Outdoor Voices
Outdoor Voices is a direct-to-consumer activewear brand founded in 2013 in Austin, Texas, designing and selling mid-range technical apparel for recreational activities including studio, hike, run, and everyday wear across its own e-commerce site, Sam's Club wholesale, and Stitch Fix marketplace.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outdoor Voices does
Outdoor Voices is a direct-to-consumer activewear brand founded in 2013 by Ty Haney in Austin, Texas, designing and selling technical apparel for recreational activities including studio workouts, hiking, court sports, and everyday wear. The product portfolio is organized by activity (Studio, Sweat, Hike, Rest Day, Court Sports, Everyday) and built around a set of proprietary fabric platforms including TechSweat (quick-dry performance knit), CloudKnit (soft breathable knit for everyday/casual use), ThinkFast Mesh (lightweight cooling mesh), RecPoly and RecFleece (recycled polyester and fleece materials), and RecTrek (technical outdoor fabric used in hiking pants). Pricing spans $12-$298, with core activewear pieces (tops, bras, leggings, shorts) priced in the $48-$118 band and outerwear reaching $298, positioning the brand in the mid-range athleisure segment with a sustainability and studio-to-street versatility value proposition.
The business operates primarily through a Shopify-hosted DTC e-commerce storefront, supplemented by a wholesale partnership with Sam's Club (limited-edition spring collection including new children's apparel and swimwear categories) and a marketplace listing on Stitch Fix's Freestyle platform. Following acquisition by consumer brand investment firm Consortium Brand Partners in June 2024, the brand is being operated under a leaner digital-led model with physical retail locations closed; founder Ty Haney was reinstated to lead the relaunch.
Revenue is generated through unit-priced one-time apparel sales across the three channels, with no subscription component. The customer base is segmented horizontally into active-lifestyle consumers (primary) and a broader family/casual segment (secondary), served with marketing centered on the 'Doing Things' community ethos, owned social channels (notably TikTok), email newsletters, and third-party editorial coverage. The company is privately held and has raised approximately $64.4M in venture funding across rounds from 2013 to 2020 (including General Catalyst, Google Ventures, Forerunner, and 14W) prior to the 2024 acquisition.
Outdoor Voices firmographics
Firmographics- Name
- Outdoor Voices
- Legal name
- Outdoor Voices
- Website
- https://outdoorvoices.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outdoor Voices is a direct-to-consumer activewear brand founded in 2013 in Austin, Texas, designing and selling mid-range technical apparel for recreational activities including studio, hike, run, and everyday wear across its own e-commerce site, Sam's Club wholesale, and Stitch Fix marketplace.
- Ownership category
- akta.pro rank
Outdoor Voices industry classification
Industry- Product category
- Activewear & Recreational Apparel
- NAICS
- Apparel Manufacturing (315), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Outdoor Voices is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Outdoor Voices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated through direct online sales via outdoorvoices.com, selling apparel and accessories directly to consumers at full retail price. This is the primary revenue channel.
- Wholesale / Retail Partnership: Revenue generated through wholesale arrangements with retailers such as Sam's Club, where limited-edition collections are sold at potentially lower price points than the DTC channel.
- Marketplace / Third-party Retailer: Products sold through third-party platforms such as Stitch Fix's Freestyle marketplace, expanding reach to customers of partner brands without requiring direct brand marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Activewear apparel at mid-range price points |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Outdoor Voices product offering
Product offeringCore offering
Outdoor Voices designs, manufactures, and sells technical recreational activewear and athletic apparel for women and men, including sports bras, leggings, shorts, dresses, tops, hiking pants, and outerwear. The brand uses proprietary performance fabrics (TechSweat, CloudKnit, ThinkFast Mesh) and recycled materials (RecPoly, RecFleece) to deliver studio-to-street versatility, with products sold directly through its e-commerce storefront and wholesale channels.
