What TeamLab does

teamLab is a Tokyo-based interdisciplinary art collective founded in 2001 that creates immersive digital art installations using projection mapping, real-time computer graphics, sensor-driven interactivity, and spatial design. The collective's work is built on proprietary concepts developed over more than two decades — including "ultrasubjective space," "borderless art," "body immersive" environments, and real-time responsive installations that evolve based on visitor presence and movement. Its core technology stack fuses artistic direction with engineering, CG animation, mathematics, and architecture, enabling body-immersive artworks that dissolve the boundary between viewer and work.

The business operates a global network of permanent, branded museum locations spanning Japan (Tokyo with two venues, Kyoto, Osaka, Fukuoka, Okinawa), the UAE (Abu Dhabi), Saudi Arabia (Jeddah), Macao, and Singapore, with upcoming venues announced in Hamburg, Germany and at Singapore's Gardens by the Bay in 2028. TeamLab generates revenue through a diversified mix of museum admission tickets (Tokyo Planets alone attracted over 2.5 million visitors in 2025), licensing and co-production arrangements with integrated resorts (Venetian Macao), cultural institutions (ArtScience Museum Singapore, Saatchi Gallery London, Smart Museum Chicago), government-backed cultural tourism partnerships (Abu Dhabi, Saudi Arabia), publication and merchandise sales, and specialized children's educational programming via the Future Park sub-brand.

The company's go-to-market relies on organic social media virality driven by highly photogenic installations, earned global press coverage, OTA and travel trade partnerships (Trip.com Group), and co-development relationships with real estate developers and cultural authorities. Ticketing flows through multi-language official websites (14+ languages), OTAs, and on-site purchases, with pricing varying by location, age category, and booking channel. End customers are predominantly inbound tourists and families seeking experiential cultural attractions, alongside B2B counterparties (real estate developers, government tourism authorities, integrated resort operators, and museums) that serve as venue hosts and distribution partners.

Name

TeamLab

Legal name

teamLab

Website

https://teamlab.art

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

teamLab is a Tokyo-based interdisciplinary art collective founded in 2001 that creates immersive digital art installations and operates a global network of permanent museums across Japan, the Middle East, and Asia, serving inbound tourists, families, and cultural institutions.

Ownership category

akta.pro rank

Product category

Immersive Digital Art Museums

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Technical Production Management & Crew (MPAGAKAH)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Immersive digital art
• Art museum operations
• Digital art installations
• Projection mapping art
• Interactive art experiences

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Museum Admission Revenue: Permanent museums charge admission tickets to visitors. teamLab Planets Tokyo alone attracted over 2.5 million visitors in 2025. Revenue derived from individual and group ticketing, with pricing varying by location, age, and booking channel.
2. Exhibition and Venue Partnerships: Permanent and semi-permanent installations at partner venues (e.g., teamLab SuperNature Macao at The Venetian Macao, teamLab Future World at ArtScience Museum Singapore). Revenue arrangements may include licensing fees, co-investment, or revenue-sharing models with venue partners.
3. Artwork Publications and Books: Sale of published books documenting teamLab's works and artistic practice, including titles such as 'Worlds Unbound: The Art of teamLab' and Japanese-language publications.
4. Corporate and Group Exhibitions: Commissioned or hosted exhibitions at cultural institutions, art museums, and corporate spaces globally, generating revenue through exhibition fees and associated merchandise sales.
5. Future Park Children's Education: Educational programming and interactive installations targeted at children and families, operating as a distinct sub-brand with its own venues and ticketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

TeamLab is an interdisciplinary art collective that designs, produces, and operates immersive digital art museums and exhibitions. Its core product is paid admission to permanent and semi-permanent museum venues featuring projection-mapped, sensor-responsive artworks that visitors walk through and interact with, with each venue operating as a self-contained experiential destination (e.g., teamLab Borderless Tokyo, teamLab Planets Tokyo, teamLab Phenomena Abu Dhabi).

Product overview

TeamLab is an international art collective (founded 2001) that creates immersive digital art installations and operates museums. The company offers a portfolio of permanent and temporary exhibitions including museums (teamLab Planets Tokyo, teamLab Borderless, teamLab Phenomena Abu Dhabi, teamLab Biovortex Kyoto, teamLab SuperNature Macao, teamLab Borderless Jeddah), open-air museums (teamLab Botanical Garden Osaka), and interactive exhibitions (Future Park). These experiences feature interactive digital artworks that respond to visitor presence, combining art, technology, and nature to explore the relationship between the self and the world.

