smallcase
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What smallcase does
smallcase is a Bengaluru-headquartered wealth-tech platform founded in 2015 that enables retail investors in India to access professionally managed, theme-based portfolios of stocks, ETFs, and direct mutual funds through a SEBI-compliant, execution-only model. Since launching in 2016, the platform has facilitated over ₹2 lakh crore (~$16B) in transactions across 15M+ investors, with 1 lakh+ daily orders and 1 crore+ app installs (rated 4.6/5). The core product surface spans Thematic Portfolios, Model Portfolios for stocks/ETFs, and — as of 2026 — 30+ Mutual Fund Model Portfolios, a US equities facility via GIFT City (partnered with Tickertape), an AI-powered net-worth tracker (Wealth Office) integrated with India's Account Aggregator framework, and a Loan Against Mutual Funds product with South Indian Bank.
The company operates a hybrid business model combining retail transaction/brokerage fees on direct platform usage with B2B technology licensing to 250+ financial institutions (banks, wealth managers, brokers) who white-label or embed smallcase infrastructure. GTM is product-led on the consumer side via the app and website, supplemented by channel partnerships for institutional distribution, plus community-building through investment manager webinars and thought-leadership content such as pre-Budget surveys. Founders Vasanth Kamath (CEO), Anugrah Shrivastava, and Rohan Gupta lead the 251-500 person organization, which has raised approximately $120M in venture funding (Series C $40M in 2021 with Amazon as a strategic backer, Series D $50M in 2025 led by Elev8 with State Street Global Advisors participating).
smallcase firmographics
Firmographics- Name
- smallcase
- Legal name
- Smallcase Technologies Private Limited
- Website
- https://smallcase.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
smallcase industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Software Publishers (5132)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Small-Cap Equity (Active) (FSAAAIAC)
- akta.pro secondary industries
- SME / Growth Market Stock Exchanges (FSAFAAAC), SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where smallcase is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
smallcase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Transaction Facilitation: Revenue generated from facilitating investments through model portfolios, charging transaction/brokerage fees on trades executed through the platform
- B2B Technology Licensing: Providing technology solutions and white-label infrastructure to over 250 financial institutions, generating licensing or subscription revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail investor platform access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
smallcase product offering
Product offeringCore offering
smallcase operates a wealth-tech platform that enables retail investors to invest in expert-managed model portfolios of stocks, ETFs, and direct mutual fund plans built around specific themes, sectors, or strategies. The company also provides white-label technology infrastructure to over 250 financial institutions, allowing banks, wealth managers, and brokers to distribute model portfolios and investment capabilities to their own customers.
Product overview
smallcase operates as a unified wealth-tech platform offering multiple investment products. The core platform provides expert-managed portfolios combining stocks, ETFs, and mutual funds. Key products include Thematic Portfolios (ready-made baskets built around specific themes/sectors), Model Portfolios for stocks and ETFs, and Mutual Fund Model Portfolios launched in 2026 expanding into managed direct mutual fund strategies. Additional modules include US Stock Investing via GIFT City (partnered with Tickertape), the AI-powered Wealth Office net-worth tracker app, and Loan Against Mutual Funds (in partnership with South Indian Bank). The platform also serves 250+ financial institutions through B2B technology solutions, providing them the infrastructure to offer smallcase's investment capabilities to their customers. Since its 2016 launch, the platform has facilitated over ₹2 lakh crore in transactions and serves over 15 million investors.
Differentiator
Problem solved
Functional benefit
Brands
- Wealth Office: AI-powered net-worth tracker app integrating with the Account Aggregator framework.
Products and services
- smallcase Platform Core wealth-tech investment platform that enables retail investors to build long-term wealth through expert-managed portfolios, direct mutual funds, stocks, and ETFs in a single unified mobile and web application.
- Thematic Portfolios Ready-made baskets of stocks built around specific investment ideas, themes, or sectors, allowing retail investors to invest in curated thematic strategies managed by investment experts.
- Model Portfolios (Stocks & ETFs) Professionally curated portfolios of stocks and ETFs managed by investment experts, enabling strategy-based portfolio investing for retail investors across themes, sectors, and ideas.
- Mutual Fund Model Portfolios Managed mutual fund portfolio strategies expanding smallcase beyond stocks and ETFs into direct mutual fund plans, with over 30 portfolios at launch covering fund picks, multi-asset strategies, and cash management solutions.
- US Stock Investing via GIFT City Facility enabling Indian retail investors to trade US equities through GIFT City by partnering with Tickertape as a GIFT City-registered Global Access Provider, offering access to over 7,000 US stocks and ETFs with global theme-based portfolio recommendations.
