Vodafone Idea

What Vodafone Idea does

Vodafone Idea Limited (branded "Vi") is India's third-largest telecom operator, providing pan-India 2G/3G/4G/5G mobile voice, data and digital services to approximately 198.5 million consumer subscribers across 21 of 22 telecom circles. Incorporated in 1996 as Idea Cellular in Gujarat and formed from the 2018 merger of Vodafone India and Idea Cellular under the Vodafone Group and Aditya Birla Group promoter partnership, Vi is publicly listed on BSE (532822) and NSE (IDEA) and headquartered at Suman Towers, Gandhinagar. The company's consumer business spans prepaid packs (Rs 99 data vouchers to Rs 4,999 annual packs with bundled OTT), Vi Max postpaid tiers (Rs 451, 551, 751, REDX 1201) with a "choice of benefits" model, family plans, and the Vi Movies & TV OTT aggregation app bundling 13+ streaming platforms across 13+ languages. Its enterprise arm, Vi Business, delivers managed mobility, SD-WAN, MPLS, Internet Leased Lines, IoT (with Vi C-DOT IoT Innovation Lab and IoT Smart Central platform), CCaaS/CPaaS, cloud/colocation, managed security, and the MSME ReadyForNext digital advisory programme to large corporates, government and MSMEs.

Name

Vodafone Idea

Legal name

Vodafone Idea Limited (formerly Idea Cellular Limited)

Website

https://myvi.in

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vodafone Idea (Vi) is India's third-largest telecom operator, providing pan-India 2G/3G/4G/5G mobile voice, data and digital services to ~198.5 million consumer subscribers and enterprise customers through Vi Business offerings including IoT, SD-WAN, cloud and managed security.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Services

NAICS

All Other Telecommunications (517810), Telephone Apparatus Manufacturing (33421)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899), Computer Communications Equipment (3576)

akta.pro primary industry

Virtualized IMS & VoIP Core (vIMS) (HDAFANAE)

akta.pro secondary industries

SD-WAN & Virtual CPE (vCPE) (HDAFANAG), VoIP/ATA & Integrated Voice Gateways (CPE) (HDAFAIAJ), VoIP Access & ITSP Services (HDAIAHAD), Voice Calling (VoIP) Apps (BPAMACAC)

Keywords

• Mobile telecommunications services
• 4G 5G mobile network
• Enterprise connectivity solutions
• Prepaid postpaid plans
• Managed IoT services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Prepaid mobile services: Recurring subscription revenue from prepaid voice, data (4G/5G), SMS, and bundled OTT benefits sold via recharge packs ranging from data vouchers (e.g., Rs 99) to long-validity annual packs (Rs 3,599–Rs 4,999); primary consumer revenue stream.
2. Postpaid mobile services: Monthly recurring postpaid plans (Vi Max 451/551/751, REDX 1201) plus family and corporate postpaid plans billed at end of cycle; includes bundled OTT, IR pack, and complimentary benefits.
3. Enterprise/B2B telecommunications services (Vi Business): Managed enterprise mobility, connectivity (SD-WAN, MPLS, ILL), IoT, cloud/colocation, security, and unified communications services sold to large corporates, government, MSMEs, and startups under multi-year/managed contracts.
4. Premium VIP/fancy number sales: One-time payment for premium vanity mobile numbers selected during new connection or MNP onboarding, with prices including 18% GST.
5. Digital content and OTT bundling (Vi Movies & TV): OTT aggregation and content partnerships (JioHotstar, Sony LIV, Amazon Prime, Netflix, ZEE5) bundled into prepaid/postpaid plans and sold as standalone OTT packs to drive ARPU uplift.
6. Utility bill payments and transaction services: Convenience fee/transaction revenue from paying credit card, electricity, insurance, FASTag, and loan EMIs through Vi App and Vi website payment platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Core offering

Vodafone Idea Limited (Vi) is India's third-largest telecom operator offering pan-India mobile voice and data services across 2G, 3G, 4G and 5G networks under prepaid and postpaid plans for consumers, complemented by a Vi Business portfolio of enterprise connectivity, SD-WAN, MPLS, IoT, cloud, security and unified communications services. The company also operates an OTT aggregation platform (Vi Movies & TV), a digital self-care app (Vi App), utility bill payments, and a CSR foundation (Vi Foundation).

Differentiator

Problem solved

Functional benefit

Brands

• Vi Max: Postpaid plans offering unlimited data, calls, and complementary benefits (Vi Max 451, 551, 751, 1201 REDX).
• Vi Movies & TV
• Vi Hero Unlimited
• Vi NonStop Hero
• Vi GIGAnet
• REDX
• Vi Business
• Vi Business Plus
• Vi Business Assist
• IoT Smart Central
• MSME ReadyForNext
• Vi Foundation
• Vi App
• Vi Priority
• Vi Movies & TV Pro
• Vi Silent Mobile Verification (SMV)

