What Everlane does

Everlane is a San Francisco-headquartered direct-to-consumer apparel brand that designs, manufactures, and sells clothing and accessories for men and women through its own e-commerce platform (everlane.com) and a network of 11 U.S. physical retail stores. Founded in 2010 (per firmographic data) / 2011 (per multiple narrative sources) by Michael Preysman, the company pioneered a "radical transparency" model in fashion, publicly disclosing factory locations, cost breakdowns, and supply-chain certifications. Its product portfolio spans women's and men's apparel—including denim (Way-High Jean, Original Cheeky Jean), signature Cult Favorites (Box-Cut Tee with 1M+ units sold, Utility Barrel Pant with 250K+ units sold), linen collections, sweaters, outerwear, footwear, and accessories—priced at $23 to $348 across mid-to-premium tiers.

The business model is a vertically integrated DTC retailer with revenue generated entirely through one-time unit sales of apparel and accessories, augmented by seasonal promotional discounts of up to 70%. Distribution is omnichannel, combining owned Shopify-powered e-commerce (shipping to U.S., Canada, U.K., France, Germany, Italy, Spain, Japan, Singapore, Australia) with 11 U.S. physical retail stores first launched in 2017. Marketing relies on Instagram and TikTok organic content, email (with a 20% first-order incentive), affiliate programs, and sustainability-focused content marketing. The company also operates circular fashion services including Re:Everlane resale and denim repair programs.

Ownership transitioned to private equity firm L Catterton (minority stake at ~$550-600M valuation in 2020, later majority), and most recently to Chinese fast-fashion company Shein in May 2026 for approximately $100 million—effectively covering Everlane's ~$90 million in accumulated debt. Under Shein, Everlane operates as an independent subsidiary with CEO Alfred Chang continuing in his role. The company employs 101-250 people and has 101-250 headcount range per firmographic data, though this figure is not directly stated as a precise count.

Name

Everlane

Legal name

Everlane Inc.

Website

https://everlane.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

101–250 employees

Short description

Everlane is a San Francisco-based direct-to-consumer apparel retailer selling sustainable, transparently-sourced women's and men's clothing via its e-commerce platform and 11 U.S. retail stores, serving values-driven consumers globally. Acquired by Shein in May 2026.

Ownership category

akta.pro rank

Product category

Sustainable Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel, Footwear & Accessories Resale (CRAFAGAA)

akta.pro secondary industries

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

Keywords

• Sustainable apparel
• Direct-to-consumer fashion
• Ethical clothing
• Premium basics
• Circular fashion

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer Apparel Sales: Everlane generates revenue primarily through direct sales of apparel and accessories to consumers via its e-commerce website and physical retail stores. Products include women's and men's clothing, footwear, bags, and accessories across categories such as denim, tees, dresses, linen, sweaters, and outerwear. The company sells at full price and through seasonal sale promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Everlane designs, manufactures, and sells sustainable apparel and accessories for women and men through a direct-to-consumer model. The company offers women's and men's clothing collections (tees, denim, dresses, pants, sweaters, outerwear, linen), footwear (including a Made in Italy collection), and accessories (bags, hats, scarves), with a focus on natural materials, ethical production, and radical supply chain transparency. The company also operates circular fashion programs including Re:Everlane resale, denim repair, and the Everpuff recyclable puffer jacket, distributing products via its own e-commerce platform and 11 physical retail stores across the US.

