What Hill House Home does

Hill House Home is a digitally native lifestyle brand founded in 2016 in New York City by Nell Diamond and Katherine Kapnick. The company originated in bedding and home décor but pivoted decisively into fashion after its signature Nap Dress® went viral during the COVID-19 pandemic, transforming the business sixfold in size. As of June 2026, Hill House Home reported $110 million in annual revenue with profitable double-digit sales growth, with clothing accounting for approximately 87-90% of total revenue. The Nap Dress® alone has sold over 1.2 million units across 24 style variations, anchored by proprietary Nap Smocking™ technology and signature Pockets™ features.

The company's product portfolio spans fashion (Nap Dresses, dresses, tops, swim, sleepwear, bridal, maternity, kids & baby, accessories) and home (bedding, bath, tabletop, wallpaper, nursery essentials), with vertical sub-brands including The Bridal Edit, Maternity, Corporate Girlies, and Grown-Up & Me matching collections. Pricing ranges from approximately $78 for swim and sleepwear to $498 for event dresses, with home items up to $1,899. Distribution operates on a direct-to-consumer model through a Shopify-powered e-commerce platform (hillhousehome.com) and eight owned brick-and-mortar retail locations in NYC West Village, Dallas, Charleston, Palm Beach (seasonal), and Chicago/North Shore. Wholesale extensions include collaborations with Williams-Sonoma, Pottery Barn Kids/Teen, American Girl, Wet Brush (via Ulta Beauty), Roller Rabbit, and Peppa Pig.

Hill House Home's go-to-market is community-led and digitally native, built on Instagram, a weekly podcast, and a "40 Winks" blog rather than traditional advertising. The company monetizes through unit-pricing apparel sales with a 20% first-time customer email discount, a 15%/20% referral program, and a 15% trade discount for interior designers. The fulfillment operation is outsourced to Outerspace (since 2019), enabling 20,000 orders to be processed in 12 minutes during product drops. The company is privately held, founder-controlled, headquartered at 245 8th Avenue in New York City, and legally incorporated in Delaware, with total disclosed funding of approximately $28.4 million across three rounds (most recent: $20 million in September 2022 led by Beliade with 8VC).

Name

Hill House Home

Legal name

Hill House Home, Inc.

Website

https://hillhousehome.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hill House Home is a digitally native, direct-to-consumer lifestyle brand specializing in women's apparel (anchored by its viral Nap Dress®) and home goods, serving millennial women and families through e-commerce, eight retail locations, and collaborations with Williams-Sonoma, Pottery Barn, and American Girl.

Ownership category

akta.pro rank

Product category

Women's Fashion and Lifestyle Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industries

Baby, Kids & Maternity Online Retailers (CRAFADAI), Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG), Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Women's apparel
• Lifestyle fashion
• Home bedding
• Direct-to-consumer fashion
• Premium dresses

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: Hill House Home generates the majority of revenue through direct-to-consumer sales of fashion apparel, with clothing accounting for approximately 87-90% of total revenue. The brand sells dresses, tops, swimwear, sleepwear, and children's clothing through its e-commerce platform and retail stores.
2. Home Products and Bedding: The company originally specialized in bedding and home décor, and continues to generate revenue from duvet covers, pillowcases, sheets, wallpaper, tabletop, bath products, and nursery essentials.
3. Collaborations and Licensing: Hill House Home generates revenue through brand collaborations with Williams-Sonoma, Pottery Barn, American Girl, Wet Brush, Roller Rabbit, and Peppa Pig, applying their signature prints to partner products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hill House Home designs, manufactures, and sells women's apparel—headlined by its signature Nap Dress®—alongside bedding, bath, tabletop, wallpaper, accessories, kids & baby clothing, and sub-collections for bridal, maternity, and matching mother-child outfits. Products are sold direct-to-consumer through its Shopify-powered e-commerce site and eight U.S. retail stores, with additional reach via collaborations with Williams-Sonoma, Pottery Barn, American Girl, Wet Brush, Roller Rabbit, and Peppa Pig.

