PrizePicks
PrizePicks is a North American mobile daily fantasy sports and prediction markets platform serving millions of individual sports and entertainment fans across 49 states plus DC. Founded in 2015 and headquartered in Atlanta, it monetizes through contest entry fees, CFTC-regulated event contracts, and promotional acquisition, and is majority-owned by Allwyn International AG.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What PrizePicks does
PrizePicks is a North American daily fantasy sports and prediction markets operator founded in 2015 and headquartered in Atlanta, Georgia. The company runs a mobile-first platform where individual users make real-money picks on player statistical projections, game outcomes, and non-sports cultural events. Its core product is Player Picks, where users select 2-6 players per lineup and predict More or Less on projected statistics (points, yards, rebounds), with Power Play (all picks must win) and Flex Play (partial-credit) payout structures and Demons/Goblins difficulty modifiers enabling multipliers up to 2000x. Entry fees start at $5, and the platform is available across 49 states plus Washington DC for paid DFS, with Nevada restricted to Free-to-Play. Team Picks (game winners, spreads, totals, futures across NBA/WNBA/MLB) and Culture Picks (entertainment, pop culture, politics event contracts) are operated through PrizePicks Predict, a wholly-owned subsidiary registered as a Futures Commission Merchant with the NFA — the first sports entertainment operator to obtain this status.
The platform is built on a transaction-based revenue model monetizing through contest entry fees (rake on paid DFS contests) and spreads on CFTC-regulated event contracts, with promotional offers (Play $5 Get $50), referral bonuses, and weekly promos (Flex Friday, Protected Plays, Payout Boosts, Taco Tuesday) driving acquisition and engagement. PrizePicks Arena adds a peer-to-peer contest format that enables operations in jurisdictions requiring peer-to-peer structures (e.g., New York). Customer acquisition relies on influencer and celebrity endorsements (Marshawn Lynch, Adam Devine, Theo Von, Allen Iverson, Candace Parker), sports media sponsorships (HMA's 200+ shows, SHOTS through 2028), creator-driven content (Bob Does Sports), and official league partnerships including a multi-year designation as the Official Daily Fantasy Sports Partner of the NBA. The Playbook content hub provides daily sports predictions and expert picks across NBA, WNBA, NFL, MLB, NHL, UFC, NASCAR, F1, PGA, IndyCar, and World Cup soccer.
In January 2026, European lottery and gaming conglomerate Allwyn International AG acquired a 62.3% majority stake for $1.533 billion, valuing PrizePicks at up to $4.15 billion and making it Allwyn's primary platform for US sports and entertainment expansion. The deal coincided with rapid product acceleration, including CFTC-registered prediction market launches via Kalshi and Polymarket integrations, NY market re-entry following a $15M regulatory settlement, an NBA official partnership, and a combined Player + Team Pick lineup feature. PrizePicks reports 82% YoY monthly active user growth (versus 5% for DraftKings and 3% for FanDuel) and 470K App Store ratings, positioning it as the largest DFS platform in North America by user growth.
PrizePicks firmographics
Firmographics- Name
- PrizePicks
- Legal name
- PrizePicks
- Website
- https://prizepicks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PrizePicks is a North American mobile daily fantasy sports and prediction markets platform serving millions of individual sports and entertainment fans across 49 states plus DC. Founded in 2015 and headquartered in Atlanta, it monetizes through contest entry fees, CFTC-regulated event contracts, and promotional acquisition, and is majority-owned by Allwyn International AG.
- Ownership category
- akta.pro rank
PrizePicks industry classification
Industry- Product category
- Daily Fantasy Sports
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Daily Fantasy Sports (DFS) Operators (MPAEAHAA)
- akta.pro secondary industries
- Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Integrity, Compliance & Responsible Play Services (MPAEAHAJ)
Keywords
Where PrizePicks is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PrizePicks business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Entry Fees / Contest Revenue: PrizePicks generates revenue by collecting entry fees from users who enter paid contests. The platform takes a portion of each entry fee as its rake, with the remainder going into prize pools. Users select 2-6 player projections per lineup with entry minimums starting at $5. Payout structures include Power Play (all picks must win, higher multipliers up to 2000x) and Flex Play (can miss 1-2 picks and still win at reduced payouts).
- Prediction Markets (Team & Culture Picks): Through its PrizePicks Predict subsidiary (CFTC-registered FCM), the company offers event contracts on sports, entertainment, and cultural outcomes. Revenue comes from spreads on prediction market contracts and transaction fees on event-based predictions. Available in 38 states plus Washington DC.
- Strategic Funding Round: PrizePicks closed a strategic funding round in December 2021 involving existing investors and new participants from sports, entertainment, and gaming sectors to expand marketing efforts and technology investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Power Play Lineups - Highest payouts, all picks must win |
| Transaction based/ take rate | Pay-as-you-go | Flex Play Lineups - Partial win tolerance, lower max payouts |
| Freemium | One time | New User Offer |
| Transaction based/ take rate | Pay-as-you-go | Team Picks & Culture Picks Event Contracts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
PrizePicks product offering
Product offeringCore offering
PrizePicks operates a mobile-first daily fantasy sports platform where users build lineups of 2-6 players and predict whether each player will go More or Less than a projected statistic (points, yards, rebounds). Through its CFTC-registered subsidiary PrizePicks Predict, it also offers Team Picks on game outcomes (winners, spreads, totals) and Culture Picks on entertainment and political events as federally regulated event contracts. Entry fees start at $5, with payouts ranging from 1x to 2000x and product available across 49 states plus DC for Player Picks.
