Kajabi

What Kajabi does

Kajabi is a privately held, all-in-one creator commerce platform headquartered in Irvine, California and founded in 2009. The company serves individual creators, solopreneurs, coaches, and expert-led small businesses that want to monetize knowledge through digital products. Its product surface spans course hosting, coaching programs, communities, memberships, podcasts, newsletters, email marketing, sales funnels, and native payments, delivered as a single integrated platform rather than a suite of acquired point tools. Creator GMV processed on the platform has scaled from approximately $8 billion in October 2024 to over $11 billion by August 2025, with more than 100,000 businesses having used the platform since inception and an active Amplify network of 551 million contacts across creators.

The platform's technical core is a multi-tenant SaaS application with native payments, an integrated CRM/email engine, funnel builders, and a branded mobile app add-on. In 2025, Kajabi layered a multi-product AI suite across the stack: Cofounder (creator-assist agent), Expert Agents (configurable vertical workflows), Backstage, the Amplify creator network, and the Model Context Protocol (MCP) integration layer that exposes Kajabi data to third-party AI tools. The company also acquired Vibely in November 2022 to deepen native community capabilities, reducing dependence on third-party community products.

Kajabi's business model is subscription SaaS with three published tiers (Basic at $179 per month, Growth, and Pro) plus an optional branded mobile app add-on. The company charges 0% transaction fees on creator GMV, a deliberate differentiator versus competitors that take 3-30%, and the platform monetizes volume through subscriptions rather than revenue share. Go-to-market is largely self-serve and creator-led, supplemented by partnerships (most recently Kajabi Capital with Parafin in December 2025) that extend the platform into creator fintech. The company has not disclosed a primary funding round since its $550 million Series D in May 2021 at an approximately $2 billion valuation, and headcount sits in the 251-500 range, indicating a post-hyper-growth operating profile.

Name

Kajabi

Legal name

Kajabi

Website

https://kajabi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Kajabi is an all-in-one creator commerce platform that enables coaches, course creators, and experts to build, market, and sell digital products including courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated platform.

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Creator commerce platform
• Online course hosting
• Coaching software
• Knowledge business platform
• Membership community software

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: Monthly or annual subscription fees for access to the all-in-one platform. Kajabi takes 0% of creator revenue, distinguishing it from competitors that charge transaction fees. Pricing tiers provide different feature levels and contact limits.
2. Branded Mobile App: Optional paid add-on for custom-branded mobile applications available in app stores, providing additional revenue stream for established creators seeking deeper brand presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kajabi provides an all-in-one subscription platform that lets expert creators, coaches, educators, and content creators build, market, sell, and deliver online courses, coaching programs, communities, memberships, podcasts, and newsletters from a single integrated dashboard. The bundle includes built-in Kajabi Payments for processing subscriptions and one-time transactions, email marketing, sales funnels, landing pages, automations, and AI-native tools (Cofounder, Expert Agents, Backstage, Amplify, MCP). The platform charges 0% transaction fees on creator revenue, distinguishing it from competitors that take a percentage of sales.

Product overview

Kajabi is an all-in-one creator commerce platform that replaces fragmented tool stacks with a unified system for building, marketing, selling, and delivering knowledge-based businesses. The platform architecture centers on six core products: Online Courses, Coaching, Communities, Memberships, Podcasts, and Newsletters, all connected through a centralized dashboard for products, payments, and marketing. The platform differentiates through AI-powered tools including Cofounder (AI business partner), Expert Agents (autonomous AI teammates), Backstage (personalized program builder), Amplify (expert network marketing), and MCP (Model Context Protocol for AI tool integration). Kajabi positions itself as the 'operating system for human expertise' targeting coaches, educators, practitioners, and content creators who monetize their knowledge. The platform includes built-in Kajabi Payments for processing, email marketing, landing pages, automations, and analytics, with no transaction fees on revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Cofounder: AI business partner inside Kajabi that knows the user's business, builds plans, and drafts launches.
• Backstage
• Amplify
• MCP
• Expert Agents
• Kajabi Capital
• Kajabi Payments

Products and services

• Online Courses

Quantifiable outcome

• Over $11 billion earned by creators on the platform
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• ParafincoreStrategic or Co-development Partner · 1 December 2025Kajabi partnered with Parafin to launch Kajabi Capital, a financing program integrated directly into the platform for U.S.-based creators. The service addresses the difficulty small business owners face accessing traditional loans, offering fast, flexible funding for business expansion. This strategic partnership adds financial services capabilities to Kajabi's all-in-one creator platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thinkific: Closest direct competitor — all-in-one course + community + marketing platform targeting the same expert creator SMB segment; Kajabi explicitly produces migration guides from Thinkific.
• Patreon: Membership/monetization platform for creators; Kajabi produces explicit Patreon migration content, indicating direct creator overlap and competitive intent.
• Podia: All-in-one creator commerce platform (courses, memberships, downloads, webinars) for solopreneurs; competes on bundling and price, including a lower-priced Starter tier that puts pressure on Kajabi's elevated entry price.
• ConvertKit (now Kit): Email + creator monetization platform (formerly ConvertKit) now adding commerce and landing-page features; comparable target market of solo creators and SMB experts.
• Mighty Networks: Community + course + membership platform targeting the same expert-creator cohort; comparable SaaS economics and overlapping feature set.
• Teachable: Direct competitor offering online course creation and hosting; comparable product/customer base and revenue model (SaaS subscription), but Teachable historically charged transaction fees where Kajabi charges 0%.
• Circle: Community-first platform expanding into courses and paid memberships; competes for the same creator persona and overlaps Kajabi's community product offering.

Emerging players

• Skool: Fast-growing community + course platform that has rapidly captured creators with a gamified, lower-cost ($99/mo) all-in-one model; considered one of Kajabi's most credible emerging threats.
• Substack: Newsletter-led creator monetization platform; competes for the same expert/creator audience, particularly in content-driven monetization where Kajabi's newsletter product overlaps.

Broad incumbents

• Shopify: Broader commerce platform increasingly serving creators and digital-product sellers; a much larger incumbent whose Shopify Audiences/Shop app ecosystem overlaps Kajabi's payment, funnel, and email capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Kajabi
• LinkedInlinkedin.com/company/kajabi
• TikToktiktok.com/@kajabi
• Xx.com/kajabi
• Facebookfacebook.com/kajabi

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kajabi