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Grammarly

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uuid000043k

Namestring
Grammarly
Legal namestring
Superhuman Platform
Websiteurl
grammarly.com
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Grammarly (now operating under the parent company Superhuman following its October 2025 rebrand) is an AI-powered writing assistance platform founded in 2009 and headquartered in San Francisco, with engineering hubs in Kyiv, Berlin, and Warsaw. The company serves 40 million daily active users and 50,000 organizational customers across consumer, enterprise, education, and government segments, offering a freemium core product plus paid tiers (Pro at $12/member/month, Business Suite at $33/member/month) and custom-priced Enterprise contracts. Its core technology combines proprietary natural language processing, in-house generative AI, and a directory of specialized AI agents (Proofreader, Paraphraser, Reader Reactions, Humanizer, AI Detector, AI Grader, Citation Finder, Plagiarism Checker) delivered through browser extensions, native desktop apps (Windows, Mac), mobile keyboards (iOS, Android), an AI-native Docs editor at app.grammarly.com, and Superhuman Go, a proactive cross-app AI assistant that integrates with 100+ apps via calendar, email, drive, and project-management connectors.

The business model is subscription-based recurring SaaS spanning five tiers (Free, Pro, Business, Enterprise, Education) with add-on pricing for Superhuman Go at $144/year and Superhuman Suite bundles that incorporate the 2024 acquisition of Coda (collaborative workspace) and the July 2025 acquisition of Superhuman Mail (AI email client). GTM combines a self-serve product-led freemium funnel with direct enterprise field sales and embedded/OEM distribution across 1M+ apps and websites. Recent strategic moves include the $1 billion non-dilutive financing from General Catalyst (May 2025), the corporate rebrand to Superhuman, the launch of the Superhuman Agents SDK and Agent Marketplace, and the rollout of multilingual writing support across 25+ languages. The company reports ~$700M in annual revenue (2024 ARR) and was last valued at $13 billion in 2021.

Grammarly's competitive moat rests on its unmatched cross-surface distribution (1M+ app/site integrations), fifteen-plus years of accumulated linguistic and user-engagement data, enterprise switching costs from style guides and Knowledge Share, and a maturing regulatory posture (SOC 2, ISO, GDPR/CCPA) that unlocks regulated verticals. Material risks include the March 2026 class-action lawsuit over the Expert Review AI feature (which was disabled the same day it was filed), reputational and competitive pressure from foundation-model incumbents offering free writing assistance, and execution risk on the broader Superhuman Suite bundling strategy following a 230-person layoff and a rebrand away from the historically dominant Grammarly brand.

Short descriptiontext

Grammarly (now Superhuman) is an AI-powered writing assistance platform serving 40 million daily users and 50,000 organizations with proprietary NLP, generative AI, and a directory of specialized agents delivered via browser, desktop, mobile, and Superhuman Go across 1M+ apps.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
AI writing assistant, grammar checking software, generative AI platform, enterprise communication software, writing productivity tools
Industry4 codes
PRIMARYEDAFAOAE
Writing, Grammar, Spelling & Composition Tools
Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology
SECONDARYBPAEAHAG
Generative AI & LLM Solutions Services (RAG, Agents, Copilots)
SECONDARYEDAFAOAC
AI-Powered Language Tutors, Chatbots & Speaking Practice Tools
Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology
SECONDARYEDAFALAB
AI-Generated Content Detection & Authorship Verification
Education/Education Technology (EdTech) & Digital Learning/Academic Integrity, Online Safety, Privacy & Compliance Tools
NAICS code3 codes
  • Software Publishers5132
  • Custom Computer Programming Services541511
  • Exam Preparation and Tutoring611691
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming Services7371
Product category
AI Writing Assistance Software
GTM motion5 records

Each record includes

Type, Description, Source

Revenue model6 records
1Freemium subscription (Free + Pro)
TypeSubscription Recurring
Description

Free tier ($0/month) with 100 AI prompts drives top-of-funnel acquisition; Pro tier ($12/member/month annual, $30 monthly) adds full-sentence rewrites, tone adjustments, brand voice, and 2,000 AI prompts per month. Recurring SaaS revenue.

grammarly.com
2Grammarly Business / Teams
TypeSubscription Recurring
Description

Per-seat subscription for teams and businesses with brand tones, style guides, knowledge share, snippets, analytics, centralized billing, admin controls, SAML SSO, and SCIM provisioning.

grammarly.com
3Grammarly Enterprise contracts
TypeSubscription Recurring
Description

Custom-priced enterprise contracts with unlimited members, dedicated support, confidential mode, granular roles and permissions, data loss prevention, and unlimited generative AI prompts. Quote-based / sales-led.

grammarly.com
4Superhuman Suite bundled offering
TypeSubscription Recurring
Description

Combined offering bundles Superhuman Mail, Grammarly writing AI, Coda collaborative workspace, and Superhuman Go at $33/month per member (Business) and $12/month (Pro), monetizing acquired products through unified suite pricing.

observer.com
5Superhuman Go premium tier
TypeSubscription Recurring
Description

Premium tier for Superhuman Go at $144/year; also available free during early access.

pcmag.com
6Education institutional licensing
TypeSubscription Recurring
Description

Institutional licenses for Grammarly for Education combining Pro features with enterprise-grade security and admin controls for universities and K-12 (e.g., Western Governors University partnership for Writing Score API).