Product overview
Outdoor Voices is a direct-to-consumer activewear brand offering recreational athletic apparel for women and men. The product portfolio centers on performance fabrics including CloudKnit (soft breathable knit), TechSweat (performance workout fabric), and ThinkFast Mesh (lightweight cooling mesh). Key product lines include OV Joggy Run (technical running apparel), OV Hike (hiking and trail gear including RecTrek pants), and the core everyday activewear collection featuring dresses (The Exercise Dress, Club Dress), tops (TechSweat Move Free Tank, ThinkFast Mesh Muscle Tank), bottoms (TechSweat Core Legging, Hudson Shorts), and outerwear (Candy Fleece and RecFleece jackets). The brand positions itself for studio-to-street versatility, with products designed to transition from workouts to everyday wear.
Differentiator
Problem solved
Functional benefit
Products and services
- OV Joggy Run Technical running apparel line for women and men including the Joggy Dress, Joggy Skort, and performance tops, designed for running fast or casual use.
- OV Hike Hiking and trail apparel collection including RecTrek Zip-Off Pants, RecTrek 26-inch and 29-inch Pants, and hiking accessories designed for outdoor adventures.
- Doing Things Bra Sports bra available in 9 color variants with supportive straps and breathable mesh backing, rated 4.7 out of 5 stars, sold across the women's activewear collection.
- The Exercise Dress Versatile dress with adjustable straps and built-in shorts liner, designed for studio workouts and everyday wear, available in 7 colors.
- Club Dress Casual dress with adjustable straps and picot trim, available in floral prints and solid colors for everyday wear.
- Hudson 2.5-inch Short Versatile athletic short with 6 color options, rated 4.9 out of 5 stars, designed for studio-to-street use.
- RecTrek Zip Pant Hiking pants with zip-off conversion capability, custom-fit drawstring, and zippered pockets, made with durable RecTrek stretch fabric for outdoor use.
- TechSweat Core 7/8 Legging High-performance legging using TechSweat proprietary fabric, rated 4.4 out of 5 stars, sold across the women's activewear collection.
- RecTrek 26-inch Pant Versatile recreational pants with custom-fit drawstring, two front pockets, and CloudKnit comfort, designed for hiking and everyday wear.
- OV Rec Ankle Sock Athletic ankle sock made from 100% recycled nylon Taslon with ribbed ankle and cushioned bottom, available in 11 colors.
- Candy Fleece Snap Jacket Oversized fleece jacket with soft fluffy texture, breathable mesh lining, snap-up front, and Italian wool blend construction.
- RecFleece 1/4 Zip Midlayer fleece pullover with front 1/4 zip, adjustable hem toggle, and soft fleece fabric made from recycled materials.
- Sam's Club Spring Collection Limited-edition spring collection launched with Sam's Club, including new product categories (children's apparel and swimwear) at lower price points than the brand's typical DTC offerings.
Quantifiable outcome
- Re-launched with founder Ty Haney returning after Consortium Brand Partners acquisition in June 2024
Companies that use Outdoor Voices
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Outdoor Voices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Outdoor Voices partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Stitch FixminorOutdoor Voices was added as one of the activewear brands in Stitch Fix's category expansion, as part of Stitch Fix's strategy to grow its activewear, footwear, and accessories offerings. The inclusion gives Outdoor Voices visibility with Stitch Fix's customer base, though it is not a dedicated or exclusive partnership.
- Sam's ClubcoreOutdoor Voices partnered with Sam's Club to launch a limited-edition spring collection available in stores and online. The collection included new product categories for the brand: children's apparel and swimwear, with products priced lower than typical DTC offerings. This represents the brand's most significant wholesale expansion into mass retail.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Outdoor Voices competitors and assessment
Company assessmentDirect peers
- Vuori: Vuori is a direct peer in the premium performance activewear and athleisure space, with overlapping studio-to-street product positioning, California-inspired brand identity, and growing DTC plus wholesale distribution. Both target similar recreational athletes seeking versatile, lifestyle-oriented apparel.
- Alo Yoga: Alo Yoga competes directly with Outdoor Voices in the women's studio-to-street activewear category, offering comparable leggings, bras, and lifestyle apparel with a strong celebrity and influencer-driven brand identity and premium pricing. Both brands target the same consumer use case of yoga, studio workouts, and everyday wear.
- Girlfriend Collective: Girlfriend Collective is explicitly co-profiled with Outdoor Voices as a sustainable activewear alternative addressing environmental concerns with synthetic fabrics. Both compete in recycled-material leggings, bras, and essentials, targeting eco-conscious consumers with similar price positioning.
- Wolven: Wolven is a sustainable activewear brand explicitly named alongside Outdoor Voices in circular activewear coverage. Both brands target similar eco-conscious, design-driven consumers with recycled-fabric apparel spanning activewear and casual wear.
- Sweaty Betty: Sweaty Betty is a women's activewear brand with comparable studio, gym, and lifestyle apparel positioning and similar mid-to-premium pricing. Both brands emphasize technical performance fabrics with feminine, design-forward aesthetics for active women.
Broad incumbents
- Lululemon: Lululemon is the dominant incumbent in technical athletic apparel with a far broader assortment, global retail footprint, and substantially larger marketing budget. It competes with Outdoor Voices across virtually every category (leggings, sports bras, jackets, men's) while operating at materially greater scale.
- Athleta: Athleta is Gap Inc.'s women's activewear brand and a broad incumbent directly overlapping Outdoor Voices' core women's studio, sweat, and lifestyle categories. It offers comparable products at similar mid-range price points with broader distribution through Gap Inc.'s retail and wholesale channels.
Emerging players
- Pact: Pact is a sustainable apparel brand explicitly grouped with Outdoor Voices in editorial coverage of circular fashion, with overlapping sustainability messaging and a comparable mid-market DTC positioning. It is broader in scope (including non-activewear basics) but shares the same eco-conscious consumer target.
- Allbirds: Allbirds is a DTC apparel and footwear brand explicitly grouped with Outdoor Voices as a DTC brand closing physical stores and pivoting to leaner, digital-led business models. Both share the sustainability positioning and DTC-first operating history, and have undergone similar operational restructuring.
- Year of Ours: Year of Ours is a smaller, vintage-inspired women's activewear brand competing in a similar niche of design-forward, lifestyle-oriented athletic apparel. It is more narrowly focused on women's studio and workout wear but shares the studio-to-street and size-inclusive positioning with Outdoor Voices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdoor Voices social profiles
Digital presenceOutdoor Voices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Voices leadership team
Management profileNumber of profiles
Profiles4 records
Outdoor Voices funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Voices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Voices
What does Outdoor Voices do?
Outdoor Voices designs, manufactures, and sells technical recreational activewear and athletic apparel for women and men, including sports bras, leggings, shorts, dresses, tops, hiking pants, and outerwear. The brand uses proprietary performance fabrics (TechSweat, CloudKnit, ThinkFast Mesh) and recycled materials (RecPoly, RecFleece) to deliver studio-to-street versatility, with products sold directly through its e-commerce storefront and wholesale channels.
Is Outdoor Voices a public or private company?
Outdoor Voices is a private company. It is classified as private equity controlled and is currently operating.
When was Outdoor Voices founded?
Outdoor Voices was founded in 2013. It employs 51 to 100 people.
Where is Outdoor Voices based?
Outdoor Voices is headquartered in Austin, United States, in the North America region.
How does Outdoor Voices make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale / Retail Partnership and marketplace / Third-party Retailer.
Who are Outdoor Voices's main competitors?
Direct peers on record are Vuori, Alo Yoga, Girlfriend Collective, Wolven and Sweaty Betty. Broad incumbents are Lululemon and Athleta. Emerging players are Pact, Allbirds and Year of Ours.
Does Outdoor Voices have an API?
No public API is recorded for Outdoor Voices.
What industry is Outdoor Voices in?
Outdoor Voices's product category is Activewear & Recreational Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 315 and its SIC code is 3949.