Year of Ours

What Year of Ours does

Year of Ours is a female-created and led activewear and lifestyle apparel company founded in 2016 in South El Monte, California, by co-founders Eleanor Haycock and Lily Shin alongside designer Alejandra Hernandez. The company designs and produces a broad activewear portfolio — including sports bras, leggings, active tops, shorts and skirts, onesies and dresses, sweatshirts and jackets, sweatpants, loungewear, a maternity collection, and accessories — with unit prices ranging from $58 to over $130. The brand emphasizes inclusive sizing (XS-2X) and proprietary fabric technology focused on comfort, sweat-wicking, and compression, with garments undergoing extensive fitting and quality control iterations at its El Monte, California facility, where approximately 80% of production occurs in-house.

The company operates a hybrid distribution model combining direct-to-consumer e-commerce through a Shopify-hosted website (yearofours.com) with wholesale partnerships across premium retailers Equinox, Nordstrom, Revolve, and Stitch Fix. Marketing is community-centric and concentrated in organic social (Instagram), email, blog content, and Los Angeles–based community events such as the Hike Club, supplemented by collaborations with More Than Moms and FFF (Future Female Founders). Geographic reach is currently restricted to the United States, with international shipping not offered; revenue figures, funding history, and headcount growth are not disclosed in available source material.

Name

Year of Ours

Legal name

Year of Ours

Website

https://yearofours.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Year of Ours is a female-founded activewear and lifestyle brand designing and producing inclusive-size (XS-2X) athletic apparel primarily at its El Monte, California factory, sold direct-to-consumer via Shopify and through premium wholesale partners Equinox, Nordstrom, Revolve, and Stitch Fix.

Ownership category

akta.pro rank

Product category

Women's Activewear and Athleisure Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Activewear & Training Apparel (CRAAAEAA)

akta.pro secondary industries

Athleisure & Performance Apparel Retail (CRAAABAE), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Women's activewear apparel
• Athletic leggings and bras
• Athleisure lifestyle clothing
• Maternity activewear
• Inclusive size apparel

Headquarters

HQ city

South El Monte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer sale of activewear and lifestyle apparel through the company's e-commerce website. Products are sold at unit prices ranging from $58 to $130+, with free standard shipping on orders $175+ and $15 flat rate shipping for orders under $175.
2. Wholesale/Retail Distribution: Products distributed through retail partners including Equinox, Nordstrom, Revolve, and Stitch Fix, representing a secondary wholesale revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Year of Ours designs, manufactures, and sells women's activewear and lifestyle apparel including sports bras, leggings, active tops, shorts, tees, onesies, dresses, sweatshirts, sweatpants, maternity wear, and accessories. Approximately 80% of products are produced in the company's own factory in El Monte, California, and sold directly to consumers through yearofours.com and through wholesale partners such as Equinox, Nordstrom, Revolve, and Stitch Fix. The brand emphasizes inclusive sizing (XS to 2X), proprietary fabrics with comfort, sweat-wicking, and compression properties, and designs that transition from workouts to everyday wear.

Product overview

Year of Ours is a female-founded activewear and lifestyle brand offering a comprehensive portfolio of athletic apparel and accessories. The product line centers on core activewear categories including Sports Bras, Leggings, Active Tops, Shorts & Skirts, Tees & Tanks, Onesies & Dresses, Sweatshirts & Jackets, and Sweatpants, supplemented by Lifestyle/Lounge wear, Maternity activewear, and Accessories. Founded in 2016 by Eleanor Haycock and Lily Shin in Los Angeles, the brand emphasizes inclusive sizing (XS-2X), domestic production (80% made in their El Monte, California factory), and multi-functional designs that transition from workouts to everyday wear. The portfolio includes collaborative items like the YOS x FFF Backpack and complementary lifestyle products such as The Stakt Mat and The Everyday Tote. With styles ranging from performance leggings and sports bras to casual sweats and tennis apparel, Year of Ours positions itself as an athleisure brand combining performance, fit, and contemporary aesthetic for the modern active woman.