Product overview

Hill House Home is a digitally-native lifestyle brand that evolved from its origins in home textiles (bedding, bath, and wallpaper) into a fashion-focused company. The brand's product portfolio centers around its signature Nap Dress—a smocked, ruffled A-line midi dress that went viral during the COVID-19 pandemic and has sold over one million units. The current offering is organized into two main pillars: Fashion (Dresses, Clothing, Kids & Baby, Accessories) and Home (Bedding & Home, Wallpaper). Within Fashion, key sub-brands include The Nap Dress Shop, The Bridal Edit, Maternity, Corporate Girlies, and Grown-Up & Me. The Home category includes bedding, bath, tabletop, nursery essentials, and a Wallpaper collection with trade pricing. The company also offers personalization through a Monogram Shop and gift cards. Hill House Home operates as a direct-to-consumer e-commerce platform supplemented by brick-and-mortar retail locations, relying heavily on collaborations (Roller Rabbit, Williams Sonoma, Pottery Barn, American Girl, Wet Brush) for brand expansion and category extension.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nap Dress® Hill House Home's signature garment—a soft, smocked dress with elasticated Nap Smocking™ and signature pockets—sold in over 24 styles and over 1.2 million units as of June 2025; available for women, kids, and doll sizes via collaborations.
• Dresses Full range of dresses including Nap Dresses, mini, midi, and maxi dresses in various signature prints and fabrics, priced approximately $139-$498 depending on style.
• Clothing
• Kids & Baby
• Accessories
• Bedding & Home Bedding sets, pillowcases, shams, bathrobes, towels, tabletop items, throw pillows, nursery essentials, and wallpaper—the brand's original product category.
• The Bridal Edit
• Maternity
• Corporate Girlies
• Grown-Up & Me
• Event Dressing Capsule Collection Capsule collection of five event-ready dresses priced $398-$498, launched in June 2025 to address customers wearing Hill House dresses to formal occasions.
• Wallpaper
• The Monogram Shop
• Gift Cards
• To The Trade Program