Products and services

• Vi Prepaid
• Vi Max Postpaid
• REDX 1201
• Vi Max Family Postpaid
• Vi 5G (GIGAnet)
• Vi Movies & TV
• Vi Games
• Vi Business
• Vi Business Plus Postpaid (Corporate)
• Vi Business Plus Postpaid 5G Plans
• Vi Business Internet Leased Lines (ILL)
• Vi Business Hybrid SD-WAN
• Vi Business MPLS and Global MPLS
• Vi Business Managed Wi-Fi
• Vi Business SIP Trunking
• Vi Business CPaaS Solution
• Vi Business RCS
• Vi Business IoT Solutions
• IoT Smart Central
• Vi C-DOT IoT Lab
• Vi Business Cloud Managed Services
• Vi Business Infrastructure Colocation
• Vi Business Managed Security Services
• Vi Business Managed DDoS
• Vi Business Location Tracking Solutions
• Vi Business Mobile Call Recording
• Vi Business MSME ReadyForNext

Quantifiable outcome

• 27% reduction in AGR dues to Rs 64,046 crore from Department of Telecommunications
• +6 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core strategic partnership, core subsidiary, minor regional partnership, major content bundling partner, core content bundling partner, premium content bundling partner, mid-tier lifestyle bundling partner, mid-tier security bundling partner, minor lifestyle bundling partner, major csr/stem partner, core operational and csr partner, core academic partner, core skill-development partner and core enterprise productivity partner.

• Meta Platforms (WhatsApp, Facebook, Instagram)core strategic partnershipTechnology or Integration · 4 June 2026Vodafone Idea (Vi) partnered with Meta to launch Silent Mobile Verification (SMV) capabilities across WhatsApp, Facebook and Instagram for Vi's 198.5 million subscribers in India. The network-based password-less authentication validates SIM and device identity directly through Vi's mobile network, eliminating manual OTP entry and reducing phishing and SIM-swap fraud risk. The launch was announced on June 4, 2026, with CEO Abhijit Kishore highlighting Vi's expanding telecom-API and digital-trust services ecosystem. Vi plans to extend SMV to additional third-party applications and enterprise partners.
• Vodafone Idea Telecom Infrastructure Limited (VITIL)core subsidiaryStrategic or Co-development Partner · 18 December 2025Vodafone Idea's subsidiary Vodafone Idea Telecom Infrastructure Limited (VITIL) raised Rs 3,300 crore via non-convertible debentures to fund network investments and meet financial obligations. The proceeds will be used to repay Vodafone Idea and support business growth. The NCD issuance was oversubscribed by diverse investors.
• Asianet Broadbandminor regional partnershipChannel Partner/ Reseller/ DistributorVodafone Idea recently launched Vi One in partnership with Asianet Broadband, expanding broadband and mobile bundling options in Kerala following the Rs 18,000 crore FPO.
• ZEE5major content bundling partnerGTM or Marketing PartnerVodafone Idea launched a Football World Cup Season Pass priced at Rs 798 bundling sports streaming access on ZEE5 via Vi Movies & TV with 10GB of additional data for 30 days and a 90-day ZEE5 subscription, targeting mobile users during the tournament.
• Amazon Prime (Lite)core content bundling partnerGTM or Marketing PartnerAmazon Prime Lite is bundled into Vi prepaid packs starting Rs 696 (56 days) and Rs 996 (84 days) and into annual packs; also offered free for 6 months on Vi Max Postpaid plans Rs 551 and above as a one-time benefit.
• Netflixpremium content bundling partnerGTM or Marketing PartnerNetflix Basic subscription is offered complimentary with the REDX 1201 postpaid plan and select prepaid packs (e.g., Rs 1,198 with 70 days Netflix Basic) via Vi Movies & TV and Vi App onboarding.
• JioHotstar (Disney+ Hotstar)core content bundling partnerGTM or Marketing PartnerJioHotstar (mobile and TV+mobile) subscriptions are bundled across Vi prepaid and postpaid plans including 1-year JioHotstar mobile on Vi Max 451/551/751 and Rs 175/1015/2025 prepaid packs with T20 and other content.
• SonyLIVcore content bundling partnerGTM or Marketing PartnerSonyLIV mobile subscriptions (12 months) are bundled into Vi Max 451 and above postpaid plans and Vi prepaid packs (e.g., Rs 408 with 2GB/day for 56 days, Rs 979 with 19 OTTs for 84 days).
• Swiggy (SwiggyOne)mid-tier lifestyle bundling partnerGTM or Marketing PartnerSwiggyOne quarterly membership is offered as a complimentary benefit on Vi Max Postpaid plans Rs 551 and above and on family plans Rs 1201 and above; new Vi Max 551 also promotes SwiggyOne as a digital exclusive.
• Norton (Norton 360 Mobile Security)mid-tier security bundling partnerGTM or Marketing Partner1-year Norton 360 Mobile Security is bundled complimentary with Vi Max Postpaid plans starting Rs 451 and select prepaid plans as a security benefit.
• EazyDiner (Prime)minor lifestyle bundling partnerGTM or Marketing Partner1-year EazyDiner Prime access via two quarterly coupons is offered on Vi Max individual postpaid plans Rs 551 and above and on family plans Rs 1201 and above.
• EaseMyTripminor lifestyle bundling partnerGTM or Marketing PartnerEaseMyTrip flat Rs 750 OFF monthly on flight bookings offered as a benefit on Vi Max 551 and above postpaid plans.
• Ericsson Indiamajor csr/stem partnerStrategic or Co-development PartnerEricsson India partnered with Vi Foundation to set up Robotics Labs in government-run and aided schools across Rajasthan, Chhattisgarh, Madhya Pradesh, Maharashtra, Gujarat and Delhi, impacting more than 3,600 students (almost half girls) with hands-on robotics, 3D printing and programming exposure.
• Vodafone Intelligent Solutions (VOIS)core operational and csr partnerStrategic or Co-development PartnerVodafone Intelligent Solutions (VOIS) supports Vi Foundation's e-Vidya for Brighter Futures (240 schools, 1,08,000+ beneficiaries), Skill for Life programme (3,600 trained), VOIS for Tech University Engagement Programme (80,000+ students), and Planet & Wellbeing project (52,000+ saplings planted) across Pune, Bengaluru, Ahmedabad, Delhi and Hyderabad.
• Indira Gandhi Delhi Technical University for Women (IGDTUW)core academic partnerStrategic or Co-development PartnerVi Foundation and Telecom Sector Skill Council established the IoT Centre of Excellence at IGDTUW in 2023, training students through online and practical sessions across six IoT use-cases (Smart Lighting, Smart Agriculture, Smart Health Monitoring, Smart Energy Monitoring, Smart Water Quality and Smart Environmental Weather Monitoring); over 600 students impacted since launch.
• Telecom Sector Skill Council (TSSC)core skill-development partnerStrategic or Co-development PartnerTSSC co-established the IoT Centre of Excellence with Vi Foundation at IGDTUW and supports curriculum and certification across Vi's skill programmes.
• Google Workspacecore enterprise productivity partnerTechnology or IntegrationVodafone Idea Business offers Google Workspace plans including Gmail, Calendar, Chat and Meet as a managed productivity solution for enterprises and MSMEs, available through Vi Business sales motion.

