Teachable
Teachable is a New York-based SaaS platform, founded in 2013 and now a Hotmart Company subsidiary, that enables over 150,000 creators and enterprises across 180 countries to build, market, and sell online courses, coaching, memberships, and digital downloads with integrated payments, AI tools, and compliance-grade security.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Teachable does
Teachable is a New York-based SaaS platform founded in 2013 that enables individuals, educators, and enterprises to create, market, and sell online courses, coaching sessions, digital downloads, and memberships. The platform serves a horizontal creator economy use case, with a primary segment of individual experts and entrepreneurs (over 150,000 creators globally) and a secondary enterprise segment for compliance, employee, and partner training. Core technology is a cloud-based course delivery and commerce stack with native iOS and Android apps, a public API, automated cross-border tax handling (U.S. sales tax, EU/UK VAT), and a 2025-launched AI Hub that includes Course Starter (curriculum generation), Quiz Generator, and Automatic Subtitles & Translations across 70+ languages, built on third-party AI providers including OpenAI, Anthropic, and Google.
Revenue is generated through tiered subscription plans (Starter $29-$39/month, Builder $59-$69/month, Growth and Professional tiers, and custom Enterprise pricing), supplemented by a 7.5% transaction fee on the Starter tier and payment-processing revenue share via Stripe-powered Teachable Payments. Go-to-market is hybrid: self-serve product-led growth for individual creators via a free trial at teachable.com, paired with a field sales motion for enterprise accounts gated by SOC 2 Type II certification completed in December 2025. Teachable is a wholly-owned subsidiary of Hotmart Company, a diversified creator-economy group claiming the #1 worldwide position in the segment with combined creator earnings exceeding $10 billion across 180+ countries.
Teachable firmographics
Firmographics- Name
- Teachable
- Legal name
- Teachable, Inc.
- Website
- https://teachable.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Teachable is a New York-based SaaS platform, founded in 2013 and now a Hotmart Company subsidiary, that enables over 150,000 creators and enterprises across 180 countries to build, market, and sell online courses, coaching, memberships, and digital downloads with integrated payments, AI tools, and compliance-grade security.
- Ownership category
- akta.pro rank
Teachable industry classification
Industry- Product category
- Online Learning Platform
- NAICS
- Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Certification & Credentialed Creator Programs (MPACALAI), Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)
Keywords
Where Teachable is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Teachable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered monthly and annual subscription plans (Starter, Builder, Growth, Professional, Business, Enterprise) providing access to course creation tools, payment processing, and platform features. Higher tiers unlock more products, students, and advanced features like custom domains and API access.
- Transaction Fees: 7.5% transaction fee on Starter plan for sales processed through Teachable Native Gateways. 0% transaction fees on Builder, Growth, and Custom plans. Standard payment processing fees apply separately.
- Payment Processing: Revenue share from payment processing through Teachable Payments gateway, including credit/debit card transactions facilitated via Stripe integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Basic plan with transaction fees |
| Subscription | Monthly | Builder - Professional course selling |
| Subscription | Monthly | Growth - Advanced features and scaling |
| Subscription | Multi-year contract | Enterprise - Custom solutions for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Teachable product offering
Product offeringCore offering
Teachable is a SaaS platform that enables creators, experts, and businesses to build, market, and sell online courses, coaching sessions, digital downloads, and membership subscriptions. It provides integrated tools for course hosting, payment processing, AI-assisted content creation, tax compliance, and student engagement, with an enterprise tier for compliance, employee, and partner training.
Product overview
Teachable is an online course creation and selling platform offering a unified platform with multiple integrated products. The core offering includes Online Courses, Coaching, Digital Downloads, and Memberships, which creators can sell through the platform. Supporting these are feature modules including AI Hub (Course Starter, Quiz Generator, Subtitles & Translations), Teachable Payments (native payment gateway), Site Builder, Sales and Marketing tools, Student Experience features, Mobile App (iOS/Android), App Hub integrations with third-party tools, and Analytics and Reporting. The enterprise tier, Teachable Enterprise, provides scaled solutions for compliance training, employee training, and partner training with SSO, advanced reporting, and dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Courses Core product enabling creators to sell video-based courses with engagement features including videos, quizzes, drip content, and mobile access. Designed for individual creators, educators, and businesses looking to monetize expertise through structured online learning.
- Coaching Product for offering one-on-one or group coaching sessions with integrated scheduling and payment management. Targeted at creators and experts who provide personalized learning or advisory services alongside their digital products.
- Digital Downloads Product enabling creators to sell digital products such as templates, guides, and resources that students can instantly access and download. Used by creators to monetize supplementary materials beyond live courses.
- Memberships Subscription-based recurring revenue product enabling creators to build community and offer flexible subscription memberships. Targeted at creators seeking predictable recurring revenue from ongoing content access.
- Teachable Enterprise Enterprise solution for professional learning at scale with single sign-on (SSO), advanced reporting, bulk sales management, native integrations, API access, dedicated success manager, priority support, and white glove onboarding. Includes compliance training, employee training, and partner training solutions for large organizations.
- AI Hub AI-powered toolset including Course Starter for curriculum generation, Quiz Generator for creating quizzes from course material, and Automatic Subtitles & Translations supporting 70+ languages. Helps creators accelerate content creation and localization.
Companies that use Teachable
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Teachable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
Teachable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Hotmart CompanycoreTeachable is a subsidiary of Hotmart Company, which together represent the #1 worldwide leader in the creator economy. This parent relationship provides Teachable access to Hotmart's global infrastructure, shared technology resources, and combined market position across 180+ countries.
- StripecorePrimary payment processing partner for Teachable Payments gateway, enabling credit and debit card transactions. Stripe handles the actual payment processing while Teachable manages the payment collection and payout infrastructure for creators.
- PayPalmajorAlternative payment option available through Monthly Payment Gateway, expanding payment flexibility for creators and students globally.
- OpenAImajorAI Provider for AI-powered features on the platform, including course generation and content creation tools. Terms of Service reference includes OpenAI as one of the third-party AI providers.
- AnthropicmajorAI Provider for AI-powered platform features. Anthropic PBC is referenced in Terms of Use as one of the third-party AI providers powering Teachable's AI tools.
- Google LLCmajorAI Provider referenced in Terms of Use as third-party AI provider for platform features, in addition to Google Analytics, Google Tag Manager, Google Drive, and Google One Drive integrations.
- ZapiermajorIntegration partner enabling automated workflows between Teachable and thousands of third-party applications, reducing manual work for creators.
- ZoommajorNative integration for scheduling and conducting live coaching sessions, supporting the coaching product offering on the platform.
Scale indicators12 records
Recent moves3 records
Expansion highlights6 records
Teachable competitors and assessment
Company assessmentDirect peers
- Thinkific: Closely comparable online course creation and selling platform targeting creators and small businesses with tiered subscriptions, course builder, and payment processing. Direct head-to-head competitor in the SMB creator course platform category.
- Kajabi: All-in-one creator platform for courses, coaching, memberships, and digital products with tiered subscriptions and marketing automation. Directly competes with Teachable's bundled creator offering, often at higher price points.
- Podia: Creator commerce platform offering online courses, digital downloads, memberships, and webinars under a single subscription. Closely aligned product breadth and target audience to Teachable.
- LearnWorlds: Online course platform focused on interactive learning experiences with white-label branding, SCORM/HTML5 support, and built-in sales tools. Competes for the same professional creator and training business segment.
- Skillshare: Subscription-based online learning marketplace with creator-led video courses across creative, business, and technology categories. Comparable in target creators and short-form course content, with a marketplace-distributed model.
- Udemy: Global online course marketplace serving both individual learners and enterprise customers. Overlaps with Teachable in creator-led course hosting and competes at the enterprise training layer as well.
- Hotmart: Parent company and direct peer in the creator economy platform space, particularly strong in Latin America. Comparable course, membership, and digital product monetization tooling with significant regional overlap.
Emerging players
- Mighty Networks: Community-led platform combining courses, memberships, and content, with growing overlap into the creator economy segment. Comparable in target persona (creators building paid communities) and emerging in the AI tooling layer.
- Circle: Modern community platform expanding into courses, memberships, and paid content. Comparable in serving creators monetizing knowledge, with increasing overlap on the memberships and digital product side of Teachable's offering.
Broad incumbents
- Coursera: Large-scale online learning platform with university and enterprise partnerships, increasingly offering creator-style content. Comparable on the enterprise training side and on the broader online learning category, though more academic and credentialed in positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Teachable social profiles
Digital presenceTeachable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teachable leadership team
Management profileNumber of profiles
Profiles1 record
Teachable funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teachable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teachable
What does Teachable do?
Teachable is a SaaS platform that enables creators, experts, and businesses to build, market, and sell online courses, coaching sessions, digital downloads, and membership subscriptions. It provides integrated tools for course hosting, payment processing, AI-assisted content creation, tax compliance, and student engagement, with an enterprise tier for compliance, employee, and partner training.
Is Teachable a public or private company?
Teachable is a private company. It is classified as corporate owned and is currently operating.
When was Teachable founded?
Teachable was founded in 2013. It employs 51 to 100 people.
Where is Teachable based?
Teachable is headquartered in New York, United States, in the North America region.
How does Teachable make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees and payment Processing.
Who are Teachable's main competitors?
Direct peers on record are Thinkific, Kajabi, Podia, LearnWorlds, Skillshare, Udemy and Hotmart. Emerging players are Mighty Networks and Circle. Coursera is listed as a broad incumbent.
Does Teachable have an API?
Yes. Teachable provides APIs that give Creators access to school performance data related to sales, enrollments, and student engagement. APIs enable Creators to build custom products for their school's end users (Students). Creators must obtain an API Key through registration to use and access the API. The number of API requests may be limited, with rate limits determined at Teachable's sole discretion.
What industry is Teachable in?
Teachable's product category is Online Learning Platform. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611 and its SIC code is 8200.