Differentiator

Problem solved

Functional benefit

Brands

• teamLab Museum: Permanent digital art museums operated by teamLab in various global locations
• teamLab Borderless
• teamLab Planets
• teamLab Phenomena
• teamLab SuperNature
• teamLab Botanical Garden
• teamLab Future Park
• Future Park
• teamLab Ruins and Heritage
• teamLab Architect

Products and services

• teamLab Planets TOKYO Immersive digital art museum located in Toyosu, Tokyo, featuring interactive installations that respond to visitor movement. Operates through end of 2027 and welcomes over 2.5 million visitors annually.
• teamLab Borderless: MORI Building DIGITAL ART MUSEUM Permanent digital art museum at Azabudai Hills, Tokyo, featuring boundary-less immersive installations where artworks move out of rooms, connect with each other, and merge with visitors. Selected by TIME as one of the World's Greatest Places 2024.
• teamLab Phenomena Abu Dhabi The first purpose-built teamLab museum, a 17,000 sqm multisensory art space featuring installations that respond to environmental conditions and visitor interactions.
• teamLab Biovortex Kyoto The largest teamLab museum in Japan, spanning 10,000 sqm with over 50 immersive digital artworks that blur boundaries between viewers and art.
• teamLab SuperNature Macao Permanent solo exhibition at The Venetian Macao featuring immersive digital art installations exploring themes of nature and human existence through interactive, boundary-less art.
• teamLab Botanical Garden Osaka Permanent open-air museum at Nagai Botanical Garden, Osaka, featuring nighttime digital art installations that integrate with the natural garden environment.
• teamLab Borderless Jeddah Permanent digital art museum at Culture Square in Jeddah Historic District featuring over 50 experimental artworks in a building on the shore of Al Arbaeen lagoon.
• teamLab Future World Permanent exhibition at ArtScience Museum, Marina Bay Sands, Singapore, featuring interactive digital art installations that explore themes of nature, art, and human connection through collaborative creation.
• Future Park Collaborative creation exhibition where children can create and interact with digital artworks, featuring installations like Sketch Town and Hopscotch for Geniuses, designed for family audiences.
• teamLab Digital Light Canvas Interactive digital art installation at Marina Bay Sands, Singapore, where visitors can draw and see their creations come to life on a digital floor canvas through an app.
• teamLab Ruins and Heritage: Rinkan Spa & Tea Ceremony Integrated experience combining traditional Japanese Rinkan spa culture with teamLab's digital art installations at Mifuneyama Rakuen Hotel in Takeo Hot Springs, Kyushu.

Quantifiable outcome

• Over 4.2 million visitors across Tokyo museums in 2025; teamLab Planets alone welcomed 2.51 million visitors
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Gardens by the Bay (Singapore)majorStrategic or Co-development Partner · 1 January 2028Development of a new teamLab museum as part of Gardens by the Bay's Wetlands by the Bay area, a 5-hectare ecological enhancement project. Scheduled to open in late 2028. This is a significant long-term development partnership integrating teamLab art with ecological and horticultural programming at one of Singapore's premier tourist destinations.
• MORI BuildingcoreStrategic or Co-development PartnerMORI Building DIGITAL ART MUSEUM branding partnership for teamLab Borderless at Azabudai Hills, Tokyo (opened February 2024). MORI Building co-developed the venue as part of the Azabudai Hills mixed-use urban development. The museum carries 'MORI Building DIGITAL ART MUSEUM' in its official name.
• Saudi Ministry of CulturemajorStrategic or Co-development PartnerCollaboration with the Saudi Ministry of Culture for teamLab Borderless Jeddah at Culture Square in the Jeddah Historic District (opened June 2024). The partnership features over 50 experimental artworks in a new purpose-built space on the shore of Al Arbaeen lagoon, representing Saudi Arabia's investment in cultural soft power through immersive art.
• Abu Dhabi Culture and Tourism (Saadiyat Cultural District)coreStrategic or Co-development PartnerteamLab Phenomena Abu Dhabi, the first-ever purpose-built teamLab building (17,000 sqm), located at Saadiyat Cultural District in Abu Dhabi. Opened April 18, 2025. Abu Dhabi is investing heavily in cultural tourism infrastructure, with teamLab as a flagship attraction in the district.
• The Venetian Macao (Sands Resorts Macao)majorOEM/ Whitelabel/ Licensing PartnerPermanent hosting of teamLab SuperNature Macao (opened June 15, 2020) at The Venetian Macao integrated resort. teamLab serves as the attraction experience within the resort, similar to OEM embedding model.
• ArtScience Museum Singapore (Marina Bay Sands)majorStrategic or Co-development PartnerLong-running partnership hosting teamLab Future World (permanent since March 2016) and teamLab Digital Light Canvas public art (December 2017). This partnership established teamLab as a major permanent attraction within one of Singapore's most iconic integrated resort complexes.
• Jewel Changi AirportminorStrategic or Co-development PartnerResonating Forest – Shiseido Forest Valley at Jewel Changi Airport (public art installation from April 2019 to September 2025). Positioned as free public art within Singapore's award-winning airport retail and tourism complex, building brand awareness among international travelers.
• UBS (UBS Digital Art Museum Hamburg)majorStrategic or Co-development PartnerAnnounced upcoming teamLab Borderless Hamburg venue under the UBS Digital Art Museum branding. Scheduled as a permanent solo exhibition at UBS Digital Art Museum in Hamburg, Germany. Represents a corporate cultural sponsorship and branding model.
• Trip.com GroupminorGTM or Marketing PartnerteamLab Borderless Tokyo received the Tourism Innovation Award at Trip.com Group's Envision 2025 Global Partner Conference in Singapore. Trip.com Group is a major global travel platform. This partnership provides visibility with travel trade audiences and OTA distribution opportunities.
• Nagai Botanical Garden (Osaka)majorStrategic or Co-development PartnerteamLab Botanical Garden Osaka operates as an open-air museum (teamLab Open Air Museum) within Nagai Botanical Garden in Osaka (permanent since July 29, 2022). The partnership integrates digital art installations within an existing botanical garden, creating a unique outdoor nighttime exhibition format.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Yayoi Kusama (Infinity Rooms): Iconic immersive art experiences offered through major museum partnerships globally (Tate Modern, Broad, Whitney). Comparable at the level of ticketed immersive art installations, but Kusama exhibitions are typically temporary and museum-hosted rather than operating permanent teamLab-style venues.
• Punchdrunk (Sleep No More): Pioneer of immersive theater experiences (Sleep No More in New York and Shanghai). Comparable in offering site-specific immersive experiences that place visitors inside the artwork, but operates in theatrical/performance domain rather than digital art and at smaller scale than teamLab's permanent museums.

