Meow Wolf

What Meow Wolf does

Meow Wolf is a privately held location-based entertainment company founded in 2008 in Santa Fe, New Mexico, operating five permanent immersive art exhibitions across the United States: House of Eternal Return (Santa Fe), Omega Mart (Las Vegas, inside AREA15), Convergence Station (Denver), The Real Unreal (Grapevine, Texas), and Radio Tave (Houston). Each exhibition is a 20,000-52,000+ square-foot installation built around nonlinear narrative worlds featuring 70-85+ artist-created rooms, interactive technology, secret passages, and location-specific themes populated by hundreds of collaborating local artists.

The company monetizes through a hybrid consumer revenue model. The primary stream is general-admission ticket sales at $32-$54 per visit, sold online with timed entry through meowwolf.com. A secondary recurring layer is the Portal Pass annual subscription (regularly ~$84, currently promoted at 20% off) granting unlimited multi-location access plus perks. Tertiary revenue includes on-site food and beverage at five distinct themed venues (Cowboix Hevvven, Prime Materia, Sips with a Z, HELLOFOOD, Float Café), online and in-exhibition merchandise, corporate and private event rentals (capacities up to 1,500 guests), and discounted K-12 field-trip programs ($12-$15 per student). The technology stack layers on a mobile app with AR-enabled "Psychic Sensor" content, optional QPASS RFID quest systems at Convergence Station, and a proof-of-concept Niantic Spatial AR partnership pointing toward city-scale digital extensions of the physical experience.

Meow Wolf serves families with children, adults (with dedicated 21+ Adulti-Verse nights), K-12 educational institutions, corporate event planners, and tourist/art segments. The company has grown from roughly 100 employees in 2016 to over 1,000 by 2026 and reports approximately 13 million cumulative visitors across its portfolio by 2026. The business has raised over $200 million in investment capital by 2022, completed two rounds of workforce reductions since that period amid concurrent expansion, and operates as a certified Public Benefit Corporation and B Corporation, recertified by B Lab in September 2025.

Name

Meow Wolf

Legal name

Meow Wolf

Website

https://meowwolf.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meow Wolf operates five permanent immersive art exhibitions across the U.S. (Santa Fe, Las Vegas, Denver, Grapevine, Houston), selling ticketed experiences to families, adults, schools, and corporate clients. Revenue is diversified across general admission ($32-$54), annual Portal Pass subscriptions, on-site food and beverage, merchandise, and private event rentals.

Ownership category

akta.pro rank

Product category

Immersive Entertainment Experiences

NAICS

Museums (712110)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Immersive art experiences
• Location-based entertainment
• Interactive exhibitions
• Themed art installations
• Experiential entertainment

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Exhibition Ticket Sales: Primary revenue driver through general admission tickets at all five permanent locations. Tickets are sold online with timed entry slots and range from $32-$54 for standard admission depending on location and flexibility.
2. Annual Portal Pass Subscription: Annual unlimited admission pass granting access to all five locations for one year. Passes include perks such as 21+ event access, merchandise discounts, and friend/family ticket discounts. Currently offered at promotional 20% discount.
3. Private Events and Corporate Bookings: Revenue from full buyouts (capacity up to 1,500 guests), themed event spaces, team building packages, birthday parties, and weddings. Locations offer multiple distinct venues for private functions.
4. Food and Beverage: On-site dining and bar experiences at each location including Cowboix Hevvven (Houston), Prime Materia (Grapevine), Sips (with a Z) and HELLOFOOD (Denver), and Float Cafe & Bar (Santa Fe). Beverages and food available for purchase separately from admission.
5. Merchandise and Retail: On-site and online merchandise including apparel, collectibles, plush toys, and artwork. Shop accessible both within exhibitions and via e-commerce.
6. Field Trips and Educational Programs: Discounted student admission at $12-$15 per student with complimentary chaperones. Includes curriculum-aligned learning guides for grades 3-12 across multiple subjects.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Meow Wolf designs, builds, and operates permanent immersive art exhibitions across the United States, featuring large-scale interactive installations, nonlinear narrative storytelling, and themed environments created by hundreds of artists. The company sells timed-entry tickets, annual subscriptions (Portal Pass), private event bookings, food and beverage, merchandise, and educational field trip programs at its five operating locations in Santa Fe, Las Vegas, Denver, Grapevine, and Houston, with additional locations planned for Los Angeles and New York City.

