Five Holdings
FIVE Holdings is a Dubai-based privately held hospitality and entertainment group operating LEED Platinum-certified luxury hotels, nightclubs, music IP, fashion, wellness, and branded residences across the UAE, Switzerland, Spain, and the US, targeting millennial/Gen Z luxury travelers and high-net-worth guests.
- Company typePrivate
- Founded2017
- HeadquartersDubai, United Arab Emirates
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Five Holdings does
FIVE Holdings (BVI) Limited is a privately held, Dubai-based hospitality and entertainment group operating a 'Sustainable Entertainment Ecosystem' that integrates luxury hotels, nightclubs, music, fashion, wellness, and branded residences across the UAE, Switzerland, Spain, and the United States. The portfolio includes FIVE Palm Jumeirah (470 keys), FIVE Jumeirah Village (501 keys), FIVE LUXE JBR (444 keys including SENSORIA residences), FIVE Zurich (149 keys), and Pacha Group assets (Destino Five Ibiza, Pacha Hotel, Pacha Ibiza nightclub, Toy Room Club, WooMoon). All operating properties are LEED Platinum certified and powered by 100% renewable energy through I-REC agreements with DEWA.
The group's technology foundation rests on its patented Net-Zero 'Build-Tech' design concept — featuring 35,000 square meters of integrated solar technology, greywater recycling, and IoT-integrated Building Management Systems — and its globally patented corkscrew tower design registered in 168 countries. FIVE was the first company ever to achieve an ISS ESG 'A/Prime' rating across all sectors, holds ISO 50001/9001/14001/27001/22000/45001 certifications, and operates the world's first LEED Platinum-certified nightclub (Pacha Ibiza) and highest-scoring LEED Platinum 5-star hotel (FIVE LUXE JBR, 89 points).
Revenue is generated across seven streams: hospitality operations (rooms, suites, villas), entertainment and nightlife (nightclubs, DJ residencies), branded residences sales, food and beverage (30+ venues including MICHELIN-recommended Cinque), fashion and lifestyle (FIVE Mode, The Pacha Collection), wellness (ReFIVE Spa and Beauty), and music/entertainment IP (FIVE Music, Bohemia, Pacha ICONS). FY2025 revenue reached AED 2.2 billion (~USD 599 million) with EBITDA of AED 649 million. Distribution is hybrid: 50% of bookings flow through the proprietary direct website and reservations system, with the remainder through Booking.com, TripAdvisor, and OTAs. Target customers are millennial/Gen Z luxury travelers, high-net-worth individuals, electronic music enthusiasts, and corporate/MICE clients. The company is contemplating a dual-listing IPO at a $3 billion valuation.
Five Holdings firmographics
Firmographics- Name
- Five Holdings
- Legal name
- FIVE Holdings (BVI) Limited
- Website
- https://five-holdings.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FIVE Holdings is a Dubai-based privately held hospitality and entertainment group operating LEED Platinum-certified luxury hotels, nightclubs, music IP, fashion, wellness, and branded residences across the UAE, Switzerland, Spain, and the US, targeting millennial/Gen Z luxury travelers and high-net-worth guests.
- Ownership category
- akta.pro rank
Five Holdings industry classification
Industry- Product category
- Luxury Hospitality
- akta.pro primary industry
- Luxury & Estate Rentals (THAGANAF)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Five Holdings is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Five Holdings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Hospitality/Hotel Operations: Luxury hotel operations across FIVE Palm Jumeirah (470 rooms), FIVE Jumeirah Village (501 units), FIVE LUXE JBR (444 units), FIVE Zurich (149 units), and Destino Five Ibiza (159 units). Revenue from room bookings, suites, and villa accommodations with ADR ranging from €229 to €574.
- Entertainment and Nightlife: Revenue from entertainment venues including Pacha Ibiza nightclub, The Penthouse Dubai (#1 nightclub in Middle East), and various bars and clubs. Pacha Ibiza hosts 169 events with 643,797 guests and average revenue per event of €516k.
- Branded Residences and Real Estate: Sale and rental of branded residences including SENSORIA at FIVE LUXE JBR (54 ultra-luxe residences) and Casa Pacha Residences in Ibiza. Development model keeps key functions in-house for cost control and quality.
- Food and Beverage: Multiple dining venues across properties including Cinque (MICHELIN Guide Dubai 2025), The Penthouse Zurich, Paradiso Ibiza, and various restaurants. Over 30 venues across the portfolio serving diverse culinary offerings.
