TourRadar
- Company typePrivate
- Founded2010
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
TourRadar firmographics
Firmographics- Name
- TourRadar
- Legal name
- TourRadar
- Website
- https://tourradar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
TourRadar industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF), Multi-Country/Regional Circuit Tour Operators (THAKADAK)
Keywords
Where TourRadar is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Markets served
TourRadar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: TourRadar operates as a marketplace aggregator, earning commissions from tour operators when travelers book multi-day tours through the platform. The platform connects travelers directly with operators, facilitating bookings for a transaction fee or commission.
- Partner Commissions (RISE Program): The RISE Partner Program pays commissions to travel creators and agents who generate bookings through the platform. Over $175,000 in commissions have been paid out to more than 4,000 partners since August 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tour pricing varies by operator, destination, duration, and season |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TourRadar product offering
Product offeringCore offering
TourRadar operates the world's largest online marketplace for multi-day organized adventures, aggregating 50,000+ tours, safaris, and river cruises from 2,500+ verified operators across 160+ countries and facilitating direct booking with integrated payment processing, booking protection, and 24/7 customer support. Beyond the consumer marketplace, the company provides a Distribution API for OTA, airline, and GDS partners, the Hosted Trips product that enables travel creators and agents to convert their audiences into confirmed bookings, and the RISE Partner Program for affiliate-driven booking monetization.
Product overview
TourRadar is the world's largest multi-day tour marketplace operating as a platform connecting travelers with verified tour operators globally. The core product portfolio includes the TourRadar Marketplace (web platform) and Mobile App for discovering and booking 50,000+ multi-day tours, the Hosted Trips product for travel creators and agents, the Moments feature for user-generated travel content, the RISE Partner Program for affiliate/creator monetization, and a Distribution API for partner integration. Together these products serve travelers seeking organized adventures while providing operators with distribution infrastructure and partners with monetization tools. The company operates across 160+ countries with 2,500+ operators, supported by 300,000+ verified traveler reviews and 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Brands
- Hosted Trips: A product enabling travel creators and agents to monetize their audiences by booking travelers onto dedicated, bookable departures powered by TourRadar's operational infrastructure.
- RISE Partner Program
- Days to Come
Products and services
- TourRadar Marketplace Online marketplace platform connecting travelers with 2,500+ verified multi-day tour operators across 160+ countries, offering 50,000+ multi-day tours, safaris, river cruises, and organized adventures with integrated booking, secure payments, booking protection, and 24/7 customer support.
- TourRadar Mobile App iOS and Android mobile application that lets travelers explore 50,000+ multi-day tours, receive real-time booking updates, manage trips on the go, and access app-exclusive deals and giveaways.
- Hosted Trips Product that lets travel creators and travel agents convert their audiences into confirmed multi-day tour bookings by leveraging TourRadar's booking infrastructure, payments, and verified operator network spanning 160+ countries.
- RISE Partner Program Affiliate and creator partnership program that enables travel creators, influencers, and agents to monetize their audiences by booking travelers onto multi-day tours through TourRadar's marketplace, with commission payouts on confirmed bookings.
- Distribution API Programmatic API product that enables OTAs, airlines, and global distribution system partners to integrate and distribute TourRadar's inventory of 50,000+ multi-day tours across 2,500 operators in 160+ countries through their own platforms.
Quantifiable outcome
- Tours featuring user-generated video convert 29% higher than those without
- +2 more outcomes
Companies that use TourRadar
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
TourRadar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
TourRadar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RISE Partner Program (Travel Creators and Agents)coreTourRadar's RISE Partner Program enables travel creators and agents to monetize their audiences by booking travelers onto dedicated departures. Partners gain access to TourRadar's booking infrastructure, payments, and verified operator network across 160+ countries. Over 4,000 partners onboarded since August 2025, generating 5,000+ Moments and paying out over $175,000 in commissions.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
TourRadar competitors and assessment
Company assessmentDirect peers
- Headout: Headout is a curated marketplace for tours, attractions, and local experiences with strong mobile-led distribution. It competes with TourRadar in the experiences aggregation category, particularly in city tours and last-minute bookings.
