Squint
Squint is a manufacturing intelligence platform that combines AI and augmented reality to digitize tribal knowledge, generate procedures from video, and guide frontline operations across hundreds of factories for Fortune 500 manufacturers including PepsiCo, Ford, Michelin, and Siemens.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Squint does
Squint is a manufacturing intelligence platform founded in 2021 by Devin Bhushan and headquartered in San Francisco. The company sells an enterprise SaaS subscription, supplemented by professional services and integration work, to Fortune 50 and Fortune 500 industrial customers including PepsiCo, Ford, Michelin, Volvo, Siemens, Colgate-Palmolive, Berkshire Hathaway Energy, and Schneider Electric. Squint states it is deployed across hundreds of factories and tens of thousands of operators, with deployments spanning automotive, food and beverage / consumer packaged goods, energy and oil & gas, heavy industrials, and field services.
The platform combines augmented reality with multiple proprietary AI capabilities: multimodal generative AI that converts expert video into step-by-step work instructions; a retrieval-augmented generation chatbot (Squint Copilot) using hybrid sparse-dense vector embeddings, HyDE, and query rewriting over customer documents; computer vision and spatial mapping (WiFi triangulation, visual object classification, image histogram matching) that recognizes machines and areas without QR codes; badge-based passwordless login; multilingual procedure translation across 50 to 134 languages; and offline Apple Intelligence Foundation Models–powered training content. The product is organized into Author, Workflows, Assistant, Analytics, and Integrations modules, with an API and integration marketplace connecting to ERP, MES, CMMS, and SharePoint systems, plus a consumer-grade Expert Eyes by Squint sub-brand on Apple Vision Pro.
Squint has raised over $59 million across a $6M seed (June 2023), a $13M Series A led by Sequoia Capital (November 2023), and a $40M Series B co-led by The Westly Group and TCV at a $265M valuation (August 2025). Pricing is quote-based and not publicly disclosed; go-to-market is a sales-assisted enterprise motion led by demo and "Talk to an expert" calls, complemented by free self-serve tools (Work Instruction Assessment, Expert Eyes consumer apps) and an event-driven presence at manufacturing, energy, and supply-chain conferences. The company operates a headcount of 51–100 employees and maintains compliance attestations including SOC and CCPA/GDPR-aligned privacy disclosures.
Squint firmographics
Firmographics- Name
- Squint
- Legal name
- Squint, Inc.
- Website
- https://squint.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Squint is a manufacturing intelligence platform that combines AI and augmented reality to digitize tribal knowledge, generate procedures from video, and guide frontline operations across hundreds of factories for Fortune 500 manufacturers including PepsiCo, Ford, Michelin, and Siemens.
- Ownership category
- akta.pro rank
Squint industry classification
Industry- Product category
- Manufacturing Intelligence Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Squint is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Recurring subscription revenue from manufacturing enterprises (Fortune 50/500), with land-and-expand adoption across multiple factories. Customers such as PepsiCo, Michelin, Ford, Volvo, Siemens, Colgate-Palmolive, and BHE cover hundreds of factories and tens of thousands of operators.
- Professional Services & Integration: Implementation, integration with ERP/MES/CMMS systems, and customer success services that accompany enterprise rollouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise subscription |
Go-to-market motion5 records
Distribution channels1 record
Marketing channels7 records
Squint product offering
Product offeringCore offering
Squint sells an AI and Augmented Reality Manufacturing Intelligence platform that captures frontline operational knowledge, digitizes it into step-by-step procedures, and serves it to industrial operators via AR overlays and a RAG-based AI Copilot on phones, tablets, and Apple Vision Pro. The platform is sold as an enterprise SaaS subscription to Fortune 500 manufacturers across automotive, food and beverage, energy, and heavy industrial sectors, with professional services for ERP/MES/CMMS integration.
Product overview
Squint offers a single unified Manufacturing Intelligence platform — built around AI and augmented reality — that combines four core modules (Author, Workflows, Assistant / Squint Copilot, and Analytics) with an Integrations layer and a suite of four industry-aligned solutions (Knowledge Capture & Management, Standard Operations & Maintenance, Troubleshooting & Repair, and Onboarding & Training). The Author module digitizes tribal knowledge into procedures (including Video-to-Procedure generative AI), Workflows orchestrate and execute that work across the frontline, the Assistant/Copilot module delivers RAG-based natural-language answers over customer documents, and Analytics (including Time Studies) measures and improves performance. The platform extends into a dedicated consumer-grade Apple Vision Pro sub-brand, Expert Eyes by Squint, and is complemented by a free Work Instruction Assessment tool.
Differentiator
Problem solved
Functional benefit
Brands
- Expert Eyes by Squint: Consumer-facing app exclusively for Apple Vision Pro that provides step-by-step help for hands-on tasks using spatial videos and easy-to-follow instructions, with a community-driven Expert Exchange library.
Products and services
- Squint Platform (Manufacturing Intelligence Platform) Unified AI and AR Manufacturing Intelligence platform that combines the Author, Workflows, Assistant, Analytics, and Integrations modules to turn scattered operational knowledge into an intelligent layer for industrial frontline teams. Sold to enterprise manufacturers as a quote-based annual SaaS subscription.
- Expert Eyes by Squint Consumer-grade spatial AR app built natively for Apple Vision Pro on visionOS, providing step-by-step help for any hands-on task using spatial videos and an Expert Exchange community library. Available on the Apple App Store.
- Work Instruction Assessment Free self-serve tool at feedback.squint.ai that analyzes user-uploaded PDF, DOCX, or XLSX work instructions against 6 expert categories (e.g., LOTO steps, PPE callouts) and returns a downloadable PDF report, used as a top-of-funnel funnel into the enterprise sales motion.
Quantifiable outcome
- 10x faster digitization of frontline procedures (10-year roadmap compressed to 1 year at a Fortune Global 50 F&B)
- +9 more outcomes
Companies that use Squint
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles1 record
Squint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability14 records
Feature9 records
Squint partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic — deep technology partnership via apple intelligence foundation models framework and visionos distribution., core — co-developed squint's time studies feature., minor — advisor; provides xr/manufacturing product expertise., core — enables squint's 'connect to any system' positioning. and minor — recruiting and brand awareness channel..
- Applestrategic — deep technology partnership via apple intelligence foundation models framework and visionos distribution.Apple integration spans the Apple Intelligence Foundation Models framework (Quiz Generation and Verification running offline on-device for industrial training) and the visionOS App Store distribution of Expert Eyes by Squint on Apple Vision Pro. Squint is deepening integration with the Apple ecosystem to strengthen its position in industrial training and operations.
- Major Heavy Equipment Manufacturer (unnamed)core — co-developed squint's time studies feature.Squint co-developed its Time Studies feature (launched October 2025) in partnership with a major heavy equipment manufacturer to address cumbersome traditional time studies; the feature is now live for all Squint customers.
- Scott Burkey (Advisor)minor — advisor; provides xr/manufacturing product expertise.Scott Burkey, Principal XR Product Manager at WestRock with 25+ years in software development (CNN, Coca Cola, NBA), serves as an Advisor to Squint, helping the company build XR functionality urgently needed on the factory floor.
- ERP / MES / CMMS Integration Partnerscore — enables squint's 'connect to any system' positioning.Squint exposes an API and integration marketplace to connect with customer ERP, MES, and CMMS systems, positioning Squint as a single source of truth that enriches existing enterprise applications. Specific integration partners are not individually named in the source.
- Wellfound (AngelList)minor — recruiting and brand awareness channel.Squint uses Wellfound (formerly AngelList) to host its jobs page and recruit early-stage startup talent, as referenced across the seed-round blog.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Squint competitors and assessment
Company assessmentDirect peers
- Augmentir: Augmentir is a connected-worker platform that uses AI to digitize procedures, provide AI-driven guidance, and capture frontline knowledge for industrial workforces — directly comparable to Squint's Author, Workflows, and Copilot modules serving the same manufacturing personas.
