Zapier
Zapier is a no-code automation platform connecting 9,000+ applications via task-based subscriptions, serving 3M+ businesses from SMBs to Fortune 500 enterprises. The platform now extends into AI orchestration through MCP, SDK, autonomous Agents, and AI Guardrails, monetizing via PLG and enterprise governance tiers.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Zapier does
Zapier is a San Francisco-based private software company founded in 2011 that operates a no-code workflow automation platform connecting more than 9,000 web applications through trigger-action 'Zaps.' The platform enables non-technical users — citizen developers, SMB operators, and enterprise teams — to build automated workflows across CRM, marketing, finance, IT, HR, and support stacks without writing code, and claims more than 3 million businesses, 25 million Zaps created, and an average setup time under six minutes. The underlying technology now extends into AI orchestration through Zapier Agents (autonomous task-handling assistants), Zapier MCP (a Model Context Protocol server connecting AI assistants like Claude and ChatGPT to the integration ecosystem), Zapier SDK (enabling AI coding agents to invoke workflows), AI Guardrails (PII, prompt-injection, and toxic-content detection), and Zapier Copilot (natural-language workflow builder). Supporting sub-products include Zapier Tables (built-in database), Forms (input capture), Canvas (AI-assisted workflow planning), Chatbots, Functions (code-in-workflows), and Lead Router.
The company monetizes through a freemium, task-based subscription model: a free tier with limited tasks, paid plans starting at approximately $19.99/month with increasing task quotas, and custom-priced Enterprise plans featuring governance controls such as App Access Controls, Action Restrictions, Managed Connections, BYOM (Bring Your Own Model) routing, Workspaces, SCIM Provisioning, and Log Streaming to SIEM platforms. Distribution is primarily self-serve product-led growth with an enterprise field-sales overlay; the Integration Partner Program adds more than 8,000 partner-built connectors, and the MCP channel embeds Zapier inside AI assistants as an OEM-style distribution surface. Reported revenue is approximately USD 400 million projected for 2025 with 40% year-over-year growth, against an estimated valuation of $5 billion, and the company has operated predominantly on a bootstrapped model with minimal outside funding since its 2012 seed round. Enterprise customers include Nvidia, Airbnb, Meta, Lowe's, Samsung, Okta, Mastercard, Shopify, and Cursor; the company is SOC 2 Type II, SOC 3, GDPR, and CCPA compliant.
Zapier firmographics
Firmographics- Name
- Zapier
- Legal name
- Zapier Inc.
- Website
- https://zapier.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Zapier is a no-code automation platform connecting 9,000+ applications via task-based subscriptions, serving 3M+ businesses from SMBs to Fortune 500 enterprises. The platform now extends into AI orchestration through MCP, SDK, autonomous Agents, and AI Guardrails, monetizing via PLG and enterprise governance tiers.
- Ownership category
- akta.pro rank
Zapier industry classification
Industry- Product category
- Workflow Automation / Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Zapier is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zapier business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription/Tasks-based pricing: Zapier operates on a task-based subscription model where users pay based on the number of automation tasks (individual steps in workflows) executed per month. Plans range from free tier with limited tasks to paid plans starting at $19.99/month with increasing task limits and features.
- Premium/Enterprise subscriptions: Revenue generated from enterprise customers requiring advanced governance, security, and compliance features, typically at higher price points than standard plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier for individual users and small teams |
| Freemium | Monthly | Free tier with limited capabilities |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Zapier product offering
Product offeringCore offering
Zapier provides a no-code workflow automation platform that connects 9,000+ web applications through trigger-action workflows, enabling non-technical users to automate business processes without writing code. The platform is complemented by AI orchestration capabilities (MCP, Agents, Chatbots, Copilot), a developer SDK, built-in data tools (Tables, Forms, Canvas), and enterprise-grade governance features including AI Guardrails, SSO, and SOC 2 Type II compliance.
