Actual Veggies
Actual Veggies is a Denver-based plant-based food company founded in 2020 that sells frozen veggie burgers, fries, and dinosaur nuggets made with whole food ingredients through 15,000+ US retail stores and foodservice channels, targeting health-conscious consumers and families.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Actual Veggies does
Actual Veggies is a Denver-based plant-based food company founded in 2020 by Hailey Swartz and Jason Rosenbaum (co-CEOs), with Joel M. Davis as Chief Culinary Officer. The company manufactures a portfolio of frozen vegetarian products — eight veggie burger varieties (California Garden, Black Bean, Sweet Potato, Super Greens, Chickpea Masala, Mushroom Quinoa, Black Bean Cheddar, Purple Roots), a Super Fries line (Classic Potato, Sweet Potato, Purple Sweet Potato, Crispy Potato Tots), and a Dinosaur Nuggets line in three vegetable-forward flavors. The core technical positioning is whole-food ingredient formulation: patties are built from recognizable vegetables and plant proteins (black beans, sweet potato, mushrooms, quinoa, kale, broccoli) rather than the ultra-processed bases common to plant-based meat alternatives. All products are certified gluten-free, soy-free, nut-free, and Non-GMO verified.
The business model is omnichannel CPG: one-time-purchase product sales distributed through (1) US retail grocery — 15,000+ stores including Kroger, Whole Foods, Albertsons, Sprouts, Costco, and Wegmans; (2) direct-to-consumer online via the company website and Instacart; and (3) foodservice distribution to restaurants (PLNT Burger, Next Level Burger, Pincho, Met Museum), QSR chains, schools, stadiums, and hospitality venues via a Veggieballs product line. Pricing is not publicly disclosed and varies by retailer. The company serves two principal consumer segments: health-conscious adults seeking clean-label plant-based alternatives to ultra-processed meat substitutes, and families with children attracted by kid-friendly formats like dinosaur-shaped vegetable nuggets.
Actual Veggies reported $20M in 2025 revenue (up 732% from 2022) and is positioned to reach $30M in 2026. It has raised approximately $12.05M in total disclosed funding across seed, early, and a $7M Series A led by Relentless Consumer Partners in February 2025. Headcount is 11-50, and operations are US-only.
Actual Veggies firmographics
Firmographics- Name
- Actual Veggies
- Legal name
- Actual Veggies
- Website
- https://actualveggies.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actual Veggies is a Denver-based plant-based food company founded in 2020 that sells frozen veggie burgers, fries, and dinosaur nuggets made with whole food ingredients through 15,000+ US retail stores and foodservice channels, targeting health-conscious consumers and families.
- Ownership category
- akta.pro rank
Actual Veggies industry classification
Industry- Product category
- Plant-Based Frozen Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI)
Keywords
Where Actual Veggies is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Actual Veggies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Revenue generated from selling frozen veggie burgers, fries, and dinosaur nuggets through retail grocery stores including Kroger, Whole Foods, Albertsons, Sprouts, Costco, and Wegmans. Products sold in frozen food sections.
- Direct-to-Consumer Online Sales: Online sales through company website and Instacart marketplace for direct consumer purchases.
- Foodservice Distribution: Sales to restaurants, QSR chains, schools, stadiums, and hospitality venues through foodservice channel.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels4 records
Actual Veggies product offering
Product offeringCore offering
Actual Veggies manufactures and sells frozen plant-based foods under its own brand, including veggie burger patties (made with recognizable whole vegetables like black beans, sweet potato, mushrooms, quinoa, kale, and broccoli), super fries, crispy tots, and dinosaur-shaped vegetable nuggets. Products are certified gluten-free, soy-free, nut-free, and Non-GMO, and are distributed through 15,000+ U.S. retail grocery stores, foodservice operators, and direct-to-consumer online channels.
Product overview
Actual Veggies is a plant-based food company offering a portfolio of frozen vegetarian burger patties, super fries, tots, and dinosaur-shaped nuggets. The core product line consists of seven distinct veggie burger varieties (California Garden, Black Bean, Sweet Potato, Super Greens, Chickpea Masala, Mushroom Quinoa, and Black Bean Cheddar) and a Purple Roots variety, each crafted with recognizable whole food ingredients. The Super Fries line includes Classic Potato, Sweet Potato, Purple Sweet Potato, and Crispy Potato Tots. The Dinosaur Nuggets product line offers kid-friendly vegetable-based nuggets in three varieties. All products are certified gluten-free, soy-free, nut-free, and Non-GMO, with distribution across major retail chains including Kroger, Whole Foods, Albertsons, Sprouts, and Costco.
