Beyond
Beyond Meat is a public plant-based protein producer of burgers, sausages, chicken, steak, and meatballs, now expanding into functional protein beverages, sold through retail grocery, foodservice, and DTC channels.
- Company typePublic
- Founded2009
- HeadquartersManhattan Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beyond does
Beyond Meat, Inc. (NASDAQ: BYND), founded in 2009 by Ethan Brown and headquartered in El Segundo, California, is a public food processing company producing plant-based meat alternatives. The company's product line spans burgers (Beyond Burger, Beyond Stack Burger), ground beef alternatives (Beyond Beef), sausages (Beyond Sausage, Beyond Breakfast Sausage, Beyond Sun Sausage), chicken products (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak (Beyond Steak, Beyond Steak Filet), and meatballs (Beyond Meatballs). Products are formulated primarily from pea protein along with yellow peas, red lentils, faba beans, and avocado oil, using proprietary processing to achieve meat-like texture and cooking properties. In January 2026, the company expanded beyond meat alternatives into functional beverages with the launch of Beyond Immerse, a sparkling protein drink line containing plant protein, fiber, antioxidants, and electrolytes.
Beyond distributes through retail grocery (100,000+ stores including Kroger, Sprouts, Whole Foods, Wegmans, and H-E-B), foodservice operators, direct-to-consumer e-commerce, and—via an April 2026 agreement with Big Geyser—26,000+ non-alcoholic beverage outlets in the New York metro area. Revenue is generated almost entirely through one-time product sales; the company has never achieved profitability since its 2019 IPO at $25 per share. FY2025 revenue was $275.5 million (down 15.6% YoY from $326.5M), with operating losses of $333 million and gross margin compressed to 2.8% from 33.5% at IPO. The company holds numerous third-party certifications, including Clean Label Project certifications across 20+ products (the first ready-to-drink protein beverage certified under this program), American Heart Association Heart-Check, and qualification as a Climate Solution under the ERI framework (88% less GHG emissions, 97% less land use, 92% less water consumption versus U.S. beef patty).
The company is undergoing a structural turnaround. In October 2025, Beyond completed a major debt restructuring, exchanging over 97% of $1.15 billion in 2027 convertible notes for 2030 notes plus approximately 318 million new shares, while raising approximately $149 million in cash through an ATM program. The balance sheet carries $415.7 million in outstanding debt against $217.5 million in cash. Stock has declined approximately 99% from its 2019 IPO high (~$234.90) to below $1, triggering a Nasdaq delisting notice with a compliance deadline of August 31, 2026. The company is pursuing production consolidation, inventory reduction, and a full exit from China operations while launching new product lines and reformulating with avocado oil to address prior operational and pricing challenges.
Beyond firmographics
Firmographics- Name
- Beyond
- Legal name
- Beyond Meat, Inc.
- Website
- https://beyondmeat.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beyond Meat is a public plant-based protein producer of burgers, sausages, chicken, steak, and meatballs, now expanding into functional protein beverages, sold through retail grocery, foodservice, and DTC channels.
- Ownership category
- akta.pro rank
Beyond industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013), Beverages (2080)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)
Keywords
Where Beyond is headquartered
LocationHeadquarters
- HQ city
- Manhattan Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain
Revenue model
- Retail Product Sales: Beyond Meat generates revenue primarily from selling plant-based meat products through retail grocery stores. Products include Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Chicken Pieces, Beyond Steak, Beyond Meatballs, and Beyond Breakfast Sausage. Revenue has declined significantly from $465 million in 2021 to $275.5 million in 2025.
- Foodservice/Restaurant Sales: Beyond Meat supplies its plant-based protein products to restaurants and foodservice operators. The company has had partnerships with major chains including McDonald's (McPlant partnership, discontinued by 2024) and continues to serve independent restaurants and regional chains.
- Direct-to-Consumer Sales: Beyond sells products directly to consumers through its e-commerce website, including Beyond Steak Filet which became the top-selling item on the DTC site before retail expansion.