Differentiator

Problem solved

Functional benefit

Brands

• YOS x FFF: Collaboration backpack line with FFF featuring a branded backpack offered as a gift with purchases over $250.

Products and services

• Sports Bras Athletic bras designed for workout support in styles including ribbed, racerback, bralette, and built-in bra configurations, offered across sizes XS to 2X.
• Leggings High-waisted compression leggings in ribbed, stretch, and sport interlock fabrics with extended sizing from XS to 2X.
• Active Tops Athletic tops including tanks, tees, and crop styles designed for workouts and everyday wear, available in sizes XS to 2X.
• Shorts and Skirts

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• EquinoxcoreChannel Partner/ Reseller/ DistributorEquinox serves as a retail distribution partner for Year of Ours activewear products, making the brand available to Equinox's premium fitness club members and customers.
• NordstromcoreChannel Partner/ Reseller/ DistributorNordstrom serves as a retail distribution partner for Year of Ours products, providing access to the department store's customer base.
• RevolvecoreChannel Partner/ Reseller/ DistributorRevolve serves as an online fashion retailer distribution partner, making Year of Ours products available through the Revolve platform.
• Stitch FixcoreChannel Partner/ Reseller/ DistributorStitch Fix distributes Year of Ours products through its personalized styling subscription service, reaching customers seeking curated fashion recommendations.
• More Than MomsminorStrategic or Co-development PartnerYear of Ours partners with More Than Moms, a community platform for ambitious women, featuring founder conversations and community events designed to foster authentic relationships and help women feel seen, supported, and inspired.
• FFF (Future Female Founders)minorGTM or Marketing PartnerCollaborative partnership producing the YOS x FFF Backpack, offered as a gift with purchase for orders over $250.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nike (Women's): Nike is a broad incumbent with a substantial women's activewear business that competes on price, performance, and brand scale; relevant for benchmarking competitive intensity even if not a direct niche peer.
• Lululemon: Lululemon is the dominant women's premium activewear brand with comparable product categories (leggings, sports bras, lounge) and similar quality/fit positioning; the closest analog at scale and the primary share-of-wallet competitor.

Direct peers

• Vuori: Vuori is a premium women's and men's activewear brand with similar performance-lifestyle crossover positioning, DTC-plus-wholesale model, and California roots; directly comparable on product breadth and target customer.
• Athleta: Athleta (Gap Inc.) is a direct competitor in women's activewear with a comparable inclusive sizing (XXS-3X) and performance-lifestyle positioning, sold across DTC and department-store wholesale channels.
• P.E Nation: P.E Nation is a women's athleisure/lifestyle brand with overlapping sports bras, leggings, and lifestyle pieces at premium price points; comparable on female-founded narrative and DTC distribution.
• Outdoor Voices: Outdoor Voices is a women's activewear brand with a similar community-driven, female-founded positioning and comparable product categories; an analogous independent DTC-plus-wholesale competitor.
• Carbon38: Carbon38 operates a women's activewear marketplace and private-label brand targeting a similar premium female customer with comparable leggings/sports bra SKUs and similar price points.
• Alo Yoga: Alo Yoga is a premium women's activewear and lifestyle brand with overlapping product categories (leggings, sports bras, sweatshirts) and similar celebrity/influencer-driven brand-building; comparable on price points and aesthetics.
• Sweaty Betty: Sweaty Betty is a women's activewear brand with comparable product mix (leggings, sports bras, sweats) sold via DTC and selective wholesale; analogous on quality positioning and target customer.
• Beyond Yoga: Beyond Yoga is a women's activewear and lifestyle brand founded in LA with similar inclusive sizing, inclusive-fit ethos, and premium pricing; closely comparable on size range, female-founder narrative, and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yearofours
• YouTubeyoutube.com/@yearofours
• Facebookfacebook.com/yearofours
• Instagraminstagram.com/yearofours

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Year of Ours