Novig
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Novig firmographics
Firmographics- Name
- Novig
- Legal name
- Novig
- Website
- https://novig.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Novig industry classification
Industry- Product category
- Sports Prediction Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Gambling Industries (7132), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC)
- akta.pro secondary industries
- Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Prediction Markets & Event Derivatives (Crypto) (FSADAGAG)
Keywords
Where Novig is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novig business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Institutional Participant Fees: Platform charges fees to institutional participants who provide liquidity on the exchange. Retail traders trade commission-free.
- Dual Currency System: Platform operates with Novig Coins (free-to-play mode) and Novig Cash (redeemable for real prizes). Revenue derived from the spread/economics between play modes and institutional fee structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Retail Trader - Commission Free |
| Transaction based/ take rate | Pay-as-you-go | Institutional Participants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Novig product offering
Product offeringCore offering
Novig operates a peer-to-peer sports prediction market exchange where users trade sports event outcomes directly against each other rather than against a traditional sportsbook. The platform offers commission-free retail trading with better odds, supported by a dual currency system (Novig Coins for free-to-play practice and Novig Cash for real-prize trading), and is the first U.S.-regulated sports prediction market exchange.
Product overview
Novig operates as a unified peer-to-peer sports prediction market platform with two currency modes: Novig Coins for free-to-play practice trading and Novig Cash for real prize redemption. The core platform enables commission-free peer-to-peer trading where users set their own odds or trade against the best available lines, differentiating from traditional sportsbooks that operate against the house. The company also offers mobile apps for iOS and Android, and integrates prediction market functionality into live sports events through partnerships like LIV Golf. Following CFTC DCM approval in June 2026, Novig transitioned from its sweepstakes model to a fully federally regulated prediction market operating across all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Novig iOS App Mobile application for iOS devices providing retail sports fans and bettors with a peer-to-peer exchange to trade sports event predictions using Novig Coins (free) or Novig Cash (real prizes).
- Novig Android App Mobile application for Android devices providing retail sports fans and bettors with a peer-to-peer exchange to trade sports event predictions using Novig Coins (free) or Novig Cash (real prizes).
- Novig Sports Prediction Exchange Platform Web-based peer-to-peer exchange platform that allows users to trade sports event predictions, set their own odds, and access real-time market data. Designed for sports fans and bettors.
Quantifiable outcome
- 10x growth in trading volume in 2025, exceeding $4 billion annualized
- +4 more outcomes
Companies that use Novig
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Novig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Novig partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- LIV GolfflagshipStrategic partnership marking first-ever prediction market activation at a live professional golf event. Seven LIV Golf players (including Jon Rahm, Dustin Johnson, Cameron Smith, Sergio Garcia) carried Novig branding on left sleeves during Masters Tournament. Includes social-driven content series, special tournament markets on platform, and $500,000 contest prize pool for fans.
- Eventus ValiduscoreIntegrated Eventus Validus trade surveillance system to detect manipulation vectors specific to discrete-outcome trading, including spoofing and coordinated trading schemes. Part of CFTC compliance infrastructure.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Novig competitors and assessment
Company assessmentDirect peers
- Kalshi: CFTC-regulated Designated Contract Market offering peer-to-peer prediction market contracts across sports, economics, and other event categories. Most direct comparable to Novig: same regulatory framework, same exchange architecture, same institutional liquidity-provider fee model, with Novig differentiating through sports-only focus and 21+ age requirement.
- Polymarket: Crypto-native event-contract exchange with growing sports-event coverage, including sports-betting expansion. Comparable architecture (peer-to-peer order book, no house vig) and overlapping target user base of sports fans and event traders, though Polymarket is blockchain-settled while Novig is federally CFTC-regulated.
- Prophet Exchange: Pure-play peer-to-peer sports betting exchange in the U.S. operating on similar exchange-based model eliminating the house vig. Direct competitor in the sports-only exchange niche that Novig targets.
- Betfair Exchange (Flutter): Global pioneer of the sports betting exchange model where users trade against each other rather than the house. Architectural blueprint for Novig and the most proven peer-to-peer sports exchange globally, providing a long-run benchmark for liquidity and fee economics.
- Smarkets: Established peer-to-peer sports betting exchange with sports-only focus and commission-based liquidity model. Comparable business architecture to Novig and most relevant international exchange peer for liquidity and product benchmarking.
Broad incumbents
- DraftKings: Largest U.S. sportsbook operator that Novig's value proposition is explicitly benchmarked against ("5% better odds than DraftKings"). An incumbent with massive brand and customer-acquisition budget that has begun exploring prediction-market integrations, representing both the primary competitive threat and the natural future acquirer or partner.
- FanDuel: Leading U.S. sportsbook and DFS operator under Flutter Entertainment. Competes for the same sports-bettor wallet share that Novig targets; relevant incumbent peer for benchmarking customer acquisition cost and engagement.
Emerging players
- Underdog Fantasy: DFS and pick'em sports platform expanding into prediction-market style products. Operates in the same sports-fan persona and adjacent regulatory architecture as Novig, with growing overlap in event-based sports trading.
- PrizePicks: Daily fantasy sports operator with player-props focus. Targets overlapping sports-fan/bettor segment via skill-based pick'em mechanics that overlap with Novig's event contract and prediction functionality.
Others
- Eventus Validus: Trade surveillance and market-integrity platform vendor integrated by Novig for manipulation detection on discrete-outcome contracts. Adjacent infrastructure partner that supplies the compliance backbone enabling Novig's CFTC DCM operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Novig social profiles
Digital presenceNovig compliance and trust
Trust signalCompliance3 records
Novig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novig leadership team
Management profileNumber of profiles
Profiles6 records
Novig subsidiaries and ownership
Company hierarchySubsidiaries1 record
Novig funding detail
Funding detailFunding overview
Funding rounds7 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novig
What does Novig do?
Novig operates a peer-to-peer sports prediction market exchange where users trade sports event outcomes directly against each other rather than against a traditional sportsbook. The platform offers commission-free retail trading with better odds, supported by a dual currency system (Novig Coins for free-to-play practice and Novig Cash for real-prize trading), and is the first U.S.-regulated sports prediction market exchange.
Is Novig a public or private company?
Novig is a private company. It is classified as venture growth investor backed and is currently operating.
When was Novig founded?
Novig was founded in 2021. It employs 11 to 50 people.
Where is Novig based?
Novig is headquartered in New York, United States, in the North America region.
How does Novig make money?
Two revenue lines are on record. Institutional Participant Fees are the primary driver. The others are dual Currency System.
Who are Novig's main competitors?
Direct peers on record are Kalshi, Polymarket, Prophet Exchange, Betfair Exchange (Flutter) and Smarkets. Broad incumbents are DraftKings and FanDuel. Emerging players are Underdog Fantasy and PrizePicks. Eventus Validus is listed as an others.
Does Novig have an API?
No public API is recorded for Novig.
What industry is Novig in?
Novig's product category is Sports Prediction Exchange. Its primary akta.pro industry code is MPAEAIAC, Peer-to-Peer Financial/Spread Betting Exchanges, with a secondary code of MPAEAIAG, Exchange Odds, Pricing, Trading Tools & APIs. Its NAICS code is 523210 and its SIC code is 6200.