Scale indicators28 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Reliance Jio (Reliance Jio Infocomm): India's largest mobile operator (subsidiary of Reliance Industries), offering pan-India 4G/5G, JioFiber broadband, and a deep OTT/content ecosystem (JioHotstar, JioSaavn). Direct head-to-head competitor to Vi in consumer mobile, postpaid, broadband, and now network APIs.
• Bharti Airtel: India's #2 telecom operator with pan-India 2G/3G/4G/5G, Airtel Business (enterprise mobility, IoT, data centres, cloud), Airtel Xstream (OTT), and the Wynk content platform. Closest direct peer to Vi across consumer, enterprise, and 5G segments.
• Bharat Sanchar Nigam Limited (BSNL): State-owned telco that has recently won government enterprise accounts from Vi (e.g., UP Government 4,200 connections) and is rolling out 4G/5G with indigenous stack. Direct peer in the same 3-private-plus-1-public market, competing for price-sensitive rural and government segments.
• Bharti Hexacom: Listed Bharti Airtel subsidiary operating mobile services in Rajasthan and the North East circles. Comparable to Vi on circle-level mobile operations, ARPU, and capex intensity, providing a relevant micro-cap peer benchmark.
• Tata Teleservices (Tata Teleservices Limited): Historical Indian mobile operator that exited consumer mobile; pivoted to enterprise/B2B solutions. Comparable to Vi as a domestic telecom operator that has navigated financial stress and shifted toward B2B/enterprise.

Regional players

• Mahanagar Telephone Nigam Limited (MTNL): State-owned telco operating in Delhi and Mumbai metros, overlapping Vi's strongest markets. Smaller, regional/urban peer providing a relevant comparable for spectrum, 5G, and government-enterprise dynamics in Vi's home markets.
• ACT Fibernet (Atria Convergence Technologies): Leading wireline broadband player in Tier-1/Tier-2 Indian cities, bundled with content and OTT. Comparable to Vi's broadband/OTT bundling strategy (Vi One with Asianet) and a regional analogue to JioFiber/Airtel Xstream.

Broad incumbents

• Tata Communications (Tata Comm): Global B2B-focused digital infrastructure and enterprise connectivity player with strong SD-WAN, MPLS, cloud, and IoT capabilities. Comparable to Vi Business on the enterprise side though it does not compete in consumer mobile.
• Reliance Industries (Digital Services / Jio Platforms): Parent of Reliance Jio and a broader digital/retail conglomerate with telecom, broadband, OTT, and digital commerce. Relevant comparable for Jio's funding capacity and the platform model Vi is trying to replicate with Vi Movies & TV and Vi Business.

Emerging players

• Sify Technologies: Indian ICT player focused on enterprise network, cloud, data centre, and managed services. Comparable to Vi Business for SD-WAN, MPLS, cloud/colocation, and B2B digital services, though smaller and B2B-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/ViCustomerCare
• YouTubeyoutube.com/channel/UCHLTL1DEP_zelqLvUlYaV8Q
• Facebookfacebook.com/ViOfficialFanWorld
• LinkedInlinkedin.com/company/vodafone-idea-limited
• Instagraminstagram.com/viofficialfanworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vodafone Idea