Product overview
PrizePicks is a North American daily fantasy sports platform offering a unified app with multiple pick types. The core offering consists of Player Picks (DFS projections on player statistics with More/Less mechanics), Team Picks (game outcome predictions for winners/spreads/totals), and Culture Picks (non-sports event predictions on entertainment/politics). Team Picks and Culture Picks are offered through subsidiary PrizePicks Predict (CFTC-registered FCM). The platform also features promotional add-ons including Max Discounts, Payout Boosts, Protected Plays, Taco Tuesday, Bonus Lineups, and Flex Friday. Users can now combine Player and Team Picks in single lineups for enhanced payouts. The product operates across different formats: paid DFS contests in most states and free-to-play in Nevada.
Differentiator
Problem solved
Functional benefit
Brands
- PrizePicks Predict: CFTC-registered Futures Commission Merchant offering Team Picks and Culture Picks as event contracts. A subsidiary entity: Performance Predictions II, LLC d/b/a PrizePicks Predict.
Products and services
- Player Picks Daily fantasy sports product allowing users to pick 2-6 players and predict More or Less on projected player statistics such as points, yards, or rebounds. Features Power Play (all picks must win, up to 2000x payout) and Flex Play (miss 1-2 picks and still get paid) lineup types, plus Demons and Goblins difficulty modifiers. Available across 49 states plus DC.
- Team Picks Prediction market product offering event contracts on game winners, spreads, totals, and futures for NBA, WNBA, and MLB. Powered by PrizePicks Predict, a CFTC-registered Futures Commission Merchant. Available in approximately 35 states.
- Culture Picks Prediction market product offering CFTC-regulated event contracts on non-sports outcomes including movies, album drops, Bitcoin prices, award shows, and political events. Powered by PrizePicks Predict. Available in 38 states plus Washington DC.
- PrizePicks Predict Subsidiary entity (Performance Predictions II, LLC d/b/a PrizePicks Predict) registered as a Futures Commission Merchant with the National Futures Association. Underwrites and offers CFTC-regulated event contracts for Team Picks and Culture Picks across the United States.
- PrizePicks Arena Peer-to-peer fantasy sports contest format where users compete against each other rather than against the house. Used to re-enter New York following a regulatory settlement, and provides PrizePicks' compliant product structure in jurisdictions that restrict house-based contests.
Companies that use PrizePicks
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
PrizePicks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PrizePicks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, flagship and core.
- University of Georgia Athletic AssociationminorFounder Adam Wexler donated $10 million to the University of Georgia's basketball program, marking the largest philanthropic contribution in UGA Athletic Association history. Wexler emphasized importance of strategic resource deployment in college sports and discussed potential evolution of NIL including opportunities for athletes to participate in equity and long-term wealth building.
- HMA (Home Media Academy)flagshipPrizePicks signed as presenting sponsor for HMA's full network of more than 200 local and regional sports shows on YouTube and social media, representing the largest partnership in HMA's history. Multi-year agreement fully integrates PrizePicks into HMA's Creator Collective studio portfolio, with 15 shows already launched and more than 10 additional programs slated to debut. Signals that hyper-local, creator-driven sports media networks can compete for premium sponsorship dollars.
- National Basketball Association (NBA)coreMulti-year partnership designated PrizePicks as an official Daily Fantasy Sports Partner of the NBA. Grants rights to use NBA league marks, team marks, event marks, and player imagery through the NBPA across approved digital platforms. The deal coincided with PrizePicks' return to New York and is positioned as a competitive moat elevating regulatory legitimacy in the pick-em DFS space. Facilitated by KLUTCH Sports Group's Brand Consulting and Sports and Brand Insights divisions.
- KLUTCH Sports GroupcoreKLUTCH Sports Group's Brand Consulting and Sports and Brand Insights divisions facilitated the NBA partnership negotiation. Also negotiated NBPA agreement for player imagery usage in promotions.
- Bob Does SportscoreMulti-platform partnership with popular sports and lifestyle brand Bob Does Sports, involving exclusive social integrations, live events, and content collaborations. Partnership will prominently feature Bob Does Sports' golf challenges and tournaments on the PrizePicks platform.
- SHOTSflagshipMulti-year partnership extension with media company SHOTS continuing collaboration through 2028. Includes exclusivity across sports entertainment categories, sponsorships, integrations, and a Responsible Gaming initiative featuring Theo Von and other content creators.
- Preacher (Advertising Agency)minorPreacher is the advertising agency partnered with PrizePicks for the football postseason commercial campaign starring Marshawn Lynch and Adam Devine, which playfully critiques industry ad fatigue while promoting Daily Fantasy Sports (Player Picks) and new prediction markets (Team Picks).
- KalshicorePrizePicks launched prediction markets through a multi-year partnership with Kalshi, integrating federally regulated event-based contracts into its app. The rollout introduces Team Picks covering game outcomes and season futures, plus Culture Picks offering non-sports markets in entertainment, pop culture, and politics. Available in 38 states and Washington DC. Followed similar deal with Polymarket.
- PolymarketcoreMulti-year partnership to integrate regulated event contracts into PrizePicks' prediction markets platform, allowing users to trade on sports, entertainment, and cultural outcomes. Polymarket is using the collaboration to support its planned re-entry to the US market. PrizePicks became the first sports entertainment operator registered as a Futures Commission Merchant by the National Futures Association, enabling offering of CFTC-permitted derivatives contracts.
- Los Angeles DodgersminorPrizePicks partnership with Los Angeles Dodgers announced in 2025 as part of influencer and celebrity partnership strategy to build brand awareness and customer engagement.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PrizePicks competitors and assessment
Company assessmentEmerging players
- Novig: US-regulated sports prediction exchange / pick'em operator with sweepstakes model. Represents an emerging competitor in the peer-to-peer sports prediction category alongside PrizePicks Arena.
- Sleeper: Fantasy sports platform that has expanded into pick'em DFS offerings. Targets the same sports-fan demographic as PrizePicks with a community-driven approach, representing an emerging pick'em competitor.
- Polymarket: Decentralized prediction market platform that partnered with PrizePicks for event contract integration. Comparable as a prediction markets operator but uses blockchain rails and is more crypto-native than PrizePicks' regulated FCM channel.
- Kalshi: CFTC-regulated prediction market exchange that partnered with PrizePicks to power Team Picks and Culture Picks. Comparable as a federally regulated event contracts venue and direct collaborator.
Broad incumbents
- BetMGM: Major US online sportsbook and DFS operator jointly backed by MGM Resorts and Entain. Competes with PrizePicks for sports-betting-adjacent users and is expanding fantasy and prediction-market-style products.
- DraftKings: Publicly traded daily fantasy sports and online sportsbook operator. While DraftKings is the broader incumbent spanning sportsbook, iGaming, and DFS, its core DFS product and recent pick'em offerings directly compete with PrizePicks for the same user base.
- FanDuel: Leading US DFS and sportsbook operator owned by Flutter Entertainment. Competes head-to-head with PrizePicks in DFS contests and has launched pick'em-style products, making it a direct comparable in the same user category.
Direct peers
- Underdog Fantasy: Pick'em-style daily fantasy sports operator offering best-ball, higher/lower, and pick'em contests. Most direct competitor to PrizePicks with a near-identical More/Less product mechanic and same target demographic.
- Betr: Pick'em and micro-betting operator co-founded by Jake Paul and Joey Levy. Offers pick'em contests on player statistics similar to PrizePicks' Player Picks and is one of the named targets in the Florida cease-and-desist actions.
- ParlayPlay: Pick'em-style daily fantasy operator offering flex and power play lineups on player statistics. Direct competitor to PrizePicks with similar More/Less mechanic but smaller scale and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PrizePicks social profiles
Digital presencePrizePicks compliance and trust
Trust signalCompliance2 records
PrizePicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrizePicks leadership team
Management profileNumber of profiles
Profiles7 records
PrizePicks subsidiaries and ownership
Company hierarchySubsidiaries1 record
PrizePicks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrizePicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrizePicks
What does PrizePicks do?
PrizePicks operates a mobile-first daily fantasy sports platform where users build lineups of 2-6 players and predict whether each player will go More or Less than a projected statistic (points, yards, rebounds). Through its CFTC-registered subsidiary PrizePicks Predict, it also offers Team Picks on game outcomes (winners, spreads, totals) and Culture Picks on entertainment and political events as federally regulated event contracts. Entry fees start at $5, with payouts ranging from 1x to 2000x and product available across 49 states plus DC for Player Picks.
Is PrizePicks a public or private company?
PrizePicks is a private company. It is classified as corporate owned and is currently operating.
When was PrizePicks founded?
PrizePicks was founded in 2015. It employs 501 to 1,000 people.
Where is PrizePicks based?
PrizePicks is headquartered in Atlanta, United States, in the North America region.
How does PrizePicks make money?
Three revenue lines are on record. Entry Fees / Contest Revenue is the primary driver. The others are prediction Markets (Team & Culture Picks) and strategic Funding Round.
Who are PrizePicks's main competitors?
Emerging players on record are Novig, Sleeper, Polymarket and Kalshi. Broad incumbents are BetMGM, DraftKings and FanDuel. Direct peers are Underdog Fantasy, Betr and ParlayPlay.
Does PrizePicks have an API?
No public API is recorded for PrizePicks.
What industry is PrizePicks in?
PrizePicks's product category is Daily Fantasy Sports. Its primary akta.pro industry code is MPAEAHAA, Daily Fantasy Sports (DFS) Operators, with a secondary code of MPAEAHAG, Fantasy Player Props & Pick’em (Skill-Based Fantasy). Its NAICS code is 713290 and its SIC code is 7990.