Product overview

Everlane is a sustainable apparel retailer offering a direct-to-consumer fashion platform with women's and men's clothing collections. The core product portfolio includes tops, tees, dresses, denim, pants, shorts, sweaters, outerwear, shoes, and accessories. Notable sub-brands and collections include Cult Favorites (best-selling line featuring the Utility Barrel Pant, Boxy Oxford, Way-High Jean, and Boxy Sweater), Re:Everlane resale program, Linen Collections (sourced from France), Made in Italy Footwear, and the Everpuff circular jacket. The company positions itself around 'Clean Luxury. Better For You' messaging with emphasis on natural fibers, sustainable materials, and transparency. Everlane operates 11 physical stores and serves customers globally through its ecommerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Comprehensive women's clothing collection including tops, tees, dresses, denim, pants, shorts, skirts, sweaters, outerwear, fleece, loungewear, and intimates, featuring various fits, fabrics, and styles emphasizing natural fibers and sustainable materials for everyday wear, workwear, vacation, and occasions.
• Men's Clothing Men's clothing collection including tees, shirts, denim, shorts, sweaters, outerwear, hoodies, sweatshirts, and sweatpants, emphasizing versatile wardrobe staples with technical fabrics like the Performance Chino for everyday and business-casual wear.
• Cult Favorites Everlane's signature best-selling products including the Box-Cut Tee (over 1 million sold), TikTok-famous Utility Barrel Pant (over 250,000 sold), Boxy Oxford shirt, Original Cheeky Jean, Way-High Jean, Boxy Sweater, Cocoon Crew in Alpaca, Half-Zip Sweater, Draper Pleated Pant, and Day Glove flats.
• Made in Italy Footwear Collection Premium leather footwear collection including flats, loafers, sandals, sneakers, heels, and boots manufactured in Italy for women's shoes.
• Women's Linen Collection Women's linen clothing including tops, dresses, bottoms, and outerwear made from linen sourced exclusively from France, featuring breathable and lightweight designs for warm weather.
• Men's Linen Collection Men's linen clothing collection featuring shirts, shorts, trousers, and blazers crafted from French-sourced linen, including The Classic Shirt in Linen, Linen Resort Shirt, and Soyeux Linen Blazer.
• ReNew Transit Collection Everlane's transit and travel-focused collection including backpacks and weekender bags designed for commuters and travelers, available across women's and men's bags.
• Everpuff Recyclable Puffer Jacket A fully circular apparel product designed to be disassembled easily so all parts can be recycled at the end of its life, supporting Everlane's sustainability goals and circular fashion strategy.
• Re:Everlane Resale Program Everlane's circular fashion initiative allowing customers to resell their Everlane garments, extending product lifecycle and supporting sustainability goals.
• Denim Repair and Mending Program In-store service offering free repairs of Everlane jeans as part of the brand's circular fashion strategy, launched alongside a brand identity refresh featuring a new monogram and 'Clean Luxury. Better For You' tagline.

Quantifiable outcome

• Over 1 million Box-Cut Tees sold
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

One partnership is on record.

• Apparel Impact InstitutecoreStrategic or Co-development Partner · 1 January 2024Everlane partnered with Eileen Fisher, Reformation, and the Apparel Impact Institute (Aii) to co-invest in decarbonization projects at shared textile mills and dye houses. The collaboration, which began in 2024, involves co-sponsoring six emissions-reduction programs at suppliers including Foshan Chicley Textile Co. in southern China. The initiative addresses the material-processing stage that accounts for 55 percent of fashion's greenhouse-gas emissions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reformation: Reformation is a sustainable DTC apparel brand with similar price points and a women-focused catalog, positioning around ethical production and traceability — the closest direct competitor to Everlane's pre-acquisition value proposition.
• Allbirds: Allbirds is a sustainable DTC brand with a similar mid-premium positioning and emphasis on natural materials and transparency; primarily footwear but increasingly extending into apparel categories that overlap with Everlane.
• Pact: Pact is a sustainable DTC basics brand focused on organic cotton and Fair Trade Certified apparel at value-to-mid price points; competes directly with Everlane's tees, underwear, and everyday essentials.
• Kotn: Kotn is a sustainable DTC apparel brand sourcing Egyptian cotton with a similar transparency narrative and basics-heavy catalog; targets a comparable conscious-consumer demographic to Everlane.
• Cuyana: Cuyana is a sustainable DTC brand with mid-to-premium pricing on apparel, bags, and accessories built around 'fewer, better things' — a positioning philosophy highly aligned with Everlane's quality-over-quantity messaging.
• Amour Vert: Amour Vert is a sustainable DTC women's apparel brand emphasizing organic and natural fibers with similar price points and a comparable capsule-wardrobe approach to Everlane.
• Alternative Apparel: Alternative Apparel is a sustainable basics DTC brand with comparable soft-fabric tees, fleece, and loungewear at similar mid-market price points; overlaps directly with Everlane's everyday essentials assortment.

Broad incumbents

• Patagonia: Patagonia is the established leader in sustainable and transparent apparel, with a far broader product range (outdoor, casual) and significantly larger scale; it competes for the same values-driven consumer but with much deeper brand authority.
• Eileen Fisher: Eileen Fisher is a long-established sustainable women's apparel brand with a Renew take-back/resale program; it operates in an adjacent price tier and has been Everlane's actual co-investment partner through the Apparel Impact Institute.

Emerging players

• M.Gemi: M.Gemi is an Italian-made DTC footwear and accessories brand with a similar transparency-on-pricing and craftsmanship narrative, intersecting with Everlane's Made in Italy footwear collection at comparable price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/everlane
• Instagraminstagram.com/everlane
• TikToktiktok.com/@everlane
• Pinterestpinterest.com/everlane
• Xx.com/everlane
• Facebookfacebook.com/everlane
• LinkedInlinkedin.com/company/1434930

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds9 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everlane