Product overview

Meow Wolf is an immersive art experience company that operates a portfolio of five permanent art exhibitions across the United States: Radio Tave in Houston, The Real Unreal in Grapevine (Dallas-Fort Worth), Convergence Station in Denver, House of Eternal Return in Santa Fe (the original flagship), and Omega Mart in Las Vegas. The company also has new locations planned for Los Angeles (2026) and New York City (2027-2028). Each permanent exhibition is a distinct themed world featuring interactive art installations, nonlinear storytelling, local artist collaborations, and immersive environments ranging from 70-85+ rooms. Beyond core exhibitions, Meow Wolf offers limited-time experiences like Phenomenomaly (live performance spectacle), food and beverage venues including themed bars and cafes at each location, a mobile app with AR capabilities, annual Portal Pass memberships, private event rentals, field trip programs, and merchandise. The company partners with Niantic Spatial for AR technology development and maintains B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• House of Eternal Return: The original Meow Wolf exhibition in Santa Fe, NM - an immersive art installation featuring nonlinear storytelling created by over 100 artists.
• Omega Mart
• Convergence Station
• The Real Unreal
• Radio Tave
• Phenomenomaly

Products and services

• House of Eternal Return Meow Wolf's original and first permanent immersive art installation located in Santa Fe, New Mexico. Features nonlinear storytelling formed from collaboration of over 100 artists, with 85+ rooms and secret passages to explore for general visitors and tourists.
• Omega Mart Meow Wolf's second permanent immersive art exhibition located inside the AREA15 entertainment district in Las Vegas, Nevada. A 52,000 square foot maximalist art space featuring an interactive grocery store-themed experience with surreal installations and purchasable art products, designed to delight audiences of all ages.
• Convergence Station Meow Wolf's third permanent art exhibition in Denver, Colorado. A 4-story immersive experience with 70+ unique installations across four alien worlds (Numina, Eemia, C Street, Ossuary) where memories are currency, featuring the QDOT transit system as entry.
• The Real Unreal Meow Wolf's fourth permanent art installation in Grapevine, Texas (Dallas-Fort Worth area). Features 70+ installations themed around a transformative creative energy where artists left their mark on a world that keeps unfolding, with local artist collaborations.
• Radio Tave Meow Wolf's fifth permanent art installation in Houston, Texas. A cosmic radio station-themed immersive experience where ETNL Radio and its crew crack open a portal into a strange new signal, featuring 85+ rooms of immersive art, interactive installations, and a surreal storyline about community radio.
• Portal Pass (Annual Membership) Annual membership pass offering one year of unlimited admission to all five Meow Wolf locations, with access to Adult-Verse (21+ nights), 10% off tickets for friends and family, 10% off merchandise and food and beverage, and special perks and surprises.
• Phenomenomaly Limited-time immersive performance spectacle featuring live theater, dance, puppetry, and roaming quests. A 45-minute interactive performance experience where participants help interplanetary tourists complete their mission, with rotating casts of local guest performers and unique storylines at each location.
• Private Events & Group Bookings Venue rental services for corporate events, holiday parties, team building, client appreciation, birthdays, weddings, and other social gatherings. Offers full buyouts and dedicated event spaces at all locations with capacities ranging from 25 to 1,500 guests.
• Field Trips & Education Programs Educational programs for K-12 school groups including homeschool groups, with special student pricing ($12-$15 per student) and complimentary chaperones. Includes free learning guides in three subjects for grades 3-12.
• Meow Wolf Merchandise (Online Shop) E-commerce store selling art, fashion, collectibles, and gifts created by Meow Wolf artists including tees, plushies, stickers, blankets, hoodies, and unusual finds. Also available on-site at all exhibition locations.
• Meow Wolf Mobile App Official companion app available on iOS and Android that allows visitors to explore, connect, and expand their experience. Collect psychic traces, track progress, and find hidden portals using the Psychic Sensor feature to unlock exclusive content and behind-the-scenes material.
• QPASS Optional RFID card at Convergence Station in Denver that transforms visits into an interactive quest. Allows visitors to discover more about the citizens of the Convergence and explore deeper stories of their worlds.
• Adulti-Verse (21+ Events) Adult-only evening events held monthly at various locations, featuring drinks, beats, and immersive entertainment without children. Includes 21+ parties, DJ nights, and specialty programming.
• Confessions of a Taver (Web Comic) Meow Wolf's first web comic, released monthly, exploring stories underlying its exhibitions.

