Avito

What Avito does

Avito is Russia's largest classifieds marketplace, founded in 2007 and headquartered in Moscow. The platform operates as a self-service, multi-vertical marketplace connecting individual consumers and businesses across five core verticals: general goods, real estate (Avito Real Estate), vehicles (Avito Auto), recruitment (Avito Jobs/Rabota), services (Avito Services/Uslugi), and a dedicated B2B hub (Avito Business 360). As of January 2024, the platform had 52.9 million monthly active users and was used by 62% of Russian SMBs. The company is rated #1 online marketplace worldwide by SimilarWeb (January 2024) and #1 platform for launching an online business in Russia by RBC.

Name

Avito

Legal name

ООО «КЕХ еКоммерц» (KEX eCommerce LLC)

Website

https://avito.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avito is Russia's largest classifieds marketplace with 52.9M monthly active users, connecting consumers and SMBs across goods, real estate, vehicles, jobs, and services verticals, and monetizing through listing fees, business tariffs, advertising, and financial services partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Listing and placement fees: Fees charged to sellers for listing products and services on the platform. Tariffs provide discounts on placements and access to professional tools. Category-specific pricing with varying rates per category.
2. Advertising revenue: Avito's ad revenue grew 22% in 2025, making it a significant revenue stream from brands advertising on the platform. Includes banner ads, promoted listings, and sponsored content.
3. Job posting fees: Employers pay for job listings with 'pay-per-response' model starting from 15 ₽ per response depending on region. Listings valid 7-60 days depending on category. Additional revenue from CV contact packages.
4. Business services and subscriptions: Professional profiles, tariff plans, and business tools for sellers including Avito Pro, API access, autoload, analytics, and promotion services. Tariffs provide access to professional tools and placement priority.
5. Delivery services: Avito Delivery service for shipping goods through Boxberry, Russian Post, and Avito's own delivery network. Revenue from logistics and delivery commissions.
6. Financial services partnerships: Partnership revenue from banks for auto loans and insurance products through the platform. Sovcombank collaboration for digital financial services related to auto loans and real estate insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Avito operates a multi-vertical online classifieds marketplace where individual consumers, small/medium businesses, and large enterprises can list, discover, and transact across general goods, vehicles, real estate, services, and job vacancies. The platform layers on integrated logistics (Avito Delivery via Boxberry, Russian Post, and proprietary pickup points), payment protection (escrow for services), AI-powered search and recommendation (Avi assistants), and professional seller tooling (Avito Pro, API, advertising, analytics).

Product overview

Avito is Russia's largest classifieds marketplace operating a multi-vertical platform covering real estate, vehicles (auto catalog), jobs (Avito Jobs/Rabota), consumer goods, services (Avito Services/Uslugi), and B2B (Avito Business 360). The platform integrates proprietary AI through A-Vibe and A-Vision models (developed by AvitoTech at ~500M rubles investment) that power features like the Avi and Avi Pro AI assistants ($6M investment, trademark filed with Rospatent) for buyer/seller conversations, smart filters for rental listings, and cybersecurity. Professional sellers use Avito Pro with upgraded API for advertising agencies, while employers leverage Avito Jobs with HRMost recruitment automation (integrated with MAX messenger). The platform offers secure transaction tools via escrow model and expanded bug bounty coverage for AI products through Bi.Zone partnership. Avito delivers through Boxberry, Russian Post, and its own delivery network, with branded vacancy ads and data analysis tools for schools among recent launches.

Differentiator

Problem solved

Functional benefit

Brands

• Avito Jobs: Recruitment vertical of Avito enabling employers to post vacancies and job seekers to search and apply. Includes branded vacancy ads and recruitment dashboard features.
• Avito Services (Avito Uslugi)
• AvitoTech
• Avi
• Trisigma
• HRMost
• Avito Pro
• Avito Business 360
• Avito Auto (Avito Авто)
• Avito Care (#яПомогаю)

