Found
Found is a US fintech platform that provides business banking, automated bookkeeping and self-employment tax management to over 750,000 freelancers and small business owners through a free core app with paid Plus and Pro subscription tiers.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Found does
Found (legal entity: Indie Technologies, Inc.) is a US-only, mobile-first fintech platform serving self-employed individuals, freelancers and small business owners. The product consolidates business checking, automated bookkeeping, self-employment tax estimation with automatic set-aside, contractor payments (including 1099-NEC generation and e-filing) and unlimited invoicing into a single application. Banking services are delivered through a banking-as-a-service partnership with Lead Bank (Member FDIC) on the Mastercard network, with Marqeta powering the debit card issuance and real-time transaction controls. The platform also integrates with Stripe, PayPal and Square for unified payment tracking, and offers Pockets (sub-accounts with individual routing numbers) for cash-flow organization, plus an AI-powered Found Assistant for natural language financial queries and task delegation (currently in beta).
The company operates a freemium business model. The core Found product — including banking, expense categorization, contractor payments, unlimited invoicing and basic tax estimation — is free, with revenue generated through interchange on debit card transactions, paid subscription tiers and transactional fees. Found Plus is priced at $35/month or $315/year (adding 1.50% APY on balances up to $20,000, advanced bookkeeping rules and in-app quarterly tax payments for Schedule C filers), and Found Pro at $80/month or $720/year (adding 2.50% APY uncapped, 1% cash back on card purchases, a dedicated account manager and a premium metal debit card). Transactional revenue is supplemented by wire fees, instant-transfer fees and ATM fees per the published fee schedule. The go-to-market motion is product-led growth via self-serve signup on web and mobile (iOS/Android), supplemented by optional live demo bookings and content/SEO marketing through the found.com resource hub; the company has earned top rankings in NerdWallet, Forbes Advisor and Business Insider.
Found is privately held and headquartered in San Francisco. Co-founders Lauren Myrick (CEO) and Connor Dunn (CTO), both former Square executives, established the company between 2019 and 2021. Found has raised approximately $120 million across six disclosed funding rounds, including a $12.75M seed led by Sequoia (May 2021), a $60M Series A led by Founders Fund (February 2022) and a ~$46M Series B led by Sequoia (June 2024), with participation from Khosla Ventures, Lightspeed Venture Partners and Mischief. The platform serves over 750,000 small business owners, carries a 4.8 App Store rating (26K+ ratings) and a 4.7 Google Play rating (16K+ reviews), and the headcount is reported at 101–250 employees.
Found firmographics
Firmographics- Name
- Found
- Legal name
- Indie Technologies, Inc.
- Website
- https://found.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Found is a US fintech platform that provides business banking, automated bookkeeping and self-employment tax management to over 750,000 freelancers and small business owners through a free core app with paid Plus and Pro subscription tiers.
- Ownership category
- akta.pro rank
Found industry classification
Industry- Product category
- Small Business Banking Platform
- NAICS
- Depository Credit Intermediation (5221), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- National Commercial Banks (6021), Finance Services (6199)
- akta.pro primary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
- akta.pro secondary industries
- Expense Tracking & Financial Dashboards (FSAGADAB), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG)
Keywords
Where Found is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Found business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Found Core (Free Tier): Core banking, bookkeeping, and tax features are free. Revenue is generated by converting free users to paid tiers (Found Plus and Found Pro) and by interchange fees on debit card transactions processed through the Mastercard network.
- Found Plus Subscription: Paid subscription at $35/month or $315/year (save 25%). Includes 1.50% APY on balances up to $20,000, unlimited rules/tags/categories for expense auto-categorization, transaction import from external banks/cards/apps, priority phone support, and in-app quarterly federal tax payments for Schedule C filers.
- Found Pro Subscription: Premium subscription at $80/month or $720/year. Includes 2.50% APY on all balances with no cap, 1% cash back on all qualifying card purchases across primary and team cards, dedicated account manager, premium metal debit card, unlimited free check sending, and discounted wire transfers.
- Cash Back Program: Found Pro subscribers earn 1% cash back on all qualifying card purchases made by them or their team members. Cash back is deposited into the user's account within 14 days of the qualifying transaction.
- Transaction & Wire Fees: Transactional fees apply for certain activities including domestic wire transfers ($15/wire on Found and Found Plus, $10/wire discounted on Found Pro), $1 per check on free and Plus tiers (free on Pro), and ATM/instant transfer fees as detailed in the fee schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free core tier with all essential banking, bookkeeping, and tax features |
| Subscription | Monthly | Found Plus — $35/month or $315/year with APY, advanced bookkeeping, and tax tools |
| Subscription | Monthly | Found Pro — $80/month or $720/year with premium banking benefits and personalized support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Found product offering
Product offeringCore offering
Found is a fintech platform that consolidates business banking, automated bookkeeping, real-time tax estimation and savings, and contractor management into a single mobile-first app for self-employed individuals and small businesses. The free core offering includes a business checking account with a Mastercard Business debit card, automatic expense categorization, tax set-aside, contractor payments, and unlimited invoicing; paid tiers (Found Plus and Found Pro) add advanced bookkeeping, higher APY, cash back, and dedicated support.
Product overview
Found is a unified fintech platform combining business banking, automated bookkeeping, and tax management for self-employed professionals and small businesses. The platform architecture consists of a free core product (Found) with two optional paid tiers: Found Plus ($35/month) for advanced bookkeeping and tax tools, and Found Pro ($80/month) for premium banking benefits including higher APY and cash back. Key integrated features include Pockets (sub-accounts for cash flow management), the Found Assistant (AI-powered chatbot), and team debit cards with spending controls. Banking services are provided by Lead Bank with FDIC insurance up to $250,000.