Product overview
Zapier is a no-code automation platform enabling users to connect 9,000+ applications and automate workflows without coding. The core product is the Zapier Automation Platform, complemented by specialized sub-products including Zapier Tables (built-in database), Zapier Forms (input capture), Zapier Canvas (AI-powered workflow planning), Zapier Agents (autonomous AI assistants), and Zapier Chatbots (AI customer service). The platform offers API-level products including Zapier MCP (connecting AI assistants to apps via Model Context Protocol) and Zapier SDK (enabling AI coding agents to execute workflows). Additional features include Zapier Copilot (natural language workflow building), AI Guardrails (safety checks for AI outputs), and Zapier Functions (code-in-workflows). Enterprise tier provides governance controls including App Access Controls, Action Restrictions, BYOM routing, Workspaces, and Log Streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Zapier Automation Platform Core no-code workflow automation platform enabling users to connect 9,000+ applications and automate repetitive tasks through trigger-action workflows without writing code. Targets businesses, teams, and individual professionals across all functions including sales, marketing, IT, HR, and customer support.
- Zapier Tables Built-in database product that allows Zapier workflows to read and update stored data, enabling stateful automation workflows without external databases. For users building automations that need to track and reference structured data.
- Zapier Forms Form builder for capturing inputs that trigger workflows, enabling data collection and workflow initiation without external form tools. For users needing to collect structured inputs that automatically launch automations.
- Zapier Canvas AI-powered planning and mapping tool for designing workflows visually before implementation, with AI assistance for planning and diagramming. For teams planning complex multi-step automation projects.
- Zapier Agents AI assistants that autonomously handle tasks across business applications 24/7, including lead scoring, document processing, ticket routing, and request management. For organizations deploying AI agents to automate business workflows without engineering resources.
- Zapier Chatbots AI-powered chatbot product for answering customer questions automatically and providing customer support without human intervention. For customer support teams scaling service capacity with AI.
- Zapier MCP (Model Context Protocol) Managed server connecting AI assistants such as Claude, ChatGPT, and Cursor to 8,000+ apps via Anthropic's open MCP standard, enabling AI tools to execute actions like sending emails, updating CRM records, and creating calendar events. Available on all plans including free tier.
- Zapier SDK Software development kit (TypeScript) enabling AI coding agents such as Claude Code and Cursor to interact with Zapier's automation platform and execute workflows programmatically. Available via npm (@zapier/zapier-sdk).
- Zapier Functions Code-in-workflows feature allowing developers to write JavaScript code in a web IDE for custom automation logic within Zapier workflows. For developers needing custom logic beyond no-code trigger-action steps.
- Developer Platform Platform for software companies and developers to build native integrations connecting their applications to Zapier's ecosystem of 8,000+ integrations and millions of users. Includes Integration Partner Program.
Quantifiable outcome
- 42+ hours saved per week for Superhuman with 87% reduction in lead errors
- +7 more outcomes
Companies that use Zapier
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles3 records
Zapier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration61 records
AI capability11 records
Feature10 records
Zapier partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RilletcoreZapier and Rillet partnered to integrate Rillet's AI-native general ledger with Zapier's 8,000+ app network, enabling finance teams to automate month-end close, approvals, reconciliations, and GL synchronization without engineering resources. The integration connects AI-driven ERP functionality across the broader finance stack.
- Utopian LabscoreZapier acquired Utopian Labs, a Netherlands-based AI research group, bringing founders Steven Nelemans and Robin Salimans into Zapier's team. The acquisition was intended to enhance Zapier's AI capabilities, as Utopian Labs was known for specialized AI models including a 'cold-email-1' system for email marketing automation. The Utopian Labs team joined Zapier to accelerate AI development.
- Beyond Code CollectiveminorBeyond Code Collective, a nonprofit focused on AI literacy and tech career pathways, announced collaboration with Zapier and academic initiatives like MIT's RAISE to offer curricula and pathways for diverse learners through various programs.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Zapier competitors and assessment
Company assessmentDirect peers
- Make (formerly Integromat): Visual no-code workflow automation platform connecting thousands of SaaS apps. Most direct head-to-head competitor to Zapier on SMB and mid-market automation, with a more visual scenario builder and competitive task-based pricing.
- Workato: Enterprise integration and workflow automation platform competing with Zapier in the upmarket and enterprise tier. Targets CIO/RevOps buyers with deeper governance, recipe lifecycle management, and a larger integration catalog for enterprise systems.
- n8n: Open-source workflow automation platform with a self-hostable model. Competes with Zapier on price-conscious technical teams and has a growing AI workflow library, appealing to developer-leaning buyers who want more control than Zapier offers.
- Tray.io (Tray AI): Enterprise iPaaS / general automation platform used for complex, scalable integrations. Competes with Zapier Enterprise on connectivity, error handling, and observability, particularly for mid-market and enterprise B2B SaaS companies.
- IFTTT: Consumer and prosumer-focused automation platform connecting apps and devices. Closest comparable to Zapier's original SMB/individual user base, with simpler applets and consumer/IoT orientation.
Broad incumbents
- MuleSoft (Salesforce): Enterprise integration platform owned by Salesforce, focused on API-led connectivity, governance, and large-scale system integration. Overlaps with Zapier Enterprise for Fortune 500 buyers already invested in the Salesforce ecosystem.
- Microsoft Power Automate: Workflow and RPA platform bundled with Microsoft 365 and Dynamics. A broad incumbent competing with Zapier on enterprise automation, especially for organizations standardized on Microsoft 365, with AI Builder and Copilot integrations.
- Boomi (Dell): Enterprise integration platform as a service (iPaaS) with API management, EDI, and workflow capabilities. Competes with Zapier Enterprise on Fortune 500 and mid-market integration mandates, especially where EDI and B2B are required.
Emerging players
- Pipedream: Developer-oriented workflow automation platform with code-based steps. Targets technical users who find Zapier too no-code, making it an emerging alternative rather than direct overlap for the same buyer persona.
- LangChain: AI agent framework used to build LLM applications with tool integrations. Represents the emerging wave of AI-native orchestration layers that compete with Zapier's expanding AI agent capabilities and SDK distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zapier social profiles
Digital presenceZapier compliance and trust
Trust signalCompliance4 records
Zapier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zapier leadership team
Management profileNumber of profiles
Profiles15 records
Zapier subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zapier funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zapier M&A and investment
M&A and investmentM&A4 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zapier
What does Zapier do?
Zapier provides a no-code workflow automation platform that connects 9,000+ web applications through trigger-action workflows, enabling non-technical users to automate business processes without writing code. The platform is complemented by AI orchestration capabilities (MCP, Agents, Chatbots, Copilot), a developer SDK, built-in data tools (Tables, Forms, Canvas), and enterprise-grade governance features including AI Guardrails, SSO, and SOC 2 Type II compliance.
Is Zapier a public or private company?
Zapier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zapier founded?
Zapier was founded in 2011. It employs 1,001 to 5,000 people.
Where is Zapier based?
Zapier is headquartered in San Francisco, United States, in the North America region.
How does Zapier make money?
Two revenue lines are on record. Subscription/Tasks-based pricing is the primary driver. The others are premium/Enterprise subscriptions.
Who are Zapier's main competitors?
Direct peers on record are Make (formerly Integromat), Workato, n8n, Tray.io (Tray AI) and IFTTT. Broad incumbents are MuleSoft (Salesforce), Microsoft Power Automate and Boomi (Dell). Emerging players are Pipedream and LangChain.
Does Zapier have an API?
Yes. Zapier offers a public API and developer platform enabling developers to build integrations connecting their apps to Zapier's ecosystem of 9,000+ app integrations. The platform supports SDK installation for AI coding agents, with the Zapier SDK available via npm (@zapier/zapier-sdk), and a CLI version (@zapier/zapier-sdk-cli). Zapier MCP (Model Context Protocol) is available on all plans including free tier, enabling AI assistants like Claude, ChatGPT, and Cursor to execute actions across 8,000+ apps. Each MCP tool call consumes two tasks from monthly quotas. Developer documentation is at platform.zapier.com.
What industry is Zapier in?
Zapier's product category is Workflow Automation / Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541512 and its SIC code is 7372.