StockGro
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What StockGro does
StockGro is an India-based social investment platform founded in 2020 by Ajay Lakhotia and operated by Assetgro Fintech Private Limited (CIN: U74110KA2020PTC131557), headquartered in Bengaluru. The company targets retail investors seeking to learn about stock markets and improve investment decisions, combining social networking features, verified expert portfolios, paper trading, and financial planning calculators within a mobile-first freemium application. The platform has scaled to over 35 million users across India, positioning itself as India's largest advisory and research platform for stock market enthusiasts, with coverage spanning equities, gold, and currency.
The platform's product architecture spans multiple integrated components: the core StockGro social app for community-driven investing, StockGro Plus tiered subscriptions (Advanced, Expert, Stoxo Pro), the Stoxo AI-powered stock research engine marketed as India's first, StockGro Academy educational content, a suite of 30+ financial calculators, an in-app wallet system, and a redemption marketplace called StockGro Shop. Technology stack is mobile-first (iOS and Android) with web access, social login integrations (Facebook, LinkedIn), and AI capabilities limited to text-based NLP for stock research. The company monetizes through monthly subscription fees across three paid tiers, affiliate/referral commissions from financial product providers, and premium add-on plans. A wholly-owned subsidiary, StockGro Technology LLP, holds SEBI Research Analyst registration (INH000018300), which legally enables paid research and trade call distribution.
StockGro has raised approximately $50 million+ in cumulative equity and debt financing across pre-Series A ($5M, 2021), Series A ($32M, 2022), debt rounds (Rs 205 crore in January 2024 and Rs 50 crore in September 2025), and Series B tranches (Rs 150 crore/~ $16.7M led by Mukul Agrawal/Param Capital plus $13M Series B1 from BITKRAFT Ventures, both December 2025). Despite large user scale, FY24 financial performance showed revenue declining 34% year-over-year with losses increasing 84%, indicating monetization challenges relative to user growth. The company has 51-100 employees and is pursuing geographic expansion beyond India and multi-asset class product expansion.
StockGro firmographics
Firmographics- Name
- StockGro
- Legal name
- Assetgro Fintech Private Limited
- Website
- https://stockgro.club
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
StockGro industry classification
Industry- Product category
- Retail Investment Advisory & Social Trading Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)
- akta.pro secondary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
Keywords
Where StockGro is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
StockGro business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Revenue (StockGro Plus): Monthly subscription fees from tiered plans (Advanced, Expert, Stoxo Pro) providing access to stock scores, trade calls, analyst ratings, option trade calls, expert trackers, and AI research platform with AMA sessions with SEBI-registered analysts.
- Affiliate/Referral Revenue: Commission-based revenue through affiliate partnerships with financial product providers. StockGro earns referral fees when users purchase financial products through the platform.
- Premium Add-on Plans: Additional revenue from add-on plans allowing users to buy predefined specific features from subscription plans individually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - Limited features with minimum withdrawal requirements |
| Subscription | Monthly | Advanced Plan - Stock Scores, Trade Calls, Analyst Ratings |
| Subscription | Monthly | Expert Plan - All Advanced features plus Options and Trackers |
| Subscription | Monthly | Stoxo Pro Plan - Full access with AI research and AMA sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
StockGro product offering
Product offeringCore offering
StockGro is a mobile-first social investment platform that lets Indian retail investors learn stock trading, follow SEBI-registered investment advisors, track verified expert portfolios, and access research insights across stocks, gold, and currency. The platform monetizes through tiered monthly subscription plans (Advanced, Expert, Stoxo Pro) that unlock stock scores, trade calls, option calls, expert trackers, and AI-generated research via its Stox/Stoxo research engine, alongside affiliate/referral commissions from partner financial products.
Differentiator
Problem solved
Functional benefit
Brands
- StockGro Plus: Subscription service offering tiered plans (Advanced, Expert, Stoxo Pro) with features including stock scores, trade calls, analyst ratings, option trade calls, and AI-powered research access with SEBI-registered analyst AMA sessions.
- Stoxo
- StockGro Shop
- StockGro Technology LLP
Products and services
- StockGro Platform India's largest advisory and research platform for stock market enthusiasts, providing a social investment experience that blends social networking, investment tools, expert portfolios, and research across multiple asset classes including stocks, gold, and currency. Targeted at retail investors seeking to learn and trade.
- StockGro Plus (Subscription Tiers: Advanced, Expert, Stoxo Pro) Premium monthly subscription service with three tiers — Advanced (Stock Scores, Trade Calls, Analyst Ratings), Expert (adds Option Trade Calls, Expert Stocks Trackers, Thematic Stocks Trackers), and Stoxo Pro (exclusive AI research platform access plus 50 minutes monthly AMA sessions with SEBI-registered Research Analysts). Targeted at retail investors who want curated research and expert calls.
- Stox / Stoxo AI Research Engine India's first AI-powered stock research engine that generates comprehensive stock analysis, AI-generated research outputs, financial insights, and connects users with SEBI-registered research analysts. Targeted at retail investors seeking AI-assisted research and analyst-style recommendations.
- StockGro Calculators Suite of 30+ financial calculators including SIP, ELSS, Compound Interest, CAGR, EMI, Home Loan Eligibility, Gratuity, NPS, GST, TDS, Brokerage, RD, FD, PPF, EPF, HRA, Income Tax, SWP, SCSS, APY, and Stock Average. Targeted at retail investors performing investment planning and analysis.
