Apple

Name

Apple

Legal name

Apple Inc.

Website

https://apple.com

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731), Household Audio & Video Equipment (3651), Electronic Computers (3571)

akta.pro primary industry

OEM & Device-Embedded App Stores (BPAMADAD)

akta.pro secondary industries

Streaming Media Players & Set-Top Boxes Retail (CRACAEAC), Smart Speakers & Voice Assistant Devices Retail (CRACAGAF), Smart Home Hubs & Controllers Retail (CRAIAMAA), Tablets & E-Readers Retail (CRACABAB)

Keywords

• Consumer electronics
• Mobile devices
• Personal computers
• Digital media services
• Wearable technology

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. iPhone Sales: iPhone is Apple's largest revenue driver, generating approximately 50% of total revenue with diverse model lineup spanning iPhone 17, iPhone 17 Pro, iPhone Air, and iPhone 17e targeting various price segments.
2. Services: Services segment includes App Store, Apple TV+, Apple Music, iCloud, AppleCare, Apple Arcade, Apple Fitness+, Apple News+, Apple Podcasts, Apple Books, and licensing. This segment carries approximately 76.7% gross margins and represents growing share of revenue.
3. Mac and iPad Hardware: Mac lineup includes MacBook Air, MacBook Pro, MacBook Neo, iMac, Mac mini, Mac Studio. iPad lineup includes iPad Pro, iPad Air, iPad, iPad mini. Recent price increases due to memory chip cost pressures.
4. Wearables and Accessories: Apple Watch Series 11, Apple Watch Ultra 3, AirPods (4, Pro 3, Max 2), Vision Pro, HomePod, HomePod mini, AirTag, and accessories including cases, chargers, and peripherals.
5. Apple TV+ Original Content: Streaming service producing original films and series including CODA (Best Picture Oscar winner), F1: The Movie, Sugar, Your Friends & Neighbors, Widows Bay, Maximum Pleasure Guaranteed, Margo's Got Money Troubles.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Apple designs, manufactures, and markets consumer electronics including iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, HomePod, AirTag, and Apple Vision Pro, supported by proprietary silicon (A-series, M-series) and integrated operating systems (iOS, iPadOS, macOS, watchOS, visionOS, tvOS). The company sells a portfolio of recurring digital services including Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, iCloud, Apple Pay, Apple Card, AppleCare, and the App Store, alongside professional creative applications (Final Cut Pro, Logic Pro). Revenue is anchored by iPhone (~50% of total), complemented by Mac, iPad, Wearables & Accessories, and a high-margin Services segment (~76.7% gross margin).

Differentiator

Problem solved

Functional benefit

Brands

• Apple Creator Studio: Video creation and editing platform for content creators
• Apple Intelligence
• Apple Music Classical
• Apple TV+
• Apple Fitness+
• Apple Arcade
• Apple One

Products and services

• iPhone 17 Consumer smartphone featuring Magichromatic finish and Apple's mainstream iPhone lineup for everyday users.
• iPhone 17 Pro Premium smartphone with Pro Fusion camera system featuring triple 48MP lenses and cosmic orange finish, targeting photography enthusiasts and professionals.
• MacBook Pro Professional laptop featuring M5, M5 Pro, and M5 Max chips with OLED displays, Dynamic Island, and touch capability, representing Apple's flagship workstation for professionals.
• MacBook Air Ultralight laptop supercharged by the M5 chip, targeting everyday consumers and professionals seeking portability.
• MacBook Neo Entry-level MacBook positioned as Apple's affordable option with Touch ID, available in refurbished programs.
• iPad Pro Professional tablet with advanced display technology, Apple Pencil support, and ProMotion for creative professionals.
• iPad Air Mid-range tablet featuring the M4 chip, offering a balance of performance and portability for students and professionals.
• iPad mini Compact tablet with 8.3-inch display, targeting users seeking portability with full iPad functionality.
• Apple Watch Series 11 Smartwatch with FDA-cleared hypertension detection, 24-hour battery life, sleep monitoring, and exercise tracking for comprehensive health monitoring.
• Apple Watch Ultra 3 Premium rugged smartwatch for extreme sports and outdoor activities with enhanced GPS and durability features.
• Apple Watch SE 3 Entry-level Apple Watch offering core health and fitness tracking at an accessible price point.
• AirPods Pro 3 Premium earbuds featuring the world's best in-ear Active Noise Cancellation and customizable EQ settings.
• AirPods Max 2 Premium over-ear headphones with high-fidelity audio and Active Noise Cancellation.
• Apple Vision Pro Spatial computing headset enabling mixed reality experiences with visionOS 26, targeting enterprise and creative professionals.
• Apple TV 4K Streaming device providing access to Apple TV+, streaming services, and smart home control through the Home app.
• HomePod Smart speaker with Siri integration for voice control of HomeKit devices and Apple Music playback.
• HomePod mini Compact smart speaker offering Siri voice assistant and HomeKit control in a smaller form factor.
• AirTag Bluetooth tracker for locating items through the Find My network.
• Apple Music Streaming music service with over 100 million songs, spatial audio, and integration across Apple devices.
• Apple TV+ Streaming video service featuring original content including CODA (Best Picture Oscar winner) and F1: The Movie.
• Apple Arcade Gaming subscription service offering access to over 200 exclusive titles without ads or in-app purchases.
• Apple Fitness+ Subscription fitness service with guided workouts integrated with Apple Watch for real-time metrics display.
• Apple News+ News subscription combining magazine and newspaper content including WSJ, TIME, and National Geographic.
• iCloud Cloud storage and computing service with up to 5TB of storage for backup, photos, documents, and device synchronization.
• Apple Pay Mobile payment and digital wallet service enabling contactless payments, with integration across banks and merchants worldwide.
• Apple Card Credit card issued by Goldman Sachs Bank USA with up to 3% Daily Cash back and integration with Apple Wallet.
• Final Cut Pro Professional video editing software for Mac with support for 8K video, 360-degree editing, and advanced color grading.
• Logic Pro Professional music creation software with synthesizers, samplers, guitar amps, and effects for music production.
• Pixelmator Pro Professional image editing application acquired by Apple, featuring AI-powered editing tools and non-destructive workflows.