- Functional Beverage Sales: Beyond Immerse line of sparkling protein drinks launched in 2026, marking entry into the $35 billion protein beverage market. Initial launch in New York metro area through Big Geyser distribution, targeting health-conscious consumers and GLP-1 drug users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Retail packaged goods pricing through grocery retailers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Beyond product offering
Product offeringCore offering
Beyond Meat manufactures and sells plant-based meat alternative products designed to replicate the taste, texture, and cooking experience of conventional animal meat. The core product portfolio includes plant-based burgers (Beyond Burger), ground beef (Beyond Beef), sausages (Beyond Sausage, Beyond Breakfast Sausage, Beyond Sun Sausage), chicken (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak (Beyond Steak, Beyond Steak Filet), and meatballs. In 2026, the company expanded into functional beverages with Beyond Immerse, a sparkling protein drink line. Products are made from plant proteins such as pea protein, yellow peas, red lentils, and faba beans, with avocado oil and clean-label ingredient formulations.
Product overview
Beyond (Beyond The Plant Protein Company) offers a portfolio of plant-based protein products designed as alternatives to conventional animal meat. The product line includes core meat-alternative categories: burgers (Beyond Burger, Beyond Stack Burger), ground beef (Beyond Beef, Beyond Ground), sausages (Beyond Sausage, Beyond Sun Sausage, Beyond Breakfast Sausage), chicken products (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak products (Beyond Steak, Beyond Steak Filet), and meatballs (Beyond Meatballs). In 2026, the company strategically diversified beyond meat alternatives into functional beverages with the launch of Beyond Immerse, a sparkling protein drink line containing plant protein, fiber, antioxidants, and electrolytes. Products are formulated with simple, non-GMO plant ingredients sourced from yellow peas, red lentils, faba beans, and avocado oil, with no GMOs, 0mg cholesterol, and no added hormones or antibiotics. Protein content ranges from 7-21g per serving across the product line.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond Immerse: Functional sparkling protein beverage line containing plant protein, fiber, antioxidants, and electrolytes. First ready-to-drink protein beverage to earn Clean Label Project Verification.
- Beyond Burger
- Beyond Beef
- Beyond Chicken
- Beyond Sausage
- Beyond Steak
- Beyond Breakfast Sausage
- Beyond Meatballs
- Beyond Sun Sausage
- Beyond Test Kitchen
Products and services
- Beyond Burger Flagship plant-based burger patty made with pea protein and avocado oil, designed to replicate beef in taste, texture, and cooking properties. Features 21g protein, 2g saturated fat, and 0mg cholesterol per patty. For flexitarian, vegetarian, and vegan consumers seeking meat-like burger experience.
- Beyond Beef Plant-based ground beef alternative made with avocado oil, designed for versatile meal preparation including tacos, pasta, and protein bowls. Contains 21g protein per 4oz serving. For home cooks and foodservice operators seeking ground meat substitute.
- Beyond Sausage
Quantifiable outcome
- 88% less greenhouse gas emissions, 97% less land use, 92% less water consumption compared to U.S. beef patty (Beyond Burger IV LCA)
- +5 more outcomes
Companies that use Beyond
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beyond partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Karen CarneyminorUK brand ambassador partnership with former footballer and TV pundit Karen Carney, launching May 11, 2026. Campaign promotes plant-based products including Beyond Burger, Beyond Steak Pieces, and Beyond Sausage through seasonal recipe content, BBQ inspiration, and football match-day promotions leading up to summer football tournament.
- Big GeysercoreMajor non-alcoholic beverage distributor partnership for Beyond Immerse sparkling protein beverages across 26,000+ retail and foodservice outlets in the New York metro area. This is Beyond Meat's first major beverage distribution agreement, enabling retail expansion for the new functional beverage line launched in January 2026.
- Roquette FrèrescoreMulti-year pea protein supply agreement covering 2026-2027, committing approximately $23.5 million representing about 8.5% of trailing twelve-month revenue. Roquette is a key supplier for Beyond Meat's primary ingredient, securing supply chain amid challenging market conditions.
- EinrideminorFreight technology partnership to provide digital, electric transportation solutions for Beyond Meat's U.S. operations. Initial phase includes deployment of five Einride connected electric trucks with charging infrastructure, targeting to scale across all U.S. operations over five years. Expected to reduce CO2e emissions while reducing operational costs and increasing transportation capacity.
- U.S. Army Combat Capabilities Development Command – Soldier Center (DEVCOM-SC)minorThe U.S. Army published a Sources Sought notice seeking innovative research on alternative proteins for field rations, specifically excluding cell-cultured or insect proteins and emphasizing domestic sourcing under Berry Amendment requirements. Beyond Meat's stock surged 21.91% following the announcement, though no formal partnership was established.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Beyond competitors and assessment
Company assessmentDirect peers
- Impossible Foods: Impossible Foods is Beyond Meat's closest direct competitor, producing plant-based beef, chicken, sausage and pork analogues for retail and foodservice. Comparable end-to-end branded plant-protein manufacturer targeting flexitarian consumers with similar technology and distribution model.
