ONE ZERO
ONE ZERO is Israel's first new bank in nearly 50 years, a fully digital institution serving approximately 180,000 Israeli retail and small business customers through a mobile app. It offers subscription-based private banking, a 0% FX credit card, securities trading, high-interest deposits, and an AI banker named Ella.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv-jaffa, Israel
- Headcount251–500
- GTM typeB2C
- OfferingServices
What ONE ZERO does
ONE ZERO is Israel's first new bank in nearly five decades, operating as a fully digital institution without physical branches under a banking license granted by the Bank of Israel in September 2019. The bank became fully operational in 2022-2023 and targets Israeli residents over 18 without foreign tax residency or US citizenship, serving approximately 180,000 customers as of early 2026 across retail consumers, self-employed individuals, small businesses, and investment-focused segments. It positions itself as 'private banking for everyone,' offering tiered subscription accounts (Zero, One, One+, One Business), a 0% FX fee credit card, securities trading in Israeli and US markets, high-interest deposits (up to 6%), pension advisory, open banking aggregation, and a first-of-its-kind service for receiving crypto-originated funds.
The bank runs an AI-first architecture built on Oracle Cloud Infrastructure (Autonomous AI Lakehouse, Analytics Cloud, Cloud Data Integration) that automates over 200 regulatory reports. Its core differentiator is Ella, a generative AI banker built on more than 10 AI models that handles 85% of day-to-day customer service and sales interactions across multiple languages. By early 2026 Ella had answered approximately 1.5 million customer questions, resolved 80% of queries instantly, and was being offered externally as Ella.AI, a white-label solution licensed to other banks and fintechs. Card issuance and processing is operated through a partnership with Isracard.
Revenue is generated through monthly subscriptions on the One (₪49), One+ (₪89), and One Business (₪49) tiers (waived with qualifying salary transfers), interest spreads on customer deposits, personal loans and overdraft facilities up to ₪200,000, securities trading commissions for sub-One+ users, a 3% fee on crypto fund receptions, and FX margin on currency conversions. Customer acquisition is product-led via mobile app onboarding, with promotional incentives including a $200 welcome bonus for One+ subscribers and a 6% promotional deposit rate for new customers through July 2026. The bank has raised $242 million cumulatively from investors including Tencent, Julius Baer, SBI Holdings, and My Money Bank, with founder Amnon Shashua (Mobileye founder) holding a 63% stake after personally investing $114 million.
ONE ZERO firmographics
Firmographics- Name
- ONE ZERO
- Legal name
- ONE ZERO הבנק הדיגיטלי בע"מ
- Website
- https://onezerobank.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ONE ZERO is Israel's first new bank in nearly 50 years, a fully digital institution serving approximately 180,000 Israeli retail and small business customers through a mobile app. It offers subscription-based private banking, a 0% FX credit card, securities trading, high-interest deposits, and an AI banker named Ella.
- Ownership category
- akta.pro rank
ONE ZERO industry classification
Industry- Product category
- Digital Retail Banking
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (52211)
- SIC
- National Commercial Banks (6021), Commercial Banks, Nec (6029)
- akta.pro primary industry
- Retail-focused Neobanks (Mass Market) (FSABAFAA)
- akta.pro secondary industries
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM), Digital Banking & Neobank Platforms (BPAMAFAD), Virtual / Digital-First Credit Cards (FSAKABAK)
Keywords
Where ONE ZERO is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-jaffa
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
ONE ZERO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Fees (Account Tiers): Monthly subscription fees from tiered account plans: Zero (pay-as-you-use at ₪2/operation for securities), One (₪49/month for single, waived with ₪5,000 monthly transfer), One+ (₪89/month for single, waived with ₪10,000 monthly transfer), One Business (₪49/month for small businesses). Fees cover banking services, card issuance, FX, and securities trading packages.
- Deposit Interest Spreads: Interest earned on customer deposits placed in fixed-term deposits (giluy, monthly, annual) at competitive rates up to 6%. The bank offers among the highest deposit rates in Israel, generating interest spread revenue.
- Loans and Credit: Provides personal loans up to ₪200,000 at competitive interest rates, overdraft facilities, and credit card issuance. Revenue generated through interest spreads on lending.
- Securities Trading Fees: Zero-commission securities trading for One+ subscribers (up to 10 trades/month). Revenue model based on subscription tier rather than per-trade fees. Additional fees for trades beyond package limits on Zero plan (₪2 per operation).
- Crypto Fund Processing Fee: 3% fee on cryptocurrency fund transfers received into the account, plus optional supplementary review at additional percentage. This is a unique service in Israel for receiving crypto-originated funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Zero - Basic pay-as-you-use account with no monthly fee |
| Subscription | Monthly | One - Standard private banking account with ₪49/month fee |
| Subscription | Monthly | One+ - Premium investment account with ₪89/month fee |
| Subscription | Monthly | One Business - Business account for small businesses at ₪49/month |
| Subscription | Pay-as-you-go | Fixed Deposits - Daily liquidity, monthly, and annual options up to 6% |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ONE ZERO product offering
Product offeringCore offering
ONE ZERO is Israel's first new bank in nearly 50 years, operating as a fully digital institution with no physical branches. The bank delivers private banking services through a mobile application, including tiered subscription accounts (Zero, One, One+, One Business), a 0% FX fee credit card, securities trading, high-interest deposits, pension advisory, open banking aggregation, and a unique crypto fund reception service. Its proprietary generative AI banker 'Ella' handles 85% of customer service and sales interactions.
Product overview
ONE ZERO is Israel's first new bank in nearly five decades, operating as a fully digital institution without physical branches. The product portfolio centers on a mobile-first banking platform with four account tiers (Zero, One, One+, and One Business) offering different service levels and fee structures. Key products include a unique 0% FX fee credit card, securities trading with no management or trading fees, high-interest deposits, and AI-powered digital private banking through an AI banker named Ella. The bank integrates open banking to connect external accounts, offers pension advisory services, and recently launched crypto funds transfer services. Ella.AI is also offered as a white-label API product for other banks and fintechs. The bank positions itself as 'private banking that works for you,' combining technology with human-like AI assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Ella (אלה): AI-based digital private banker that manages customer interactions, provides financial advice, and offers 24/7 customer service. Named Ella, she is built on more than 10 AI models and handles 85% of day-to-day service and sales interactions.
- Ella.AI
Products and services
- ONE ZERO Digital Banking Platform Israel's first new bank in nearly five decades; a fully digital institution without physical branches offering comprehensive private banking services through a mobile application to Israeli retail consumers.
- ONE ZERO Credit Card The only credit card in Israel with 0% foreign exchange (FX) fee on purchases abroad and online, issued in partnership with Isracard. Virtual card available within 24 hours of account opening; physical card delivered within 7 business days.
- ONE ZERO Securities Trading Smart trading system for Israeli and foreign securities (US stocks, Israeli stocks, ETFs, mutual funds) with AI-powered investment recommendations, real-time stock alerts, and personalized portfolio insights; no management fees, no FX fees, and no buying/selling commissions in premium tiers.
- Ella - AI Digital Banker AI-powered generative digital private banker available 24/7 in multiple languages including Hebrew and English; answers questions, provides financial insights, proactively pushes alerts and cross-sell recommendations, and handles 85% of day-to-day service and sales interactions with full compliance and regulatory guardrails.
- Ella.AI (White-label Banking AI) White-label Generative AI banking solution offered as an API to other banks and fintechs to license; built on ONE ZERO's licensed digital bank infrastructure, based on 10+ AI models, running in production since late 2023.
- Crypto Funds Transfer Service First-in-Israel service for transferring cryptocurrency proceeds to a bank account with internal documentation handling and tax reporting; processes incoming crypto-originated funds at a 3% fee without requiring external legal opinions.
- ONE ZERO Deposits High-interest deposits including daily, monthly, and annual options with some of the highest rates in Israel; features daily liquidity option with automatic savings rules.
- ONE ZERO FX / Multi-currency Foreign exchange accounts with 0% FX conversion fees for premium tier customers, supporting USD, EUR, GBP with no hidden fees and competitive exchange rates.
- ONE ZERO Pension Advisory Pension information service showing all pension data in one screen, including pension funds, study funds, and provident funds with monthly updates and personalized retirement projections; backed by Israel Securities Authority pension advisory license.
- ONE ZERO Open Banking Aggregation Open banking feature allowing customers to connect external bank accounts and credit cards to view all finances in one place with proactive alerts for duplicate charges and credit limit warnings.
- ONE ZERO Joint Account Joint bank account for family members, couples, friends, and roommates to manage finances together with individual cards and shared savings goals.
- Personal Loans and Credit Facilities Personal loans up to ₪200,000 at competitive interest rates, overdraft facilities, and credit card issuance. Revenue is generated through interest spreads on lending.