Quantifiable outcome

• The Nap Dress sold over 1 million units by end of 2024
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Williams-Sonoma and Williams-Sonoma HomecoreChannel Partner/ Reseller/ Distributor · 22 June 2026Williams-Sonoma and Williams-Sonoma Home launched an exclusive collaboration with Hill House Home featuring dinnerware, kitchen textiles, bedding, furniture, and decorative accessories incorporating Hill House's signature floral prints and romantic aesthetic. The collection targets customers seeking elevated summer entertaining options. A launch event was held on June 24, 2026 at the Columbus Circle store in New York City. Items range from $50 for a Nap Dress Apron to $2,495 for the Adelaide Indoor/Outdoor Bar.
• American GirlminorGTM or Marketing Partner · 4 May 2026American Girl and Hill House Home launched a Mother's Day capsule dress collection featuring 10 pieces inspired by American Girl's Historical Characters (Kirsten, Addy, Felicity, and Samantha), sized for dolls, young girls, and adults. The collaboration coincides with American Girl's 40th anniversary and Hill House Home's 10th anniversary. Items range from $38 to $248, available across AmericanGirl.com, HillHouseHome.com, and select retail locations.
• Peppa PigminorGTM or Marketing Partner · 4 May 2026Hill House Home launched a limited-edition collaboration with Peppa Pig featuring matching mother-child styles including nap dresses, hair bows, short sets, and pajama sets in two Peppa Pig-themed prints.
• Pottery Barn Kids and Pottery Barn TeencoreChannel Partner/ Reseller/ Distributor · 24 March 2026Pottery Barn Kids and Pottery Barn Teen announced a collaboration with Hill House Home to launch new collections of home furnishings and decor for children, teens, and dorm rooms. The collections feature furniture, bedding, decor, and travel essentials with Hill House Home's signature aesthetic. Products range from $29 to $1,899. Both companies describe the partnership as a natural fit designed to immerse existing Hill House customers into the brand's universe through home furnishings.
• Wet BrushminorGTM or Marketing Partner · 22 March 2026Wet Brush partnered with Hill House Home on a limited-edition hairbrush and accessory collection featuring the cult-classic Original Detangler brush alongside accessories including silk scrunchies, headbands, and claw-clips adorned with Hill House Home's signature prints. Price points range from $9.99 to $17.49. This marked Hill House Home's first entry into the beauty category. Products available through Ulta Beauty stores and websites nationwide, as well as both brands' direct e-commerce platforms.
• Roller RabbitminorGTM or Marketing Partner · 1 January 2026The first-ever Roller Rabbit x Hill House collaboration features Roller Rabbit and Hill House's beloved prints on the Nap Dress, 100% Pima Cotton pajamas, robes, and more. The collaboration launched in May 2026 with products including Polo Pajamas ($98), Charlotte Nap Dress, and Kids Pajamas ($78).
• OuterspacecoreOthers · 1 January 2019Hill House Home partnered with Outerspace, a third-party logistics provider founded in 2019, to manage their fulfillment operations as the brand experienced explosive growth driven by viral products like the Nap Dress. The partnership enabled Hill House Home to process 20,000 orders within 12 minutes during product drops and achieve seven-fold year-over-year growth over three years while maintaining premium customer experience through services like same-day processing and customized packaging.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aritzia: Premium women's apparel brand with strong omni-channel retail + DTC model, popular hero products, and a community-driven brand aesthetic. Comparable on customer demographic (millennial women), premium pricing, and brick-and-mortar expansion.
• Tuckernuck: Curated online lifestyle retailer featuring premium women's apparel, home, and gifts with a classic-romantic aesthetic. Closely comparable on customer profile, multi-category lifestyle positioning, and Nap-Dress-era 'pretty' aesthetic.
• Reformation: Sustainable premium women's apparel and lifestyle brand with strong DTC and selective physical retail. Comparable on millennial-women customer, premium price points, romantic aesthetic, and category extension into accessories/home.
• SKIMS: Kim Kardashian's digitally-native apparel and lifestyle brand built around signature hero products (shapewear/bras) with strong community and celebrity-driven demand. Closely comparable DTC model, premium pricing, and category-extension strategy.
• Everlane: Digitally-native apparel brand emphasizing quality, transparency, and millennial customer base. Comparable DTC-first model, lifestyle brand positioning, and recent expansion into adjacent categories.

Emerging players

• Sleeper: Women's loungewear and dress brand known for 'wearable bedding'-style nightgowns and feathered dressing, with growing international DTC presence. Comparable on Nap-Dress-adjacent silhouettes, sleepwear/bridal category extensions, and romantic aesthetic.
• Djerf Avenue: Founder-led, social-media-driven women's apparel brand emphasizing 'dressy casual' silhouettes with strong community following. Comparable on signature hero product (dress-led), millennial customer base, and aesthetic-led social commerce model.
• Quince: DTC apparel and home brand targeting millennial women with affordable premium basics and strong margin/value proposition. Comparable on DTC model, millennial customer, and category extension into home, though positioned at lower price points.

Broad incumbents

• Anthropologie: Larger lifestyle retailer offering women's apparel, home decor, beauty, and accessories with a romantic aesthetic. Comparable on customer overlap and product mix, but operates at far greater scale across many brands and price points.
• J.Crew: Established American apparel and lifestyle brand with strong heritage and broader multi-category offering. Comparable on multi-channel retail + DTC, mid-premium pricing, and category extensions into kids/home, though broader and more mature.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hillhouse
• Xx.com/hill_house_home
• Facebookfacebook.com/hillhousehome
• LinkedInlinkedin.com/company/hill-house-homeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill House Home