edtechinnovationhub.com
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Pricing details5 tiers
1Free plan - $0/month
ModelFreemiumBilling cadenceMonthly
Notes

Get mistake-free writing, tone detection, 100 AI prompts. Upgrade prompts after 3 free blue (advanced) suggestions per day in multilingual mode.

grammarly.com
2Pro plan - $12/member/month annual ($30 billed monthly)
ModelPer seatBilling cadenceAnnual
Notes

Everything in Free plus full-sentence rewrites, tone adjustments, on-brand writing, 2,000 AI prompts/month, advanced grammar/clarity/fluency/tone suggestions, paragraph rewrites in 6 languages. Save up to 60% with annual billing.

grammarly.com
3Business plan - $33/member/month (Superhuman Suite)
ModelPer seatBilling cadenceMonthly
Notes

Bundles Superhuman Mail, Grammarly writing AI, Coda, and Superhuman Go. Includes brand tones, style guides, knowledge share, snippets, analytics, SAML SSO, centralized billing, admin controls.

grammarly.com
4Superhuman Go premium - $144/year
ModelSubscriptionBilling cadenceAnnual
Notes

Premium features for the proactive AI assistant; free during early access.

pcmag.com
5Enterprise - Quote-based / Contact Sales
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Unlimited members, dedicated support, confidential mode, granular roles/permissions, data loss prevention, unlimited generative AI prompts, SCIM provisioning, SAML SSO.

grammarly.com
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Brand1 of 5 records shown
1Superhuman Mail
Description

AI-powered email client originally developed by Superhuman Labs Inc., now bundled into the Superhuman Suite.

observer.com
+4 more records
Core offering1 text field

Grammarly is an AI-powered writing assistance platform that delivers grammar, spelling, tone, clarity, and plagiarism checking alongside generative AI rewriting and a suite of specialized AI agents (Proofreader, Paraphraser, Humanizer, Reader Reactions, AI Detector, Citation Finder, AI Grader, Plagiarism Checker) across browser extensions, desktop apps, mobile keyboards, and an AI-native document editor. The platform supports 25+ languages and serves individual consumers via a freemium funnel and enterprises/education customers via per-seat subscription tiers (Business and Enterprise) with brand tones, style guides, Knowledge Share, SAML SSO, and unlimited generative AI prompts. Following its 2024 acquisition of Coda and July 2025 acquisition of Superhuman Mail, Grammarly (now parent-branded Superhuman) bundles its writing AI with a collaborative workspace (Coda), an AI email client (Superhuman Mail), and a proactive cross-app AI assistant (Superhuman Go) into the unified Superhuman Suite.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Grammarly operates a unified AI productivity platform (now under the parent company Superhuman) that bundles a core AI writing assistant with an ecosystem of specialized AI agents, a document editor (Docs), an AI assistant (Superhuman Go), browser/desktop/mobile surfaces, and acquired productivity products (Coda and Superhuman Mail). The core Grammarly writing assistant (Free, Pro, Business, Enterprise tiers) provides grammar, spelling, tone, clarity, and generative AI writing support across 1 million+ apps and websites. Building on top of this core, the platform adds named AI agents (Proofreader, Paraphraser, Reader Reactions, Humanizer, AI Detector, Plagiarism Checker, AI Grader, Citation Finder, Resume Builder, Authorship), the Docs AI-native document editor, and Superhuman Go (a proactive AI assistant that orchestrates agents across 100+ apps). The Superhuman Suite productizes Grammarly alongside the acquired Coda collaborative workspace and Superhuman Mail email client, and Grammarly for Education extends the same agents plus Authorship tracking to institutional customers.

Product and service5 records
1Grammarly (core AI writing assistant)
CategoryCore writing assistance product
Description

Flagship AI-powered writing assistant offering grammar, spelling, clarity, tone, and plagiarism checking plus generative AI prompts and a suite of specialized AI agents (Proofreader, Paraphraser, Humanizer, Reader Reactions, AI Detector, Citation Finder, AI Grader). Deployed across browsers, desktop apps, mobile keyboards, and a web editor. Available in Free ($0), Pro ($12/member/month annually, $30 monthly), Business, Enterprise, and Education tiers.

2Grammarly Docs
CategoryAI-native document editor
Description

AI-native document editor combining AI Chat with specialized agents (Paraphraser, Proofreader, Reader Reactions, AI Grader, Citation Finder, Humanizer, AI Detector, Plagiarism Checker) to support brainstorming, outlining, drafting, editing, and polishing in a first-party web surface. Free to use with Pro unlocking full agent access; supports English at launch with offline use enabled while the tab remains open.

3Superhuman Go
CategoryProactive AI assistant
Description

Proactive AI assistant that works across apps, tabs, and workflows, understanding context and orchestrating a team of Grammarly AI agents to draft, reply, schedule, summarize, and research without prompting. Connects to 100+ apps including Google Calendar, Jira, Gmail, Google Drive, and Slack; premium features for Business/Enterprise tiers at $144/year; coming to Mac and Windows.

4Superhuman Mail
CategoryAI email client
Description

AI-powered email client acquired in July 2025 and now bundled into the Superhuman Suite. Features Split Inbox, Snippets, Instant Reply, calendar integration, and read receipts. Achieved an $825M valuation and $35M annual revenue by 2021 prior to acquisition.