- Musement: Musement is a tours-and-activities aggregator with distribution to OTAs and travel suppliers. It competes with TourRadar in aggregating tours and experiences, with a similar B2B distribution play into airlines and travel platforms.
- GetYourGuide: GetYourGuide is a leading online marketplace for tours, activities, and excursions worldwide. It directly competes with TourRadar in aggregating bookable travel experiences, though with broader day-trip and activity focus versus TourRadar's multi-day tour specialization.
- Klook: Klook is a major Asia-based tours-and-activities booking platform serving global travelers. It competes with TourRadar in aggregating multi-day tours, attractions, and experiences, with comparable marketplace commission economics.
- Viator: Viator, a TripAdvisor company, is one of the largest tours-and-activities marketplaces globally. It is a direct competitor in tour aggregation, and notably shares the same parent as TourRadar following the 2024 acquisition — making it both a peer and a sibling brand.
Emerging players
- G Adventures: G Adventures is a leading small-group adventure tour operator and a top supply partner on TourRadar with 12,661 reviews. It is comparable both as a competitor (own direct booking) and as a key operator-side customer of TourRadar's marketplace.
- Intrepid Travel: Intrepid Travel is a major small-group adventure tour operator with strong direct booking and B-Corp positioning. It is a top partner on TourRadar and a partial competitor as it continues to invest in its own digital booking infrastructure.
Broad incumbents
- Airbnb Experiences: Airbnb Experiences extends Airbnb's marketplace into bookable activities and tours hosted by locals. It competes in adjacent territory to TourRadar and benefits from Airbnb's massive traveler funnel, though its offerings skew toward short-form experiences rather than multi-day tours.
- Booking.com Experiences: Booking.com operates an attractions and experiences marketplace as part of its broader accommodation-led platform. It competes with TourRadar for traveler mindshare in the experiences category and leverages one of the world's largest travel distribution networks.
- Expedia Local Expert: Expedia's Local Expert and activities offerings extend its OTA platform into tours and experiences. It competes in the broader activities aggregation space, leveraging Expedia's global travel audience and booking infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
TourRadar social profiles
Digital presenceTourRadar financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourRadar leadership team
Management profileNumber of profiles
Profiles5 records
TourRadar funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourRadar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourRadar
What does TourRadar do?
TourRadar operates the world's largest online marketplace for multi-day organized adventures, aggregating 50,000+ tours, safaris, and river cruises from 2,500+ verified operators across 160+ countries and facilitating direct booking with integrated payment processing, booking protection, and 24/7 customer support. Beyond the consumer marketplace, the company provides a Distribution API for OTA, airline, and GDS partners, the Hosted Trips product that enables travel creators and agents to convert their audiences into confirmed bookings, and the RISE Partner Program for affiliate-driven booking monetization.
Is TourRadar a public or private company?
TourRadar is a private company. It is classified as corporate owned and is currently operating.
When was TourRadar founded?
TourRadar was founded in 2010. It employs 101 to 250 people.
Where is TourRadar based?
TourRadar is headquartered in Vienna, Austria, in the Europe region.
How does TourRadar make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are partner Commissions (RISE Program).
Who are TourRadar's main competitors?
Direct peers on record are Headout, Musement, GetYourGuide, Klook and Viator. Emerging players are G Adventures and Intrepid Travel. Broad incumbents are Airbnb Experiences, Booking.com Experiences and Expedia Local Expert.
Does TourRadar have an API?
Yes. TourRadar offers a Distribution API for OTAs, airlines, and GDS partners to access and distribute multi-day tour content. The API enables partners to integrate TourRadar's inventory of 50,000+ multi-day tours, safaris, and river cruises across 2,500 operators in 160+ countries into their own platforms. Developer documentation is at dashboard.api.b2b.tourradar.com/signin.
What industry is TourRadar in?
TourRadar's product category is Online Travel Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THAKAJAF, Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory). Its NAICS code is 56151 and its SIC code is 7900.