- Fashion and Lifestyle (FIVE Mode, The Pacha Collection): Fashion lines including FIVE Mode featuring limited-edition pieces and The Pacha Collection eco-friendly apparel. Available at FIVE properties and online at fivemode.com.
- Wellness and Spa (ReFIVE Spa and ReFIVE Beauty): ReFIVE Spa operates across FIVE properties and Destino Five Ibiza offering cutting-edge therapies, with ReFIVE Beauty crafted in Grasse, France offering sustainable skincare products.
- Music and Entertainment IP (FIVE Music, Bohemia, Pacha ICONS): Original music releases, global artist collaborations, weekly events, and signature entertainment IPs including Bohemia Presents, Skyline Saturdays, and Pacha ICONS featuring world-renowned artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury hotel accommodations and experiential hospitality services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Five Holdings product offering
Product offeringCore offering
FIVE Holdings operates an integrated portfolio of luxury hotels, entertainment venues, branded residences, dining concepts, wellness services, fashion, and music under a "Global Sustainable Entertainment Ecosystem" model. Properties span Dubai (FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE JBR), Zurich (FIVE Zurich), Ibiza (Destino Five Ibiza, Pacha Hotel, Pacha Ibiza), and New York (Pacha New York), all powered by renewable energy with LEED Platinum certifications.
Product overview
FIVE Holdings operates as a hospitality and entertainment conglomerate with a portfolio of hotels, resorts, entertainment venues, dining concepts, and lifestyle brands unified under a 'Global Sustainable Entertainment Ecosystem' model. The portfolio spans four hotel properties in Dubai (FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE JBR) and Switzerland (FIVE Zurich), plus acquired assets from The Pacha Group including Destino Five Ibiza, Pacha Hotel, Pacha Ibiza nightclub, Pacha New York, and various dining and nightlife venues. Beyond hospitality, the ecosystem encompasses ReFIVE Spa wellness, FIVE Mode fashion, FIVE Music entertainment brand, Fly FIVE private jet, The Pacha Collection apparel, and The Pacha Foundation CSR initiative. All properties are LEED Platinum certified and operate on 100% renewable energy.
Differentiator
Problem solved
Functional benefit
Brands
- FIVE Mode: Fashion line inspired by the 'Vibe at FIVE' featuring limited-edition pieces and collaborations including a BALR. jersey with 30,000 Swarovski crystals. Worn by icons like Ronaldinho and Gerard Piqué.
- ReFIVE Spa
- ReFIVE Beauty
- The Pacha Collection
- Paradiso Ibiza
- Pacha Restaurant
- FIVE Music
- Fly FIVE
- SENSORIA
Products and services
- FIVE Palm Jumeirah Luxury hotel and resort on Palm Jumeirah Island featuring 470 rooms, suites, and villas with 15 venues including award-winning dining, ReFIVE Spa, and 150-meter private beach. LEED Platinum certified and powered by 100% solar energy.
- FIVE Jumeirah Village Urban oasis development featuring 501 'Villas in the Sky' with private plunge pools, green terraces, and panoramic Dubai skyline views. Features The Mansion nightclub and ReFIVE Spa. LEED Platinum certified.
- FIVE LUXE JBR Beachfront resort at JBR with 222 rooms, suites, and residences plus SENSORIA ultra-luxe residences. Features 7 culinary venues, Pool and Beach Club, ReFIVE Spa, and indoor pool with outdoor gym. Holds world's highest 5-star LEED Platinum score (89 points).
- FIVE Zurich Switzerland's first LEED Platinum hotel featuring 45 suites and 104 lifestyle rooms. Offers dining at The Penthouse Zurich, Cinque Studio, The Vault, and Soul St. Zurich, plus rooftop lounge and ReFIVE Spa. Powered by 100% wind energy.
- Destino Five Ibiza Villa-style resort in Ibiza featuring 159 rooms and suites, Mediterranean dining at Cielo and Elia, Playa Pacha beach club, open-air amphitheatre, and outdoor gym. LEED Platinum v4 BD+C certified.
- Pacha Ibiza Iconic house music nightclub operating since 1973, now the world's first and only LEED Platinum-certified nightclub. Features performances by world-renowned DJs and operates on 100% renewable energy with no single-use plastics.