Quantifiable outcome

• 17% year-over-year revenue growth in Q2 FY2026
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability14 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• T-MobilecoreChannel Partner/ Reseller/ Distributor · 27 June 2026T-Mobile running promotional campaign offering free iPhone 17 models through 24-month bill credits, demonstrating carrier partnership for device sales and customer acquisition.
• MLB (Major League Baseball)coreStrategic or Co-development Partner · 26 June 2026Apple TV+ streams Friday Night Baseball, all MLB games every Friday during the season as exclusive streaming home.
• Formula 1coreStrategic or Co-development Partner · 26 June 2026Apple TV+ is the exclusive streaming home for Formula 1 racing, streaming every Grand Prix live and on demand.
• Google (Gemini AI)coreTechnology or IntegrationApple is partnering with Google to integrate Google Gemini AI capabilities into Apple Intelligence features on iOS and other platforms, potentially with revenue-sharing model.
• TSMC (Taiwan Semiconductor Manufacturing Company)coreTechnology or IntegrationApple is TSMC's largest customer, sourcing all custom silicon (A-series, M-series chips) manufactured on advanced process nodes including 3nm, 2nm planned.
• Tata Electronics (India)coreOEM/ Whitelabel/ Licensing PartnerTata Electronics is Apple's main manufacturing partner in India, producing iPhones and other devices as Apple diversifies supply chain from China.
• Samsung DisplaycoreTechnology or IntegrationSamsung Display confirmed as OLED panel supplier for Apple's upcoming touchscreen MacBook Pro models, ramping production in mid-2026.
• TrueMeeting (Israel)minorStrategic or Co-development PartnerApple acquired Israeli company TrueMeeting for real-time responsive 3D avatar technology from face scans, with approximately 20 employees joining Apple.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• HP Inc. HP competes with Apple in personal computers (Spectre/Envy vs MacBook), printers/peripherals, and accessories. HP has historically been the global PC market share leader competing with Apple's premium positioning.
• Samsung Electronics: Samsung is Apple's most direct competitor across smartphones (Galaxy vs iPhone), tablets, wearables, and semiconductors (Samsung Display supplies OLED panels for iPhone and upcoming MacBook Pro, while Samsung Foundry competes with TSMC). Samsung is also a major consumer electronics and home appliance competitor.
• Huawei: Huawei is a direct competitor in premium smartphones, tablets, wearables, and laptops, particularly in China and emerging markets. Huawei's HiSilicon Kirin chipsets and HarmonyOS represent a vertically integrated alternative to Apple's iOS/silicon stack.
• Sony: Sony competes with Apple in audio equipment (AirPods vs Sony WF/WH series), TVs and home entertainment (Apple TV vs Sony Bravia), and gaming-adjacent content (PlayStation vs Apple Arcade). Sony also supplies image sensors for iPhone cameras.
• Dell Technologies: Dell is a direct competitor in personal computers (XPS/Latitude vs MacBook), enterprise hardware, and workstations. Both compete for enterprise IT procurement budgets, though Dell maintains larger market share in Windows-based commercial PCs.
• Xiaomi: Xiaomi competes with Apple in smartphones (particularly in China, India, and emerging markets), wearables (Mi Band vs Apple Watch), smart home devices, and IoT. Xiaomi's vertically integrated model and aggressive pricing pressure Apple's premium positioning in growth markets.

Broad incumbents

• Microsoft: Microsoft competes with Apple across personal computing (Surface vs Mac), operating systems (Windows vs macOS), AI (Copilot vs Apple Intelligence), and enterprise services. Microsoft is also the exclusive provider of productivity software for Apple's enterprise customers.
• Google (Alphabet): Google competes with Apple in smartphones (Pixel vs iPhone), smart home (Nest vs HomePod), AI (Gemini vs Apple Intelligence - Google is also supplying Gemini to Apple), wearables (Pixel Watch), and operating systems (Android vs iOS). Google Search is also the default search engine on Apple devices.
• Amazon: Amazon competes with Apple in smart home (Echo/Alexa vs HomePod/Siri), streaming media (Fire TV vs Apple TV, Prime Video vs Apple TV+), and digital content/marketplace. Apple TV+ competes directly with Prime Video for streaming subscribers.
• Meta Platforms: Meta competes with Apple in spatial computing/AR/VR (Quest vs Vision Pro), AI (Meta AI vs Apple Intelligence), and digital advertising. Both companies are investing heavily in AR hardware as the next computing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/apple
• YouTubeyoutube.com/user/Apple
• Facebookfacebook.com/apple
• LinkedInlinkedin.com/company/apple

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries14 records

Funding overview

Funding rounds10 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A156 records

Investments38 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple