ResortPass
ResortPass operates a consumer marketplace that books day-use access to amenities at 2,000+ luxury hotels across the U.S., Mexico, and the Caribbean, serving individual locals, travelers, and groups seeking resort experiences without overnight stays.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ResortPass does
ResortPass, Inc. is a New York-based, privately-held consumer marketplace founded in 2016 that enables guests to book day-use access to luxury hotel amenities without an overnight stay. The platform, accessible via resortpass.com and native iOS and Android applications, aggregates more than 2,000 partner hotels and resorts across the United States, Mexico, the Caribbean, Puerto Rico, and the Bahamas, and has cumulatively served over 5 million guests. Its product surface spans day passes (starting at $25) for pools, fitness centers, and general access; daybeds ($120+) and cabanas ($250+) for premium poolside seating; spa passes ($56+) and individual treatments such as massages ($169+); family and group packages; and day rooms for private daytime stays. A B2B Hotel Partner Portal gives properties tools to manage day-access inventory, pricing, and bookings.
The business operates on a marketplace-commission model, charging hotels a transaction or commission fee on each day-pass booking facilitated through the platform and monetizing ancillary inventory that would otherwise sit unused during off-peak hours. Distribution is direct-to-consumer via self-serve web and mobile channels, supported by a Creator & Affiliate Program, social-media marketing, and earned media (CNN, NYT, Forbes, Travel + Leisure, People, WSJ). The principal B2B motion is enterprise-level partnerships with major hotel brands: a multiyear 2026 approved-vendor agreement with Marriott International covers properties across the U.S., Mexico, and the Caribbean, and a 2026 summer partnership with Hilton anchors event-based distribution in Florida. GTM is structured as product-led growth on the consumer side and direct enterprise sales on the hotel-supply side.
Total disclosed venture funding stands at $37 million, with the most recent round a $26 million Series B in November 2022 led by Declaration Partners and 14W (with CRV, FJ Labs, K5 Global, and WME participating). The Series B use of funds targeted global scaling and entry into Europe and Asia-Pacific. The company remains independent, with no parent entity or subsequent priced round disclosed.
ResortPass firmographics
Firmographics- Name
- ResortPass
- Legal name
- ResortPass, Inc.
- Website
- https://resortpass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ResortPass operates a consumer marketplace that books day-use access to amenities at 2,000+ luxury hotels across the U.S., Mexico, and the Caribbean, serving individual locals, travelers, and groups seeking resort experiences without overnight stays.
- Ownership category
- akta.pro rank
ResortPass industry classification
Industry- Product category
- Hotel Day-Pass Marketplace
- NAICS
- Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where ResortPass is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ResortPass business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Day Pass Commission: ResortPass operates as a marketplace platform, charging hotels and resorts a commission or transaction fee for each day-pass booking facilitated through the platform. Hotels monetize underused amenities by selling day access to pools, spas, and other facilities.
- Transaction Fees: The platform earns transaction-based fees from bookings of day passes, cabanas, daybeds, spa treatments, and day rooms across its network of partner hotels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day Passes starting at $25 |
| Unit Pricing | Pay-as-you-go | Daybeds starting at $120 |
| Unit Pricing | Pay-as-you-go | Cabanas starting at $250 |
| Unit Pricing | Pay-as-you-go | Spa Passes starting at $56 |
| Unit Pricing | Pay-as-you-go | Massages starting at $169 |
| Unit Pricing | Pay-as-you-go | Day passes typically priced between $25-75 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ResortPass product offering
Product offeringCore offering
ResortPass operates a consumer marketplace platform that enables guests to book day-use access to luxury hotel amenities — including pools, spas, fitness centers, cabanas, daybeds, and day rooms — without requiring an overnight stay. The platform aggregates inventory from 2,000+ partner hotels and serves both local residents seeking daycations and travelers wanting resort experiences. A B2B Hotel Partner Portal allows properties to manage listings, pricing, and bookings to monetize underused amenities.
Product overview
ResortPass operates a consumer marketplace platform for booking day-use access to luxury hotel amenities, functioning as a B2B2C model. The core platform offers Day Passes (starting at $25) for pool, spa, and fitness access; Cabanas and Daybeds for premium poolside seating; Spa Passes and Massages for wellness treatments; and Day Rooms for private daytime room access. The portfolio also includes Family Passes and Group Packages for celebrations. On the B2B side, the Hotel Partner Portal enables properties to monetize underused amenities by selling day-access inventory. The platform connects consumers with over 2,000 partner hotels and has served over 5 million guests.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 1.6 million guests served since 2016
- +1 more outcomes
Companies that use ResortPass
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
ResortPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ResortPass partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- HiltoncorePartnership for summer 2026 events including poolside soccer viewing parties for the Colombia vs. Portugal match at select Florida hotels.
- Marriott InternationalflagshipMultiyear agreement making ResortPass an approved vendor for day-access products like cabanas and pools at Marriott properties. The deal allows Marriott hotels to monetize empty inventory by selling day passes to locals and tourists not staying overnight. Expands access at participating properties across the U.S., Mexico, and the Caribbean.
- 900+ Hotels and ResortscoreNetwork of 900+ hotels and resorts partnering with ResortPass to offer day-access passes to their amenities including pools, spas, and fitness centers. The company has since expanded to over 2,000 properties.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ResortPass competitors and assessment
Company assessmentDirect peers
- Dayuse.com: Dayuse.com is the closest direct competitor: a global marketplace allowing consumers to book hotel rooms and amenities for daytime use without an overnight stay. Operates across Europe and North America and competes head-to-head with ResortPass for hotel day-access bookings.
- HotelsByDay: HotelsByDay is a direct day-use hotel booking marketplace offering hourly and daytime room reservations at 4- and 5-star properties. Same core product (hotel access without overnight) and target customer, making it a direct competitor in the U.S. and select international markets.
- DayBreak Hotels: DayBreak Hotels focuses on daytime hotel room and amenity bookings, particularly for travelers with long layovers. Highly comparable business model to ResortPass but with a stronger traveler/layover use case rather than locals.
Emerging players
- ClassPass: ClassPass is a subscription-based marketplace for fitness studios, wellness, and spa classes. Comparable in being a B2C marketplace monetizing underutilized inventory at partner venues (here, classes rather than pools), with shared consumer personas around wellness and convenience.
- SpaFinder: SpaFinder operates a discovery and booking platform for spa and wellness services, with overlap in the spa-pass and treatment-booking portion of ResortPass's catalog. Comparable consumer demographic (wellness, self-care) and partial overlap in partner supply (hotel spas).
Broad incumbents
- HotelTonight: HotelTonight, now owned by Airbnb, is a last-minute hotel booking app. While it sells overnight stays rather than day-use access, it competes for the same consumer wallet share on trip-related bookings and shares the mobile-first, direct booking marketplace model.
- Booking.com: Booking.com is the largest global online accommodation marketplace. Although its core focus is overnight stays, it is a broad incumbent that could expand into day-use inventory and competes with ResortPass for both consumer mindshare and hotel partnership inventory.
- Expedia: Expedia is a major online travel agency with broad hotel and experience booking offerings. Comparable as a broad incumbent that could extend into day-access experiences and competes for hotel partner relationships and consumer travel budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ResortPass social profiles
Digital presenceResortPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
ResortPass leadership team
Management profileNumber of profiles
Profiles4 records
ResortPass funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ResortPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ResortPass
What does ResortPass do?
ResortPass operates a consumer marketplace platform that enables guests to book day-use access to luxury hotel amenities — including pools, spas, fitness centers, cabanas, daybeds, and day rooms — without requiring an overnight stay. The platform aggregates inventory from 2,000+ partner hotels and serves both local residents seeking daycations and travelers wanting resort experiences. A B2B Hotel Partner Portal allows properties to manage listings, pricing, and bookings to monetize underused amenities.
Is ResortPass a public or private company?
ResortPass is a private company. It is classified as venture growth investor backed and is currently operating.
When was ResortPass founded?
ResortPass was founded in 2016. It employs 11 to 50 people.
Where is ResortPass based?
ResortPass is headquartered in New York, United States, in the North America region.
How does ResortPass make money?
Two revenue lines are on record. Day Pass Commission is the primary driver. The others are transaction Fees.
Who are ResortPass's main competitors?
Direct peers on record are Dayuse.com, HotelsByDay and DayBreak Hotels. Emerging players are ClassPass and SpaFinder. Broad incumbents are HotelTonight, Booking.com and Expedia.
Does ResortPass have an API?
No public API is recorded for ResortPass.
What industry is ResortPass in?
ResortPass's product category is Hotel Day-Pass Marketplace. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561520 and its SIC code is 7990.