5Coda
CategoryCollaborative workspace
Description

Collaborative workspace and document platform acquired in late 2024 by Grammarly, with former CEO Shishir Mehrotra now leading the combined Superhuman entity. Bundled into the Superhuman Suite and also serves as the foundation for the Superhuman Agents SDK developer beta.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership21 partners
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2026-05-22
Description

Collaboration to enhance student and faculty writing capabilities through AI-powered tools. WGU students gain access to Grammarly's Writing Score API offering real-time document quality assessments scored from 1 to 100, with broader rollout planned for the education market by year-end.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-03-21
Description

Chapman University Information Systems and Technology made Grammarly AI Agents available to all students, faculty, and staff with Grammarly Authorship, a feature that tracks AI assistance usage and helps users appropriately disclose and document AI involvement.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-07-01
Description

Grammarly acquired Superhuman in July 2025; Superhuman Mail and Superhuman Go are now bundled into the Superhuman Suite ($33/month) alongside Grammarly writing AI and Coda. Rahul Vohra (Superhuman founder) remained with the combined entity.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2024-12-01
Description

Grammarly acquired Coda in late 2024 (December); Coda's collaborative workspace is now bundled into the Superhuman Suite. Coda founder/former CEO Shishir Mehrotra is now CEO of the combined Superhuman entity.

Strategic tierFlagshipTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly for Chrome is distributed via the Chrome Web Store as the primary browser extension channel for in-browser AI writing assistance.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly for Edge distributed via Microsoft Edge Add-ons store; Superhuman Go free early access is also available via Grammarly for Edge.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly for Firefox distributed via Mozilla Add-ons store as a supported browser extension.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly for Safari distributed via Apple Safari Extensions marketplace.

Strategic tierFlagshipTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly Keyboard distributed via Apple App Store (id1158877342) for iOS and iPad.

Strategic tierFlagshipTypeChannel Partner/ Reseller/ Distributor
Description

Grammarly Keyboard distributed via Google Play (com.grammarly.android.keyboard) for Android devices.

Strategic tierFlagshipTypeTechnology or Integration
Description

Deep integration with Microsoft Outlook, Word, Excel, PowerPoint, and Teams; enables real-time AI writing assistance across the Microsoft 365 productivity suite.

Strategic tierFlagshipTypeTechnology or Integration
Description

Deep integration with Gmail, Google Docs, Google Sheets, and Google Drive; enables real-time AI writing assistance across Google Workspace.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables real-time AI writing assistance inside Slack messages.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in Salesforce CRM and customer workflows.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in Notion documents and pages.

Strategic tierCoreTypeTechnology or Integration
Description

Zapier integration listed among integrations; Superhuman Go orchestrates AI agents that connect to 100+ apps including Zapier.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in LinkedIn messaging and posts.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in Zendesk support tickets and customer messages.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in Apple Mail on Mac and iOS.

Strategic tierCoreTypeTechnology or Integration
Description

Integration enables AI writing assistance in Microsoft Teams chat.

21Jake Schroeder (TikTok creator)
Strategic tierMinorTypeGTM or Marketing Partner
Description

TikTok creator Jake Schroeder secured around 60 brand deals, including a collaboration with Grammarly, leveraging his platform-specific humor and creative content for brand-safe marketing.

marketingbrew.com
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

QuillBot is an AI paraphrasing, grammar, and plagiarism tool serving students, professionals, and ESL writers — a directly comparable consumer/prosumer AI writing assistance product with overlapping grammar, paraphrase, and summarization features.

TypeDirect peer
Description

Wordtune (AI21 Labs) is an AI writing assistant offering rewrites, tone adjustments, and summaries across browsers and apps — directly competing with Grammarly's core rephrase and tone-suggestion features in the consumer and prosumer segment.

TypeDirect peer
Description

ProWritingAid is an AI-powered grammar, style, and writing-improvement tool targeting professional writers, students, and editorial teams. Closely comparable to Grammarly on core grammar/style checking and pricing model, with differentiated strength in long-form fiction and editorial workflows.

TypeDirect peer
Description

Jasper is an AI writing and marketing-content platform targeting enterprise marketing teams with brand voice, templates, and campaign workflows — directly competing with Grammarly Business's marketing-team value proposition and tiered pricing. Both monetize per-seat AI writing with brand-consistency controls for B2B users.

TypeBroad incumbent
Description

OpenAI ships ChatGPT as a general-purpose AI assistant with first-party writing, editing, and rewriting capabilities directly competing with Grammarly's generative-AI features across consumer and enterprise tiers. As the underlying LLM provider and consumer-facing product, ChatGPT is the most strategically significant competitor shaping Grammarly's pricing and product roadmap.

TypeDirect peer
Description

Writer is an enterprise AI writing platform offering brand-voice style guides, Knowledge Graph, and AI agents for regulated industries (financial services, healthcare, retail). Directly comparable to Grammarly Business/Enterprise in target buyer (large enterprise compliance/IT), feature set (style guides, brand tones, knowledge share), and pricing model.

TypeEmerging player
Description

Sudowrite is an AI creative-writing assistant for fiction authors featuring narrative agents (brainstorm, write, rewrite) comparable in form to Grammarly's specialized AI agents directory. Smaller and more narrowly focused on creative writers, but directly comparable on agent-based AI writing product architecture.

TypeDirect peer
Description

Notion AI adds native generative writing, summarization, and AI agents inside Notion documents — the same in-document surface where Grammarly Docs competes. As both a deep integration partner and adjacent first-party competitor, Notion AI is a direct comparable in the AI-native document editor category.

TypeBroad incumbent
Description

Google embeds Gemini-powered writing assistance inside Gmail, Google Docs, Drive, and Workspace — the same surfaces where Grammarly operates via browser extension. As both a deep integration partner and direct competitor at the productivity-app layer, Gemini is a key determinant of Grammarly's freemium funnel and enterprise expansion.

TypeBroad incumbent
Description

Microsoft bundles first-party generative-AI writing assistance inside Word, Outlook, Teams, and the Microsoft 365 productivity suite where Grammarly is embedded. As both an integration partner and a structural competitor, Copilot threatens Grammarly's enterprise attach rate by shipping native AI features at the OS level.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers49 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration27 records

Each record includes

Title, Type, Description, Source

AI capability10 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature11 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance6 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds8 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Grammarly

AI Writing Assistance Softwaregrammarly.com

Grammarly (now Superhuman) is an AI-powered writing assistance platform serving 40 million daily users and 50,000 organizations with proprietary NLP, generative AI, and a directory of specialized agents delivered via browser, desktop, mobile, and Superhuman Go across 1M+ apps.

What Grammarly does

Grammarly (now operating under the parent company Superhuman following its October 2025 rebrand) is an AI-powered writing assistance platform founded in 2009 and headquartered in San Francisco, with engineering hubs in Kyiv, Berlin, and Warsaw. The company serves 40 million daily active users and 50,000 organizational customers across consumer, enterprise, education, and government segments, offering a freemium core product plus paid tiers (Pro at $12/member/month, Business Suite at $33/member/month) and custom-priced Enterprise contracts. Its core technology combines proprietary natural language processing, in-house generative AI, and a directory of specialized AI agents (Proofreader, Paraphraser, Reader Reactions, Humanizer, AI Detector, AI Grader, Citation Finder, Plagiarism Checker) delivered through browser extensions, native desktop apps (Windows, Mac), mobile keyboards (iOS, Android), an AI-native Docs editor at app.grammarly.com, and Superhuman Go, a proactive cross-app AI assistant that integrates with 100+ apps via calendar, email, drive, and project-management connectors.

The business model is subscription-based recurring SaaS spanning five tiers (Free, Pro, Business, Enterprise, Education) with add-on pricing for Superhuman Go at $144/year and Superhuman Suite bundles that incorporate the 2024 acquisition of Coda (collaborative workspace) and the July 2025 acquisition of Superhuman Mail (AI email client). GTM combines a self-serve product-led freemium funnel with direct enterprise field sales and embedded/OEM distribution across 1M+ apps and websites. Recent strategic moves include the $1 billion non-dilutive financing from General Catalyst (May 2025), the corporate rebrand to Superhuman, the launch of the Superhuman Agents SDK and Agent Marketplace, and the rollout of multilingual writing support across 25+ languages. The company reports ~$700M in annual revenue (2024 ARR) and was last valued at $13 billion in 2021.

Grammarly's competitive moat rests on its unmatched cross-surface distribution (1M+ app/site integrations), fifteen-plus years of accumulated linguistic and user-engagement data, enterprise switching costs from style guides and Knowledge Share, and a maturing regulatory posture (SOC 2, ISO, GDPR/CCPA) that unlocks regulated verticals. Material risks include the March 2026 class-action lawsuit over the Expert Review AI feature (which was disabled the same day it was filed), reputational and competitive pressure from foundation-model incumbents offering free writing assistance, and execution risk on the broader Superhuman Suite bundling strategy following a 230-person layoff and a rebrand away from the historically dominant Grammarly brand.

Grammarly firmographics

Firmographics
Name
Grammarly
Legal name
Superhuman Platform
Website
https://grammarly.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Grammarly (now Superhuman) is an AI-powered writing assistance platform serving 40 million daily users and 50,000 organizations with proprietary NLP, generative AI, and a directory of specialized agents delivered via browser, desktop, mobile, and Superhuman Go across 1M+ apps.
Ownership category
akta.pro rank

Grammarly industry classification

Industry
Product category
AI Writing Assistance Software
NAICS
Software Publishers (5132), Custom Computer Programming Services (541511), Exam Preparation and Tutoring (611691)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
akta.pro industry
PRIMARYEDAFAOAE
Writing, Grammar, Spelling & Composition Tools
Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology
SECONDARYBPAEAHAG
Generative AI & LLM Solutions Services (RAG, Agents, Copilots)
SECONDARYEDAFAOAC
AI-Powered Language Tutors, Chatbots & Speaking Practice Tools
Education/Education Technology (EdTech) & Digital Learning/Language Learning & Literacy Technology
SECONDARYEDAFALAB
AI-Generated Content Detection & Authorship Verification
Education/Education Technology (EdTech) & Digital Learning/Academic Integrity, Online Safety, Privacy & Compliance Tools

Keywords

  • AI writing assistant
  • Grammar checking software
  • Generative AI platform
  • Enterprise communication software
  • Writing productivity tools

