Peek

What Peek does

Peek, founded in 2011 and headquartered in San Francisco, operates a two-sided travel experiences platform consisting of a consumer-facing marketplace (Peek.com) listing 300,000+ tours, activities, and attractions globally and a B2B SaaS suite (Peek Pro) sold to operators for booking management, payment processing, marketing, reporting, and review management. The platform has cumulatively processed over $7 billion in bookings across 35+ countries, serving 150 million consumers and hosting 3 million verified reviews, generating revenue through marketplace transaction commissions, recurring Peek Pro subscriptions, and integrated payment processing fees.

The underlying stack combines a discovery and booking marketplace with operator-facing back-office software, AI-driven recommendation and automation features, and an MCP Server that exposes platform capabilities to external AI agents. November 2025 acquisitions of ACME Ticketing (online ticketing software) and Connect&GO (attraction management systems), funded alongside a $70 million Series D led by Springcoast Partners, extended the product surface into dedicated ticketing and attraction management for museums, theme parks, and cultural institutions — named enterprise customers include MoMA and the Whitney Museum. Distribution combines organic SEO-led destination content with B2B field sales for cultural-institution accounts, third-party API integrations (DealMagik, Livly), and platform extensibility through the MCP Server.

Peek is a privately held, venture-backed corporation (Peek Travel Inc., Delaware) with disclosed institutional participation from WestCap, Goldman Sachs Asset Management, Springcoast Partners, Cathay Innovation, Khosla Ventures, and others, and a headcount band of 251–500. The company has stated it reached profitability post-COVID prior to its 2021 Series C round. Customer segments split between long-tail SMB operators (self-serve onboarding on Peek Pro) and a growing enterprise tier of cultural attractions requiring specialized ticketing and visitor experience management.

Name

Peek

Legal name

Peek Travel Inc.

Website

https://peek.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Peek is a two-sided travel experiences platform combining a consumer marketplace for booking 300,000+ tours, activities, and attractions with Peek Pro SaaS software for tour and activity operators, processing over $7B in bookings for 150 million customers worldwide.

Ownership category

akta.pro rank

Product category

Travel Experiences Software & Marketplace

NAICS

Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Tours and activities
• Experience marketplace
• Tour operator software
• Online booking platform
• Attraction management software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Peek charges transaction fees on bookings processed through its marketplace connecting consumers with experience providers. The platform has facilitated over $7 billion in experiences.
2. Peek Pro Software Subscriptions: SaaS subscription revenue from Peek Pro software sold to experience operators for booking management, payment processing, marketing, and reporting tools. Operators pay for access to the platform's business management capabilities.
3. Payment Processing: Integrated payment processing services for operators using Peek Pro, generating revenue through transaction processing fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Peek operates a two-sided digital marketplace (Peek.com) that lets consumers discover and book tours, activities, and experiences, while also offering Peek Pro, a SaaS platform that enables tour and activity operators to manage inventory, bookings, payments, marketing, and customer reviews. The company monetizes via marketplace commissions and operator SaaS subscriptions.

Product overview

Peek is a dual-sided platform comprising Peek Pro (a business-facing booking software and operations management suite for tour and activity operators) and the Peek Marketplace (a consumer-facing booking platform for experiences). The platform is powered by AI and has processed over $7 billion in bookings across more than 300,000 experiences, serving over 150 million customers. The November 2025 acquisitions of ACME Ticketing and Connect&GO extended Peek's ticketing and attraction management capabilities. The MCP Server enables AI agents to interface with the platform. Business operators use Peek Pro to process payments, manage reviews, run reporting, and market their businesses, while consumers access the Peek Marketplace to discover and book experiences globally.

Differentiator

Problem solved

Functional benefit

Brands

• Peek Pro: Business software platform for operators to process payments, market their business, pull reporting, and manage reviews. Used by thousands of companies in the experiences industry.
• Peek.com
• MCP Server

Products and services

• Peek.com Marketplace Online marketplace where travelers search, discover, and book tours, activities, rentals, and attractions supplied by third-party operators; available via web and mobile.
• Peek Pro SaaS platform for tour and activity operators that consolidates online booking, payments, inventory, marketing, CRM, and review management into a single system.
• ACME Ticketing Ticketing software for attractions and cultural institutions, supporting timed entry, capacity management, and box-office operations.
• Connect&GO RFID and cashless access-control platform for attractions, festivals, and resorts, providing entry management, payments, and guest data.
• Peek MCP Server Developer-facing Model Context Protocol server that exposes Peek's booking, inventory, and experience data to AI applications and assistants.

Quantifiable outcome

• 30%+ revenue growth for businesses using Peek Pro
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LivlycoreTechnology or Integration · 15 December 2025Livly partnered with Peek to integrate scheduling and management features into Livly's multifamily operating system. This collaboration streamlines the leasing process, improves operational transparency, and meets evolving digital expectations of tenants and property teams. The integration supports future developments in automation and predictive analytics.
• ACME TicketingcoreTechnology or IntegrationAcquired by Peek in November 2025 alongside Connect&GO. ACME Ticketing is an online ticketing software company. The acquisition expands Peek's reach and enhances its product offerings for ticketing and attraction management.
• Connect&GOcoreTechnology or IntegrationAcquired by Peek in November 2025 alongside ACME Ticketing. Connect&GO provides attraction management systems. The acquisition strengthens Peek's position in the experiences industry, extending into museums, theme parks, and cultural attractions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Musement: Tours, activities, and attractions marketplace plus operator technology (now part of TUI). Directly comparable to Peek as an experiences booking platform serving consumers and operators.
• Viator: Tripadvisor-owned tours, activities, and attractions marketplace with global inventory and consumer-facing booking. Directly competes with Peek's marketplace in the same operator and consumer segments.
• GetYourGuide: Global tours and activities marketplace plus operator software (GetYourGuide Merchant Tool), serving both consumers and operators in the same category as Peek Marketplace and Peek Pro.
• Klook: Asia-headquartered experiences and travel services marketplace offering booking of attractions, tours, and activities. Competes with Peek for both global consumer demand and operator inventory.
• Airbnb Experiences: Online experiences marketplace built into the Airbnb platform, targeting consumers seeking tours, classes, and activities. Overlaps directly with Peek's consumer-facing marketplace offering.
• Bokun: Tour and activity operator software platform (acquired by Tripadvisor) offering booking, distribution, and channel management. Directly comparable to Peek Pro's SaaS offering for experience operators.
• Rezdy: Booking and distribution software for tour, activity, and attraction operators, with channel manager and marketplace integrations. Competes with Peek Pro at the operator-software layer.
• FareHarbor: Booking and reservation software for tours, activities, and attractions (owned by Booking Holdings). Directly comparable to Peek Pro as operator-facing SaaS for the experiences industry.

Broad incumbents

• Tripadvisor: Largest travel review and planning platform and parent of Viator and Bokun. Competes broadly with Peek by owning the dominant consumer travel discovery destination and major operator software assets.
• Booking.com: Global online travel agency with an expanding attractions and experiences offering. Competes with Peek at the consumer booking layer and bundles experiences alongside its hotel and flight inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peek
• Facebookfacebook.com/peek
• LinkedInlinkedin.com/company/peek-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek