Kajabi
Kajabi is an all-in-one creator commerce platform that enables coaches, course creators, and experts to build, market, and sell digital products including courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated platform.
- Company typePrivate
- Founded2009
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Kajabi does
Kajabi is a privately held, all-in-one creator commerce platform headquartered in Irvine, California and founded in 2009. The company serves individual creators, solopreneurs, coaches, and expert-led small businesses that want to monetize knowledge through digital products. Its product surface spans course hosting, coaching programs, communities, memberships, podcasts, newsletters, email marketing, sales funnels, and native payments, delivered as a single integrated platform rather than a suite of acquired point tools. Creator GMV processed on the platform has scaled from approximately $8 billion in October 2024 to over $11 billion by August 2025, with more than 100,000 businesses having used the platform since inception and an active Amplify network of 551 million contacts across creators.
The platform's technical core is a multi-tenant SaaS application with native payments, an integrated CRM/email engine, funnel builders, and a branded mobile app add-on. In 2025, Kajabi layered a multi-product AI suite across the stack: Cofounder (creator-assist agent), Expert Agents (configurable vertical workflows), Backstage, the Amplify creator network, and the Model Context Protocol (MCP) integration layer that exposes Kajabi data to third-party AI tools. The company also acquired Vibely in November 2022 to deepen native community capabilities, reducing dependence on third-party community products.
Kajabi's business model is subscription SaaS with three published tiers (Basic at $179 per month, Growth, and Pro) plus an optional branded mobile app add-on. The company charges 0% transaction fees on creator GMV, a deliberate differentiator versus competitors that take 3-30%, and the platform monetizes volume through subscriptions rather than revenue share. Go-to-market is largely self-serve and creator-led, supplemented by partnerships (most recently Kajabi Capital with Parafin in December 2025) that extend the platform into creator fintech. The company has not disclosed a primary funding round since its $550 million Series D in May 2021 at an approximately $2 billion valuation, and headcount sits in the 251-500 range, indicating a post-hyper-growth operating profile.
Kajabi firmographics
Firmographics- Name
- Kajabi
- Legal name
- Kajabi
- Website
- https://kajabi.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kajabi is an all-in-one creator commerce platform that enables coaches, course creators, and experts to build, market, and sell digital products including courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated platform.
- Ownership category
- akta.pro rank
Kajabi industry classification
Industry- Product category
- Creator Commerce Platform
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Kajabi is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kajabi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Monthly or annual subscription fees for access to the all-in-one platform. Kajabi takes 0% of creator revenue, distinguishing it from competitors that charge transaction fees. Pricing tiers provide different feature levels and contact limits.
- Branded Mobile App: Optional paid add-on for custom-branded mobile applications available in app stores, providing additional revenue stream for established creators seeking deeper brand presence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Essential all-in-one features |
| Subscription | Monthly | Growth tier - Advanced marketing and automation |
| Subscription | Monthly | Pro tier - Maximum features for established creators |
| Subscription | Multi-year contract | Promotional offer - 50% off for 6 months |
| Subscription | Multi-year contract | Promotional offer - 3 months for $99 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Kajabi product offering
Product offeringCore offering
Kajabi provides an all-in-one subscription platform that lets expert creators, coaches, educators, and content creators build, market, sell, and deliver online courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated dashboard. The bundle includes built-in Kajabi Payments for processing subscriptions and one-time transactions, email marketing, sales funnels, landing pages, automations, and AI-native tools (Cofounder, Expert Agents, Backstage, Amplify, MCP). The platform charges 0% transaction fees on creator revenue, distinguishing it from competitors that take a percentage of sales.
Product overview
Kajabi is an all-in-one creator commerce platform that replaces fragmented tool stacks with a unified system for building, marketing, selling, and delivering knowledge-based businesses. The platform architecture centers on six core products: Online Courses, Coaching, Communities, Memberships, Podcasts, and Newsletters, all connected through a centralized dashboard for products, payments, and marketing. The platform differentiates through AI-powered tools including Cofounder (AI business partner), Expert Agents (autonomous AI teammates), Backstage (personalized program builder), Amplify (expert network marketing), and MCP (Model Context Protocol for AI tool integration). Kajabi positions itself as the 'operating system for human expertise' targeting coaches, educators, practitioners, and content creators who monetize their knowledge. The platform includes built-in Kajabi Payments for processing, email marketing, landing pages, automations, and analytics, with no transaction fees on revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Cofounder: AI business partner inside Kajabi that knows the user's business, builds plans, and drafts launches.