Where Grammarly is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Grammarly business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Freemium subscription (Free + Pro): Free tier ($0/month) with 100 AI prompts drives top-of-funnel acquisition; Pro tier ($12/member/month annual, $30 monthly) adds full-sentence rewrites, tone adjustments, brand voice, and 2,000 AI prompts per month. Recurring SaaS revenue.
  2. Grammarly Business / Teams: Per-seat subscription for teams and businesses with brand tones, style guides, knowledge share, snippets, analytics, centralized billing, admin controls, SAML SSO, and SCIM provisioning.
  3. Grammarly Enterprise contracts: Custom-priced enterprise contracts with unlimited members, dedicated support, confidential mode, granular roles and permissions, data loss prevention, and unlimited generative AI prompts. Quote-based / sales-led.
  4. Superhuman Suite bundled offering: Combined offering bundles Superhuman Mail, Grammarly writing AI, Coda collaborative workspace, and Superhuman Go at $33/month per member (Business) and $12/month (Pro), monetizing acquired products through unified suite pricing.
  5. Superhuman Go premium tier: Premium tier for Superhuman Go at $144/year; also available free during early access.
  6. Education institutional licensing: Institutional licenses for Grammarly for Education combining Pro features with enterprise-grade security and admin controls for universities and K-12 (e.g., Western Governors University partnership for Writing Score API).

Pricing tiers

ModelBillingPrice
FreemiumMonthlyFree plan - $0/month
Per seatAnnualPro plan - $12/member/month annual ($30 billed monthly)
Per seatMonthlyBusiness plan - $33/member/month (Superhuman Suite)
SubscriptionAnnualSuperhuman Go premium - $144/year
SubscriptionMulti-year contractEnterprise - Quote-based / Contact Sales

Go-to-market motion5 records

Distribution channels8 records

Marketing channels10 records

Grammarly product offering

Product offering

Core offering

Grammarly is an AI-powered writing assistance platform that delivers grammar, spelling, tone, clarity, and plagiarism checking alongside generative AI rewriting and a suite of specialized AI agents (Proofreader, Paraphraser, Humanizer, Reader Reactions, AI Detector, Citation Finder, AI Grader, Plagiarism Checker) across browser extensions, desktop apps, mobile keyboards, and an AI-native document editor. The platform supports 25+ languages and serves individual consumers via a freemium funnel and enterprises/education customers via per-seat subscription tiers (Business and Enterprise) with brand tones, style guides, Knowledge Share, SAML SSO, and unlimited generative AI prompts. Following its 2024 acquisition of Coda and July 2025 acquisition of Superhuman Mail, Grammarly (now parent-branded Superhuman) bundles its writing AI with a collaborative workspace (Coda), an AI email client (Superhuman Mail), and a proactive cross-app AI assistant (Superhuman Go) into the unified Superhuman Suite.

Product overview

Grammarly operates a unified AI productivity platform (now under the parent company Superhuman) that bundles a core AI writing assistant with an ecosystem of specialized AI agents, a document editor (Docs), an AI assistant (Superhuman Go), browser/desktop/mobile surfaces, and acquired productivity products (Coda and Superhuman Mail). The core Grammarly writing assistant (Free, Pro, Business, Enterprise tiers) provides grammar, spelling, tone, clarity, and generative AI writing support across 1 million+ apps and websites. Building on top of this core, the platform adds named AI agents (Proofreader, Paraphraser, Reader Reactions, Humanizer, AI Detector, Plagiarism Checker, AI Grader, Citation Finder, Resume Builder, Authorship), the Docs AI-native document editor, and Superhuman Go (a proactive AI assistant that orchestrates agents across 100+ apps). The Superhuman Suite productizes Grammarly alongside the acquired Coda collaborative workspace and Superhuman Mail email client, and Grammarly for Education extends the same agents plus Authorship tracking to institutional customers.

Differentiator

Problem solved

Functional benefit

Brands

  • Superhuman Mail: AI-powered email client originally developed by Superhuman Labs Inc., now bundled into the Superhuman Suite.
  • Superhuman Go
  • Grammarly Docs
  • Grammarly Keyboard
  • Coda

Products and services

  • Grammarly (core AI writing assistant) Flagship AI-powered writing assistant offering grammar, spelling, clarity, tone, and plagiarism checking plus generative AI prompts and a suite of specialized AI agents (Proofreader, Paraphraser, Humanizer, Reader Reactions, AI Detector, Citation Finder, AI Grader). Deployed across browsers, desktop apps, mobile keyboards, and a web editor. Available in Free ($0), Pro ($12/member/month annually, $30 monthly), Business, Enterprise, and Education tiers.
  • Grammarly Docs AI-native document editor combining AI Chat with specialized agents (Paraphraser, Proofreader, Reader Reactions, AI Grader, Citation Finder, Humanizer, AI Detector, Plagiarism Checker) to support brainstorming, outlining, drafting, editing, and polishing in a first-party web surface. Free to use with Pro unlocking full agent access; supports English at launch with offline use enabled while the tab remains open.
  • Superhuman Go Proactive AI assistant that works across apps, tabs, and workflows, understanding context and orchestrating a team of Grammarly AI agents to draft, reply, schedule, summarize, and research without prompting. Connects to 100+ apps including Google Calendar, Jira, Gmail, Google Drive, and Slack; premium features for Business/Enterprise tiers at $144/year; coming to Mac and Windows.
  • Superhuman Mail AI-powered email client acquired in July 2025 and now bundled into the Superhuman Suite. Features Split Inbox, Snippets, Instant Reply, calendar integration, and read receipts. Achieved an $825M valuation and $35M annual revenue by 2021 prior to acquisition.
  • Coda Collaborative workspace and document platform acquired in late 2024 by Grammarly, with former CEO Shishir Mehrotra now leading the combined Superhuman entity. Bundled into the Superhuman Suite and also serves as the foundation for the Superhuman Agents SDK developer beta.

Companies that use Grammarly

Customer profile

Named customers49 records

Segments7 records

Ideal customer profiles3 records

Grammarly technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability10 records

Feature11 records

Grammarly partnerships and signals

Strategic signal

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

  • Western Governors University (WGU)flagshipStrategic or Co-development Partner · 22 May 2026Collaboration to enhance student and faculty writing capabilities through AI-powered tools. WGU students gain access to Grammarly's Writing Score API offering real-time document quality assessments scored from 1 to 100, with broader rollout planned for the education market by year-end.
  • Chapman UniversitycoreStrategic or Co-development Partner · 21 March 2026Chapman University Information Systems and Technology made Grammarly AI Agents available to all students, faculty, and staff with Grammarly Authorship, a feature that tracks AI assistance usage and helps users appropriately disclose and document AI involvement.
  • Superhuman (acquisition)flagshipStrategic or Co-development Partner · 1 July 2025Grammarly acquired Superhuman in July 2025; Superhuman Mail and Superhuman Go are now bundled into the Superhuman Suite ($33/month) alongside Grammarly writing AI and Coda. Rahul Vohra (Superhuman founder) remained with the combined entity.
  • Coda (acquisition)flagshipStrategic or Co-development Partner · 1 December 2024Grammarly acquired Coda in late 2024 (December); Coda's collaborative workspace is now bundled into the Superhuman Suite. Coda founder/former CEO Shishir Mehrotra is now CEO of the combined Superhuman entity.
  • Google Chrome (Web Store)flagshipChannel Partner/ Reseller/ DistributorGrammarly for Chrome is distributed via the Chrome Web Store as the primary browser extension channel for in-browser AI writing assistance.
  • Microsoft Edge (Add-ons Store)coreChannel Partner/ Reseller/ DistributorGrammarly for Edge distributed via Microsoft Edge Add-ons store; Superhuman Go free early access is also available via Grammarly for Edge.
  • Mozilla Firefox (Add-ons)coreChannel Partner/ Reseller/ DistributorGrammarly for Firefox distributed via Mozilla Add-ons store as a supported browser extension.
  • Apple Safari (Extensions)coreChannel Partner/ Reseller/ DistributorGrammarly for Safari distributed via Apple Safari Extensions marketplace.
  • Apple App StoreflagshipChannel Partner/ Reseller/ DistributorGrammarly Keyboard distributed via Apple App Store (id1158877342) for iOS and iPad.
  • Google PlayflagshipChannel Partner/ Reseller/ DistributorGrammarly Keyboard distributed via Google Play (com.grammarly.android.keyboard) for Android devices.
  • Microsoft (Microsoft 365 / Office integrations)flagshipTechnology or IntegrationDeep integration with Microsoft Outlook, Word, Excel, PowerPoint, and Teams; enables real-time AI writing assistance across the Microsoft 365 productivity suite.
  • Google (Workspace integrations)flagshipTechnology or IntegrationDeep integration with Gmail, Google Docs, Google Sheets, and Google Drive; enables real-time AI writing assistance across Google Workspace.
  • SlackcoreTechnology or IntegrationIntegration enables real-time AI writing assistance inside Slack messages.
  • SalesforcecoreTechnology or IntegrationIntegration enables AI writing assistance in Salesforce CRM and customer workflows.
  • NotioncoreTechnology or IntegrationIntegration enables AI writing assistance in Notion documents and pages.
  • ZapiercoreTechnology or IntegrationZapier integration listed among integrations; Superhuman Go orchestrates AI agents that connect to 100+ apps including Zapier.
  • LinkedIn (Microsoft)coreTechnology or IntegrationIntegration enables AI writing assistance in LinkedIn messaging and posts.
  • ZendeskcoreTechnology or IntegrationIntegration enables AI writing assistance in Zendesk support tickets and customer messages.
  • Apple MailcoreTechnology or IntegrationIntegration enables AI writing assistance in Apple Mail on Mac and iOS.
  • Microsoft TeamscoreTechnology or IntegrationIntegration enables AI writing assistance in Microsoft Teams chat.
  • Jake Schroeder (TikTok creator)minorGTM or Marketing PartnerTikTok creator Jake Schroeder secured around 60 brand deals, including a collaboration with Grammarly, leveraging his platform-specific humor and creative content for brand-safe marketing.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Grammarly competitors and assessment