- Wealth Office AI-powered net-worth tracker app integrating with India's Account Aggregator framework to aggregate and track a user's total financial wealth across multiple accounts and asset classes.
- Loan Against Mutual Funds Digitally integrated loan product allowing investors to access liquidity against their mutual fund holdings without redeeming investments, offered in partnership with South Indian Bank.
- Technology Solutions for Financial Institutions B2B technology platform provided to over 250 financial institutions, enabling them to white-label or embed smallcase's model portfolio and investment infrastructure for their own end-customers.
Companies that use smallcase
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
smallcase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
smallcase partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- South Indian BankminorDigitally integrated loan against mutual funds (LAMF) product launched in partnership with smallcase, offering secured credit via fully digital process without redeeming investments
- Tickertape (GIFT City)coreGIFT City-registered Global Access Provider enabling Indian retail investors to trade US equities through smallcase, offering access to over 7,000 US stocks and ETFs at 20 basis points brokerage
- State Street Global Advisors (SSGA)coreExtended partnership following $50M Series D investment, enabling SSGA's SPDR ETFs to be distributed through smallcase platform and providing strategic support for global expansion
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
smallcase competitors and assessment
Company assessmentDirect peers
- Groww: Major Indian retail investment platform offering stocks, ETFs, and mutual funds to millions of users. Direct competitor for mass affluent retail investors with similar self-serve digital model and overlapping customer base.
- Zerodha: India's largest discount broker with model portfolio / "smallcase" partnership history. Zerodha is both a competitor offering its own thematic baskets and a key partner routing smallcase's trade execution—the most direct comparability along product, customer, and business model.
- Upstox: Leading Indian discount broker offering trading across equities, derivatives, and mutual funds. Competes directly with smallcase on retail investor acquisition and offers similar low-friction investing tools.
Broad incumbents
- ETMONEY: Times Group-backed Indian wealth management platform offering mutual funds, stocks, and loans. Competes across the same mass affluent segment with broader media-driven distribution.
- 5paisa: Indian discount broker with model portfolios and mutual fund offerings, also listed on BSE. Comparable business model combining transaction fees with subscription offerings; broader established brand.
- Paytm Money: Investment arm of Paytm offering stocks, mutual funds, ETFs, and IPOs to Paytm's massive user base. Broader product suite than smallcase but overlapping retail investor customer profile and digital-first GTM.
- Angel One: Large full-service Indian broker with extensive retail user base and broad product suite including equities, derivatives, mutual funds, and advisory. Wider portfolio offering than smallcase but overlapping customer segment.
Emerging players
- INDmoney: Indian wealth management super-app aggregating net worth across accounts and offering investment products. Comparable to smallcase's Wealth Office strategy with Account Aggregator-style aggregation and multi-product positioning.
- Kuvera: Indian mutual fund investment platform with curated model portfolios and direct plan offerings. Closely comparable to smallcase's mutual fund model portfolio product launched in 2026, targeting similar goal-based investing use cases.
Others
- Tickertape: Indian financial data platform owned by Zerodha's Rainmatter and currently smallcase's GIFT City partner for US equity access. Comparable through data-driven investment research positioning and as infrastructure participant in the same ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
smallcase social profiles
Digital presencesmallcase financial estimates
Financial estimateRevenue estimate
Valuation estimate
smallcase leadership team
Management profileNumber of profiles
Profiles4 records
smallcase funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smallcase M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smallcase
What does smallcase do?
smallcase operates a wealth-tech platform that enables retail investors to invest in expert-managed model portfolios of stocks, ETFs, and direct mutual fund plans built around specific themes, sectors, or strategies. The company also provides white-label technology infrastructure to over 250 financial institutions, allowing banks, wealth managers, and brokers to distribute model portfolios and investment capabilities to their own customers.
Is smallcase a public or private company?
smallcase is a private company. It is classified as venture growth investor backed and is currently operating.
When was smallcase founded?
smallcase was founded in 2015. It employs 251 to 500 people.
Where is smallcase based?
smallcase is headquartered in Bangalore, India, in the Asia region.
How does smallcase make money?
Two revenue lines are on record. Platform Transaction Facilitation is the primary driver. The others are B2B Technology Licensing.
Who are smallcase's main competitors?
Direct peers on record are Groww, Zerodha and Upstox. Broad incumbents are ETMONEY, 5paisa, Paytm Money and Angel One. Emerging players are INDmoney and Kuvera. Tickertape is listed as an others.
Does smallcase have an API?
No public API is recorded for smallcase.
What industry is smallcase in?
smallcase's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAAAIAC, Small-Cap Equity (Active), with a secondary code of FSAFAAAC, SME / Growth Market Stock Exchanges. Its NAICS code is 523940 and its SIC code is 6211.