Outdoor Voices

What Outdoor Voices does

Outdoor Voices is a direct-to-consumer activewear brand founded in 2013 by Ty Haney in Austin, Texas, designing and selling technical apparel for recreational activities including studio workouts, hiking, court sports, and everyday wear. The product portfolio is organized by activity (Studio, Sweat, Hike, Rest Day, Court Sports, Everyday) and built around a set of proprietary fabric platforms including TechSweat (quick-dry performance knit), CloudKnit (soft breathable knit for everyday/casual use), ThinkFast Mesh (lightweight cooling mesh), RecPoly and RecFleece (recycled polyester and fleece materials), and RecTrek (technical outdoor fabric used in hiking pants). Pricing spans $12-$298, with core activewear pieces (tops, bras, leggings, shorts) priced in the $48-$118 band and outerwear reaching $298, positioning the brand in the mid-range athleisure segment with a sustainability and studio-to-street versatility value proposition.

The business operates primarily through a Shopify-hosted DTC e-commerce storefront, supplemented by a wholesale partnership with Sam's Club (limited-edition spring collection including new children's apparel and swimwear categories) and a marketplace listing on Stitch Fix's Freestyle platform. Following acquisition by consumer brand investment firm Consortium Brand Partners in June 2024, the brand is being operated under a leaner digital-led model with physical retail locations closed; founder Ty Haney was reinstated to lead the relaunch.

Revenue is generated through unit-priced one-time apparel sales across the three channels, with no subscription component. The customer base is segmented horizontally into active-lifestyle consumers (primary) and a broader family/casual segment (secondary), served with marketing centered on the 'Doing Things' community ethos, owned social channels (notably TikTok), email newsletters, and third-party editorial coverage. The company is privately held and has raised approximately $64.4M in venture funding across rounds from 2013 to 2020 (including General Catalyst, Google Ventures, Forerunner, and 14W) prior to the 2024 acquisition.

Name

Outdoor Voices

Legal name

Outdoor Voices

Website

https://outdoorvoices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Outdoor Voices is a direct-to-consumer activewear brand founded in 2013 in Austin, Texas, designing and selling mid-range technical apparel for recreational activities including studio, hike, run, and everyday wear across its own e-commerce site, Sam's Club wholesale, and Stitch Fix marketplace.

Ownership category

akta.pro rank

Product category

Activewear & Recreational Apparel

NAICS

Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Athletic apparel
• Recreational activewear
• Sustainable athleisure
• Women's performance wear
• DTC activewear brand

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via outdoorvoices.com, selling apparel and accessories directly to consumers at full retail price. This is the primary revenue channel.
2. Wholesale / Retail Partnership: Revenue generated through wholesale arrangements with retailers such as Sam's Club, where limited-edition collections are sold at potentially lower price points than the DTC channel.
3. Marketplace / Third-party Retailer: Products sold through third-party platforms such as Stitch Fix's Freestyle marketplace, expanding reach to customers of partner brands without requiring direct brand marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Outdoor Voices designs, manufactures, and sells technical recreational activewear and athletic apparel for women and men, including sports bras, leggings, shorts, dresses, tops, hiking pants, and outerwear. The brand uses proprietary performance fabrics (TechSweat, CloudKnit, ThinkFast Mesh) and recycled materials (RecPoly, RecFleece) to deliver studio-to-street versatility, with products sold directly through its e-commerce storefront and wholesale channels.

Product overview

Outdoor Voices is a direct-to-consumer activewear brand offering recreational athletic apparel for women and men. The product portfolio centers on performance fabrics including CloudKnit (soft breathable knit), TechSweat (performance workout fabric), and ThinkFast Mesh (lightweight cooling mesh). Key product lines include OV Joggy Run (technical running apparel), OV Hike (hiking and trail gear including RecTrek pants), and the core everyday activewear collection featuring dresses (The Exercise Dress, Club Dress), tops (TechSweat Move Free Tank, ThinkFast Mesh Muscle Tank), bottoms (TechSweat Core Legging, Hudson Shorts), and outerwear (Candy Fleece and RecFleece jackets). The brand positions itself for studio-to-street versatility, with products designed to transition from workouts to everyday wear.

Differentiator

Problem solved

Functional benefit

Products and services

• OV Joggy Run Technical running apparel line for women and men including the Joggy Dress, Joggy Skort, and performance tops, designed for running fast or casual use.
• OV Hike Hiking and trail apparel collection including RecTrek Zip-Off Pants, RecTrek 26-inch and 29-inch Pants, and hiking accessories designed for outdoor adventures.
• Doing Things Bra Sports bra available in 9 color variants with supportive straps and breathable mesh backing, rated 4.7 out of 5 stars, sold across the women's activewear collection.
• The Exercise Dress Versatile dress with adjustable straps and built-in shorts liner, designed for studio workouts and everyday wear, available in 7 colors.
• Club Dress Casual dress with adjustable straps and picot trim, available in floral prints and solid colors for everyday wear.
• Hudson 2.5-inch Short Versatile athletic short with 6 color options, rated 4.9 out of 5 stars, designed for studio-to-street use.
• RecTrek Zip Pant Hiking pants with zip-off conversion capability, custom-fit drawstring, and zippered pockets, made with durable RecTrek stretch fabric for outdoor use.
• TechSweat Core 7/8 Legging High-performance legging using TechSweat proprietary fabric, rated 4.4 out of 5 stars, sold across the women's activewear collection.
• RecTrek 26-inch Pant Versatile recreational pants with custom-fit drawstring, two front pockets, and CloudKnit comfort, designed for hiking and everyday wear.
• OV Rec Ankle Sock Athletic ankle sock made from 100% recycled nylon Taslon with ribbed ankle and cushioned bottom, available in 11 colors.
• Candy Fleece Snap Jacket Oversized fleece jacket with soft fluffy texture, breathable mesh lining, snap-up front, and Italian wool blend construction.
• RecFleece 1/4 Zip Midlayer fleece pullover with front 1/4 zip, adjustable hem toggle, and soft fleece fabric made from recycled materials.
• Sam's Club Spring Collection Limited-edition spring collection launched with Sam's Club, including new product categories (children's apparel and swimwear) at lower price points than the brand's typical DTC offerings.

Quantifiable outcome

• Re-launched with founder Ty Haney returning after Consortium Brand Partners acquisition in June 2024

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Stitch FixminorChannel Partner/ Reseller/ Distributor · 1 June 2026Outdoor Voices was added as one of the activewear brands in Stitch Fix's category expansion, as part of Stitch Fix's strategy to grow its activewear, footwear, and accessories offerings. The inclusion gives Outdoor Voices visibility with Stitch Fix's customer base, though it is not a dedicated or exclusive partnership.
• Sam's ClubcoreChannel Partner/ Reseller/ Distributor · 1 February 2026Outdoor Voices partnered with Sam's Club to launch a limited-edition spring collection available in stores and online. The collection included new product categories for the brand: children's apparel and swimwear, with products priced lower than typical DTC offerings. This represents the brand's most significant wholesale expansion into mass retail.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Vuori: Vuori is a direct peer in the premium performance activewear and athleisure space, with overlapping studio-to-street product positioning, California-inspired brand identity, and growing DTC plus wholesale distribution. Both target similar recreational athletes seeking versatile, lifestyle-oriented apparel.
• Alo Yoga: Alo Yoga competes directly with Outdoor Voices in the women's studio-to-street activewear category, offering comparable leggings, bras, and lifestyle apparel with a strong celebrity and influencer-driven brand identity and premium pricing. Both brands target the same consumer use case of yoga, studio workouts, and everyday wear.
• Girlfriend Collective: Girlfriend Collective is explicitly co-profiled with Outdoor Voices as a sustainable activewear alternative addressing environmental concerns with synthetic fabrics. Both compete in recycled-material leggings, bras, and essentials, targeting eco-conscious consumers with similar price positioning.
• Wolven: Wolven is a sustainable activewear brand explicitly named alongside Outdoor Voices in circular activewear coverage. Both brands target similar eco-conscious, design-driven consumers with recycled-fabric apparel spanning activewear and casual wear.
• Sweaty Betty: Sweaty Betty is a women's activewear brand with comparable studio, gym, and lifestyle apparel positioning and similar mid-to-premium pricing. Both brands emphasize technical performance fabrics with feminine, design-forward aesthetics for active women.

Broad incumbents

• Lululemon: Lululemon is the dominant incumbent in technical athletic apparel with a far broader assortment, global retail footprint, and substantially larger marketing budget. It competes with Outdoor Voices across virtually every category (leggings, sports bras, jackets, men's) while operating at materially greater scale.
• Athleta: Athleta is Gap Inc.'s women's activewear brand and a broad incumbent directly overlapping Outdoor Voices' core women's studio, sweat, and lifestyle categories. It offers comparable products at similar mid-range price points with broader distribution through Gap Inc.'s retail and wholesale channels.

Emerging players

• Pact: Pact is a sustainable apparel brand explicitly grouped with Outdoor Voices in editorial coverage of circular fashion, with overlapping sustainability messaging and a comparable mid-market DTC positioning. It is broader in scope (including non-activewear basics) but shares the same eco-conscious consumer target.
• Allbirds: Allbirds is a DTC apparel and footwear brand explicitly grouped with Outdoor Voices as a DTC brand closing physical stores and pivoting to leaner, digital-led business models. Both share the sustainability positioning and DTC-first operating history, and have undergone similar operational restructuring.
• Year of Ours: Year of Ours is a smaller, vintage-inspired women's activewear brand competing in a similar niche of design-forward, lifestyle-oriented athletic apparel. It is more narrowly focused on women's studio and workout wear but shares the studio-to-street and size-inclusive positioning with Outdoor Voices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@outdoorvoices
• Xx.com/outdoorvoices
• Facebookfacebook.com/OutdoorVoices

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Voices