Differentiator
Problem solved
Functional benefit
Brands
- Found Plus: Premium tier subscription at $35/month offering 1.50% APY on balances up to $20,000, unlimited rules for expense categorization, custom tags and categories, and priority phone support.
- Found Pro
Products and services
- Found Found is a unified business banking and financial management platform for self-employed individuals and small businesses, combining a free business checking account with automated bookkeeping, real-time tax estimation and savings, contractor payments, unlimited invoicing, and AI-powered expense categorization in a single mobile-first app. The Found Mastercard Business debit card is issued by Lead Bank pursuant to a Mastercard license.
- Found Mastercard Business Debit Card The Found Mastercard Business debit card is a business debit card issued by Lead Bank pursuant to a Mastercard license and accepted everywhere Mastercard debit cards are accepted. Available in physical and virtual card formats with team and spending controls for SMB owners.
Quantifiable outcome
- Over 750,000 small business owners have chosen Found, with app ratings of 4.8 (App Store, 26K+ ratings), 4.7 (Google Play, 16K+ reviews), and 4.6 (TrustPilot, 1K+ reviews).
- +2 more outcomes
Companies that use Found
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Found technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Found partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Piermont BankcoreFound's banking services are provided by Piermont Bank, Member FDIC. Note: other sources indicate Lead Bank as the primary sponsor bank, suggesting either a partnership evolution or multiple banking relationships.
- MarqetacoreMarqeta, a global modern card issuing platform listed on NASDAQ, partnered with Found to power Found's Business debit card. The partnership enables SMBs and self-employed entrepreneurs to access customized expense management capabilities including real-time transaction tracking, spending limits, and simplified bookkeeping and tax tools through the Found Mastercard Business debit card.
- Lead BankcoreFound is a financial technology company, not a bank. Banking services are provided by Lead Bank, Member FDIC. The Found Mastercard Business debit card is issued by Lead Bank pursuant to a license from Mastercard Inc. FDIC insurance is provided up to $250,000 per depositor through Lead Bank. This is Found's primary banking partner referenced across most official documentation.
- MastercardcoreFound's Business debit card operates on the Mastercard network (Mastercard Inc. license), enabling acceptance everywhere Mastercard debit cards are accepted globally.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Found competitors and assessment
Company assessmentDirect peers
- Lili: Lili offers business banking built specifically for freelancers and self-employed individuals, with built-in bookkeeping, tax savings, and invoicing—directly overlapping with Found's core value proposition and target customer.
- Novo: Novo provides digital business checking accounts for small businesses, freelancers, and solopreneurs with integrations to common SMB tools, competing head-to-head with Found in the same customer segment.
- Relay Financial: Relay offers digital business banking with sub-accounts (similar to Found's Pockets), team debit cards with spend controls, and integrations with accounting software, directly competing for SMB and small-team customers.
- North One: North One provides online business banking accounts for small businesses with envelopes/sub-accounts, expense categorization, and integrations—competing directly with Found's Pockets and bookkeeping features.
- Mercury: Mercury provides digital business banking for startups and SMBs with team cards, sub-accounts, and integrations; while skewing toward venture-backed startups, it overlaps with Found's SMB banking offering.
- Bluevine: Bluevine offers online business banking with high-yield interest, lines of credit, and bill pay, targeting small businesses that overlap with Found's customer base.
Broad incumbents
- QuickBooks (Intuit): Intuit's QuickBooks dominates accounting and tax preparation for self-employed and small business users and has been expanding into payments and banking—representing the largest incumbent threat to Found's integrated value proposition.
- Block (Square): Block/Square serves self-employed and SMB sellers with payments, banking (Square Banking), and software, and its founders' former employer connection to Found's leadership makes it a key strategic incumbent comparable.
Emerging players
- Wave Financial: Wave provides free accounting, invoicing, and receipt scanning for small businesses and self-employed users, overlapping with Found's bookkeeping and invoicing features; based in Canada with growing US presence.
Others
- Marqeta: Marqeta is Found's card-issuing infrastructure partner (NASDAQ-listed), enabling its Mastercard debit card program—an upstream enabler and ecosystem participant rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Found social profiles
Digital presenceFound compliance and trust
Trust signalCompliance1 record
Found financial estimates
Financial estimateRevenue estimate
Valuation estimate
Found leadership team
Management profileNumber of profiles
Profiles2 records
Found funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Found M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Found
What does Found do?
Found is a fintech platform that consolidates business banking, automated bookkeeping, real-time tax estimation and savings, and contractor management into a single mobile-first app for self-employed individuals and small businesses. The free core offering includes a business checking account with a Mastercard Business debit card, automatic expense categorization, tax set-aside, contractor payments, and unlimited invoicing; paid tiers (Found Plus and Found Pro) add advanced bookkeeping, higher APY, cash back, and dedicated support.
Is Found a public or private company?
Found is a private company. It is classified as venture growth investor backed and is currently operating.
When was Found founded?
Found was founded in 2021. It employs 51 to 100 people.
Where is Found based?
Found is headquartered in San Francisco, United States, in the North America region.
How does Found make money?
Five revenue lines are on record. Found Core (Free Tier) is the primary driver. The others are found Plus Subscription, found Pro Subscription, cash Back Program and transaction & Wire Fees.
Who are Found's main competitors?
Direct peers on record are Lili, Novo, Relay Financial, North One, Mercury and Bluevine. Broad incumbents are QuickBooks (Intuit) and Block (Square). Wave Financial is listed as an emerging player. Marqeta is listed as an others.
Does Found have an API?
No public API is recorded for Found.
What industry is Found in?
Found's product category is Small Business Banking Platform. Its primary akta.pro industry code is FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure, with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its NAICS code is 5221 and its SIC code is 6021.