Vinted
Vinted is a European-headquartered C2C online marketplace where individuals buy and sell second-hand fashion and lifestyle items across 26 markets via mobile and web apps, monetising through buyer protection fees, optional promoted listings and integrated logistics and payments services.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vinted does
Vinted is a consumer-to-consumer online marketplace enabling individuals to buy and sell second-hand fashion and lifestyle items. Founded in 2008 in Vilnius, Lithuania by Milda Mitkute and Justas Janauskas, the platform operates across 26 markets spanning Europe, the US (launched January 2026 starting in New York City) and Australia (launched July 2026), serving more than 100 million registered members with approximately 300 million items listed. The core product is a mobile-first peer-to-peer marketplace where sellers list items for free and keep 100% of sale proceeds; buyers pay a 5% buyer protection fee plus a fixed component ($0.70 / AUD 0.70), and the platform monetises additionally via optional promoted listings and shipping fees through Vinted Go.
The company has built a vertically integrated infrastructure stack around the marketplace: Vinted Pay is its in-house electronic money and wallet service, licensed by Lithuania's central bank and the UK FCA; Vinted Go is its proprietary logistics and carrier network active in Spain, Portugal and France; and Vinted Ventures is its corporate venture arm investing in European re-commerce startups. Distribution runs through owned iOS/Android apps and the vinted.com web platform, supplemented by regional exclusivities with national postal operators — Australia Post in Australia under a three-year deal and Austrian Post in Germany/Austria. Cross-border shipping (e.g., UK-to-Australia via InPost, with Vinted handling customs) is a strategic lever.
Go-to-market is product-led: zero seller fees, a frictionless mobile UX, buyer-side transaction fees, community trust signals and organic word-of-mouth drive acquisition without heavy paid sales spend. Reported FY2025 results include €10.8 billion in gross merchandise value (+47% YoY), €1.1 billion in revenue (+38% YoY), €62 million in net profit and €137 million in free cash flow; valuation reached €8 billion following an April 2026 €880 million secondary share transaction. Average prices are stated as 72% below retail and €35.6 billion was reportedly saved by members on adult fashion in 2025, positioning the platform within the circular-economy sustainability narrative.
Vinted firmographics
Firmographics- Name
- Vinted
- Legal name
- Vinted
- Website
- https://vinted.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vinted is a European-headquartered C2C online marketplace where individuals buy and sell second-hand fashion and lifestyle items across 26 markets via mobile and web apps, monetising through buyer protection fees, optional promoted listings and integrated logistics and payments services.
- Ownership category
- akta.pro rank
Vinted industry classification
Industry- Product category
- Online Resale Marketplace for Second-Hand Fashion
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
- akta.pro secondary industry
- Fashion & Accessories C2C Resale (CRAFAKAB)
Keywords
Where Vinted is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Vinted business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Buyer Service Fee (Transaction Fee): Buyers pay a service fee on each transaction (5% of item price plus a fixed amount, e.g., $0.70 in the US). This is the primary revenue driver. Sellers keep 100% of their sale proceeds.
- Promoted Listings: Optional paid promotional features for sellers to boost visibility of their listings within the platform, providing an additional monetization lever.
- International Shipping Fees (Vinted Go): Revenue from Vinted Go's carrier and logistics services, including cross-border shipping where Vinted handles customs processing and charges shipping fees to buyers/sellers.
- Vinted Pay Wallet Services: Electronic money issuance and payment processing through Vinted Pay's wallet solution, generating fees on digital payment flows across Vinted's 26 markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Sellers list items for free, keeping 100% of the sale price |
| Transaction based/ take rate | Pay-as-you-go | Buyers pay a 5% protection fee plus a fixed amount per transaction |
| Other | Pay-as-you-go | Optional paid promoted listing features for sellers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vinted product offering
Product offeringCore offering
Vinted operates a peer-to-peer (C2C) online marketplace where individuals can buy and sell second-hand fashion and lifestyle items. Sellers list items for free and keep 100% of their sale proceeds, while buyers pay a 5% buyer protection fee plus a fixed amount per transaction. The platform operates across 26+ markets and is supported by integrated logistics (Vinted Go) and in-house payment infrastructure (Vinted Pay).
Product overview
Vinted operates as a unified C2C marketplace platform with modular add-on services. The core product is the peer-to-peer second-hand marketplace enabling users to buy and sell fashion and lifestyle items. Supporting the core platform are three key modules: Vinted Go (logistics/carrier services), Vinted Pay (payments infrastructure), and Vinted Ventures (VC arm). The platform's differentiated model charges no seller fees, generating revenue through buyer protection fees and optional promotional features.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinted Marketplace A peer-to-peer (C2C) online marketplace for second-hand fashion, shoes, accessories, electronics, home goods, entertainment, and hobbies. Sellers list items for free and keep 100% of sale proceeds; buyers pay a 5% buyer protection fee plus a fixed amount per transaction. The platform operates across 26+ markets and supports cross-border trade.
- Vinted Go Vinted's vertically integrated carrier and logistics service that powers parcel delivery for the Vinted marketplace. Enables end-to-end control of the delivery experience and supports cross-border trade with customs processing.
- Vinted Pay Vinted's in-house electronic money and payment processing subsidiary providing wallet infrastructure, payment processing, and payout capabilities. Holds an EMI license from Lithuania's central bank and a UK FCA EMI license.
Quantifiable outcome
- Average prices on Vinted are 72% lower than retail
- +3 more outcomes
Companies that use Vinted
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Vinted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Vinted partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Australia PostcoreAustralia Post is Vinted's exclusive delivery partner in Australia under a three-year partnership. Australia Post's national delivery network including Post Offices and Parcel Lockers powers all Vinted parcels. The companies run a joint marketing campaign with Parcel Locker wraps, Post Office signage, and co-branded assets under the message 'Don't wear it? Sell it!'
- InPostcoreInPost provides the international shipping infrastructure for Vinted's UK-Australia Connection program, enabling UK sellers to ship items under 2kg and valued under £110 to Australian buyers. Vinted handles customs processing and the connection marks an unusual early link between UK and Australian markets before much of Europe.
- MangopaycoreMangopay has extended its long-standing European payments partnership with Vinted, continuing as Vinted's payment service provider after more than a decade of collaboration. Mangopay provides wallet infrastructure, payment processing, and payout capabilities working alongside Vinted's in-house Vinted Pay service, supporting multi-party payment flows and cross-border trade.
- Austrian PostcoreAustrian Post joined as a new logistics partner connecting Vinted's marketplaces in Germany and Austria, enabling users in both countries to trade directly with each other for the first time. Shipping and pickup options with approximately 3,000 drop-off points have been integrated directly into the Vinted app.
- AMLYZEcoreLithuania-based regtech AMLYZE partnered with Vinted Pay to provide AML/CFT compliance monitoring during onboarding and payment processes. AMLYZE delivers real-time and retrospective transaction monitoring and customer risk assessment tools to help Vinted Pay meet regulatory requirements as it expands across markets.
- Trendsales (Acquisition)coreVinted acquired Trendsales, Denmark's largest second-hand marketplace for fashion and lifestyle items, to deepen Vinted's presence in the Nordic region. The acquisition leveraged Trendsales' established platform and regional knowledge to expand Vinted's market reach, following Vinted's expansion into Sweden, Finland, and Denmark in September 2023.
Scale indicators13 records
Recent moves12 records
Expansion highlights6 records
Vinted competitors and assessment
Company assessmentDirect peers
- Poshmark: Poshmark is a leading US-based C2C social marketplace for secondhand fashion, operating a similar peer-to-peer resale model with social/community features and buyer protection fees. It is Vinted's most direct US competitor and benchmark for North American market entry.