Differentiator
Problem solved
Functional benefit
Products and services
- California Garden Veggie Burger
Quantifiable outcome
- 732% revenue growth from 2022 to 2025
- +2 more outcomes
Companies that use Actual Veggies
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Actual Veggies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Actual Veggies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maya Kaimal FoodsminorCo-branded product collaboration creating a burger partnership. The collaboration combined Actual Veggies' plant-based burger expertise with Maya Kaimal's Indian cuisine brand, featuring products like the Chickpea Masala burger with Maya Kaimal Chili Crisp recommended as a topping.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Actual Veggies competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Public plant-based meat company producing frozen veggie burgers and other meat analogues for retail and foodservice. Directly comparable product category (frozen plant-based patties), overlapping retail distribution, and same target consumer; the two are commonly positioned as substitutes by retailers.
- Impossible Foods: Private plant-based meat company selling frozen burgers and analogues through retail (including Walmart, Kroger, Costco) and foodservice. Direct competitor in the same frozen veggie burger aisle; the company that Actual Veggies is most often positioned against in trade press.
- Dr. Praeger's: Frozen veggie-focused CPG brand selling burgers, tots, and kids' products through grocery retail including Whole Foods and natural channels. Closely comparable clean-label positioning, similar SKU mix (burgers + sides), and same Whole Foods / Sprouts distribution footprint.
- Amy's Kitchen: Large private frozen and prepared foods company with a wide range of vegetarian and plant-based entrées, pizzas, and burgers. Overlaps heavily in frozen plant-based categories, retail distribution (Whole Foods, Kroger, Sprouts, Costco), and clean-label positioning.
- Hilary's Eat Well: Small private brand making frozen veggie burgers and veggie balls with whole-food, allergy-friendly ingredients (gluten-free, soy-free). Closely mirrors Actual Veggies' clean-label, whole-vegetable positioning and similar retail footprint in natural channels.
- Tofurky: Independent plant-based brand offering frozen burgers, deli slices, and other meat alternatives, with strong presence in natural and mainstream grocery channels. Comparable target customer (vegetarian, flexitarian, clean-label seekers) and overlapping retail footprint in natural stores.
Broad incumbents
- Sweet Earth Foods: Nestlé-owned frozen plant-based brand producing veggie burgers, bowls, and burritos distributed through mainstream grocery and natural channels. Broader portfolio and substantially larger distribution than Actual Veggies, but directly overlapping in frozen veggie patties and the same retail set.
- Gardein: Conagra-owned plant-based brand producing frozen meat alternatives (burgers, tenders, nuggets) for mainstream grocery. Strongly overlapping product mix — particularly frozen plant-based nuggets and burgers — and significantly broader distribution budget.
- Lightlife (Greenleaf Foods): Maple Leaf Foods-owned plant-based brand offering frozen burgers, ground, and breakfast items at mainstream grocery. Directly competitive in frozen veggie burgers at the same retailers; backed by a major meat company's distribution muscle.
- MorningStar Farms: Kellanova-owned legacy frozen vegetarian brand with broad portfolio of veggie burgers, nuggets, and sides in mainstream grocery. Massively larger scale and distribution; directly overlapping on frozen veggie patties and kids' products in the same freezer aisles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Actual Veggies social profiles
Digital presenceActual Veggies compliance and trust
Trust signalCompliance3 records
Actual Veggies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actual Veggies leadership team
Management profileNumber of profiles
Profiles3 records
Actual Veggies funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actual Veggies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actual Veggies
What does Actual Veggies do?
Actual Veggies manufactures and sells frozen plant-based foods under its own brand, including veggie burger patties (made with recognizable whole vegetables like black beans, sweet potato, mushrooms, quinoa, kale, and broccoli), super fries, crispy tots, and dinosaur-shaped vegetable nuggets. Products are certified gluten-free, soy-free, nut-free, and Non-GMO, and are distributed through 15,000+ U.S. retail grocery stores, foodservice operators, and direct-to-consumer online channels.
Is Actual Veggies a public or private company?
Actual Veggies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Actual Veggies founded?
Actual Veggies was founded in 2020. It employs 11 to 50 people.
Where is Actual Veggies based?
Actual Veggies is headquartered in New York, United States, in the North America region.
How does Actual Veggies make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are direct-to-Consumer Online Sales and foodservice Distribution.
Who are Actual Veggies's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, Dr. Praeger's, Amy's Kitchen, Hilary's Eat Well and Tofurky. Broad incumbents are Sweet Earth Foods, Gardein, Lightlife (Greenleaf Foods) and MorningStar Farms.
Does Actual Veggies have an API?
No public API is recorded for Actual Veggies.
What industry is Actual Veggies in?
Actual Veggies's product category is Plant-Based Frozen Foods. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2030.