Quantifiable outcome
- 60% reduction in cost-to-serve through Ella AI banker
- +6 more outcomes
Companies that use ONE ZERO
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ONE ZERO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
ONE ZERO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OraclecoreOracle provides the analytics and regulatory reporting infrastructure for ONE ZERO Bank. The platform leverages Oracle Autonomous AI Lakehouse, Oracle Analytics Cloud, and Oracle Cloud Data Integration to unify data from multiple sources and automate more than 200 regulatory reports since becoming fully operational. Oracle's open Lakehouse architecture was selected for open standards support across multicloud environments, banking-grade security, and autonomous operations.
- Isracard (Israel Credit Cards)coreIsracard partnered with ONE ZERO for credit card issuance and processing. ONE ZERO issues Isracard-branded credit cards, with a temporary virtual card available within 24 hours of account opening and physical cards delivered within 7 business days. The partnership provides the payment infrastructure backbone for the bank's card products.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
ONE ZERO competitors and assessment
Company assessmentDirect peers
- Revolut: Global digital-first neobank offering mobile banking, multi-currency accounts, securities trading, and FX at low cost. Highly comparable to ONE ZERO on subscription-style tiers, no-branch model, and emphasis on FX/securities alongside core banking.
- N26: European retail-focused neobank offering mobile-first accounts, tiered subscriptions, and travel-friendly multi-currency cards. Closely mirrors ONE ZERO's mass-market positioning, transparent subscription pricing, and branchless distribution.
- Nubank: Latin America's largest digital bank, operating branchless with tiered subscription accounts and aggressive deposit-rate pricing. Highly comparable as a full-stack digital challenger with a single-country focus.
- Starling Bank: UK retail neobank with full banking license, tiered personal/business accounts, in-app financial insights, and open banking aggregation. Closely matches ONE ZERO's regulated-neobank model with subscription pricing and AI-assisted service.
- Monzo: UK digital bank with mobile-first accounts, fee-free foreign spending, and strong brand-led acquisition. Comparable to ONE ZERO on customer-experience emphasis and product-led growth without branches.
- bunq: European neobank with subscription-tiered accounts, multi-currency support, and 0% FX positioning. Highly comparable on subscription pricing model and emphasis on cross-border/travel use cases.
Emerging players
- Wise: Cross-border payments and multi-currency specialist with strong FX economics. Comparable to ONE ZERO's 0% FX card and multi-currency account features, though Wise is not a full retail deposit-taker.
Broad incumbents
- Bank Leumi: One of Israel's largest incumbent banks with multi-million retail customers, branch and digital channels. Comparable as a primary competitor for Israeli retail deposits, cards, and FX.
- Bank Hapoalim: Israel's largest bank by assets with full retail, FX, and securities offerings. Direct incumbent competitor on deposit pricing, card FX, and securities trading.
- Discount Bank: Major Israeli incumbent bank with nationwide retail presence and digital channels. Comparable as a competitor for retail deposits, mortgages, and securities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ONE ZERO social profiles
Digital presenceONE ZERO compliance and trust
Trust signalCompliance5 records
ONE ZERO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONE ZERO leadership team
Management profileNumber of profiles
Profiles18 records
ONE ZERO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONE ZERO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONE ZERO
What does ONE ZERO do?
ONE ZERO is Israel's first new bank in nearly 50 years, operating as a fully digital institution with no physical branches. The bank delivers private banking services through a mobile application, including tiered subscription accounts (Zero, One, One+, One Business), a 0% FX fee credit card, securities trading, high-interest deposits, pension advisory, open banking aggregation, and a unique crypto fund reception service. Its proprietary generative AI banker 'Ella' handles 85% of customer service and sales interactions.
Is ONE ZERO a public or private company?
ONE ZERO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONE ZERO founded?
ONE ZERO was founded in 2019. It employs 251 to 500 people.
Where is ONE ZERO based?
ONE ZERO is headquartered in Tel Aviv-jaffa, Israel, in the Middle East region.
How does ONE ZERO make money?
Five revenue lines are on record. Subscription Fees (Account Tiers) is the primary driver. The others are deposit Interest Spreads, loans and Credit, securities Trading Fees and crypto Fund Processing Fee.
Who are ONE ZERO's main competitors?
Direct peers on record are Revolut, N26, Nubank, Starling Bank, Monzo and bunq. Wise is listed as an emerging player. Broad incumbents are Bank Leumi, Bank Hapoalim and Discount Bank.
Does ONE ZERO have an API?
No public API is recorded for ONE ZERO.
What industry is ONE ZERO in?
ONE ZERO's product category is Digital Retail Banking. Its primary akta.pro industry code is FSABAFAA, Retail-focused Neobanks (Mass Market), with a secondary code of FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty). Its NAICS code is 5221 and its SIC code is 6021.