Welcome Tech
Welcome Tech operates an AI-powered digital platform and subscription membership (Welcome+) serving US immigrant communities — primarily Hispanic — and the employers who hire them, delivering healthcare, financial, employment, and community services to over 4 million members.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Welcome Tech does
Welcome Tech, Inc. (dba SABEResPODER) is a Los Angeles-based, Delaware-incorporated public benefit corporation that operates an AI-powered digital platform serving US immigrant communities, with a primary focus on the Hispanic immigrant population. The company runs the SABEResPODER community brand — distributed via web, mobile app, and SMS short codes — which reaches over 4 million community members with educational content, surveys, polls, community events, and a points-based rewards program (SEP Rewards) redeemable via the PODERcard prepaid debit card. At the center of the commercial offering is Welcome+, a subscription membership priced at approximately $30 per employee per month (~$1/day), inclusive of family, which bundles healthcare discounts (medical, Rx, dental, vision, mental health via Teladoc, fertility), financial tools, legal access, identity protection, and access to a proprietary jobs platform that profiles candidates by interests, skills, and ZIP codes.
The platform's technology stack combines the community engagement infrastructure with a proprietary demographic profiling engine and a digital wallet offering that has reported 2,200% growth. Sub-brands include PODERsalud (health), PODERseguros (insurance), and FarmaSEP (pharmacy); a credit card product was announced for launch in H2 2022. The company has raised approximately $80 million in disclosed funding across rounds from 2014 through August 2025, with investors including Mubadala Capital, SoftBank, Owl Ventures, TTV Capital, Crosscut Ventures, and Westbound Equity Partners.
Welcome Tech operates a dual-sided business model. On the consumer side, individual immigrants subscribe to Welcome+ for personal and family access to health, education, job, and financial benefits. On the enterprise side, Welcome+ is sold to US employers as an employee benefits and workforce retention tool, with the company claiming a 15% target reduction in employee turnover and a 15% retention uplift within the first 90 days, supported by year-round enrollment and bilingual (Spanish/English) service. The company targets the 88 million-plus immigrant household members in the US, who wield over $900 billion in annual buying power, and is led by co-founders Amir Hemmat (CEO) and Raul Lomeli (Chairman and Chief Community Officer).
Welcome Tech firmographics
Firmographics- Name
- Welcome Tech
- Legal name
- Welcome Tech, Inc.
- Website
- https://welcome.tech
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Welcome Tech operates an AI-powered digital platform and subscription membership (Welcome+) serving US immigrant communities — primarily Hispanic — and the employers who hire them, delivering healthcare, financial, employment, and community services to over 4 million members.
- Ownership category
- akta.pro rank
Welcome Tech industry classification
Industry- Product category
- Immigrant-focused Digital Benefits & Workforce Platform
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613), Vocational Rehabilitation Services (6243), Custom Computer Programming Services (541511)
- SIC
- Services-Employment Agencies (7361), Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workplace & Career Integration for Immigrants (Credentialing, Job Readiness) (EDAAADAE)
- akta.pro secondary industries
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)
Keywords
Where Welcome Tech is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Welcome Tech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Welcome+ Employer Subscription: Employers pay a per-employee monthly subscription (~$30/month, ~$1/day) for Welcome+ benefits covering healthcare discounts, financial tools, job matching, and family coverage for their diverse workforce.
- Welcome+ Consumer/Individual Subscription: Individual immigrant households subscribe to Welcome+ membership for discounts on health services (medical, Rx, dental), job support, educational support, and community rewards — subscription-based for the whole family.
- Financial Services Intermediation: Platform provides or facilitates access to financial tools including credit card products and digital wallet services, generating revenue through interchange, fees, or partner revenue sharing.
