What Magnify Ventures does

Magnify Ventures is an early-stage venture capital firm founded in 2016 and headquartered in Santa Monica, California, that invests exclusively in the care economy. The firm backs founders building technologies that reshape how modern families live, deploying pre-seed and seed capital of $250,000 to $2,000,000 per company across sub-verticals including prenatal and maternal care, family mental health, AI for the home, family fintech, value-based care, longevity sciences, care infrastructure, assistive robotics, at-home healthcare, aging-in-place technology, workplace benefits, and family cybersecurity. Its current portfolio comprises 19 active companies and 4 previously acquired companies (Cocoon, Esteam, Kinside, Till), with no proprietary technology products of its own beyond a venture investment platform.

Magnify operates a single $52M fund and generates revenue through standard venture fund economics, primarily management fees on committed capital, with optional carried interest tied to portfolio company exits. The firm is led by co-founders and managing partners Joanna Drake and Julie Wroblewski, supported by a small internal team of 1–10 employees including CFO Marie Drez. In addition to direct investing, Magnify operates as an ecosystem builder: it co-founded RAISE Global a decade ago to connect 70+ institutional limited partners (family offices, endowments, foundations, pensions, sovereign wealth funds, corporate LPs) with emerging fund managers, and in 2024 launched the Care Summit, a first-of-its-kind industry gathering focused on venture investment in care.

The firm's go-to-market is direct equity investment in founders, supplemented by thought leadership through its website, Medium articles, LinkedIn, the annual Care Summit, and the RAISE Global Summit. Pricing operates via private placement to financially sophisticated investors under multi-year fund terms. Magnify also co-published the Care Economy Landscape Report with Beyond Ventures and Pivotal, reinforcing its positioning as a category specialist in a vertical that crosses healthcare, consumer, fintech, and enterprise software.

Name

Magnify Ventures

Legal name

Magnify Ventures, LLC

Website

https://magnify.vc

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnify Ventures is an early-stage venture capital firm managing a $52M fund that invests $250K–$2M at pre-seed and seed in startups building the care economy, spanning family health, aging-in-place, AI for the home, and family fintech.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Other Investment Pools and Funds (5259)

SIC

Investors, Nec (6799)

akta.pro primary industry

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)

akta.pro secondary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Venture capital fund
• Pre-seed seed investing
• Care economy investing
• Early-stage technology investing
• Family and care startups

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Venture Capital Fund Management: Magnify Ventures generates returns through equity investments in early-stage startups in the care economy. The firm invests pre-seed and seed capital and likely earns returns through portfolio company exits via acquisitions or IPOs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Magnify Ventures is an early-stage venture capital fund that invests in pre-seed and seed stage founders building companies across the care economy. The firm typically invests $250K to $2M per company and provides business advice and operational support to portfolio companies. The fund also operates ecosystem initiatives including RAISE Global and the annual Care Summit.

Product overview

Magnify Ventures is an early-stage venture capital firm focused on the care economy, typically investing $250K to $2M at the pre-seed and seed stage. The firm does not offer traditional software products or services; rather, it provides investment capital, business advice, and operational support to founders building companies across the family and care sectors. Their investment focus spans prenatal and maternal care, family mental health, AI for the home, family fintech, value-based care, longevity sciences, care infrastructure, assistive robotics, at-home healthcare, aging-in-place tech, workplace benefits, and family cybersecurity.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnify Ventures Pre-Seed and Seed Fund Early-stage venture capital fund providing $250K to $2M equity investments at pre-seed and seed stages, coupled with business advice and support for founders building companies across the care economy.
• RAISE Global Ecosystem community and events platform connecting forward-thinking institutional LPs with emerging fund managers. Co-founded by Magnify Ventures to ensure the next generation of fund entrepreneurs succeed and to strengthen the broader venture ecosystem.
• Care Summit Annual gathering focused on venture investment in care, convening portfolio companies, LPs, and partners to spotlight trends and catalyze partnerships, investment, and new ideas in the care economy.

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Care SummitcoreStrategic or Co-development Partner · 1 January 2024First-of-its-kind gathering focused on venture in care, launched by Magnify in 2024. Spotlights the most promising companies, elevates the biggest trends and opportunities, and catalyzes partnerships, investment, and new ideas.
• RAISE GlobalcoreStrategic or Co-development PartnerRAISE Global connects forward-thinking LPs with emerging fund managers through curated events and content. Co-founded by Magnify a decade ago. Ensures the next generation of fund entrepreneurs succeed, strengthening the broader venture ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Necessary Ventures: Early-stage consumer and family-focused investor. Emerging player with similar pre-seed/seed orientation toward modern family and household needs.
• Everywhere Ventures: Large angel community and pre-seed fund backing consumer and care-adjacent startups. Comparable early-stage check size and breadth of consumer family-tech exposure.

Direct peers

• Primetime Partners: Early-stage venture firm focused on aging, longevity, and the new age economy. Highly comparable thesis to Magnify's longevity sciences and aging-in-place bets, with similar check sizes and seed-stage orientation.
• SteelSky Ventures: Venture firm investing in women's health and family-care innovation. Direct thematic overlap with Magnify's maternal care, family mental health, and care infrastructure segments.
• Rethink Impact: Early-stage impact VC backing companies addressing critical social needs including care, health, and family wellbeing. Comparable seed-stage ticket sizes and mission-aligned LP base.
• Female Founders Fund: Pre-seed and seed fund investing in consumer and enterprise tech built by women. Overlaps with Magnify's family-tech and care-economy consumer orientation at the same early stage.
• The Holding Company: Care-economy focused investment platform co-producing the Care Economy Landscape Report with Magnify and Pivotal. Directly comparable thesis around rebuilding systems of family life.
• BBG Ventures: Early-stage venture fund focused on consumer tech companies often led by underrepresented founders. Comparable pre-seed/seed orientation and overlap in family and care consumer use cases.

Broad incumbents

• Forerunner: Consumer-focused venture firm with a portfolio spanning family, wellness, and home. Co-led Joy's Series A alongside Magnify, indicating co-investment relationship and overlapping consumer-care thesis.
• Pivotal Ventures: Investment and incubation company founded by Melinda French Gates, where co-founder Julie Wroblewski previously led VC investing. Larger and broader in scope, but a direct strategic lineage connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magnifyvc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments17 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnify Ventures