Avant Gardner
Avant Gardner is a Brooklyn-based indoor-outdoor electronic music events complex operating three venues (The Mirage, The Great Hall, Kings Hall) since 2017. It serves electronic music fans via ticketed events and corporate clients via private venue rentals, and is currently in Chapter 11 restructuring under new ownership.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Avant Gardner does
Avant Gardner, LLC is an indoor-outdoor electronic music events complex operating from a single East Williamsburg, Brooklyn campus at 140 Stewart Avenue, founded in 2016 and operating since 2017. The company runs three distinct performance venues — The Mirage (outdoor), The Great Hall (indoor), and Kings Hall — along with the Electric Zoo annual festival sub-brand (via subsidiary EZ Festivals LLC). Its business model is a multi-stream live events platform generating revenue through primary ticket sales (distributed exclusively via DICE and Resident Advisor), VIP table reservations with minimum liquor spend requirements (booked through SevenRooms), private and corporate venue rentals with in-house production and design support, on-site food and beverage (operated as a cashless venue with wristband-linked credit card payments), merchandise sales, and locker rentals. Its customer base spans a long-tail of electronic music enthusiasts and nightlife consumers as the primary segment, plus a secondary corporate and brand client base for private events, film screenings, fashion shows, and experiential marketing — with named clients including YSL, HBO, and Pandora.
The company's core technology stack consists entirely of third-party integrations rather than proprietary platforms: DICE and Resident Advisor for ticketing, SevenRooms for reservations, and partnerships with Uber and Lyft for patron transportation infrastructure. No proprietary software, AI/ML systems, patents, or technology IP is disclosed. Operationally, the company relies on physical infrastructure scale — a three-venue complex with planned 270-degree LED screen renovations — as its primary differentiator.
In August 2025, Avant Gardner, LLC voluntarily filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware with approximately $194 million in debt, after failing to open the newly constructed Mirage venue for the 2025 season. Axar Capital Management (a secured creditor since late 2023) acquired the assets through AG Acquisition 1 LLC, and in February 2026 Dubai-based FIVE Holdings entered a long-term agreement to assume full operational management of the Brooklyn Mirage and The Great Hall, rebranding the venue as Pacha New York City with a planned June 2026 reopening. Gary Richards was appointed CEO to oversee the recovery, while The Great Hall and Kings Hall continued operating during and after the bankruptcy proceedings.
Avant Gardner firmographics
Firmographics- Name
- Avant Gardner
- Legal name
- Avant Gardner, LLC
- Website
- https://avant-gardner.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Avant Gardner is a Brooklyn-based indoor-outdoor electronic music events complex operating three venues (The Mirage, The Great Hall, Kings Hall) since 2017. It serves electronic music fans via ticketed events and corporate clients via private venue rentals, and is currently in Chapter 11 restructuring under new ownership.
- Ownership category
- akta.pro rank
Avant Gardner industry classification
Industry- Product category
- Live Entertainment & Nightlife Venues
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (7224), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightclubs & Dance Clubs (THAFAEAC)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), DJ & Electronic Music Venues (MPAGAIAE), Live Music Venues & Concert Bars (THAFAEAD), Nightclubs & Dance Clubs (CRANACAG)
Keywords
Where Avant Gardner is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avant Gardner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Others, Marketing or Sales
Revenue model
- Ticket Sales: Revenue generated from selling tickets to events at The Mirage, The Great Hall, and Kings Hall venues. DICE and Resident Advisor are the authorized ticketing providers.
- Table Service / VIP Reservations: Revenue from reserving premium table seating with minimum liquor spend requirements. Booked through SevenRooms platform.
- Private Events & Venue Rental: Revenue from hosting private events including film screenings, brand launches, fashion shows, corporate events, food festivals, and experiential dinners. The venue offers spaces with in-house production and design teams.
- Food & Beverage Sales: Cashless venue generating revenue from food, drinks, and merchandise. Wristbands are linked to credit cards upon entry for purchases.
- Merchandise Sales: Revenue from merchandise purchases at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Table Service - Minimum Liquor Spend |
| Unit Pricing | Pay-as-you-go | Locker Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Avant Gardner product offering
Product offeringCore offering
Avant Gardner operates an indoor-outdoor electronic music events complex in East Williamsburg, Brooklyn, comprising three performance venues (The Mirage, The Great Hall, and Kings Hall). It generates revenue through ticketed public events sold via authorized partners DICE and Resident Advisor, VIP table reservations booked through SevenRooms, private venue rentals for corporate events and brand activations with in-house production support, on-site locker rentals, and on-premises food, beverage, and merchandise sales through a cashless wristband payment system. The company also operates the Electric Zoo annual electronic music festival as a sub-brand.
Product overview
Avant Gardner is a single unified venue complex offering electronic music events and nightlife experiences in Brooklyn, NY. The core offering consists of three distinct performance venues—The Mirage (outdoor), The Great Hall (indoor), and Kings Hall—operating within a single events complex. Supporting revenue streams include VIP table service reservations (via SevenRooms), private event rentals with full production support, and locker rentals. The company also operated the Electric Zoo music festival as a sub-brand, though this was affected by bankruptcy proceedings. Ticketing is handled through authorized third-party partners DICE and Resident Advisor. The business operates as a cashless venue with a wristband-linked payment system.
Differentiator
Problem solved
Functional benefit
Products and services
- The Mirage Outdoor performance venue within the Avant Gardner complex, hosting electronic music events and headlining DJ performances; planned to feature a 270-degree LED screen. Customers attend via tickets sold through DICE and Resident Advisor.
- The Great Hall Indoor performance venue hosting major electronic music events with VIP table service options; continued operating throughout Avant Gardner's Chapter 11 restructuring.
- Kings Hall One of three performance venues within the Avant Gardner complex, hosting electronic music events alongside The Mirage and The Great Hall.
- Private Events Venue rental service for private events including brand launches, corporate gatherings, film screenings, fashion shows, and social celebrations, with in-house production and design teams supporting clients.
- Table Service VIP table reservation service offering dedicated seating areas with minimum liquor spend requirements; tables accommodate 10 guests with options to add more at additional minimum spend.
- Locker Rentals On-site locker rental service for event attendees; medium and large lockers available for pre-booking online at $15 per rental.
- Electric Zoo Festival Annual electronic music festival operated by Avant Gardner's subsidiary EZ Festivals LLC, held in New York City.
Quantifiable outcome
- The Great Hall and Kings Hall continued to operate during Chapter 11 proceedings, demonstrating operational resilience.
Companies that use Avant Gardner
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Avant Gardner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Avant Gardner partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FIVE HoldingscoreDubai-based FIVE Holdings entered into a long-term agreement to assume full operational management of the Brooklyn Mirage and The Great Hall complex, rebranding the venue as Pacha New York City. FIVE Holdings acquired The Pacha Group for $330 million in 2023 and plans to reopen the venue in June 2026.
- Young Conaway Stargatt & Taylor, LLPminorServed as legal advisor to Avant Gardner during the Chapter 11 restructuring proceedings.
- Portage Point Partners, LLCminorAffiliates of Portage Point Partners served as restructuring advisor and investment banker for Avant Gardner during the Chapter 11 proceedings.
- Verita Global (Kurtzman Carson Consultants, LLC dba)minorServed as claims agent for Avant Gardner during the bankruptcy proceedings, maintaining the claims website at veritaglobal.net/AGDP.
- DICEcoreDICE is one of the only authorized ticketing providers for Avant Gardner events, handling primary ticket sales and distribution.
- Resident AdvisorcoreResident Advisor is one of the only authorized ticketing providers for Avant Gardner events, handling primary ticket sales and distribution.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Avant Gardner competitors and assessment
Company assessmentDirect peers
- Tao Group Hospitality: Tao Group operates marquee nightclubs, restaurants, and event venues including TAO, Marquee, and Lavo in major U.S. cities. Comparable as a multi-venue nightlife and events operator generating revenue through ticket sales, VIP table minimums, F&B, and private events—essentially the same revenue stack as Avant Gardner.
- The Bowery Presents: Bowery Presents operates live music venues including Webster Hall, Brooklyn Bowl, and Music Hall of Williamsburg in NYC. Directly comparable as a NYC live entertainment venue operator focused on music programming, ticket sales, and event-driven F&B revenue.
- Insomniac Events: Insomniac produces electronic music festivals (EDC, Beyond Wonderland) and operates venues like Academy LA. Comparable as an electronic-music-focused live events company with festival and venue operations, similar programming DNA to Avant Gardner's electronic focus.
- Brooklyn Bowl: Brooklyn Bowl is a Brooklyn music venue combining live concerts, bowling, and dining, operated by The Bowery Presents. Comparable as a Brooklyn-based live entertainment venue with music programming, F&B revenue, and similar target demographic.
- Pacha Group: Pacha Group operates the iconic Pacha nightclub brand in Ibiza and globally, with FIVE Holdings now operating the Mirage site as Pacha New York. Directly comparable as an electronic dance music nightclub brand with similar target audience and table-service business model.
- Marquee Nightclub: Marquee is an NYC nightclub operated by Tao Group Hospitality featuring electronic and hip-hop programming with VIP table service. Directly comparable as a high-end NYC nightclub targeting the same premium nightlife demographic as Avant Gardner.
- Hakkasan Group: Hakkasan Group operates superclubs and restaurants including Hakkasan Nightclub and Omnia in Las Vegas. Directly comparable as a high-end electronic music nightclub operator with VIP table service revenue model and global artist bookings.
- Superstruct Entertainment: Superstruct operates 80+ music festivals globally including electronic music events, acquired by KKR for $1.4B. Comparable as an electronic-adjacent festival and live events operator with similar audience and revenue model (ticket sales, F&B, VIP experiences).
Broad incumbents
- AEG Presents: AEG Presents operates major venues including The O2, Barclays Center, and operates a global concert promotion business. Comparable as a large-scale live entertainment company with venue operations, ticketing, and artist partnerships overlapping with Avant Gardner's core activities.
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating or partnering with venues and promoting concerts globally. Comparable as a broad incumbent in concert promotion and venue operations that overlaps with Avant Gardner's ticketed event programming and artist relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Avant Gardner social profiles
Digital presenceAvant Gardner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avant Gardner leadership team
Management profileNumber of profiles
Profiles1 record
Avant Gardner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avant Gardner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avant Gardner
What does Avant Gardner do?
Avant Gardner operates an indoor-outdoor electronic music events complex in East Williamsburg, Brooklyn, comprising three performance venues (The Mirage, The Great Hall, and Kings Hall). It generates revenue through ticketed public events sold via authorized partners DICE and Resident Advisor, VIP table reservations booked through SevenRooms, private venue rentals for corporate events and brand activations with in-house production support, on-site locker rentals, and on-premises food, beverage, and merchandise sales through a cashless wristband payment system. The company also operates the Electric Zoo annual electronic music festival as a sub-brand.
Is Avant Gardner a public or private company?
Avant Gardner is a private company. It is classified as private equity controlled and is currently operating.
When was Avant Gardner founded?
Avant Gardner was founded in 2017. It employs 101 to 250 people.
Where is Avant Gardner based?
Avant Gardner is headquartered in New York, United States, in the North America region.
How does Avant Gardner make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are table Service / VIP Reservations, private Events & Venue Rental, food & Beverage Sales and merchandise Sales.
Who are Avant Gardner's main competitors?
Direct peers on record are Tao Group Hospitality, The Bowery Presents, Insomniac Events, Brooklyn Bowl, Pacha Group, Marquee Nightclub, Hakkasan Group and Superstruct Entertainment. Broad incumbents are AEG Presents and Live Nation Entertainment.
Does Avant Gardner have an API?
No public API is recorded for Avant Gardner.
What industry is Avant Gardner in?
Avant Gardner's product category is Live Entertainment & Nightlife Venues. Its primary akta.pro industry code is THAFAEAC, Nightclubs & Dance Clubs, with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71131 and its SIC code is 7900.