Company assessment

Direct peers

  • QuillBot: QuillBot is an AI paraphrasing, grammar, and plagiarism tool serving students, professionals, and ESL writers — a directly comparable consumer/prosumer AI writing assistance product with overlapping grammar, paraphrase, and summarization features.
  • Wordtune: Wordtune (AI21 Labs) is an AI writing assistant offering rewrites, tone adjustments, and summaries across browsers and apps — directly competing with Grammarly's core rephrase and tone-suggestion features in the consumer and prosumer segment.
  • ProWritingAid: ProWritingAid is an AI-powered grammar, style, and writing-improvement tool targeting professional writers, students, and editorial teams. Closely comparable to Grammarly on core grammar/style checking and pricing model, with differentiated strength in long-form fiction and editorial workflows.
  • Jasper AI: Jasper is an AI writing and marketing-content platform targeting enterprise marketing teams with brand voice, templates, and campaign workflows — directly competing with Grammarly Business's marketing-team value proposition and tiered pricing. Both monetize per-seat AI writing with brand-consistency controls for B2B users.
  • Writer: Writer is an enterprise AI writing platform offering brand-voice style guides, Knowledge Graph, and AI agents for regulated industries (financial services, healthcare, retail). Directly comparable to Grammarly Business/Enterprise in target buyer (large enterprise compliance/IT), feature set (style guides, brand tones, knowledge share), and pricing model.
  • Notion AI: Notion AI adds native generative writing, summarization, and AI agents inside Notion documents — the same in-document surface where Grammarly Docs competes. As both a deep integration partner and adjacent first-party competitor, Notion AI is a direct comparable in the AI-native document editor category.

Broad incumbents

  • OpenAI (ChatGPT): OpenAI ships ChatGPT as a general-purpose AI assistant with first-party writing, editing, and rewriting capabilities directly competing with Grammarly's generative-AI features across consumer and enterprise tiers. As the underlying LLM provider and consumer-facing product, ChatGPT is the most strategically significant competitor shaping Grammarly's pricing and product roadmap.
  • Google Gemini (Workspace): Google embeds Gemini-powered writing assistance inside Gmail, Google Docs, Drive, and Workspace — the same surfaces where Grammarly operates via browser extension. As both a deep integration partner and direct competitor at the productivity-app layer, Gemini is a key determinant of Grammarly's freemium funnel and enterprise expansion.
  • Microsoft 365 Copilot: Microsoft bundles first-party generative-AI writing assistance inside Word, Outlook, Teams, and the Microsoft 365 productivity suite where Grammarly is embedded. As both an integration partner and a structural competitor, Copilot threatens Grammarly's enterprise attach rate by shipping native AI features at the OS level.

Emerging players

  • Sudowrite: Sudowrite is an AI creative-writing assistant for fiction authors featuring narrative agents (brainstorm, write, rewrite) comparable in form to Grammarly's specialized AI agents directory. Smaller and more narrowly focused on creative writers, but directly comparable on agent-based AI writing product architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Grammarly social profiles

Digital presence

Grammarly compliance and trust

Trust signal

Compliance6 records

Grammarly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Grammarly leadership team

Management profile

Number of profiles

Profiles7 records

Grammarly subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Grammarly funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Grammarly M&A and investment

M&A and investment

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grammarly

What does Grammarly do?

Grammarly is an AI-powered writing assistance platform that delivers grammar, spelling, tone, clarity, and plagiarism checking alongside generative AI rewriting and a suite of specialized AI agents (Proofreader, Paraphraser, Humanizer, Reader Reactions, AI Detector, Citation Finder, AI Grader, Plagiarism Checker) across browser extensions, desktop apps, mobile keyboards, and an AI-native document editor. The platform supports 25+ languages and serves individual consumers via a freemium funnel and enterprises/education customers via per-seat subscription tiers (Business and Enterprise) with brand tones, style guides, Knowledge Share, SAML SSO, and unlimited generative AI prompts. Following its 2024 acquisition of Coda and July 2025 acquisition of Superhuman Mail, Grammarly (now parent-branded Superhuman) bundles its writing AI with a collaborative workspace (Coda), an AI email client (Superhuman Mail), and a proactive cross-app AI assistant (Superhuman Go) into the unified Superhuman Suite.

Is Grammarly a public or private company?

Grammarly is a private company. It is classified as venture growth investor backed and is currently operating.

When was Grammarly founded?

Grammarly was founded in 2009. It employs 1,001 to 5,000 people.

Where is Grammarly based?

Grammarly is headquartered in San Francisco, United States, in the North America region.

How does Grammarly make money?

Six revenue lines are on record. Freemium subscription (Free + Pro) is the primary driver. The others are grammarly Business / Teams, grammarly Enterprise contracts, superhuman Suite bundled offering, superhuman Go premium tier and education institutional licensing.

Who are Grammarly's main competitors?

Direct peers on record are QuillBot, Wordtune, ProWritingAid, Jasper AI, Writer and Notion AI. Broad incumbents are OpenAI (ChatGPT), Google Gemini (Workspace) and Microsoft 365 Copilot. Sudowrite is listed as an emerging player.

Does Grammarly have an API?

Yes. Superhuman Agents SDK is in developer beta, allowing developers to create custom AI agents that plug into team tools, systems, and workflows. Partners can also build and distribute agents on Superhuman's Agent Marketplace via the Coda Packs/Agents platform at https://coda.io/packs/build/latest/agents/. Additionally, the Writing Score API is offered to partners (e.g., WGU collaboration provides real-time document quality assessments scored 1 to 100). Developer documentation is at coda.io/packs/build/latest/agents.

What industry is Grammarly in?

Grammarly's product category is AI Writing Assistance Software. Its primary akta.pro industry code is EDAFAOAE, Writing, Grammar, Spelling & Composition Tools, with a secondary code of BPAEAHAG, Generative AI & LLM Solutions Services (RAG, Agents, Copilots). Its NAICS code is 5132 and its SIC code is 7372.

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Live signals
Tom's GuideI tested popular AI humanizers — and they made my writing much worseA Tom's Guide tester evaluated several AI humanizer tools, including Grammarly's Superhuman and Rehumanize.io, finding that they degraded writing quality by introducing awkward phrasing and factual errors. The investigation revealed that these tools often fail to bypass AI detectors and can actually increase the likelihood of being flagged as machine-generated. The author concludes that using such tools is counterproductive and recommends alternative workflows for integrating AI into writing tasks.The Irish TimesEvie Gaughan: AI companies are missing the entire point of writing or reading a bookAuthor Evie Gaughan criticizes generative AI companies for allegedly infringing copyright by using her works without consent and highlights the significant environmental impact of AI data centers, specifically citing Ireland's electricity usage. The article details recent industry controversies involving entities like Meta, Hachette, Grammarly, and Granta Magazine regarding AI-generated content and ethical concerns.Fast CompanyPeople are paying $59 to make their phones worse. The reason speaks volumes about the tech world right nowA growing market for intentionally limited technology products—including the Light Phone III at $699, Punkt minimalist phones at up to $299, and ReMarkable's e-paper tablets generating over $300 million in revenue by 2022—reflects a consumer counter-movement against decades of tech industry optimization for convenience and instant gratification. These products sell deliberate restrictions as features, offering users barriers against digital distractions as a paid service. Superhuman exemplifies this trend, having rationed access to its $30/month email client through waitlists and onboarding barriers before reaching a $825 million valuation and later being acquired by Grammarly, now serving over 40 million daily users.Analytics InsightAI Tools That Can Replace Repetitive Office TasksThe article lists various AI tools that automate repetitive office tasks, including ChatGPT, Microsoft Copilot, Google Gemini, Zapier, Notion AI, Grammarly, Otter.ai, Trello with Butler Automation, and UiPath.Numerous10 AI Tools for Writers To Help You Work More EffectivelyThe article discusses various AI writing tools designed to enhance productivity, creativity, and efficiency for writers by automating tasks, providing suggestions, and generating content. It highlights ten specific tools, including Numerous.ai, Copy.ai, and Grammarly, among others, detailing their features and uses.SQ MagazineGrammarly AI Statistics 2026: Users, Revenue, Funding, RebrandGrammarly, the AI writing assistant company, secured $1 billion in nondilutive growth financing from General Catalyst's Customer Value Fund in May 2025 while reporting over $700 million in annual revenue and more than 40 million daily active users. The company completed two acquisitions in 2024-2025—Coda in December 2024 and Superhuman in July 2025—before rebranding its parent company to Superhuman Platform Inc. on October 29, 2025, shifting its identity from a grammar checker to an agentic AI productivity suite. Grammarly also laid off 230 employees, representing approximately 23% of its workforce, in February 2024 as part of a restructuring toward AI-focused capabilities.SintraTop 5 AI Applications for Small Businesses in 2026This article reviews the top five AI applications for small businesses in 2026: Sintra AI, ChatGPT, HubSpot AI, Grammarly, and Zapier AI, evaluating each based on features, pricing, and suitability for SMB operations. It highlights how AI adoption among small businesses has grown to nearly 60%, driven by tools that reduce costs, save time, and improve customer experience. The piece also explores future trends toward AI agents capable of managing complex multi-step workflows semi-autonomously, positioning these tools as essential for small businesses competing with larger enterprises.EntrepreneurStudents Are Increasingly Using AI to Cheat — And Getting Away With ItStudents are using AI writing tools combined with "humanizer" and "autotyper" tools to create essays that slip past AI detection systems, following step-by-step tutorials on platforms like TikTok and YouTube. AI detectors have proven unreliable, producing both false positives and false negatives, making it difficult for instructors to prove cheating. Harvard professors are responding by shifting grading weight toward pen-and-paper exams, and writing assistant tools like Grammarly now offer AI generation and humanization features that educators say are concerning.Digital TrendsAI tools that help students cheat are multiplying, and the detectors can’t keep upA wave of AI-powered tools marketed on social media platforms is making it nearly impossible for teachers to detect whether students are completing their own homework, with apps called humanizers and autotypers specifically designed to circumvent detection software. A New York Times investigation found that companies selling AI detection software, including GPTZero and Grammarly, are simultaneously offering tools that help students bypass those same detection systems, creating a fundamental conflict of interest. Research from University of Florida showed that the five most popular AI text detectors have false negative rates as high as 99.6 percent, meaning schools cannot reliably enforce AI prohibitions even if they attempted to do so.The New York TimesHow A.I. Apps Teach Students How to CheatBig tech companies and ed-tech startups are actively marketing AI tools such as humanizers and autotypers on social media platforms like TikTok and YouTube, enabling students to cheat on assignments while evading AI detection software. The article describes how some companies, including Grammarly and GPTZero, sell both detection tools and paper-generating or paraphrasing capabilities, creating what industry leaders call a futile "arms race." Colleges and K-12 schools are struggling to keep pace, facing rising costs for detection technology while dealing with increased academic misconduct cases, with about two-thirds of American students now using AI regularly for schoolwork.