- Tulip Interfaces: Tulip builds a frontline operations platform that combines no-code app building, connected worker workflows, and analytics for manufacturers — competing head-to-head with Squint's Workflows and Analytics modules across the same enterprise manufacturing buyers.
- Librestream: Librestream's Onsight platform delivers AR-based remote assistance and work instructions for industrial field workers, directly overlapping with Squint's AR-guided troubleshooting and procedural guidance use cases in manufacturing and field service.
- Scope AR (WorkLink): Scope AR's WorkLink product enables AR-guided work instructions and remote assistance for manufacturers and field service technicians, competing directly with Squint's spatial AR workflow authoring capabilities.
- RE'FLEKT: RE'FLEKT provides enterprise AR solutions including AR-guided work instructions and remote assistance for industrial customers, positioning it as a direct peer in the manufacturing AR workflow authoring space.
- Braincube: Braincube applies AI and analytics to manufacturing operations data to improve productivity and quality — comparable to Squint's industrial AI and Analytics modules serving similar manufacturing customers with AI-driven operational insights.
- Poka (now Prospecity): Poka is a connected-worker knowledge-sharing and training platform for manufacturers, directly comparable to Squint's Knowledge Capture & Management and Onboarding & Training solutions for industrial frontline teams.
Broad incumbents
- PTC: PTC's ThingWorx and Vuforia product lines provide industrial IoT and AR-guided work instruction capabilities to manufacturers, making it a broad incumbent with overlapping AR-procedure functionality and an established installed base among large manufacturers.
- Microsoft (Dynamics 365 Guides): Microsoft's Dynamics 365 Guides delivers mixed-reality work instructions integrated with the Microsoft cloud and enterprise productivity stack, representing a broad incumbent threat given Microsoft's enterprise sales reach and bundle economics.
- TeamViewer (Upskill): TeamViewer acquired Upskill to add AR-guided workflows and frontline connectivity to its remote connectivity platform, making it a broad incumbent with overlapping AR work-instruction capabilities for industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Squint social profiles
Digital presenceSquint compliance and trust
Trust signalCompliance3 records
Squint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squint leadership team
Management profileNumber of profiles
Profiles6 records
Squint funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squint
What does Squint do?
Squint sells an AI and Augmented Reality Manufacturing Intelligence platform that captures frontline operational knowledge, digitizes it into step-by-step procedures, and serves it to industrial operators via AR overlays and a RAG-based AI Copilot on phones, tablets, and Apple Vision Pro. The platform is sold as an enterprise SaaS subscription to Fortune 500 manufacturers across automotive, food and beverage, energy, and heavy industrial sectors, with professional services for ERP/MES/CMMS integration.
Is Squint a public or private company?
Squint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Squint founded?
Squint was founded in 2021. It employs 51 to 100 people.
Where is Squint based?
Squint is headquartered in San Francisco, United States, in the North America region.
How does Squint make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are professional Services & Integration.
Who are Squint's main competitors?
Direct peers on record are Augmentir, Tulip Interfaces, Librestream, Scope AR (WorkLink), RE'FLEKT, Braincube and Poka (now Prospecity). Broad incumbents are PTC, Microsoft (Dynamics 365 Guides) and TeamViewer (Upskill).
Does Squint have an API?
Yes. Squint offers an API and integration marketplace allowing customers to connect the platform to enterprise systems such as ERP, MES, and CMMS, enabling operational data flow into Squint and use of Squint as a single source of truth across an existing tech stack. The homepage states: "Connect to your ERP, MES, CMMS, and more through our API and integration marketplace. Built to evolve with your tech stack."
What industry is Squint in?
Squint's product category is Manufacturing Intelligence Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 51321 and its SIC code is 7371.