Products and services

• Avito Pro Professional seller dashboard for managing listings, tracking performance, and accessing advanced advertising tools, analytics, autoload, and API integrations.
• Avito Delivery Integrated delivery service enabling buyers and sellers to ship items via Boxberry, Russian Post, and Avito's own delivery network with pickup points across Russia.
• Avito Jobs (Avito Rabota) Recruitment vertical offering job posting, applicant management, 7-million-CV resume database access, chatbot-based candidate screening, pay-per-response pricing, and recruitment automation for employers.
• Avito Services (Avito Uslugi) Services marketplace covering business services (design, advertising, accounting, translation), home repair and renovation, and transportation, with an escrow-based secure transaction pilot for deal protection.
• Avito Auto Catalog Automobile catalog featuring new vehicles from hundreds of brands, dealer listings, user reviews, popular model rankings, and a dealer directory, integrated with auto loans and insurance partnerships.
• Avito Business 360 B2B platform for Russian businesses to source equipment, suppliers, logistics services, employees, and commercial real estate.
• AvitoTech AI Models (A-Vibe and A-Vision) Proprietary large language and AI models (A-Vibe, A-Vision) developed by AvitoTech for e-commerce and HR automation, designed to reduce AI implementation costs by up to 50% versus foreign alternatives.
• Avi AI Assistant Conversational AI assistant powered by the proprietary A-Vibe LLM that helps buyers select relevant offers by comparing listings for specific and vague search queries.
• Avi Pro AI Assistant Enhanced version of the Avi assistant targeted at professional sellers, providing AI-driven assistance within the Avito Pro seller experience.
• HRMost Recruitment automation service that integrates MAX messenger and automates candidate screening through chatbot technology for employers using Avito Jobs.

Quantifiable outcome

• 22% advertising revenue growth in 2025
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AlfaStrakhovanie (Alfa Group)minorStrategic or Co-development Partner · 26 October 2025Avito Real Estate collaborated with AlfaStrakhovanie to issue 100,000 free insurance policies to landlords in a promotional campaign.
• SovcombankcoreStrategic or Co-development Partner · 20 October 2025Avito partnered with Sovcombank to develop digital financial services related to auto loans and real estate insurance. The collaboration aims to streamline the loan application process for car buyers through Avito's platform.
• RoomberryminorOthers · 13 February 2023Avito acquired Roomberry, a new build property listings site, with terms undisclosed. This acquisition expands Avito's real estate offerings in the new construction segment.
• BoxberrycoreChannel Partner/ Reseller/ DistributorBoxberry serves as a pickup point partner for Avito Delivery, allowing users to send and receive packages through Boxberry's network of pickup locations across Russia.
• Russian Post (Почта России)coreChannel Partner/ Reseller/ DistributorRussian Post serves as a delivery partner for Avito Delivery, expanding logistics coverage to even remote areas of Russia.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OLX: OLX is a global horizontal classifieds marketplace (owned by Prosus/Naspers) operating across multiple verticals in Eastern Europe, Asia, and Latin America. It is the most directly comparable international peer to Avito given its multi-vertical marketplace model, two-sided network effects, and monetization through listing fees and advertising. Notably, Prosus was an Avito investor historically.
• Leboncoin: France's leading classifieds platform (backed by Adevinta, with Prosus stake), operating horizontal classifieds across real estate, auto, jobs, goods, and services. Highly comparable to Avito in vertical breadth, monetization mix, and consumer brand strength within its home market — making it the European analogue of Avito's market position in Russia.
• Marktplaats: Netherlands' leading horizontal classifieds marketplace (owned by Adevinta). Comparable to Avito in operating as a multi-vertical classifieds platform with dominant national market share, professional seller tools, and advertising revenue. A useful peer for benchmarking European classifieds unit economics and take rates.
• Subito: Italy's largest classifieds platform (Adevinta-owned), covering real estate, auto, jobs, and goods. Closely comparable to Avito's multi-vertical structure, SMB seller tools, and reliance on transaction fee and advertising revenue streams within a single national market.
• Kijiji: Canada's leading horizontal classifieds platform (Adevinta-owned). Comparable to Avito in operating a multi-category marketplace (real estate, vehicles, jobs, services, goods) with self-service listings and SMB monetization within a single national market.
• Blocket: Sweden's leading classifieds platform (owned by Adevinta), with strong positions in vehicles, real estate, and jobs. Comparable to Avito's vertical breadth and B2B seller monetization in a single-country market.

Emerging players

• Vinted: European second-hand marketplace specializing in fashion and lifestyle goods with marketplace fees. Adjacent to Avito's goods vertical — demonstrates how vertical specialists can build defensible marketplaces within a broader classifieds category, representing a potential future vertical competitor to Avito's goods listings.

Regional players

• CIAN: Russia's leading dedicated real estate listings platform. Direct vertical competitor to Avito's real estate vertical within Russia. Comparable as a benchmark for vertical-specialist threat and for understanding real estate monetization take rates in the Russian market.
• Auto.ru: Russia's leading dedicated auto listings platform (Yandex-owned). Direct vertical competitor to Avito Auto within Russia, with strong brand in vehicles. Comparable as a benchmark for vertical-specialist competition against Avito's horizontal marketplace.

Broad incumbents

• Wildberries: Russia's largest online retailer and marketplace (now merged with Russ Outdoor). While primarily an e-commerce marketplace rather than classifieds, it competes with Avito in goods verticals and increasingly in B2B. Comparable as a large Russian digital marketplace with similar SMB seller base and take-rate economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avito_ru
• LinkedInlinkedin.com/company/avito.ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avito