- Pacha New York Cultural platform and nightclub venue in Brooklyn, New York, assuming full operational management of the former Brooklyn Mirage and The Great Hall complex. Features world-class electronic music performances.
- Pacha Hotel Boutique luxury hotel in Marina Ibiza near Pacha nightclub. Ibiza's first and only LEED Platinum certified hotel (83 points), operating on 100% green power with 39% carbon emissions reduction in 2024.
- ReFIVE Spa Transformative wellness brand operating across FIVE properties and Destino Five Ibiza, offering therapies including Hammam, CBD Oil treatments, and Quartz Bed massages in LEED Platinum settings.
- FIVE Mode Fashion line capturing the 'Vibe at FIVE' through limited-edition pieces including BALR. collaboration with 30,000 Swarovski crystals. Ethically produced with Better Cotton Initiative-sourced materials.
- The Pacha Collection Eco-friendly apparel line crafted with Better Cotton Initiative and organic cotton materials, blending luxury with sustainability reflecting Ibiza's vibrant spirit.
- SENSORIA Residences
Quantifiable outcome
- Carbon footprint 4X-6X lower than Dubai 5-star resort average - five nights at FIVE equals one night at typical peer property
- +7 more outcomes
Companies that use Five Holdings
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Five Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Five Holdings partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, minor and core.
- Axar Capital ManagementmajorAxar Capital Management acquired Brooklyn Mirage assets through its entity AG Acquisition 1 LLC after Avant Gardner's bankruptcy. FIVE Holdings entered long-term agreement assuming full operational management of Brooklyn Mirage and The Great Hall complex, rebranding as Pacha New York.
- Avant GardnerminorBankrupt operator of Brooklyn Mirage and Electric Zoo festival. After supporting Avant Gardner through a challenging period in 2025, FIVE Holdings achieved agreement with Committee of Unsecured Creditors resolving all material matters related to Chapter 11 plan and sale transaction.
- Brooklyn Mirage Ticket HoldersminorApproximately 30,000 ticket holders who held unrefunded tickets from canceled Brooklyn Mirage shows are being offered approximately $3.1 million in ticket coupons as compensation for venue transition to Pacha New York.
- The Pacha FoundationcoreEstablished in 2018, The Pacha Foundation drives solidarity, resilience, and excellence through initiatives in social well-being, cultural arts, sports, and environmental conservation. Under FIVE Holdings' leadership since 2023, its 2025 budget surged 430% with over 35 initiatives supporting Ibiza's community.
- Balearic 0 KM Program SuppliersminorLocal sourcing program where 86% of The Pacha Group's fruits and vegetables are sourced from Spain, with 40% coming directly from Ibiza, supporting sustainable local supply chain.
- Cornell University (CHSB Benchmarking)minorCornell University's 2024 CHSB benchmarking positioned FIVE Holdings in top decile globally for carbon footprints 4X-6X lower than Dubai 5-star resort average. Also validated water footprints 160%-280% lower than industry average.
- Nasdaq DubaicoreFIVE Holdings listed its $350 million Green Bond on Nasdaq Dubai, marking its first appearance on the exchange and emphasizing commitment to sustainable finance. The listing boosted Nasdaq Dubai's total ESG classified bonds to $26.7 billion.
- ISS ESG (Institutional Shareholder Services)coreISS ESG assigned FIVE Holdings the world's first 'A' ESG rating across all sectors, enabling the company's Green Finance Framework, $350 million Green Bond on NASDAQ Dubai, and 'Prime Status' in the sector.
- US Green Building CouncilcoreLEED certification body that awarded FIVE Holdings portfolio including FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE Zurich, FIVE LUXE JBR, Pacha Hotel, Pacha Ibiza nightclub, and Destino Five Ibiza with LEED Platinum certifications.
- DEWA (Dubai Electricity and Water Authority) - I-REC AgreementcoreInternational Renewable Energy Certification (I-REC) agreement with DEWA enabled FIVE Palm Jumeirah and FIVE Jumeirah Village to source 100% solar power, becoming first UAE hotel group to operate entirely on renewable electricity. Since 2024, expanded globally.
Scale indicators17 records
Recent moves12 records
Expansion highlights7 records
Five Holdings competitors and assessment
Company assessmentDirect peers
- Kerzner International: Operates Atlantis The Royal and One&Only ultra-luxury resorts globally, with Atlantis The Royal being FIVE Palm Jumeirah and FIVE LUXE JBR's most direct Dubai competitor. Both target experiential luxury travelers with integrated entertainment, dining, and nightlife offerings.