- Backstage
- Amplify
- MCP
- Expert Agents
- Kajabi Capital
- Kajabi Payments
Products and services
- Online Courses
Quantifiable outcome
- Over $11 billion earned by creators on the platform
- +3 more outcomes
Companies that use Kajabi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Kajabi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Kajabi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ParafincoreKajabi partnered with Parafin to launch Kajabi Capital, a financing program integrated directly into the platform for U.S.-based creators. The service addresses the difficulty small business owners face accessing traditional loans, offering fast, flexible funding for business expansion. This strategic partnership adds financial services capabilities to Kajabi's all-in-one creator platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Kajabi competitors and assessment
Company assessmentDirect peers
- Thinkific: Closest direct competitor — all-in-one course + community + marketing platform targeting the same expert creator SMB segment; Kajabi explicitly produces migration guides from Thinkific.
- Patreon: Membership/monetization platform for creators; Kajabi produces explicit Patreon migration content, indicating direct creator overlap and competitive intent.
- Podia: All-in-one creator commerce platform (courses, memberships, downloads, webinars) for solopreneurs; competes on bundling and price, including a lower-priced Starter tier that puts pressure on Kajabi's elevated entry price.
- ConvertKit (now Kit): Email + creator monetization platform (formerly ConvertKit) now adding commerce and landing-page features; comparable target market of solo creators and SMB experts.
- Mighty Networks: Community + course + membership platform targeting the same expert-creator cohort; comparable SaaS economics and overlapping feature set.
- Teachable: Direct competitor offering online course creation and hosting; comparable product/customer base and revenue model (SaaS subscription), but Teachable historically charged transaction fees where Kajabi charges 0%.
- Circle: Community-first platform expanding into courses and paid memberships; competes for the same creator persona and overlaps Kajabi's community product offering.
Emerging players
- Skool: Fast-growing community + course platform that has rapidly captured creators with a gamified, lower-cost ($99/mo) all-in-one model; considered one of Kajabi's most credible emerging threats.
- Substack: Newsletter-led creator monetization platform; competes for the same expert/creator audience, particularly in content-driven monetization where Kajabi's newsletter product overlaps.
Broad incumbents
- Shopify: Broader commerce platform increasingly serving creators and digital-product sellers; a much larger incumbent whose Shopify Audiences/Shop app ecosystem overlaps Kajabi's payment, funnel, and email capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kajabi social profiles
Digital presenceKajabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kajabi leadership team
Management profileNumber of profiles
Profiles15 records
Kajabi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kajabi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kajabi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kajabi
What does Kajabi do?
Kajabi provides an all-in-one subscription platform that lets expert creators, coaches, educators, and content creators build, market, sell, and deliver online courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated dashboard. The bundle includes built-in Kajabi Payments for processing subscriptions and one-time transactions, email marketing, sales funnels, landing pages, automations, and AI-native tools (Cofounder, Expert Agents, Backstage, Amplify, MCP). The platform charges 0% transaction fees on creator revenue, distinguishing it from competitors that take a percentage of sales.
Is Kajabi a public or private company?
Kajabi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kajabi founded?
Kajabi was founded in 2009. It employs 251 to 500 people.
Where is Kajabi based?
Kajabi is headquartered in Irvine, United States, in the North America region.
How does Kajabi make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are branded Mobile App.
Who are Kajabi's main competitors?
Direct peers on record are Thinkific, Patreon, Podia, ConvertKit (now Kit), Mighty Networks, Teachable and Circle. Emerging players are Skool and Substack. Shopify is listed as a broad incumbent.
Does Kajabi have an API?
Yes. Kajabi offers a Public API and webhooks for integrations. The platform provides Zapier integration for connecting with third-party tools. MCP (Model Context Protocol) is available, enabling users to run Kajabi with any AI tool they already use, described as allowing users to go 'From a sentence to launch.' Developer documentation is at help.kajabi.com/api-reference/introduction.
What industry is Kajabi in?
Kajabi's product category is Creator Commerce Platform. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 513210 and its SIC code is 7372.