- StockGro Academy Educational resource section providing financial literacy content, blogs, and web stories to help users learn about stock market investing and trading. Targeted at novice retail investors seeking structured learning content.
- StockGro Shop E-commerce redemption platform where users can redeem StockGro Bonus Points or Indian Rupees for various products. Points are earned through platform activities such as inviting friends and completing Quests and Quizzes. Targeted at platform users for gamified engagement and rewards.
Quantifiable outcome
- Scaled from 50 lakh to 1 crore users within a few months during Series A period
Companies that use StockGro
Customer profileSegments1 record
Ideal customer profiles1 record
StockGro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
StockGro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and marketing.
- SEBI Registered Experts NetworkcoreStockGro connects users with a network of SEBI-registered investment advisors and research analysts who provide advisory services, stock recommendations, and educational content on the platform. STOCKGRO TECHNOLOGY LLP is the SEBI-registered Research Analyst entity (INH000018300).
- SonyLIV / Culver Max EntertainmentmarketingStockGro partnered with Culver Max Entertainment (Sony Pictures Networks) for the Wheel of Fortune Quiz campaign, hosted on SonyLIV platform. StockGro users were redirected to SonyLIV's microsite for campaign participation, demonstrating cross-platform promotional collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
StockGro competitors and assessment
Company assessmentBroad incumbents
- Public.com: Public.com is a US social investing platform combining brokerage with community-driven research, expert content, and AI-assisted discovery — an international comparable for StockGro's verified-expert-portfolios and social-investing community model.
- Robinhood: Robinhood is a US mobile-first commission-free brokerage with social and educational layers and a recent push into AI-powered research — an international comparable for StockGro's mobile-first, freemium social-investing model.
- eToro: eToro is a global social-trading platform combining brokerage with copy-trading and community feeds — directly comparable to StockGro's social-investing, expert-portfolio, and community-validation features at an international scale.
Direct peers
- ETMONEY: ETMONEY (Times Internet) is an Indian investment aggregator offering mutual funds, stocks, and tax planning with educational content — competing with StockGro's retail-investor financial-planning and advisory features.
- Groww: Groww is India's largest retail stockbroker and investment platform, offering stocks, mutual funds, and increasingly research and educational content — directly competing with StockGro's retail-investor focus and increasingly overlapping on the social/educational layers.
- Zerodha: Zerodha is India's largest discount broker by active clients, with the Varsity platform for investor education and the Streak/Goodwill platforms for analytics. It directly competes for StockGro's retail-investor audience and has unmatched scale and brand trust in India.
- INDmoney: INDmoney is an Indian super financial app aggregating investments across stocks, mutual funds, fixed deposits, and US stocks, with a strong research and advisory layer — closely overlapping with StockGro's multi-asset, research-driven proposition.
- Upstox: Upstox is a major Indian discount broker offering trading in stocks, mutual funds, and digital gold, with growing research and educational content — competing head-to-head with StockGro for the same mobile-first retail-investor segment.
- Tickertape: Tickertape is an Indian stock analytics and screeners platform focused on fundamental research and portfolio analytics for retail investors — directly comparable to StockGro's Stoxo AI research engine and verified-portfolios proposition.
Emerging players
- Smallcase: Smallcase offers thematic and model portfolios of Indian stocks via partner brokers, with strong research and community features — overlapping with StockGro's expert portfolios and thematic trackers at a more specialized, broker-distributed angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
StockGro social profiles
Digital presenceStockGro financial estimates
Financial estimateRevenue estimate
Valuation estimate
StockGro leadership team
Management profileNumber of profiles
Profiles2 records
StockGro subsidiaries and ownership
Company hierarchySubsidiaries1 record
StockGro funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StockGro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StockGro
What does StockGro do?
StockGro is a mobile-first social investment platform that lets Indian retail investors learn stock trading, follow SEBI-registered investment advisors, track verified expert portfolios, and access research insights across stocks, gold, and currency. The platform monetizes through tiered monthly subscription plans (Advanced, Expert, Stoxo Pro) that unlock stock scores, trade calls, option calls, expert trackers, and AI-generated research via its Stox/Stoxo research engine, alongside affiliate/referral commissions from partner financial products.
Is StockGro a public or private company?
StockGro is a private company. It is classified as venture growth investor backed and is currently operating.
When was StockGro founded?
StockGro was founded in 2020. It employs 51 to 100 people.
Where is StockGro based?
StockGro is headquartered in Bangalore, India, in the Asia region.
How does StockGro make money?
Three revenue lines are on record. Subscription Revenue (StockGro Plus) is the primary driver. The others are affiliate/Referral Revenue and premium Add-on Plans.
Who are StockGro's main competitors?
Broad incumbents on record are Public.com, Robinhood and eToro. Direct peers are ETMONEY, Groww, Zerodha, INDmoney, Upstox and Tickertape. Smallcase is listed as an emerging player.
Does StockGro have an API?
No public API is recorded for StockGro.
What industry is StockGro in?
StockGro's product category is Retail Investment Advisory & Social Trading Platform. Its primary akta.pro industry code is FSAAAAAO, Investor Education, Research & Portfolio Analytics Services (Retail), with a secondary code of FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access). Its NAICS code is 523940 and its SIC code is 6282.