Quantifiable outcome

• 13 million cumulative visitors across all exhibitions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core, emerging and flagship.

• Everything Is Terrible!coreStrategic or Co-development Partner · 7 April 2026Artist collective collaboration for Los Angeles exhibition featuring signature found-footage VHS aesthetic and folk-art installations. Building 40-50 years of fake history into approximately 700 square feet of exhibition space using analog and digital mediums including knitting, beat-making, sculpture, and film. Collective has operated for nearly 20 years.
• Niantic SpatialemergingTechnology or Integration · 1 August 2025Proof of concept collaboration to bring Meow Wolf universe into augmented reality using Niantic's Visual Positioning System (VPS). Closed beta activation planned at Convergence Station in Denver. Potential to evolve into broader multiplayer platform connecting real-world discovery with in-exhibition storytelling across city streets, parks, and public spaces.
• Seaport Entertainment GroupflagshipStrategic or Co-development Partner · 11 March 202520-year lease agreement for approximately 75,000 rentable square feet at Pier 17 in Manhattan's South Street Seaport. Meow Wolf's seventh permanent exhibition and first East Coast location. Construction expected to begin Q3 2025 with projected opening in late 2027 or early 2028. Expected to draw millions of visitors annually and drive broader Seaport district revitalization.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• teamLab: teamLab operates large-scale immersive digital art installations (teamLab Planets, Borderless, Forest) in Tokyo, Shanghai, Helsinki, and other cities, with multi-room nonlinear exploration similar to Meow Wolf's permanent exhibitions. Closest comparable by experience format, scale, and target audience of experience-seeking families and adults.
• ARTECHOUSE: ARTECHOUSE operates permanent and pop-up immersive digital art spaces in Washington D.C., NYC, Miami, Houston, and other U.S. cities. Direct competitor for tech-driven, ticketed immersive art experiences aimed at similar adult and family audiences.
• AREA15: AREA15 is the Las Vegas immersive entertainment complex that houses Meow Wolf's Omega Mart. Comparable as a multi-attraction experiential destination combining retail, F&B, art installations, and ticketed experiences under one roof.

Emerging players

• Fever: Fever is a global platform for discovery and ticketing of immersive experiences (including Immersive Van Gogh franchises) in 40+ cities. Comparable as an operator/distributor in the same immersive experiences category, with overlapping audiences but a marketplace model rather than owned IP.
• Immersive Van Gogh / Lighthouse Immersive: Lighthouse Immersive produces traveling Immersive Van Gogh and Immersive Frida Kahlo exhibitions in cities across North America and Europe. Direct competitor in the immersive art category, but uses licensed IP and pop-up venues rather than permanent installations.
• Sleep No More (Punchdrunk): Punchdrunk's Sleep No More pioneered the immersive theater format with a 100-room walk-through production in NYC, directly comparable to Meow Wolf's nonlinear, multi-room, interactive narrative experience model. Differs in being theater-led rather than visual art-led.

Broad incumbents

• Cirque du Soleil: Cirque du Soleil operates large-scale resident live entertainment shows (e.g., Las Vegas residencies) and touring productions, targeting the same premium-priced adult and family entertainment spend as Meow Wolf. Comparable business model of permanent, location-based, ticketed experiences.
• Walt Disney Parks & Experiences: Disney's theme parks (Disneyland, Disney World, Tokyo, Paris, etc.) are the dominant players in location-based, family-oriented immersive entertainment. Comparable in business model (permanent themed venues, ticketing, F&B, merchandise, IP-driven narrative) but vastly larger scale and a different audience price point.
• Universal Destinations & Experiences: Universal operates large-scale theme parks (Orlando, Hollywood, Osaka, Beijing) and the Wizarding World of Harry Potter attractions, which pioneered walk-through themed environments. Comparable as a competitor for premium family entertainment spend, with permanent IP-driven immersive venues.

Regional players

• Factory International / Aviva Studios: Factory International operates Aviva Studios in Manchester, UK, hosting large-scale immersive and experiential arts productions. Comparable as a venue operator for large-format immersive art and performance, but U.K.-focused and primarily a venue/curator rather than content IP owner like Meow Wolf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meowwolf1
• Facebookfacebook.com/meowwolf.sf
• LinkedInlinkedin.com/company/meow-wolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meow Wolf