- Healthcare and Financial Services Partnerships: Curated set of custom services including health services, vision, dental, fertility, mental health, legal access, and ID protection offered through partnerships, with Welcome+ enabling discounts and referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Welcome+ membership for employers — per employee per month, inclusive of family |
| Subscription | Monthly | Welcome+ individual/family membership — per subscriber household |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Welcome Tech product offering
Product offeringCore offering
Welcome Tech builds and operates an AI-powered digital platform that delivers the Welcome+ subscription membership, providing immigrant individuals, families, and employers with discounted health services (medical, Rx, dental, vision, mental health, telemedicine), financial tools (digital wallet, debit and credit card products), job matching through a proprietary jobs platform, and educational support. The platform is anchored by the SABEResPODER community brand, which engages over 4 million Hispanic immigrant members through SMS, web, and a mobile app, and serves as a workforce optimization tool for employers targeting reduced turnover and access to profiled immigrant candidates.
Product overview
Welcome Tech operates a multi-product platform serving immigrant communities, centered on the Welcome+ subscription membership for health, employment, and financial services. The ecosystem includes the SABEResPODER community platform with its SEP Panel research community and SEP Rewards program, the PODERcard debit card, a proprietary Jobs Platform with demographic profiling, and Digital Wallet Services. Additional offerings include PODERsalud health membership and a forthcoming Credit Card Product. The company also offers an employer-facing version of Welcome+ for workforce retention and recruitment. Total funding raised is $72.5 million across multiple rounds.
Differentiator
Problem solved
Functional benefit
Brands
- SABEResPODER: Main community platform brand serving the Hispanic immigrant community in the US
- PODERsalud
- PODERseguros
- FarmaSEP
- Welcome+
Products and services
- Welcome+ (Membership) A subscription membership that provides immigrant individuals, families, and employer-sponsored workforces with discounts on critical health services (medical, Rx, dental, vision, mental health, telemedicine, fertility), financial tools, job and educational support, and exclusive community rewards. Offered both as a direct-to-consumer family membership and as an employer-paid employee benefit priced at approximately $1/day per employee inclusive of family.
- SABEResPODER (SEP) Community Platform A community platform providing educational content, messaging, surveys, polls, community events, and confidential advice to Hispanic immigrant households in the US, available via web, mobile app, and SMS short codes. Functions as both a community engagement channel and a research panel generating data for personalization.
- Welcome+ Jobs Platform A proprietary job matching platform integrated with Welcome+ that gives employers access to millions of profiled immigrant candidates searchable by job interests, skill sets, and ZIP codes, with text-message-based simplicity for candidates.
- PODERcard Debit Card A prepaid debit card offered to SEP/Welcome+ members to receive SEP Rewards redemptions and to manage financial transactions, issued via USPS as a prepaid rewards card.
- Welcome Tech Credit Card Product Credit card product designed for immigrant communities, announced for launch in the second half of 2022 alongside the expansion of Welcome Tech's financial services offerings.
- Welcome+ Health Benefits Suite A suite of health benefits accessible through the Welcome+ membership, including telemedicine, mental health (provided via Teladoc in the continental US), MRI & CT scans, dental, vision, RX, hearing, diabetic care, fertility, global travel, and roadside assistance, plus legal access and ID protection.
Quantifiable outcome
- 2200% growth in digital wallet services
- +4 more outcomes
Companies that use Welcome Tech
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Welcome Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Welcome Tech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Teladoc (Mental Health benefit provider)minorTeladoc is referenced as the provider of Mental Health benefits within the Welcome+ health benefits suite. This is mentioned in the enterprise page disclaimer noting Teladoc Mental Health benefits are only available in the continental US.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Welcome Tech competitors and assessment
Company assessmentDirect peers
- Stilt: Stilt is a fintech providing loans, banking, and financial products tailored to immigrants and international students in the US. It directly competes with Welcome Tech's credit, debit, and digital wallet offerings for the same immigrant customer base.
- Nova Credit: Nova Credit translates international credit data into US-equivalent scores to help immigrants access credit, housing, and financial services. It directly overlaps with Welcome Tech's mission of building financial infrastructure for immigrants and leveraging proprietary immigrant data.
- Tomo: Tomo is a fintech focused on helping immigrants and first-generation Americans build credit and qualify for homeownership in the US. It competes with Welcome Tech's credit-building and financial tools aimed at the immigrant demographic.
- Remitly: Remitly is a digital remittance and financial services platform serving immigrants sending money across borders. It targets the same Hispanic and broader immigrant customer base and overlaps in financial services intermediation and digital wallet functionality.
- Current: Current is a neobank offering mobile banking, debit, and financial tools targeting underbanked and immigrant-adjacent populations in the US. It competes directly with PODERcard and Welcome+'s digital wallet for similar customers.
- Greenlight: Greenlight is a family-focused fintech offering debit cards, financial education, and money management for kids and parents. It overlaps with Welcome Tech's family-inclusive subscription model and PODERcard debit card offering.
Broad incumbents
- Indeed: Indeed is the largest general-purpose job platform in the US with broad employer and job-seeker reach. Its Jobs Platform competes with Welcome Tech's employer-facing jobs marketplace, though it lacks immigrant-specific cultural tailoring and community.
- ZipRecruiter: ZipRecruiter is a major US jobs marketplace serving employers and job seekers across industries. It competes broadly with Welcome Tech's Jobs Platform for employer recruitment spend, though it does not specialize in the immigrant segment.
- Western Union: Western Union is the dominant global money transfer and consumer financial services company. It overlaps with Welcome Tech's financial intermediation and digital wallet strategy aimed at immigrant communities across the US.
Emerging players
- Spring Health: Spring Health is an employer-sponsored mental health and benefits platform. It overlaps with the mental-health component of Welcome+'s employer benefits bundle (delivered via Teladoc) and competes for employer benefits budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Welcome Tech social profiles
Digital presenceWelcome Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welcome Tech leadership team
Management profileNumber of profiles
Profiles12 records
Welcome Tech funding detail
Funding detailFunding overview
Funding rounds8 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welcome Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welcome Tech
What does Welcome Tech do?
Welcome Tech builds and operates an AI-powered digital platform that delivers the Welcome+ subscription membership, providing immigrant individuals, families, and employers with discounted health services (medical, Rx, dental, vision, mental health, telemedicine), financial tools (digital wallet, debit and credit card products), job matching through a proprietary jobs platform, and educational support. The platform is anchored by the SABEResPODER community brand, which engages over 4 million Hispanic immigrant members through SMS, web, and a mobile app, and serves as a workforce optimization tool for employers targeting reduced turnover and access to profiled immigrant candidates.
Is Welcome Tech a public or private company?
Welcome Tech is a private company. It is classified as venture growth investor backed and is currently operating.
When was Welcome Tech founded?
Welcome Tech was founded in 2010. It employs 51 to 100 people.
Where is Welcome Tech based?
Welcome Tech is headquartered in Los Angeles, United States, in the North America region.
How does Welcome Tech make money?
Four revenue lines are on record. Welcome+ Employer Subscription is the primary driver. The others are welcome+ Consumer/Individual Subscription, financial Services Intermediation and healthcare and Financial Services Partnerships.
Who are Welcome Tech's main competitors?
Direct peers on record are Stilt, Nova Credit, Tomo, Remitly, Current and Greenlight. Broad incumbents are Indeed, ZipRecruiter and Western Union. Spring Health is listed as an emerging player.
Does Welcome Tech have an API?
No public API is recorded for Welcome Tech.
What industry is Welcome Tech in?
Welcome Tech's product category is Immigrant-focused Digital Benefits & Workforce Platform. Its primary akta.pro industry code is EDAAADAE, Workplace & Career Integration for Immigrants (Credentialing, Job Readiness), with a secondary code of EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 561311 and its SIC code is 7361.