- MorningStar Farms (Kellanova): Long-established plant-based protein brand owned by Kellanova, offering frozen veggie burgers, chicken alternatives, and meat analogues. Direct competitor in retail frozen aisles with comparable product breadth but backed by a CPG parent's distribution scale.
- Lightlife (Maple Leaf Foods): Plant-based meat brand (burgers, sausage, tempeh, hot dogs) owned by Maple Leaf Foods. Competes head-to-head with Beyond in the refrigerated plant-based meat category across North American grocery.
- Gardein (Conagra Brands): Plant-based brand owned by Conagra offering meatless chick'n, beefless grounds, fishless fillets, and meatball alternatives. Direct retail competitor with the distribution advantage of a major CPG parent.
- Quorn Foods: Mycoprotein-based meat analogue brand offering frozen meatless products including chicken-style cutlets, grounds, and sausages. Comparable to Beyond in targeting meat-eaters seeking substitution, with a distinct fermentation-based technology platform.
- Daring Foods: Plant-based chicken specialist offering breaded and unbreaded chicken analogues in retail and foodservice. Emerging direct competitor in the same Beyond Chicken Pieces category, focused exclusively on poultry alternatives.
- Tofurky (The Tofurky Company): Pioneer plant-based brand offering deli slices, sausages, tempeh, and holiday roasts. Smaller-scale competitor with similar product categories but focused more on vegan/vegetarian consumers than Beyond's flexitarian positioning.
Broad incumbents
- Tyson Foods: Largest U.S. meat producer with a plant-based product line (Tyson Plant-based, Raised & Rooted). Incumbent competitor that uses conventional-meat distribution and pricing power to pressure plant-based alternatives.
- Maple Leaf Foods: Major North American meat company that owns Lightlife and Field Roast plant-based brands while also producing conventional meats. Provides a model of integrated protein company with both plant-based and conventional offerings.
Emerging players
- Nowadays: Emerging plant-based meat company producing chick'n and beef analogues using a proprietary ingredient platform. Smaller and more recent entrant with overlapping product categories but a more limited retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Beyond social profiles
Digital presenceBeyond compliance and trust
Trust signalCompliance6 records
Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond leadership team
Management profileNumber of profiles
Profiles12 records
Beyond funding detail
Funding detailFunding overview
Funding rounds16 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond
What does Beyond do?
Beyond Meat manufactures and sells plant-based meat alternative products designed to replicate the taste, texture, and cooking experience of conventional animal meat. The core product portfolio includes plant-based burgers (Beyond Burger), ground beef (Beyond Beef), sausages (Beyond Sausage, Beyond Breakfast Sausage, Beyond Sun Sausage), chicken (Beyond Chicken Pieces, Beyond Chicken Nuggets), steak (Beyond Steak, Beyond Steak Filet), and meatballs. In 2026, the company expanded into functional beverages with Beyond Immerse, a sparkling protein drink line. Products are made from plant proteins such as pea protein, yellow peas, red lentils, and faba beans, with avocado oil and clean-label ingredient formulations.
Is Beyond a public or private company?
Beyond is a public company. It is classified as public and is currently operating.
When was Beyond founded?
Beyond was founded in 2009. It employs 1 to 10 people.
Where is Beyond based?
Beyond is headquartered in Manhattan Beach, United States, in the North America region.
How does Beyond make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice/Restaurant Sales, direct-to-Consumer Sales and functional Beverage Sales.
Who are Beyond's main competitors?
Direct peers on record are Impossible Foods, MorningStar Farms (Kellanova), Lightlife (Maple Leaf Foods), Gardein (Conagra Brands), Quorn Foods, Daring Foods and Tofurky (The Tofurky Company). Broad incumbents are Tyson Foods and Maple Leaf Foods. Nowadays is listed as an emerging player.
Does Beyond have an API?
No public API is recorded for Beyond.
What industry is Beyond in?
Beyond's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAM, Plant-Based Beef/Pork Alternatives (Analog Red Meat). Its NAICS code is 311 and its SIC code is 2090.