Direct peers

• Meow Wolf: US-based immersive art experience company operating permanent interactive art exhibitions in multiple cities (Santa Fe, Las Vegas, Denver, etc.). Closest direct peer to teamLab in concept and visitor model — large-scale, ticketed, immersive art installations designed for shared social-media-friendly experiences. Differs in being US-focused and structurally more narrative/themed than teamLab's abstract digital art focus.
• ARTECHOUSE: Operates permanent and touring immersive digital art venues in Washington DC, New York, Miami, Houston, and other US cities. Highly comparable business model: technology-driven immersive art exhibitions, location-based entertainment with ticketed admission, partnerships with cultural institutions and developers. Direct competitor for tourism-driven immersive digital art dollars.
• Frameless: UK-based immersive art experience operator (London flagship), offering digitally-projected classic art reinterpretations in large-format venues. Closest European direct peer to teamLab in format and target customer (cultural tourists seeking Instagram-worthy immersive experiences).
• Lava Mae / Atelier des Lumières (Culturespaces): Culturespaces operates Atelier des Lumières (Paris), Bassins de Lumières (Bordeaux), and other digital art centers in France. Directly comparable business model — large-format immersive digital art exhibitions in repurposed industrial venues, ticketed admissions, tourist-driven demand, similar physical scale to teamLab venues.

Broad incumbents

• Van Gogh Museum (immersive Van Gogh exhibitions): The institutional Van Gogh Museum in Amsterdam, alongside the proliferation of licensed immersive Van Gogh experiences (e.g., Immersive Van Gogh exhibitions worldwide). Comparable as competing immersive art attractions for tourist attention, but anchored on existing fine-art IP rather than original digital creation.
• Cirque du Soleil: Global leader in destination live entertainment, operating resident shows in major tourist markets. Comparable as a high-ticket, destination-defining live experience operator with global venue footprint and tourist-driven demand, but in circus/performance rather than digital art category.
• MSG Entertainment / Sphere: Operates large-scale immersive entertainment venues including The Sphere in Las Vegas with proprietary immersive technology. Comparable at the level of destination-defining immersive entertainment venues targeting tourist and event audiences, but Sphere is built on concert/event programming while teamLab focuses on museum-style daily ticketing.

Regional players

• Museum of Illusions: Chain of interactive, experiential museums operating in 40+ cities globally, focused on visual illusions and interactive exhibits. Comparable as a tourist-focused immersive experience operator with international franchise model, though at smaller venue scale and lower ticket price point than teamLab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/teamlab_art
• Xx.com/teamLab_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamLab