20 billion from exited/IPO'd portfolio companies
- +15 more outcomes
Companies that use Sorenson Capital
Customer profileNamed customers80 records
Segments6 records
Ideal customer profiles2 records
Sorenson Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sorenson Capital partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- AtomicmajorVenture studio that created Elly as a portfolio company. Co-investor in Elly's $8M seed funding (February 2026) led by Sorenson Capital, alongside Next Wave Capital. Sorenson Capital's Rob Rueckert joined Elly's board as part of the deal.
- Palo Alto Networks (acquirer)coreStrategic acquirer relationship: Palo Alto Networks acquired Sorenson Capital portfolio company Talon for $625M in December 2023 (now Prisma Browser) and Bridgecrew in March 2021. Ken Elefant and Eric Hilton led Sorenson Capital's work with Talon and Bridgecrew respectively.
- Ericsson (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company Cradlepoint for $1.1 billion in November 2020 to expand Ericsson's 5G presence. Cradlepoint served more than 20,000 enterprises including Starbucks, Walmart, State Farm, and Amazon.
- Motorola Solutions (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company Openpath for $297 million in July 2021.
- ServiceNow (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company Traceloop in March 2026. Traceloop's AI observability platform now powers ServiceNow's AI Control Tower.
- Sage Group plc (acquirer)majorStrategic acquirer (LON: SGE): acquired Sorenson Capital portfolio company Doyen AI in April 2026 to help SMBs migrate and go live faster with AI.
- Accenture (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company NetRise in June 2026. NetRise provides automated cloud-based platform to protect enterprises from firmware security risks.
- Harness (acquirer)minorStrategic acquirer: acquired Sorenson Capital portfolio company Traceable in February 2025. Traceable is an API security platform.
- Cisco (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company Kenna Security in June 2021. Kenna Security is a risk-based vulnerability management platform.
- Microsoft (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company CloudKnox in July 2021. CloudKnox is a cloud security platform for managing identities, actions, and resources across hybrid and multi-cloud environments.
- VMware (acquirer)minorStrategic acquirer: acquired Sorenson Capital portfolio company Octarine in February 2021. Octarine automates security of Kubernetes workflows.
- Adobe (acquirer)majorStrategic acquirer: acquired Sorenson Capital portfolio company Omniture in October 2009 (online marketing and website analytics) and Workfront in December 2020 (cloud-based enterprise work management).
- Vonage (acquirer)minorStrategic acquirer: acquired Sorenson Capital portfolio company Nexmo in June 2016. Nexmo is an API company for text messaging and voice communications.
- Envestnet (acquirer)minorStrategic acquirer (NYSE): acquired Sorenson Capital portfolio company Harvest in April 2021. Harvest is a wealth management platform for banks, credit unions, and investment advisors.
- Digi International (acquirer)minorStrategic acquirer (NASDAQ: DGII): acquired Sorenson Capital portfolio company Jolt in August 2025. Jolt provides operations execution software for restaurants, retail, and hospitality.
- Atomic (venture studio)majorVenture studio that incubated Elly; co-investor in Elly's $8M seed round alongside Sorenson Capital. Repeated co-investment pattern with Sorenson Capital for venture studio spin-outs.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Sorenson Capital competitors and assessment
Company assessmentDirect peers
- Insight Partners: Insight Partners is a large-scale B2B software and technology-focused venture and growth investor with a multi-stage mandate. Directly comparable as a co-investor and lead in many of the same rounds as Sorenson (e.g., Jump $80M Series B) and competes head-to-head for B2B SaaS growth-stage deals.
- Battery Ventures: Battery Ventures invests across stages in B2B software, enterprise IT, and digital health with a sector-specialist approach similar to Sorenson's. Repeated co-investor alongside Sorenson in Bridgecrew, Jump, and other rounds; competes for the same B2B software founder relationships.
- Ten Eleven Ventures: Ten Eleven Ventures is a dedicated cybersecurity venture capital firm investing from seed to growth. Directly comparable to Sorenson's cybersecurity vertical focus; led VulnCheck's Series A alongside Sorenson and competes for the same cybersecurity founder pool.
- Mayfield Fund: Mayfield is an early-stage venture firm with deep B2B SaaS and AI specialization. Led Multiply's $9.5M seed with Sorenson participation and competes for AI/B2B software seed deals in overlapping geographies (Bay Area).
- Scale Venture Partners: Scale Venture Partners invests exclusively in B2B SaaS companies from Series A to pre-IPO. Closely comparable investment thesis and stage focus to Sorenson's growth fund; competes for similar enterprise software companies at the $5M+ ARR inflection point.
- Forgepoint Capital: Forgepoint Capital is a sector-dedicated cybersecurity venture firm investing across stages. Directly comparable to Sorenson's cybersecurity vertical with a similarly specialized mandate and B2B founder engagement model.
- Sierra Ventures: Sierra Ventures is an early-to-growth enterprise-focused venture firm investing in B2B SaaS, AI, and cybersecurity. Co-led Planera's $8M Series A alongside Sorenson and competes for similar B2B software founder relationships across the same four verticals.
Broad incumbents
- Bessemer Venture Partners: Bessemer is one of the largest B2B SaaS-focused venture investors with a multi-stage, multi-product platform. Competes broadly with Sorenson in growth-stage B2B software, with deeper AUM and broader geographic reach but less concentrated sector specialization.
- Accel: Accel is a global venture firm with deep B2B software, security, and infrastructure expertise across stages. Comparable as a large multi-stage B2B investor; competes with Sorenson in growth-stage rounds though with substantially larger fund sizes.
- IVP (Institutional Venture Partners): IVP is a later-stage venture firm specializing in B2B technology and rapidly-growing internet companies. Comparable as a growth-stage B2B investor, though operating at a larger fund size and focused exclusively on later rounds than Sorenson's growth fund.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sorenson Capital social profiles
Digital presenceSorenson Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorenson Capital leadership team
Management profileNumber of profiles
Profiles17 records
Sorenson Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorenson Capital M&A and investment
M&A and investmentM&A1 record
Investments118 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorenson Capital
What does Sorenson Capital do?
Sorenson Capital is a private venture capital firm that invests in early and growth-stage B2B software companies through two distinct investment vehicles—an early-stage fund for pre-revenue or sub-$5M ARR companies and a growth-stage fund for companies above $5M ARR—across four sector verticals: Cybersecurity, B2B Software/Application, Artificial Intelligence, and DevOps & Infrastructure. The firm provides capital alongside deep operational support including a proprietary go-to-market playbook, hiring playbooks, customer introductions to CISOs and enterprise buyers, sales operations analytics, and board-level guidance from seed to pre-IPO.
Is Sorenson Capital a public or private company?
Sorenson Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sorenson Capital founded?
Sorenson Capital was founded in 2002. It employs 11 to 50 people.
Where is Sorenson Capital based?
Sorenson Capital is headquartered in Lehi, United States, in the North America region.
How does Sorenson Capital make money?
Three revenue lines are on record. Venture Capital Fund Management Fees are the primary driver. The others are carried Interest / Performance Fees and strategic Capital Deployment Across Funds.
Who are Sorenson Capital's main competitors?
Direct peers on record are Insight Partners, Battery Ventures, Ten Eleven Ventures, Mayfield Fund, Scale Venture Partners, Forgepoint Capital and Sierra Ventures. Broad incumbents are Bessemer Venture Partners, Accel and IVP (Institutional Venture Partners).
Does Sorenson Capital have an API?
No public API is recorded for Sorenson Capital.
What industry is Sorenson Capital in?
Sorenson Capital's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 52394 and its SIC code is 6282.