- Depop: Depop is a UK-headquartered C2C fashion resale marketplace owned by Etsy, targeting Gen Z with a social/mobile-first UX similar to Vinted. Comparable in product category (fashion), target demographic, and mobile-first community-led GTM motion.
- Mercari: Mercari operates a C2C marketplace with strong positioning in the US and Japan, initially focused on broader secondhand goods (now expanding into fashion). Comparable as a horizontal C2C marketplace with seller-friendly fee structures and mobile-first design.
- Vestiaire Collective: Vestiaire Collective is a global C2C marketplace specializing in authenticated luxury and premium pre-owned fashion. It competes with Vinted in the higher end of the secondhand fashion market and shares the focus on trust/authentication — comparable in business model and target buyer.
- The RealReal: The RealReal is a US-based online marketplace for authenticated luxury consignment, operating a consignment (rather than peer-to-peer) model. Comparable in focus on secondhand premium fashion, authentication as a value driver, and a similar consumer demographic.
- ThredUp: ThredUp is a US-based online thrift/resale platform with both a managed marketplace (consignment) and a C2C-like "Resale-as-a-Service" offering. Comparable as a secondhand fashion platform addressing affordability and circularity themes similar to Vinted's positioning.
Broad incumbents
- eBay: eBay is the largest global C2C/C2B2C online marketplace with a massive secondhand fashion category alongside its broader inventory. While not specialized in fashion resale, it competes with Vinted for seller mindshare and buyer wallets, and charges seller fees — making it the foil to Vinted's zero-seller-fee model.
- Etsy: Etsy operates a global marketplace for handmade, vintage, and unique goods — including a vintage fashion category — and owns Depop. Comparable as a horizontal marketplace platform with a community/curation angle and a fee-based monetization model.
Regional players
- Wallapop: Wallapop is a leading Spanish C2C marketplace for secondhand goods (broader than fashion), with strong penetration in Spain, Portugal, and parts of Europe. Comparable in C2C marketplace model and zero/low seller-fee philosophy, though primarily focused on Iberian markets where Vinted Go also operates.
Emerging players
- StockX: StockX is a global resale marketplace for sneakers, streetwear, electronics, and collectibles with an authentication-first model. Comparable as a curated C2C resale platform with strong community and authentication/value-add features — adjacent to Vinted's electronics and lifestyle category expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vinted social profiles
Digital presenceVinted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinted leadership team
Management profileNumber of profiles
Profiles10 records
Vinted subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vinted funding detail
Funding detailFunding overview
Funding rounds10 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinted M&A and investment
M&A and investmentM&A5 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinted
What does Vinted do?
Vinted operates a peer-to-peer (C2C) online marketplace where individuals can buy and sell second-hand fashion and lifestyle items. Sellers list items for free and keep 100% of their sale proceeds, while buyers pay a 5% buyer protection fee plus a fixed amount per transaction. The platform operates across 26+ markets and is supported by integrated logistics (Vinted Go) and in-house payment infrastructure (Vinted Pay).
Is Vinted a public or private company?
Vinted is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vinted founded?
Vinted was founded in 2008. It employs 1,001 to 5,000 people.
Where is Vinted based?
Vinted is headquartered in London, United Kingdom, in the Europe region.
How does Vinted make money?
Four revenue lines are on record. Buyer Service Fee (Transaction Fee) is the primary driver. The others are promoted Listings, international Shipping Fees (Vinted Go) and vinted Pay Wallet Services.
Who are Vinted's main competitors?
Direct peers on record are Poshmark, Depop, Mercari, Vestiaire Collective, The RealReal and ThredUp. Broad incumbents are eBay and Etsy. Wallapop is listed as a regional player. StockX is listed as an emerging player.
Does Vinted have an API?
No public API is recorded for Vinted.
What industry is Vinted in?
Vinted's product category is Online Resale Marketplace for Second-Hand Fashion. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces, with a secondary code of CRAFAKAB, Fashion & Accessories C2C Resale.