- Aman Resorts: Ultra-luxury hospitality brand with a strong sustainability and wellness positioning comparable to FIVE's LEED Platinum and ReFIVE Spa story. Both target affluent experiential travelers, though Aman skews more serene while FIVE emphasizes high-energy nightlife.
- Six Senses Hotels Resorts Spas: Luxury wellness-and-sustainability hospitality brand under IHG, with comparable emphasis on LEED-aligned building, wellness programming, and premium ADR. Both brands compete for the sustainable-indulgence traveler, though Six Senses lacks FIVE's nightclub/IP-driven entertainment layer.
- Bulgari Hotels & Resorts: Luxury lifestyle hotel brand (Marriott/LVMH partnership) with properties in Dubai (Bulgari Resort Dubai), London and Paris. Competes for the same ultra-affluent experiential traveler with comparable ADR levels and integrated F&B, spa and branded residences.
Broad incumbents
- Marriott International (W Hotels, Edition, Ritz-Carlton): Global hospitality giant whose W Hotels and Edition brands compete most directly with FIVE's lifestyle/luxury positioning across Dubai, Zurich and New York. Operates at much larger scale with broader brand portfolio but less focused on integrated entertainment ecosystem.
- Wynn Resorts: Luxury integrated resort operator combining ultra-premium hotels, Michelin-caliber dining, nightclubs (Encore Beach Club, XS), retail and entertainment. Comparable to FIVE's full vertical of hotel + F&B + nightlife + branded residences, at much larger scale.
Emerging players
- Soho House: Membership-based lifestyle hospitality with global houses combining hotel rooms, restaurants, gyms, screening rooms and event programming. Mirrors FIVE's ecosystem model of hotels + F&B + entertainment under one brand, though Soho House leans private-membership while FIVE remains open.
- Hakkasan Group: Global luxury hospitality and nightlife group operating restaurants, nightclubs and hotels including the MGM Las Vegas partnership. Closest comparable for FIVE's integrated nightclub + dining + hotel entertainment model, though at smaller scale.
- 1 Hotels: Mission-driven luxury hospitality brand built on sustainability and biophilic design, comparable to FIVE's LEED Platinum and 100% renewable positioning. Targets a similar affluent-but-values-driven guest, though with a more serene (vs FIVE's high-energy) brand expression.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Five Holdings social profiles
Digital presenceFive Holdings compliance and trust
Trust signalCompliance19 records
Five Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Holdings leadership team
Management profileNumber of profiles
Profiles6 records
Five Holdings subsidiaries and ownership
Company hierarchySubsidiaries12 records
Five Holdings funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Holdings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Holdings
What does Five Holdings do?
FIVE Holdings operates an integrated portfolio of luxury hotels, entertainment venues, branded residences, dining concepts, wellness services, fashion, and music under a "Global Sustainable Entertainment Ecosystem" model. Properties span Dubai (FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE JBR), Zurich (FIVE Zurich), Ibiza (Destino Five Ibiza, Pacha Hotel, Pacha Ibiza), and New York (Pacha New York), all powered by renewable energy with LEED Platinum certifications.
Is Five Holdings a public or private company?
Five Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Five Holdings founded?
Five Holdings was founded in 2017. It employs 1,001 to 5,000 people.
Where is Five Holdings based?
Five Holdings is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Five Holdings make money?
Seven revenue lines are on record. Hospitality/Hotel Operations are the primary driver. The others are entertainment and Nightlife, branded Residences and Real Estate, food and Beverage, fashion and Lifestyle (FIVE Mode, The Pacha Collection), wellness and Spa (ReFIVE Spa and ReFIVE Beauty) and music and Entertainment IP (FIVE Music, Bohemia, Pacha ICONS).
Who are Five Holdings's main competitors?
Direct peers on record are Kerzner International, Aman Resorts, Six Senses Hotels Resorts Spas and Bulgari Hotels & Resorts. Broad incumbents are Marriott International (W Hotels, Edition, Ritz-Carlton) and Wynn Resorts. Emerging players are Soho House, Hakkasan Group and 1 Hotels. Accor (Fairmont, Raffles, Sofitel, MGallery) is listed as an others.
Does Five Holdings have an API?
No public API is recorded for Five Holdings.
What industry is Five Holdings in?
Five Holdings's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGANAF, Luxury & Estate Rentals, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts.